The purpose of this study was to analyze the antecedents of student loyalty which included Servicescape University, relationship quality, university image, and student satisfaction. The research was conducted in three universities with Islamic atmosphere under Al Washliyah Foundation in Medan, North Sumatra Province, Indonesia. Data analysis in this study includes descriptive analysis and Structural Equation Modeling (SEM). The results showed that: (1) Servicescape university influences university image, student satisfaction, but does not influence student loyalty; (2) Servicescape university through university image influences student loyalty, (3) Servicescape university through student satisfaction influences student loyalty, (4) Relationship quality influences university image, satisfaction Students, but does not influence student loyalty, (5) Relationship quality through university image influences student loyalty, (6) Relationship quality through student satisfaction influences student loyalty, (7) University image influences student loyalty, and (8). Student satisfaction influences student royalty. The findings of this study suggest that the antecedent of student loyalty in universities with Islamic atmosphere which was examined in this research includes four factors: Servicescape university, quality relationship, university image, and students’ satisfaction.

This study aims to find empirical evidence of causal relationship between strategy type, market orientation, strategic management accounting (SMA) strategic costing technique, and financial sector performance of private universities in Indonesia. The research object in this study are private universities in Yogyakarta, Indonesia. Yogyakarta is chosen because universities there are one of the barometers of higher education in Indonesia, and the city has quite a number of universities. The respondents in this study are the leader (manager) of private universities in Yogyakarta, Indonesia. The data analysis is done using SEM-PLS with WarpPLS 3.0 software. The results of this study show that market orientation has significant influence on the development and implementation of SMA strategic costing technique, while strategy type does not have significant influence on the development and implementation of SMA strategic costing technique. This study also finds that the implementation of SMA strategic costing technique significantly influences the financial sector performance of private universities in Yogyakarta, Indonesia. This study provides theoretical implication regarding SMA development in universities that consider that contingency factors (market orientation) can encourage increased organizational performance. It indicates support for contingency theory that states there are no general principles that apply to all situations.

Higher education has long been considered as a means of human resource development in a nation. The faculty member plays a significant role in improving the quality of higher education. It is clear that job satisfaction and motivation have effect on the faculty member’s performance. The objective of this study is to investigate the levels and factors affecting lecturers’ motivation in Vietnamese public universities. In this study, ordinary least squares (OLS) and exploratory factor analysis (EFA) have been utilized to identify the factors affecting work motivation of lecturers at Vietnamese universities. A questionnaire was administered to a sample of 189 lecturers at different public universities in Vietnam. The finding indicates that seven factors including Work characteristics (WC), Wage and welfare (WW), Social recognition (SR), Peer relationships (PR), Training and promotion opportunities (PO), Leader caring (LC) and Teacher– student interaction and student’s attitude (IA) have positive effect on lecturers’ work motivation. Among these factors, Teacher-student interaction and student’s attitude (IA) has the strongest impact with the coefficient of 0.631 and Peer relationships (PR) has the least impact on work motivation with the coefficient of 0.020. The study findings can facilitate the understanding of how to increase work satisfaction at the universities in Vietnam.

This study aims to examine the level of students’ satisfaction toward the services (i.e. accommodation facilities, transportation facilities, and recreation and sports facilities) provided by the public universities in Bangladesh. The study also aims to identify the major service factors that influence students’ satisfaction in public universities in the country. A cross-sectional survey was conducted at six public universities to obtain primary data. A standardized questionnaire was distributed to a total of 500 randomly selected students to collect the data. Several statistical tools, namely, reliability analysis, descriptive statistics, correlation analysis and multiple regression analysis were employed to analyze the data. The findings revealed that recreation and sports facilities have the strongest impact on students’ satisfaction in the public universities in Bangladesh. Transportation facilities also have positive and significant impact on student’s satisfaction. However, the study found a negative correlation between accommodation facilities and students’ satisfaction indicating that students are not satisfied with the accommodation facilities provided by the public universities. The findings of this study provide an insight about students’ satisfaction that might be useful to authorities of the public universities and other higher educational institutions in designing policies for various services and facilities to be provided to their students.

Based on the construction of campus sports culture in colleges and universities, this article summarizes the importance of women's volleyball spirit in the construction of the college campus sports culture. Through the investigation of college students' awareness of women's volleyball spirit, sports motivation, and satisfaction with campus sports facilities, etc. , In-depth analysis of the current situation and existing problems of campus sports culture in colleges and universities, and put forward the necessity and specific development path of incorporating the spirit of women's volleyball into the construction of campus sports culture in colleges and universities. Sports spirit and sports material foundation are indispensable in the construction of the college campus sports culture. The two factors are indispensable. Only the perfect combination of women's volleyball spirit and campus sports can more effectively promote and promote the construction of campus sports culture in colleges and universities to develop better and faster.

The paper aims to identify the determinants that influence entrepreneurial intention among National Economics University graduates. For the sample size, we conducted a questionnaire survey of 250 full-time third-year undergraduates at the National Economics University, with convenience sampling technique. Of those 250 undergraduates, 150 were Business Administration students and 100 Economy Management students. After eliminating invalid responses due to lack of information or low quality information, 215 responses were used (93.07% of respondents) for data analysis. The results show that the factor “Perceived desirability” has the strongest impact on the intention to start a business. It is followed by the factor “Perceived feasibility” in which the “ability to search and plan for start-up” has a stronger influence on undergraduates’ entrepreneurial intention than the “leadership and ability to overcome adversity”. The hypothesis of a positive relationship between undergraduates’ propensity to act and their intention to start a business is also supported in this study. Based on the results, we suggest some recommendations for the university and State management agencies to nurture and develop entrepreneurial intention of undergraduates, forming the young generation of potential entrepreneurs to contribute to the development of emerging countries such as Vietnam, the case study.

This study examines the current situation of responsibility accounting and proposed management solutions according to responsibility centers on public universities in Vietnam. The study applies quantitative research methods, and collected data through structured questionnaires to 138 public universities in Vietnam in 2019, receiving back 55 valid questionnaires. The data was cleaned and analyzed with SPSS software. The results show that most public universities in Vietnam assigned management responsibility to their departments, but responsibility accounting was not comprehensive since many universities are not financially autonomous. The Kruskal Wallis Test was conducted to compare the current situation of responsibility accounting among universities by the degree of autonomy and by geographic area. The research found out that totally autonomous universities assigned management responsibility to responsibility centers better than semiautonomous and non-autonomous universities did. Regarding the evaluation of management responsibility, universities in Central Vietnam rated specific quantitative criteria, residual income (RI) and returns on investment (ROI) higher than universities in the North and the South of Vietnam did. However, universities in the South of Vietnam rated the evaluation of profits by department higher than the rest. The study also suggests structure for establishing responsibility centers in accordance with public universities in Vietnam.

This paper aims to examine the application of cost-volume-profit (CVP) analysis by public universities in Vietnam. In the context where Vietnam is gradually transferring financial autonomy to public universities, the conduct of a CVP analysis in relation to these public universities is particularly urgent. Research samples were collected in 2018 and 2019 by surveying Vietnamese public universities. After collection, the data is synthesized by excel file, conformity check, data cleansing and data analysis on SPSS software by tools such as Frequency statistics, price statistics, and means. The results show that: (1) universities used the CVP analysis in decision-making, (2) information related to the CVP analysis used for decision-making by administrators remained simplistic and lacked cost-control details, and (3) the application of the CVP analysis by university administrators for decision-making was neither comprehensive nor coordinated. The findings also show that, given the current conditions in Vietnam, increasing the governance in public universities is essential, as is contributing to reducing costs, increasing universities’ income, providing the best service to students, and improving the quality of training. The study calls for the flexible application of the CVP analysis, which will provide information to help managers at Vietnamese public universities make the best decisions.

The study explores factors that affect the performance of responsibility accounting at public universities in Vietnam. The study conducted a survey of 130, out of 154 public universities in Vietnam and uses regression analysis methods. The results identify eight groups of factors affecting the performance of responsibility accounting at these establishments of higher education: Division of the organization into responsibility centers, Estimation and Reality, Cost and income allocation, University autonomy, Management decentralization, Estimation, Reward, and Report. Costs and income allocation for responsibility centers, university autonomy, and the division of universities into responsibility centers are shown to significantly affect the performance of public universities in Vietnam. The results show that the performance of responsibility accounting at public universities in Vietnam is influenced by decentralization of management, division of the organization into responsibility centers, reward, cost and income allocation, estimation, evaluation of the results achieved between the estimation compared with reality, release of reports and university autonomy. Among the factors, cost and income allocation, university autonomy, division of the organization into responsibility centers, reward and evaluation of results achieved between estimation and reality have strong impacts. The study findings also indicate that the school council does not affect responsibility accounting at these universities.

The study seeks to identify factors affecting the choice of a university by first–year Business Administration students in Vietnam. Probability sampling is using Stratified sampling of 500 students from five private universities in Ho Chi Minh City surveyed by convenience sampling. This paper employs mixed research methods – measuring Cronbach's Alpha, EFA, Regression and using PATH model – to test the hypotheses of the research model. The results of the study identify five factors: Prestige, Geographical location, Facilities, Attractiveness of the field and Media. All these factors have a positive influence on the standing of the university brand. It means that the higher the Prestige, Geographical location, Facilities, Attractiveness of the field and Media, the higher the university brand. The results indicate that Geographical location is the most influential factor to enhance the private university‟s brand. Bringing Geographical location is, thus, advisable to enhance a university standing. The brand plays a determining role in students' trust when selecting a university. Media is still the top concern of new students when they choose to study at a university. Media still remains an important consideration for new students when choosing a university. So, this factor should be utilized by universities to enhance their attractiveness.

This paper analyzes the important role of Tai Chi teaching in promoting Chinese traditional culture, and analyzes the current situation of martial arts teaching from the aspects of students' understanding of Tai Chi, investment time and factors affecting the promotion of Chinese traditional culture in teaching. Knowing that in the process of teaching, due to students' own cognition, school education, social funds, etc., there are certain problems in the promotion of Chinese traditional culture in Tai Chi teaching, and the implementation of rules and regulations, improvement of teaching methods, and improvement of teachers Reasons for rationalization and other aspects.

이 연구의 목적은 중국 대학 한국어학과의 교과목 개설 현황을 살펴봄으로써 한국어학과의 교과과정에 존재하고 있는 문제점을 지적하고 향후 교과과정 개선 방향을 모색하는 데 있다. 이를 위해 본고에서는 중국 31개의 4년제 대학 한국어학과의 교과목 중 한국어학 관련 과목을 제외한 나머지 과목을 한국 문화, 한국 문학, 한국학 세 영역으로 나누어 중점적으로 검토하였다. 본 연구는 실제 교육과정 운영 현황을 고려하지 못 하였다는 점에서 한계가 있으나 중국 각 지역을 대표하는 대학들을 대상으로 최근 개편된 교과과정을 반영하여 현재 중국 대학 한국어학과의 교 과과정 개선 방향 및 현황을 이해할 수 있다는 점에서 의미가 있다.

The purpose of this study is to identify the barriers of university and industry cooperation and to develop recommendations for the internal ecosystem of technology commercialization. The research method used is a survey of three categories of experts from 9 universities of Almaty (researchers, technology transfer managers, spin-off-owners). Despite the strong efforts of the government of Kazakhstan in building innovation infrastructure, there is a low level of innovation activity, less than 5% of university inventions are transferred into the industry. The results of the expert survey showed that the main barriers for cooperation between university and industry are: lack of resources to build university-industry links, lack of time due to high teaching load, poor qualification of technology transfer managers and lack of networking with industry. Based on the results of the expert survey, it is proposed to develop the ecosystem for the commercialization of university-based technologies, for which the following economic activities are important: human resources, financing, intellectual property management system, and intermediary infrastructure. The results of this study can be applied in developing the strategies and policies for universities, public research organizations, as well as for national R&D and higher education policies.

Many studies have shown that job performance and leadership are important in our society. In addition, to improve the quality of work or to improve the work efficiency is still a lot of challenges for each leader. In Vietnam, there are few specific studies on the impact of leadership styles on employee engagement such as: transformational leadership styles, business leadership styles and leadership styles. In the field of higher education, the fewer studies on these issues. A study is conducted to test the impact of leadership styles on the engagement of cadres, lecturers and staff at public universities in Vietnam. Using adjustment techniques, inspecting the scales and theoretical models representing the relationship among the influential factors. The research is based on a sample of 309 cadres, lecturers and staff currently working in universities in Vietnam and used Structural Equation Modeling (SEM) to test the relationships among the variables. The study results show that the scales of the variables: transformational leadership, transactional leadership, laissez faire leadership, job satisfaction and organizational engagement attain the validity and reliability in the research. The study results also show transformational leadership, transactional leadership and laissez faire leadership are directly and indirectly affected by job satisfaction and organizational commitment.

The current higher education in Vietnam demonstrates the intense competition among local universities. Undoubtedly, the issue of enhancing the brand value to attract students is now placed at the top to Vietnamese universities. The research aims to identify the objective and subjective factors affecting the brand value of private universities in Ho Chi Minh City, Vietnam as mediated by students’ perceptions. This paper employs the mixed research methods and data were then analyzed by measuring Cronbach's Alpha coefficient for reliability, analyzing EFA, and using PATH model to test the experiment on the research model affecting HUTECH’s brand value. Probability sampling used is Stratified sampling and 500 students of 8 faculties of HUTECH surveyed by convenience sampling. Additionally, this paper also proposes some managerial implications on enhancing the brand value of private universities in Ho Chi Minh City. The results indicate that the new factor, namely geographic location is the most influential factor to enhance the brand value of private universities in general and HUTECH in particular. Brand still plays a determinant role in students' trust when choosing a university. Finally, some implications proposed to enhance the brand value of private universities in Ho Chi Minh City in the context of fierce competition in attracting students.

Purpose - In this paper, we categorize and segment the 28 national universities in South Korea and measure the degree of dissimilarity (or similarity) between pairs of ones by using dissimilarity distance matrix and cluster analysis, respectively, based on the seven quantitative evaluation of educational conditions (percentage of small-scale courses, percentage of lecture by the faculty, collection of books per student, material purchase per student, percentage of building capacity, percentage of real estate capacity and rate of accommodation) in 2015. In addition, multidimensional scaling (MDS) techniques can obtain visual representation for exploring patterns of proximities among 28 national universities based on seven attributes of educational conditions. Research design, data, and methodology - This work is carried out by the 2015 Announcement of University Information, which is provided by Ministry of Education in South Korea and utilized by multivariate analyses with CLUSTER, PROXIMITIES and ALSCAL modules in IBM SPSS 23.0. Results - We make certain that 28 national universities can be categorized into five clusters which have similar traits by applying two-stage cluster analysis. MDS is utilized to perform positioning of grouped places of cluster and 28 national universities joining every cluster. Conclusions - Both types and traits of each national university can be relatively assessed and practically utilized for each university competitiveness based on underlying results.

dissimilarity (or similarity) between pairs of ones by using dissimilarity distance matrix and cluster analysis, respectively, based on the seven quantitative evaluation of educational conditions (percentage of small-scale courses, percentage of lecture by the faculty, collection of books per student, material purchase per student, percentage of building capacity, percentage of real estate capacity and rate of accommodation) in 2015. In addition, multidimensional scaling (MDS) techniques can obtain visual representation for exploring patterns of proximities among 28 national universities based on seven attributes of educational conditions. Research design, data, and methodology - This work is carried out by the 2015 Announcement of University Information, which is provided by Ministry of Education in South Korea and utilized by multivariate analyses with CLUSTER, PROXIMITIES and ALSCAL modules in IBM SPSS 23.0. Results - We make certain that 28 national universities can be categorized into five clusters which have similar traits by applying two-stage cluster analysis. MDS is utilized to perform positioning of grouped places of cluster and 28 national universities joining every cluster. Conclusions - Both types and traits of each national university can be relatively assessed and practically utilized for each university competitiveness based on underlying results.

Based on the survey of 4 universities in Tai’ an by questionnaire survey and interviews, this study acquired and analyzed the college student users’ activity type, utilization frequency, retention time, companion, preference for landscape design style, the importance of the courtyard space’s environment and landscape, as well as correlations between primary attributes and activity characteristics of student users. The weight of the university teaching area’s courtyard space evaluation index was obtained by Analytical Hierarchy Process. The results indicated that nearly 60% college students select to study and to rest alone as the main activity type, 80% students’ utilization frequency is at least two times or more a week. In addition, the relative weight of plant landscape is the highest in the 2nd class indexes of space garden landscape, and its value is 0.113; the relative weight of cleanliness is the highest in the 3rd class indexes of space environment quality, and its value is 0.143. Therefore, it should be attached much importance to constructing the environment and landscape for studying and relaxing, and the factors of cleanliness and plant landscape etc in the further design of courtyard space are taken into full consideration.

21세기의 디자인대학 교육에 거는 기대는 매우 다양하다. 이러한 사회적, 시대적 요구에 맞는 교육을 위한 대학의 노력은 절실하다. 디자인 대학은 디자인 관련 전문지식과 융합, 변화하는 사회가 인간에게 행복을 줄 수 있는 가치를 중심으로 다양한 자구책을 마련하고 실천하고 있다. 이와 함께 취업을 위한 현장실습과 디자인 능력 극대화와 중간과정 평가를 위한 수단으로서 국내외 공모전은 디자인대학에 필요하다. 국내외 공모전은 학생들의 실질적인 관심과 성취도에 영향을 주고 있는 것이 사실이다. 기업과 단체에서 공모전을 통한 공유하고자 하는 디자인의 요소와 대학의 기초적인 교육 내용과 만남의 긍정적 확대라는 측면이 절실하다. 가치융합디자인비지지니스 교육 과정의 4가지 요소를 중심으로 그 동안 참가하여 성과를 올렸던 주요 국제공모전의 공통적인 특성을 고려하여, 시사성. 구성. 완성도. 스타일. 파급효과 5가지 요소의 공통점 돌출을 통하여 가치융합디자인Biz와 공모전 연계를 통한 교육을 할 수 있는 과정과 체계를 필요로 한다. 기존 연구와 학문적 보완 그리고 교육 과정을 통하여 새로이 정립한 가치 디자인의 방법론의 14단계를 가치인식, 가치표현, 가치융합비즈(Biz), 가치 모델, 가치표현디자인, 가치 확대 요소 6가지와 세부 요소 28 단계 단계로 나누어서, 시사성. 구성. 완성도. 스타일. 파급효과 5가지 요소와의 연계를 명확하게 하였다. 아직 대학과 기업. 단체 사이에 공모전에 대한 연구가 없음으로, 이번 연구가 대학의 가치융합디자인Biz과 공모전 연계 교육을 위한 연계교육표를 중심으로 학습 과정(Process)과 체계(System)를 통한 디자인 방법론 모델(Model) 제시를 통한 학생들의 실질적인 관심과 성취도 향상에 도움 되기를 바란다.

이글에서는 일본 대학의 한국어교육의 현황을 교육과정과 교사, 학습자를 중심으로 기술하고, 이를 토대로 향후 일본 대학에서의 한국어교육의 미래를 전망한다. 주지하듯, 이른바 ‘한류붐’과 2002년 한일월드컵을 기점으로 일본에서의 한국어교육은 괄목할만한 성장을 거듭해왔다. 일본 내 한국어 교육의 현황은 10여년전인 2005년 国際文化フォーラム을 통해 대대적으로 실시된 바가 있으나, 최근에는 거의 이루어진 적이 없다. 이번 조사의 결과, <전공한국어> 과정은 현재 약 23개 대학에 설치되어 있으며, <교양한국어> 과정을 설치하고 있는 대학도 전체 대학의 50% 이상을 상회하고 있는 것으로 나타났다. 한국어 담당교원은 모어별로는 한국어를 모어로 하는 교원이 일본어 모어화자 교원보다 더 높은 비율을 차지하고 있었으며, 전공별로는 일본어 및 일본문학 관련 전공자가, 임용 형태별로는 전임강사의 수가 늘어가고 있는 경향을 보였다. 한편, 학습자의 한국어 학습 동기는 십년 전의 그것과 다를 바 없이 매우 낮은 것으로 나타났다. 학습의 목적도 ‘여행’이나 ‘단위 취득’을 위해서인 것으로 나타났다. 이렇듯, 일본 대학에서의 한국어교육은 교육과정도 체계적으로 정립되어 있지 못하고, 한국어교육을 전공한 교원의 수도 부족하며, 학습자의 학습 동기도 높지 않다. 따라서 일본 대학에서의 한국어교육의 발전과 활성화를 위해서 연구자들은 이론에 기반한 실천 연구를 통해 그 성과들을 축적하고, 그것을 한국어교육 현장에 지속적으로 제공하여 교육의 실제와 접목되도록 노력해야 할 것이다.