The Korean buffet restaurant, which was developed by combining the Korean food and a buffet, allows a large menu to be enjoyed at a reasonable price and has become popular with men and women, young and old, and become a new type of eating out. This study examined the effects of the waiting time management and menu quality on the customer satisfaction and re-visit intention in a Korean buffet restaurant to help quality improvement and development of Korean buffet restaurants. The customer satisfaction and re-visit intention only had a significant effect on the staff attitude toward waiting time. Hygiene, sensory factor, and variety of menu quality were significantly related to customer satisfaction and revisit intention, respectively. In addition, satisfaction with food and service had a significant effect on the re-visit intention and customer satisfaction. Therefore, it is important to establish a virtuous cycle structure that will improve the re-visit intention by satisfying customers through waiting time management and menu quality for the development of Korean buffet restaurants.

The objective of the present study is to analyze whether there is a difference in visit experience that is based on scenic site types and to identify the influence factors of satisfaction with scenic site visits. In doing so, this study aims to provide policy-related implications for improving the scenic site categorization process with utilization in mind and for improving scenic site visitors’ experience and satisfaction levels. To this end, the study selected five representative scenic sites by scenic site type, categorized them based on the assumption that the scenic sites will be utilized as government- designated cultural assets, and conducted a survey among the visitors at the target sites. Through the survey, 654 samples were collected and used for ANOVA and regression analysis. Analysis results showed that scenic site visitors were found to travel by car about two hours on average and that approximately half of the visitors visit a scenic site without knowing its designation status. A similar trend was manifested in all scenic site types. The results of analyzing visitor experience in scenic sites showed that most visitors frequently experience the aesthetic and escapism of scenic sites while their education experience and the entertainment experience were relatively low. In addition, there was a minor discrepancy between the characteristics of scenic site type and the visitors’ actual experience; it is speculated that such a tendency arises because the current conditions and policy for utilizing scenic sites fail to fully reflect the characteristics of the resources that each scenic site has. The result of analyzing the influence factors on scenic site visit satisfaction showed that visitors’ experience levels had a stronger impact on visit satisfaction than visitors’ individual characteristics or user behavior characteristics did. In conclusion, the findings of the present study have the following implications: In order to eliminate the discrepancy between the characteristics of scenic site type and the actual experience of visitors, it is necessary to establish utilization strategies based on scenic site types; in order to improve scenic site visitors’ satisfaction levels, it is crucial to promote a scenic site utilization policy that focuses on visitor experience.

This study empirically analyzed the influence of media on a visitor's satisfaction and re-visit by setting up 5 sorts of exhibition media as text, docent, virtual museum, website and Smartphone App based on practical exchange and communication between a visitor and an exhibition provider. The research results are as follows: First, all these 5 sorts of media suggested by this study were found to be able to have an influence on a visitor's satisfaction and re-visit. Second, it was found that the factors preferentially affecting a visitor's satisfaction and re-visit were 'Docent' and 'Website' factors. Accordingly, it is judged that it's necessary to more preferentially consider 'Docent' and 'Website' factors than the other factors in order to increase a visitor's satisfaction and re-visit. Third, it's possible to interpret that the bigger a visitor's satisfaction, the higher a visitor's intention to re-visit through the verification that a visitor's satisfaction will have a significant influence on a visitor's re-visit. The implication of this study lies in the fact that this study attempted at an integrated approach by analyzing the relative size of the influence through across-the-board suggestion of influential factors on a museum visitor's satisfaction and re-visit.

화훼장식이 돌잔치 고객의 만족도와 장소 재방문 의도 에 미치는 영향을 파악하고자 설문조사를 실시하였다. 설 문조사 대상자의 일반적 특징은 남녀나 기혼자와 미혼자 는 거의 비슷하였으나 연령은 20대와 30대가 주류를 이루었고, 학력은 대졸자가 가장 많았다. 요인분석 결과 7개의 중요 변수 즉, 화훼장식을 위한 디자인의 스타 일과 구성, 디자인의 조화와 색감, 접근성, 시설, 서비스와 가격, 만족도, 그리고 재방문 의도로 이론적 모형이 구성되었다. 모형화한 연구가설의 검증 결과에 대한 타 당성을 입증하기 위해서는 SPSS 14.0K를 이용하여 탐 색요인의 분석을 실시하였다. 연구 모형의 모든 인과 관계의 경로계수를 동시에 측정하기 위해서는 구조 분석 방법을, 타당성 평가를 위해서는 AMOS 7.0의 측정 모 형을, 그리고 자료 분석을 위해서는 기술적 통계, 빈도 분석, 크론바하 알파를 이용한 신뢰도 분석과 요인 분 석법을 이용하였다. 가설을 검증한 결과, 매개변수인 만 족도에 가장 큰 항목을 차지하는 항목은 화훼장식의 스타일과 구성이었으며, 그 다음으로는 화훼장식의 조 화와 색감이었다. 그리고 서비스와 가격은 만족도에 정의 영향을 미쳤으나 접근성과 시설은 만족도에 영향을 미 치지 않았다. 결과적으로, 돌잔치의 기획 및 연출을 위 해서는 화훼장식이 가장 중요한 변수라는 것을 의미하는 한편, 이 중요 변수를 잘 활용하면 고객의 만족도가 증 가하게 되고 만족도가 증가하게 되면 재방문 의도가 향상된다는 것을 의미한다.

요인분석의 결과 가야산 국립공원 방문의 돋기는 행위참여, 종교/과학적 탐구욕, 경관감상 및 사회적 동기의 4가지 차원으로 구분할 수 있었다. 이러한 4가지 방문 요인을 가지고 인지과밀도 및 시설/서어비스 성취도 평가 등의 변수들과 함께 만족모델을 제시하였는데 그 결과 만족도에 가장 크게 기여하는 변수는 대피소 및 휴식시설에 대한 평가이었다. 본 조사에서는 만족모델에 사용된 각 변수들의 모델내부에서의 역활이 논의되었고. 미래의 연구 방향의 제안도 언급되었다.

The purposes of this study were to analyze the effects of a marine leisure exhibition event(MLEE)'s appraisal attributes on visitors' satisfaction and rep-visit intention and thus provide fundamental information that facilitates developing effective marketing and operational strategies for a MLEE. In order to accomplish such purposes, this study employed a survey with a total of 300 visitors to a MLEE hosted by G Province. Questionnaires were developed on the basis of related studies and modified to reflect the study context. Then, such questionnaires were verified to be valid and reliable through content validity, factor analysis and internal consistency analysis. Valid 286 questionnaires were analyzed with correlation analysis and multiple regression analysis on significance level of .05. Following findings were derived from current study. First of all, the appraisal attributes of a MLEE had a significant effect on visitors' satisfaction and among them only the factor of event program had a unique relation with the levels of satisfaction. In addition, the appraisal attributes of the MLEE also had a significant effect on visitors' rep-visit intention behavior and among them event program, transportation and employee factors had unique relations with the performance variable in order. In conclusion, all the research hypotheses that had been set up through previous studies were confirmed in this study.