국가에 대한 자부심이 강한 사람은 세계시민주의적 인식이 부족할까? 한국 에서 국가 자부심과 세계시민주의는 어떤 관계를 보일까? 무역의존도와 시 장 개방성 수준이 높은 한국은 경제적 세계화뿐 아니라 최근 한류열풍으로 인한 사회문화적 세계화의 한복판에 있는 국가이다. 세계화와 국가발전의 높 은 상관관계는 한국인들이 세계시민주의적 인식과 국가 자부심을 충돌하지 않는 양립 가능한 가치로 인식할 가능성을 높인다. 본 논문은 한국에서 세계 시민주의적 성향을 갖는 사람들의 인구통계학적 특징을 살펴보고, 국가 자부 심과 세계시민주의의 상관관계를 세계화에 따른 경제 및 문화적 지위 상승을 이룬 한국적 맥락에서 살펴보고자 한다. 또한 한국에서 세계시민주의적 시각 을 갖는 사람들이 시장의 개방성이나 이민자 유입 등의 세계화 관련 정책에 대해 어떤 관점을 갖는가에 대해 분석한다. 2023년 1월 실시한 온라인 설문 조사 결과를 분석한 결과, 국가 자부심이 강한 사람일수록 강한 세계시민주 의적 성향을 갖고, 세계시민주의적 성향이 강할수록 세계화 정책에 대해 높 은 동의를 표하는 것으로 나타났다.

다중초점이론(multi-foci theory)과 대상유사성효과(target similarity effect)에 따를 경우 조직 내에서 구성원들은 대상에 따라 상이한 동일시지각을 형성할 수 있으며, 그 결과에 따라 각각의 대상에 대해 차등적 태도와 행동을 개발할 수 있다는 점에 착안하여 이 연구에서는 조직 내의 동일시를 조직동일시와 관계동일시로 구분하고 이와 같은 개념이 조직구성원들이 지각하는 자부심 및 존중감과 조직시민행동 차원 간의 관계에서 차별적인 매개역할을 수행하는지를 실증연구하였다. 병원조직 종사자들을 대상으로 경험자료를 확보하였으며, 연구결과에 따르면 자부심은 조직동일시, 그리고 존중감은 관계동일시와 유의 적인 정(+)의 관계를 지니고 있는 것으로 나타났다. 또한 조직동일시는 조직대상 시민행동에, 그리고 관계 동일시는 상사대상 시민행동에 유의적인 정(+)의 관계를 지니고 있는 점이 확인되었다. 나아가 조직동일시는 자부심과 조직대상 시민행동 간의 관계를 완전매개하는 것으로 확인되었으며, 관계동일시는 존중감과 상사대상 시민행동 간의 관계에서 완전매개역할을 하는 것으로 나타났다. 이와 같은 결과는 그동안 사회적 교환관계 맥락에서 연구되어진 다중초점이론과 대상유사성효과의 개념적 패러다임이 정체성관점으로도 확장·적용되어질 수 있는 가능성을 제시하고 있다. 연구에 대한 논의과정에서는 수정모형에 대한 검토를 통하여 최적모형을 탐색하였으며, 이 연구가 지니는 시사점 및 연구의 한계에 대하여 구체적으로 제시하였다.

Purpose: While many consumers claim to include ethical considerations in their consumption behavior, only a small fraction adheres to these self-made standards. For example, although two thirds of consumers polled by Nielsen in 2015 in thirteen countries stated to be willing to pay more for sustainable brands only ten percent actually purchased this type of product. Even if responsibly produced products still only account for a small share of the market they represent a pervasive marketing phenomenon that merits further scientific research. The so-called attitude-behavior-gap has received a considerable amount of attention not only in the business context, but also in scientific marketing research. Nevertheless, previous studies commonly discussed responsible consumption from an information-processing perspective concentrating on the rational and goal-directed side of responsible consumption. What is still largely missing, though, is the consideration of emotions as drivers or influencing factors for consumer responsibility, even though the few existing studies suggest a positive influence. This holds especially true for the self-conscious emotions of guilt and pride. Furthermore, the few studies at hand generally focus on non-durable goods like tea, coffee or juice and leave a research gap with regard to durable products like fashion items. Thus, the aim of this study is to further investigate the influence of self-conscious emotions on responsible consumption in the context of the fashion industry. Specifically, the influence of the two emotions guilt and pride as well as the influence of social visibility on the consumer’s decision-making and purchasing process shall be investigated. Design/methodology/approach: A mixed method approach containing qualitative and quantitative methods is applied. While in-depth interviews and focus groups with fashion consumers shed light on potential influencing factors and outcomes of self-conscious emotions, a scenario-based experiment further validates these results on influence of guilt and pride in the context of responsible consumption. The experiment follows a 2 (negative vs. positive responsibility outcome) x 2 (social vs. no social visibility) design and is conducted via online questionnaires. Findings: Experiences of self-conscious emotions provide feedback on past behavior that ultimately leads to a revised behavior linked to consumer responsibility in the future. Specifically, pride (guilt) can potentially lead to increased (diminished) word-of-mouth and purchase intentions. Research limitations/implications: Limitations lie in the type of research design as a scenario-based experiment was chosen for the quantitative study. Future research should investigate the topic at hand with a field study, ideally with a suitable partner from the industry. Another limitation lies in the examination of only one industry that strongly differs from other industries. Further investigations should compare the self-conscious emotions’ impacts on different types of industries. Practical implications: The current research provides suggestions on the adequate use of communications to promote sustainable fashion brands and to develop according campaigns that elicit emotional reactions from consumers. Furthermore, although guilt and pride refer to past behavior, they can nevertheless be used by management to influence future consumer actions, e.g. choice of responsibly produced garments as opposed to conventional ones. Incentives for successful word-of-mouth of sustainable fashion brands could strengthen this effect. Additionally, the final results deliver insights on whether social visibility should be increased (e.g. through offerings in offline channels) or rather reduced (e.g. through promotions in online channels). Originality/value: This study closes a research gap by investigating consumer responsibility not from an information-processing, but an emotion-based perspective. It furthermore complements research on emotions in the context of responsible consumption by investigating durable products, namely fashion items, that differ strongly from previously examined product groups like tea or coffee.

지금까지 기업의 사회적 책임수행 성과와 관련된 많은 연구들은 주로 기업의 재무적 성과나 이해관계 자의 반응, 그리고 제도와 조직수준에서 이루어져 왔으며, 일부 개인수준의 연구에서 기업의 사회적 책임 과 종업원 반응 간의 직접적인 관계에 초점을 맞추어 왔다. 이와 같은 한계에 착안하여 이 연구에서는 이론 및 선험적 연구결과를 바탕으로 기업의 사회적 책임수행과 종업원들의 조직몰입 및 이직의도가 자 부심의 지각에 의해 효과적으로 설명될 수 있을 것으로 가정하였으며, 나아가 사회적 책임수행에 대한 지각이 자부심에 미치는 효과는 사회적 책임수행의 동기에 대한 순수성이 의심될 경우, 즉 자기본위적 동기로 지각될 경우 약화될 것으로 가정하였다. 실증연구 결과에 따르면 자부심은 법적 책임 및 윤리적 책임과 결과변수 간의 관계에서 완전매개변수로서의 역할을 하는 것으로 나타났으며, 경제적 책임 및 자 선적 책임의 경우에는 지지되지 않는 것으로 분석되었다. 또한 연구결과에 따를 경우 경제적 책임의 경우 를 제외하고 모든 사회적 책임수행영역에서 자기본위적 동기 귀인의 조절효과가 지지되었다. 연구결과에 대한 논의 및 결론에서 실증분석의 결과가 지니는 의미와 한계, 앞으로의 연구방향에 대해 구체적으로 제시하였다.

Luxury brands are explicitly marketed to appear rare, exclusive, prestigious, and authentic (Phau & Prendergast, 2000; Turunen & Laaksonen, 2011; Tynan, McKechnie, & Chhuon, 2010). The glamour and distinction that these brands generate appeal to consumers’ desire to signal their accomplishments, success, or social superiority (Mandel, Petrova, & Cialdini, 2006; McFerran, Aquino, & Tracy, 2014). It is, therefore, unsurprising that the marketing communication of many luxury brands explicitly portray images of successful, sophisticated, and confident people expressing their social superiority. However, the empirical evidence supporting the effectiveness of such portrayal in luxury communication is scant. Only a pilot study showed that exposure to a story of a similar successful other may increase desire for luxury goods (Mandel et al., 2006). In the present research, we propose that envy is a key determinant of how consumers perceive display of pride and social superiority. Our findings from two studies showed that benign (malicious) envy predisposes consumers to perceive portrayal of social superiority on luxury marketing communication to be an expression of authentic (hubristic) pride. This relationship between benign (malicious) envy and authentic (hubristic) pride enhances (reduces) the luxury perception and positive brand attitude toward the luxury brand in the advertisement. These findings were replicated in a correlational study on genuine advertisements (Study 1) and an experiment that successfully manipulated consumers’ experience of benign envy (Study 2). Separate studies have recently shown that experience of benign envy can increase consumers’ willingness to pay toward the envied product (Van de Ven et al., 2011) and that the experience of authentic pride increases luxury consumption (McFerran et al., 2014). However, no existing research has explored the complementary effect of envy and pride on consumers’ response toward luxury marketing communication. The current research is therefore the first to demonstrate the differential effect of benign and malicious envy on: (1) consumers’ interpretation of social superiority as an expression of authentic and hubristic pride; (2) consumers’ response toward the portrayal of social superiority in luxury marketing; and (3) how portrayal of social superiority enhances or reduces luxury perception and brand attitude of a luxury brand. These findings also provide insights into the complementary relationship between envy and pride in consumer psychology. Lange and Crusius (2015) suggested that other’s authentic and hubristic pride expression may evoke the experience of benign and malicious envy, respectively. The current research, however, shows that the Luxury brands are explicitly marketed to appear rare, exclusive, prestigious, and authentic (Phau & Prendergast, 2000; Turunen & Laaksonen, 2011; Tynan, McKechnie, & Chhuon, 2010). The glamour and distinction that these brands generate appeal to consumers’ desire to signal their accomplishments, success, or social superiority (Mandel, Petrova, & Cialdini, 2006; McFerran, Aquino, & Tracy, 2014). It is, therefore, unsurprising that the marketing communication of many luxury brands explicitly portray images of successful, sophisticated, and confident people expressing their social superiority. However, the empirical evidence supporting the effectiveness of such portrayal in luxury communication is scant. Only a pilot study showed that exposure to a story of a similar successful other may increase desire for luxury goods (Mandel et al., 2006). In the present research, we propose that envy is a key determinant of how consumers perceive display of pride and social superiority. Our findings from two studies showed that benign (malicious) envy predisposes consumers to perceive portrayal of social superiority on luxury marketing communication to be an expression of authentic (hubristic) pride. This relationship between benign (malicious) envy and authentic (hubristic) pride enhances (reduces) the luxury perception and positive brand attitude toward the luxury brand in the advertisement. These findings were replicated in a correlational study on genuine advertisements (Study 1) and an experiment that successfully manipulated consumers’ experience of benign envy (Study 2). Separate studies have recently shown that experience of benign envy can increase consumers’ willingness to pay toward the envied product (Van de Ven et al., 2011) and that the experience of authentic pride increases luxury consumption (McFerran et al., 2014). However, no existing research has explored the complementary effect of envy and pride on consumers’ response toward luxury marketing communication. The current research is therefore the first to demonstrate the differential effect of benign and malicious envy on: (1) consumers’ interpretation of social superiority as an expression of authentic and hubristic pride; (2) consumers’ response toward the portrayal of social superiority in luxury marketing; and (3) how portrayal of social superiority enhances or reduces luxury perception and brand attitude of a luxury brand. These findings also provide insights into the complementary relationship between envy and pride in consumer psychology. Lange and Crusius (2015) suggested that other’s authentic and hubristic pride expression may evoke the experience of benign and malicious envy, respectively. The current research, however, shows that the

In this study, a high-resolution daily data set of surface weather were obtained from PRIDE(PRISMbased Dynamic downscaling Error correction) model for the period of 2000 to 2017 over South Korea. The simulation data of five RCM(Regional Climate Model) were also used which are forced by the CMIP6 participating model UK-ESM as the boundary condition under historical period (2000-2014) and SSP 5-8.5 period (2015- 2017). Here we compared the RCM data and the PRIDE data with MK-PRISM data in terms of ensemble mean and ensemble spread. Results show that the PRIDE model effectively eliminates systematic error in the RCM up to 63.0% for daily average temperature, 72.2% for daily maximum temperature, 68.2% for daily minimum temperature, and 28.7% for daily precipitation when evaluated from the RMSE perspective. Overall, the ensemble spread of the PRIDE model is significantly decreased from 1.46°C to 0.36°C for daily temperature and from 2.0 mm/day to 0.72 mm/day for daily precipitation compared to the RCM ensemble spread, indicating that the largest systematic error of the RCMs is effectively removed in the PRIDE model.

Purpose - Current study aimed at investigating the effects of the choice easiness as a thought triggered at the time of making decision and the goal achievement emotion as a prediction of how consumers feel in the state of achieving consumption goal on brand purchase intention. And It also explored moderation role of incidental pride type such as ambient hubris pride and ambient authentic pride felt before the event in the effects of message type such as self-verifying message and self-enhancing message on the choice easiness and the goal achievement emotion. Research design, data, and methodology - Message type was divided into self-verifying message and self-enhancing message. Incidental pride type was divided into hubris and authentic pride. Smart mobile phone was selected for empirical study. And the experiment was performed with 2(pride type: hubristic versus authentic) × 2(message type: self-verifying message versus self-enhancing message) between-subjects design. Questionnaires from 215 undergraduate students were used to test hypotheses by Macro process model 7. The hypotheses were tested at each of self-verifying message group and self-enhancing message group. Results - First, both choice easiness and goal achievement emotion positively influenced on the purchase intention at both self-verifying message group and self-enhancing message group. Second, at self-verifying message group, the positive effects of self verification on both choice easiness and goal achievement emotion were higher to the customers under incidental hubris pride than to those under incidental authentic pride customers. Third, at self-enhancing message group, the positive effects of self enhancement on goal achievement emotion were higher to the customers under incidental authentic pride than to those under incidental hubris pride. However, at self-enhancing message group, the positive effects of self enhancement on choice easiness (goal achievement emotion) were not higher (higher) to the customers under incidental authentic pride than to those under incidental hubris pride. Conclusions - Focusing on the results of this study, to promote their brand purchase intention, brand managers should use self-enhancing message to induce goal achievement emotion from incidental authentic pride customers. And the brand managers should develop and use self-verifying message to induce choice easiness as well as goal achievement emotion from hubris pride customers, which in turn, promote their brand purchase intention.

Purpose - Present research aimed at identifying the effects of ambient pride type on judgement difference between existing preference and final preference formed after being exposed to the preference inconsistent information from others representing a conflict between consumer’s own perspective and the others’ perspective. And this study also explored the roles of empathic concerns and motive type in the ambient pride type’s effects on the judgement difference. Research design, data, and methodology - 2(information type: consistent versus inconsistent) × 2(pride type: hubristic versus authentic) between-subjects design was employed. Data for empirical analysis were from 252 undergraduate students who participated in questionnaire survey. To verify hypotheses, Anova and regression analysis were used. Results - First, there was the judgement difference among the experimental groups. The difference was greater at the authentic pride group than at the hubristic pride group. And the difference was greater at the inconsistent information group than at the consistent information group. The interaction effect of pride type and information type was significant. Second, when consumers who had made their preference were exposed to the inconsistent information from other, those of the hubristic pride group showed more defense motive and less empathic concerns than those of the authentic pride group. And there were the mediation roles of the empathic concerns and the interaction roles of the motive type in the effects of pride type on the judgement difference. Third, the self validity did not affect the difference even that become increased by defense motive rather than accuracy motive. Conclusions - This research could advance the information processing theory related to pride type by exploring the effects of the pride type on judgement difference between existing preference and final preference formed by the inconsistent information from others, and by identifying the mediation roles of the empathic concerns and the interaction roles of the motive type in the effects of the pride type. In view of the results from current study, marketers should make efforts of inducing defense motive and developing and communicating the consistent information to persuade consumers under hubristic pride who have the belief that attributes of their brand are better than those of the competitors’ brand, and they also should conduct marketing acts by using the inconsistent information to persuade consumers under authentic pride who have the belief that attributes of the competitors’ brand are better than those of their brand.

In this study we evaluated the performance of the PRIDE (PRISM based Dynamic downscaling Error correction) model version 2.0 to provide user groups with model performance for daily temperature and daily precipitation using 54 observation station data and Regional Climate Model (RCM) HadGEM3- RA data for 30 years from 1981 to 2010. As a result of the verification of the independent period, the PRIDE model was found to effectively correct the systematic error of the RCM. This was because the PRIDE model basically calculated seasonal cycle of daily time scale using observational grid data produced based on PRISM (Parameter-elevation Relationships on Independent Slopes Model) and used PRISM to replace seasonal cycle of the RCM. As a result of the verification by quantitative measures, the temperature simulated by the PRIDE model showed a 56% to 80% reduction in the systematic error of the RCM on average. The precipitation simulated by the PRIDE model showed a reduction of the systematic error of the RCM by about 41%. The PRIDE model reproduced the bi-modal peak of summer precipitation, but RCM did not simulate well. As a result of analyzing the histogram, the PRIDE model was found to improve the temperature characteristics of the RCM, which simulated less frequently than the observations, at a high temperature interval. The rainfall simulated by the PRIDE model reduced the error of the number of days of precipitation simulated by the RCM by about 43% and also reduced the error by about 46% in light precipitation days.

원자력 발전 이후에 누적되는 사용후핵연료를 해소하기 위한 다양한 연구가 시도되고 있으며, 특히 건식으로 사용후핵연료 를 재활용하는 파이로 공정이 주목되고 있다. 파이로 공정의 공학규모 실증을 위하여 대형 공정셀을 구비한 PRIDE 시설이 구축되었다. 파이로 공정에 사용되는 용융염의 화학반응성을 고려하여, 공정셀 내부는 아르곤 분위기를 유지한다. 결과적으 로, 작업자가 공정셀 내부에 진입할 수 없으며, 공정셀 내부에 설치된 모든 공정장치는 원격수단에 의해 공정셀 밖에서 원격 조작을 통해 수행한다. 따라서, 공정셀에 설치되는 공정장치는, 설계단계에서 부터 원격작업을 고려하여 설계되어야 하며, 공정셀에 반입하기 전에 원격으로 작동이 가능한지 철저히 검증하여야 한다. 만약, 공정셀에 반입되어 작동하는 단계에서 문제가 발생하는 경우, 장치를 반출하여 수정한 후 재반입하기까지 많은 비용과 시간을 허비하게 된다. 공정장치의 원격성 검증을 위하여, 물리적인 목업을 사용할 뿐 아니라, 설계단계에서 3D 모델을 활용한 가상 검증이 가능하다. 본 연구는, 가상공간에 PRIDE 공정셀을 구성하고, 설계된 공정장치 3D 모델을 입력하여, 원격조작성을 검증하기 위한 PRIDE 3D 시뮬레이터 개발에 관한 것이다. 실제 PRIDE 공정셀의 형상과 공정셀에 설치되는 원격운전 및 유지보수 장치의 움직임을 가상공간에 구현하고, 공정장치의 3D 모델을 실제 설치할 장소에 위치할 수 있도록 하였다. PRIDE 공정셀에 설치 될 전해공정장치의 전극교체 작업을 시뮬레이션 시나리오로 설정하여, 개발된 PRIDE 3D 시뮬레이터의 사용성을 검증하고 자 하였다. 8단계로 이루어진 원격작업 시나리오를 구성하여, 각 단계의 원격작업을 성공적으로 모사함으로써, PRIDE 공정 셀의 원격성 평가를 성공적으로 수행하였다.