다국적기업의 쉐어드 서비스 센터가 인적자원관리 서비스를 전 세계 법인에 제공하는데 있어 중 요한 매개체가 되고 있다. 쉐어드 서비스 센터 설립을 위한 가장 중요한 의사결정이 입지 선정이며, 이는 쉐어드 서비스 센터의 설립 동기를 이해하기 위해서는 필수적이라 할 수 있다. 그러나 이와 관련된 연구는 매우 부족한 상황이다. 이에 본 연구는 행동적 관점에서 입지 선정의 동기 중에서 비용절감과 서비스 품질 외에 본사의 쉐어드 서비스 센터 통제 동기에 초점을 맞추었다. 북미, 유 럽, 아시아에 소재하는 6개의 다국적기업 사례연구 결과, 본국과 센터가 위치한 국가와의 언어의 유사성, 본사와 센터와의 지리적 근접성 및 본사와 센터와의 시차가 본사 통제의 세부 요인으로 파 악되었다. 종합하면, 본 연구는 다국적기업이 쉐어드 서비스 센터를 관리함에 있어 본사의 통제 동 기의 중요성을 강조함으로써 쉐어드 서비스 센터의 본질에 대한 새로운 통찰을 제공한 점에서 의의 를 찾을 수 있다.

This study evaluated genetic parameters of direct and maternal effects for calving ease in Hanwoo. A total of 2,102 records for calving ease were collected from 2018 to 2020 from the Hanwoo Genetic Improvement Center in Korea. The calving ease score was rated from 1 to 4 (1=unassisted delivery, 2=assisted easy calving, 3=assisted difficult calving, 4=mechanical or caesarean section) as categorical data, and the data were converted using a truncated normal distribution for linear model analysis. To evaluate the genetic parameters, the birth year-season of calving, the sex of the calf, parity, and the age of the dam at calving were considered as fixed effects, and genetic and maternal effects were considered random effects. The genetic parameters were evaluated using the program BLUPF90. The calving ease scores for male calves, first parity cows, and currently calving cows were much higher than for females, later parities, and past calving cows. The direct genetic variance (0.0164) was higher than the maternal genetic variance (0.0018), and the estimated heritabilities of the direct and maternal effects were 0.055 and 0.006, respectively. The parameters determined here should help with the genetic evaluation of calving ease in Hanwoo.

This study analyzed how the installation of a pressure gauge in the indoor fire hydrant of an apartment building affected identifying pressurized water in the pipe, making it easier to conduct internal inspection on the fire suppression system, and ensuring reliability of fire suppression. The following are the study’s results: First, identifying pressurized water in the indoor firefighting pipe had a positive effect on the installation of a pressure gauge in the indoor fire hydrant. This implies that a higher level of identification of pressurized water in the indoor firefighting pipe had a positive impact on improving the installation and use of a pressure gauge in the indoor fire hydrant. Second, making it easier for the fire safety officer to inspect the fire suppression system had a positive effect on the installation of a pressure gauge in the indoor fire hydrant. This suggests that if it becomes easier for the apartment building’s stakeholder to conduct internal inspection or the firefighting facility manager to carry out inspection on the fire suppression system, it would have a positive effect on the installation of a pressure gauge in the indoor fire hydrant. Finally, ensuring reliability in fire suppression had a positive effect on the installation of a pressure gauge in the indoor fire hydrant. This implies that if it becomes easier to identify pressurized water in the indoor firefighting pipe, for the fire safety officer to conduct internal inspection, or for the firefighting facility manager to carry out inspection in accordance with the fire suppression system’s internal inspection requirements, it would increase reliability in fire suppression, making it more necessary to install a pressure gauge in the indoor fire hydrant.

본 연구에서는 모바일 환경에서 패션제품을 구매할 때 소비자의 구매의도에 영향을 미치는 영향 변수로 쇼핑가치와 새로운 기술을 수용하는데 영향을 주는 신념 변수로 알려진 사용용이성과 유용성을 채택하여 경로모형을 구성하여 검정하였고, 구매경험에 따른 집단 별(중구매/경구매 집단)로 경로모형을 비교분석하였다. 온라인 설문 전문업체를 통해 스마트 폰을 통해 패션제품을 구매한 경험이 있는 20-30 대 성인을 대상으로 설문지 분석을 시행하였고, 총 411부의 유효한 데이터를 SPSS 21과 AMOS 19 프로그램을 이용하여 분석하였다. 쇼핑가치는 감성적인 차원의 쾌락적 쇼핑가치와 실용적인 차원의 실용적 쇼핑가치로 분류되었고 구성변수의 신뢰성이 확인되었다. 경로모형의 적합성은 적합한 것으로 입증되었으며, 최근 1년 동안 스마트폰을 통해 패션제품을 구매한 횟수에 따라 중구매 집단과 경구매 집단으로 분류하여 경로모형을 비교분석한 결과는 다음과 같다. 두 집단 모두 공통적으로 쾌락적 가치보다는 실용적 가치가 모바일 구매의도에 미치는 직접적인 영향력이 유의한 것으로 나타났고, 사용용이성은 직접적으로 구매의도에 영향을 미치기보다는 유용성을 거쳐 구매의도에 영향을 미치는 것으로 나타났다. 구체적으로 중구매 집단의 경우, 쾌락적 쇼핑가치가 구매의도에 주는 영향과 사용용이성이 구매의도에 주는 영향을 제외하고는 모든 경로가 유의한 것으로 나타났다. 경구매 집단에서는 쾌락적 쇼핑가치가 사용용이성에 주는 영향, 실용적 쇼핑가치가 유용성에 주는 영향, 쾌락적 쇼핑가치가 구매의도에 주는 영향, 사용용이성이 구매의도에 주는 영향의 경로가 유의하지 않은 것으로 밝혀졌다. 본 분석 결과는 다양한 유통채널을 사용하여 제품을 구매하는 현대 소비자들을 모바일 구매로 유도하기 위한 차별화된 모바일 마케팅 전략을 수립하는데 근거가 될 것이다.

SNS (Social network service) characteristics are perceived to simplify use. We carried out empirical studies on these parameters to observe the impact on the image of catering SNS online by word-of-mouth. The subjects of the study were as follows: 32.3% (392 persons) 19 years old, 67.7% (821 persons) over 19 years, 51.0% (619 persons) in their 20s, 22.1% (268 persons) in their 30s, 17.6% in their 50s, and 9.3% (112 persons) over 50 years. After verifying the hypothesis proposed that SNS characteristics perceived the ease of use, the significant factor identified in usability were connectivity Speed (β=0.213), playfulness (β=0.246), information (β=0.115), and reciprocity (β=0.357). Dual reciprocity had the most impact. It was observed that a longer impact of these significant factors improved the feel and fun of use. If SNS companies cater to, quick and easy, diverse, reliable and latest information, they can increase the ease of use, and availability, depending on the goals. Also, significant factors in the SNS features and online word of mouth was playfulness (β=0.312), information (β=0.207), reciprocity (β=0.066) and perceived ease of use, and usefulness (β=0.293), double playfulness had the maximum impact. These features provided more fun, reliable information, and could quickly deliver the latest information. The more the perceived usefulness, and ease of use, higher was the online word-of-mouth effect. SNS usage characteristics of connectivity Speed did not show any statistical significance in online word-of-mouth. Thus, catering businesses need to find ways to increase the ease of use, make the usefulness multifaceted, constantly checking the catering information on the SNS and ensuring to get the latest information is from diverse and reliable sources. This would increase the fun for the customer making the SNS to actively be utilized as a marketing tool.

This study aims to suggest the proper ease for slim-fit jackets according to the number of buttons from a one-button jacket to four-button jackets for men in their 30’s. The researchers carried out both an appearance evaluation and movement functionality evaluation. The results are as follows: When conducting the appearance evaluations, meaningful differences were found. The one-button jacket showed high scores for the 7.5 cm ease. The two-button jacket and the three-button jacket showed high scores for the 10.5 cm ease. The four-button jacket showed a high score for the 13.5 cm ease. Next, the results of the movement functionality evaluation showed the same trend; as the ease was increased from 7.5 cm to 13.5 cm, the scores increased. This is because if the garments offer more ease, this gives room for actions. Additionally, it showed that if there were fewer jacket buttons, then the results showed a high score. The researchers believe that if the number of jacket buttons is lower, then the area of the V-zone increases, so that there is more room for movement. The study suggests a proper chest ease of 7.5 cm for the one-button jacket, 10.5 cm for the two-button jacket and three-button jacket, and 13.5 cm for the four-button jacket, respectively.

The study is focused on analyzing the SNS using characteristics of the people surveyed, as for the SNS acceptance channel of the food service corporations, accounted voluntarily for 71%. The SNS food service information regarding information of menu, location of store, price, coupon, taste evaluation, event, promotion, reservation and store atmosphere was researched. The most preferred information sharing for SNS food service were researched and found Facebook, blog and others in increasing order. The most preferred media to obtain SNS food service information were smart phone, desktop computer and others. The result of verifying differences in the perceived ease of use were also evaluated according to the food service corporation of SNS using characteristics of the people and was found: the longer period of SNS use, longer was access time: more number of visiting times, higher perceived ease of use. As for the difference in the perceived service value: longer the period of SNS use, more preferred was the blog: the more number of visiting times, the higher perceived service value. As for the difference in the online mouth-to-mouth intention: longer the period of SNS use, longer was access time: the more number of visiting times, the higher online mouth-to-mouth intention. Therefore, these research results provide useful implications in the working-level aspects such as providing basic data and the academic approach of the study, when the food service corporations establish marketing strategies through SNS.

In this study, we identified the characteristics of mobile fashion shopping and verified the path model of effects of these characteristics on mobile fashion shopping purchase intention through perceived usefulness and perceived ease of use. We conducted the survey targeting smartphone users in their 20s~30s and analyzed the structural equation model using AMOS 16.0. The results were as follows: Mobile fashion shopping characteristics (enjoyment, credibility, instant connectivity, security, and personalization) had positive effects on perceived usefulness and perceived usefulness influenced attitude toward purchase and purchase intention positively. Attitude toward purchase affected purchase intention in a positive way and perceived usefulness had indirect effect on purchase intention through attitude toward purchase. In conclusion, we proposed the marketing strategies of the mobile fashion shopping businesses.