중국 관광객의 서울과 제주도 관광인식을 알아보기 위해, 인식 특성에 따른 항목 추출, 두 지역을 분석하여 도출 키워드의 관계를 탐구함으로 관광 전략 시사점 도출을 목적으로 하였다. 빅 데이터 분석 프로그램 텍스톰의 중국어 버전을 활용하여 '서울여행', '제주도여행' 키워드를 중국 대표 포털사이트 바이두, 웨이보의 데이터를 수집하여, 빈도분석, TF-IDF분석, N-gram, 인식 항목별 분석 방법을 실시하였다. TF–IDF·N-gram 분석결과 '서울여행'은 역사문화 키워드가 연계되었으며, '제주도여행'은 유흥 및 여행 키워드가 연계되어 지역별 관심도 및 중요행태 차이가 있음을 알 수 있다. 주요 방문지는 서울은 역사문화 관광지 키워드가 도출되었으나, 제주도는 자연경관 키워드가 도출되었다. 주요활동은 서울 전통체험 키워드 도출, 제주도는 소비행태 키워드가 도출되었다. 본 연구는 빅데이터를 활용하여 인식 변화를 빠르게 파악 할 수 있으 며, 중국 관광객의 인식 및 행태의 관계성과 인식 항목별 키워드를 분석함으로써 효과적인 중국 관광객 유치에 대한 기초 데이터로서 의미가 있다.

In consumer perception, sensory marketing plays a key role in promoting hedonic consumption and influencing customer experience. This relationship should be even more emphasized in services such as tourism. Due to its diversity, Cape Verde, a small island developing state (SIDS) according to OECD, has recently been promoted by its national tourist office as an archipelago of the islands of the senses. As such, this study aims to identify the main dimensions of tourist experience in one of the islands, Santo Antão, based on user generated content (UGC). Social media, namely online travel reviews, have been reported not only to influence consumer decision making but also to exert the strongest impact on behavior intention (Aye, Au & Law, 2013). Moreover, online reviews have been increasingly used in tourism services as well as considered by tourists as most useful and trustworthy (Au, Buhalis & Law, 2014). Taking into account the recognized limitations of traditional research methods, such as surveys, and the opportunities given by Web 2.0 sites, this research collected data of online reviews on that island of the senses from TripAdvisor, totaling 111 web reviews from its 10 most important tourist attractions. Data was subjected to content analysis by using Leximancer software in order to extract and organize information on words, concepts and themes stemming from visitor narratives. This lead to the generation of a concept map showing thirteen as the most common themes by their level of importance. The most frequently mentioned ones were crater and view, followed by hike. Place, landscape, island and sea came next. These were then followed by clouds, people, guide, taxi, mountain and water. This study analyses these findings bringing academic literature to the discussion. The current study was performed to add value to existing scientific research by fostering a deeper understanding of tourist experience in island destinations and focusing on an under researched country like Cape Verde. Management from national tourism organizations will likely benefit from this research since by implementing our text mining procedure to online reviews they can significantly improve their monitoring capabilities and be responsive to tourist feedback. These study´s limitations trigger the need to extend this research to other Cape Verde islands with the goal of identifying additional dimensions characterizing the diversity of this archipelago. This will also be matched with a thorough analysis of demographic and psychographic characteristics of the reviewers.

The ocean is used as the term of sea, it is expressed as a large sea. Marine tourism is an activity that takes place in the sea and on the coast. Many experts prospect that the 21st century will be the century of ocean. In recent years, many countries are interested in ocean and marine tourism can be significantly developed in the future. Jeju Island is an island formed by a volcanic eruption, which has a very high landscape value, and It is an oceanic climate with a yearly high temperature due to turbulent flow throughout the years, But Marine tourism is not developed. The purpose of this study is clarify the Marine Tourism activity types, Marine Tourism satisfaction and revisit intention of Chinese Tourists visiting JeJu island. And studies what is the needed activity types of Chinese Marine Tourist in future. This study deals with on the activity types, satisfaction and revisit intention of JeJu Marine Tourism With 252 effective responses gathered from an onsite survey. The statistical analysis of the data was conducted using techniques of frequency analysis, t-test and anova analysis.

We conclude if Jeju Peace Island for Koreas 2018 gets international awareness from participants in the spheres of Peace Island Education & Tourism Welfare Model at the Grass Roots Level, it will contribute to institutionalization of both peace island and welfare tourism. In addition, if Jeju government supports the financial budget for the establishment of a Jeju Peace University or a Jeju Environmental University, our efforts might include an impetus to create and operate a Jeju Peace University or a Jeju Environmental University based on collaborative Jeju Peace Studies in Korea and internationally in the nearer future. Of course, we believe that, through this kind of collaborative leadership, a vision of a Nonviolence Korea “Jeju Peace Island for two Koreas” might serve as a buffer zone potentially approved by the Six Nations in the Asia Pacific region in 2019.

The purpose of this study is to estimate the economic value of skin scuba marine tourism activity in Jeju Island. The economic value is estimated as consumer surplus using count data models including the truncated Poisson model and the truncated negative binominal distribution model. This study collects the effective 369 questionnaires from skin scuba marine tourists through three times in Jeju Island. The truncated Poisson model was statistically more suitable and valid than other models. The truncated Poisson model was applied to estimate consumer surplus as economic value from skin scuba in Jeju Island. A consumer surplus value per trip was estimated as about 4,081,633 won. The annual economic value from skin scuba marine tourism activity was estimated as 8,428,571 won in Jeju Island. Consequently, skin scuba marine tourism activity has a very large economic value in Jeju Island.

The city of Incheon has selected Deokjeok-do Island as a zero-carbon demonstration area using only renewable energy for promotion of Deokjeok-do Eco-Island project. Deokjeok-do Island boasts of having rich ecological resources as well as cultural ones, and attracts many tourists to the island. However, Deokjeok-do Eco-Island project has its limits in building housing and infrastructure with the use of renewable energy. In this regard, there is a need to propose a policy for sustainable tourism through a linkage of Deokjeok-do Eco-Island project with the island's tourism industry. For environmentally sustainable tourism, it is necessary to build a Deokjeok-do Eco-Island experience center and develop eco-friendly tourism programs for the prevention of the ecosystem in principle. For economically sustainable tourism, the city should operate an electric bicycle rental business and fair travel agencies based on the efficiency of local economy. For socially sustainable tourism, it needs to operate the consultative council of local residents and establish a public-private-academic network based on the equity of the community.

본 연구는 관광지 시설물에 대한 방문객의 공간인지도 분석을 통해 방문객의 공간인지도 향상을 위한 시설물 계획 및 관리적 측면의 개선방안과 시사점을 제시하는데 목적이 있다. 연구의 목적달성을 위해 방문객의 시설물에 대한 공간인지도와 시설물 특성 및 방문객 특성 등의 공간인지도 영향요소에 대한 연구모형을 설정하였으며, 이를 토대로 남이섬 관광지 방문객을 대상으로 실증분석을 수행하였다. 분석결과, 시설물 유형, 입지 등의 시설물 특성과 성별, 연령, 안내지도 사용 등의 방문객 특성이 방문객의 공간인지도와 통계적으로 유의한 것으로 나타났다. 또한 남이섬의 경우에는 식 음료시설에 대한 매력성, 상징성 강화 등의 재정비가 요구되며, 종반부 시설물에 대한 정보제공 시설의 추가설치 및 재배치가 필요한 것으로 분석되었다. 본 연구의 결과는 관광지 시설물의 효율적인 계획과 관리를 위해 시설물 및 방문객 특성 등의 공간인지도 영향요소에 대한 면밀한 분석과 반영의 필요성을 시사한다. 특히, 방문객의 공간인지도는 관광지의 공간적 성격과도 연관성이 있으며, 여성의 공간인지도 향상을 위해 시설물의 독특성이 중요한 요소로 작용하고 있는 것으로 분석되었다. 또한, 본 연구의 결과는 관광지 시설물의 계획과 관리에 있어 관광지 정보제공 기능이 관광지의 공간구조의 복잡성과 관계없이 방문객의 공간인지도 향상을 위해 중요한 요소임을 시사하고 있다.

Global COVID - 19 outbreak have a significant impact on jeju Island tourism economy, visitors populations, tourist impact on related industry, produce the problem such as negative influence to travel consumer psychology, which lead to the stagnation of tourism industry, the economic downturn and rising unemployment, tourism marketing by the huge impact. After the epidemic, the tourism industry of Jeju Island can promote the recovery and development of tourism economy by government supporting policies, strengthening coordination and supervision of tourism industry, building marketing brands of tourism enterprises, and innovating marketing modes of tourism industry.

Today, seaside village has been met with much difficulty from aggravation of fishing conditions including decrease of fishery resources, marine products market opening, reduction of coastal fishing ground. Thus, seaside village tourism can become an useful alternative to revitalize the local community. This study deals with on the tourism activities based on motive of tourist to Seaside Villages in Jeju Island. And it will be find out though the cross analysis of tourism motivation factors and tourism activities factors. With 298 effective responses gathered from an on-site survey. The statistical analysis of the data was conducted using techniques of frequency analysis, factor analysis, cluster analysis, and canonical analysis. The tourism motivation and activities were conformed by Chi-Square Analysis and ANOVA analysis. For the growth of seaside village, many tourist must visit four seasons and tourism facilities and programs will be develop as seaside village experience activities, marine leisure activities, and circumference inquiry activities.