The purpose of this study was to compare understanding of school foodservice management and environmentally friendly agricultural products between urban and rural elementary school children’s mothers. Subjects were 400 elementary school parentsliving in Jeonnam. The results are summarized as follows. School foodservice program helped to solve unbalanced diets, develop minds and bodies, and improve eating habits. Mothers showed a higher degree of satisfaction for school foodservice containing environmentally friendly agricultural products. The primary reason for favoring environmentally friendly agricultural products was improvement of health and securing safe foods. The most important parameter of school foodservice management was sanitary control of food materials>sanitary control of foods>sanitary conditions of place for meals>sanitary conditions of cooker>sanitary conditions of tableware. In conclusion, school foodservice should be financially responsible to make policies effective.

This study was carried out to investigate the consumption behaviors of environmentally-friendly agricultural products, including satisfaction of purchases. Questionnaires completed consumers were statistically analyzed. Regarding purchase frequencies of environmentally-friendly agricultural and animal products, consumers consumed them 1 time per month. No significant differences in consumption by age, living area, family type, or BMI were found. Exactly 38.2% of consumers preferred to purchase items in the packing amount of 0.2-0.5 kg, whereas 39.7% of consumers preferred amounts from 0.5-1.0 kg. Significant differences in packing amount were found according to age (p<0.05) and family type (p<0.01). However, there were no significant differences according to living area or BMI group. Many consumers made decisions based on the outer packing label (69.6%). Significant differences by age and living area were not found, whereas there was significant difference according to family type (p<0.05). Consumers answered that they purchased products in a general supermarket (24.7%) and cooperative (24.2%). Significant differences were found by age and living area (p<0.01) but not by family type. Consumer satisfaction of purchases scored 3.39 out of 5 points. In conclusion, significant differences in consumer satisfaction were not found according to age, living area, family type, or BMI.

부산, 경남 지역의 8개 친환경농산물인증 지역에서 카드뮴, 구리, 비소, 수은, 납, 6가크롬, 아연, 니켈 등 8개 중금속의 토양 함량을 조사하였다. 카드뮴은 그 햠량의 순으로 보면 산청, 하동, 사천, 부산순으로 함량이 높았으며, 구리는 김해, 사천, 부산, 고성 순으로, 비소는 사천, 부산, 김해, 고성 순으로, 수은은 고성, 사천, 부산, 김해 순으로, 납은 김해, 사천, 고성, 부산 순으로, 6가크롬은 김해, 부산, 하동, 산청 순으로, 아연은 김해, 부산, 사천, 함양 순으로, 니켈은 사천, 하동, 고성, 산청 순으로 각각 함양이 많았다. 전체적인 함량을 보았을 경우 김해, 사천, 부산 등 낙동강 주변의 평야지대에서 높은 수치를 보였다. 한편 하동, 진주 산청 등 중산간지에서는 전체 중금속 함량이 대체로 낮았다.

The principal objective of this study was to evaluate the consumption behavior of housewives in the Jeonju area with respect to their use of environmentally-friendly agricultural products(EAPs) and to assess the need for EAPs in childcare centers also in the Jeonju area. Self-administered questionnaires were given to and collected from 278 housewives 42.4% of whom employed and 57.6% were unemployed. Statistical data analysis was performed on the data collected using SPSS v. 12.0. The average score of awareness about EAPs was 3.57±0.56. The percentage of subjects who purchased EAPS was 76.3% regularly. On this group, 40.3% purchased EAPs 1～2 times in week. Unemployed housewives purchased more than employed housewives by a statistically significant margin(p<0.05). The most-purchased EAPs were vegetables. The average satisfaction score that housewives reported in relation to foodservice provided in childcare centers was 3.66±0.58. About 65% of the respondents felt that the EAPs-foodservice in childcare centers was an important factor for them in choosing of a childcare centers. Approximately 42% of the housewives responded that EAPs-foodservice in childcare centers was needed to improve the safety of foodservice provided in chidcare centers. The percentage of subjects who wanted to expand EAPs-foodservice in childcare centers even though the parents would have to bear some of the financial burden was 42.5%. A higher proportion of employed housewives wanted to expand EAPs-foodservice in childcare centers more than unemployed housewives, and this finding was statistically significant(p<0.05).

Many consumers intend to make environmentally purchase. However, this is not always what occurs. A gap exists between consumer intentions to purchase environmentally friendly products and their actual purchase behavior. In this study, we examined the effect of situational factors such as price sensitivity, product quality perception, and label trust on the relationship between purchase intention and purchase behavior for environmentally friendly products. First, we conducted a theoretical consideration through a review of literature on price sensitivity, product quality perception, label trust, purchase intention and purchase behavior. Based on the literature review, we designed a structural model and developed the hypotheses. Next, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 213 samples were collected and the data were analyzed using a structural equation model (LISREL 8.70). The results suggest that the situational factor of label trust has a moderating effect on the relationship between purchase intention and purchase behavior for environmentally friendly products. However, price sensitivity and product quality perception have no moderating effect. This means that trust in labels is important when consumers want to buy environmentally friendly products. Although this study has some limitations, it is expected that it will positively trigger follow-up research.

농수축산 포장디자인과 브랜드 개념은 이미 오래전부터 중요성을 인식하고 있었으나, 생산자 위주의 포장디자인과 유사브랜드의 개발로 차별성이 없고 경쟁력이 떨어지고 있다. 오늘날과 같이 고객의 요구가 다양해지고 시장이 세분화 되고 있는 상황에서 농수축산 제품의 디자인, 기능, 가격, 품질 등의 차별화만으로는 더 이상 경쟁력을 확보할 수 없고, 다른 상품과 달리 소비자가 쉽게 구매결정을 하는 비용이 저렴한 제품이므로, 더욱 더 포장디자인의 역할이 중요하다고 볼 수 있다. 이에 농수축산 포장디자인의 개념, 기능, 가치부터 농수축산 포장산업의 현황, 친환경 포장소재에 관한 내용을 조사하게 되었다. 식재료나 식료품을 구입할 때 음식이 담겨있는 포장디자인과 포장소재는 매우 중요한 역할을 한다. 농산물 패키징은 단순히 식품을 포장하는 용기를 넘어 기능성식품의 효능을 보존하고 물류 적재 방식과 물류비에도 큰 영향을 주고 있다. 글로벌 식품시장의 지속적인 성장이 이루어지는 가운데 농수축산 상품이 글로벌 상품에 효과적으로 대응하기 위해선 국제경쟁력의 확보, 고부가 기능성 식품 개발, 전통식품의 프리미엄화 등이 필요하다. 농수축산 포장디자인의 기대효과는 농가소득을 증대하고 농촌경제 활성화, 농업의 고부가가치화를 위한 농촌산업화 전략이다. 이를 위해 체계적인 방안을 모색하여 차별화할 수 있는 연구를 지속적으로 진행하고, 특히 상품판매를 위한 포장디자인은 농산물의 이윤추구와 농촌경제를 성장시키는 중요한 역할을 하므로 이에 대한 전략 방안을 제시하였다. 농수축산 포장소재에 관한 연구를 통해 친환경소재를 상품에 접목시키고 경쟁력 있는 농산물 포장산업에 기여하고자 한다.