This study discusses the representation of women and the use of discriminatory language expressions regarding them in movies. This study analyzed female characters and the language expressions used in relation to these female characters in the films between 2014 and 2019. Considering features of each character, the following types of discrimination were observed: “treating women as sexual objects” and “subordinating wife to husband” on the subject of right and violence, “treating women as men’s subordinates” for labor and in positions of leaderships, “excluding women” in terms of race and disabilities, “restricting women to gender-specific roles such as housewives” in motherhood and image of women, and “treating women’s behavior or personality differently’ in abilities and occupations. In the result of discriminatory language expressions, “degrading of women” was most frequently observed. And “treating women’s behavior or personality differently” was observed in few movies, exhibiting the lowest frequency. “Treating women as subordinates to men” and “excluding women” were expressions of discrimination in public spheres against social advancement, and “restricting women to gender-specific roles such as housewives” and “subordinating wife to husband” can be considered expressions of patriarchy.

Han, Song-Hwa. 2015. “The Language usage and Sociocultural image of Korea in 1960’s Korean language textbooks for foreign learners”. The Sociolinguistic Journal of Korea 23(1). 201~238. The purpose of this study is to describe the sociocultural reflection and language usage in 1960’s Korean textbooks for Korean learners as a foreign language. 1960’s is period of starting for modern Korean language education formally. The Korean textbooks in 1960’s based on audio-lingual method and focused on drills and repetitive practices. Their conversation consisted on vocabularies and grammar which are required in everyday situation. Therefore sociocultural image of those days are shown on vocabularies and conversations explicitly or implicitly. For exploring 1960’s Korean image in textbooks, I composed the corpus and investigated the frequency of use. Many vocabularies correlated with situations of those days that differed from recent Korean language textbooks. And many vocabularies underwent a change semantically. Lastly, Korean’s perception of West and Korea, the growth of Korean cities, economic difficulties and confucian thinking were shown on conversations in 1960’s Korean textbooks.

본 연구는 새롭게 조명되고 있는 실내 벽면녹화 공간화의 영역확대와 복합적이고 다 학문적 관점으로써 관람자 선호요인을 파악하여 실내 공간디자인에 관련한 다양한 정보를 구축하고자 하는 시도이다. 실내 벽면녹화의 사례를 자극물로 선정하여 관람자 선호시점에 대한 요인의 상호 상관 관계성을 구체적이고 개별적 특성으로 추출해냄으로써 폭 넓게 확산되고 있는 실내 벽면녹화 공간영역의 적용 가능성을 제안하였다. 요인분석 결과 관람자들은 자극물에 대해 '쾌적한, 멋진, 풍요로운'의 3가지 차원으로 구분하여 인지하고, 선호도와 상관관계가 높은 형용사 이미지 언어는 '시원한, 깔끔한, 자연스러운, 편안한, 아름다운' 이다. 자극물에 대한 선호디자인 요소의 공통되는 중요도는 색채>구성요소>이미지 형태 식물특성 순으로 나타났으며, 구체적인 디자인 수준별 요소는 대비조>가구>모던 중심형 넝쿨성 관엽식물 순으로 선호되는 것으로 나타났다. 한편 본 연구는 실내 벽면녹화디자인의 정량적 측정에 관련한 프로세스를 제안함으로써 새로운 디자인방향제시의 기회를 갖는데 의의를 두고 있으며, 신뢰도를 높이기 위한 지속적인 검증 연구가 필요하다고 본다.

The purpose of this study was to determine whether foodservice brand language localization affects consumer attitudes in terms of similar brand image recognition with an original brand. Many global foodservice companies have tried to modify their own brand identity according to local situations in order to attract more consumers. According to this study's results, consumers who similarly recognized both the original brand image and localization brand image tended to have greater purchase intention than those who did not recognize them similarly. In addition, when the original brand identity was changed to the local language, consumers more similarly conceived the original brand image and localization. And for local store marketing, foodservice companies should have a thorough marketing research plan since there can be difference results according to brand name recognition gaps or demographic characteristics. Original brand image similarity recognition by consumers affected their attitudes. In other words, the group that similarly recognized both the original brand company image and the localization brand company image tended to have greater purchase intention. Because brand language plays an important role in consumer attitudes with respect to recognizing a brand and distinguishing another brand, this study suggests that franchise foodservice companies have a local store marketing plan.

교과서는 시대적 이념과 가치를 반영하고 있는 공식적인 지식 전달의 매체이다. 학습자는 교과목에 대한 첫 이미지를 교과서의 표지를 통해서 갖는다. 교과서 표지는 교과목에 대한 인지가 시작되는 영역임에도 불구하고 그 동안 충분히 연구되어 오지 않았다. 초등학교 국어과는 언어 학습을 통해 의사소통 능력을 신장시키고 더불어 창의적 사고력을 발달시킬 수 있는 기초 교과목이다. 본 연구에서는 국내외 초등 국어교과서 표지의 시각이미지에 대한 조형성을 비교분석하여 향후 국내 초등 국어교과서 표지 디자인의 방안을 제시하는데 연구 목적이 있다. 국내외 초등 국어교과서 표지의 시각이미지를 시각적 ⋅상관적 요소의 6가지 항목인 형상, 크기, 색채, 방향, 레이아웃, 배경으로 분석한 결과, 국내의 경우, 단일한 메인 오브제를 강조하고 제한된 색채를 적용하여 시각적 아이덴티티를 분명하게 만들어야 한다. 학습자의 창의력을 유발하기 위하여직 접적인 그래픽 모티브와 구체적인 공간과 상황의 묘사보다는 추상적 발상에 근거하여 시각이미지가 구성되어야 한다.