This study intended to identify the relationship between textile print designs for local apparel, and fashion trends. This was achieved by extracting trend key words and analyzing apparel textiles. The fashion trends and print trends from the 2010S/S season to the 2013F/W season as projected by two trend forecasters, the Samsung Fashion Institute and First View Korea, were extracted for a comparative analysis. In terms of clothing patterns, a total of 1,582 print designs purchased by local apparel brands targeting women in their 20s and 30s from print design companies including Italy's NEWAGE, MyDesign and England's Pattern, were analyzed. After classifying the designs according to the trend key words which had been extracted, the demands by season, trend dependency, and design preferences were analyzed to produce the following results. The major key words for textile print designs from the 2010S/S season to the 2013F/W season were Check & Stripe, Flower, Geometric, Natural, Ethnic, and Graphical. Patterns corresponding to those design key words were more prominent in recent designs. Considering the trends by season, the designs presented in the F/W season were found to be more likely to correspond to the trend key words than those in the S/S season. A general preference for nature-inspired designs was also found in the local print market.

Apparel design is an economic activity to create values for users over the value chain of a product. In this paper, the contribution of apparel design is defined as the enhancement of users' perceived values by improving users' experience of products. In this context, the value of a product corresponds to compensation for experience or a promise for experience of a product. Experience can be sensory or psychological benefits to users. To evaluate the value of apparel design, the researcher identified and analyzed the apparel design parameters affecting users' experience and benefits of products such as macro-, micro-environmental factors, value chain factors, apparel designer factors, and user factors. For an analytical modeling of the values of apparel design, this paper introduces the concept of a utility function from economics. In economics, utility is a measure of desirability or satisfaction that can be correlative to need or desire. The measure of value can be found in the price which a user is willing to pay for the fulfillment or satisfaction of need or desire via the experience of a product.

본 연구는 제1보와 제2보로 구성되었으며, 본 연구의 목적은 1) 동작인식형 입력기술에 기반한 디지털웨어(이하, DMDI로 약칭함)의 의류 상품화 가능성을 탐색하고, 2) 소비자의 잠재적 수요에 기초하여 DMDI의 디자인을 개발하는 것이다. 제2보에서는 제1보에서 도출된 DMDI의 가능성 있는 애플리케이션과 디자인 지침을 토대로 하여 의류상품으로서의 착용성과 실용성, 상품성을 갖춘 DMDI를 디자인하기 위한 기본형 디자인을 설계하였으며, 이에 기초하여 5가지의 DMDI 디자인 프로토타입을 개발하였다.

본 연구는 제1보와 2보로 구성되었으며, 본 연구의 목적은 (1) 동작 인식형 입력기술에 기반한 디지털웨어(이하 DMDI로 약칭함)의 의류 상품화 가능성을 탐색하고, (2) 소비자의 잠재적 수요에 기초하여 디지털웨어의 디자인을 개발하는 것이다. 제1보에서는 소비자의 DMDI 대한 잠재수요를 고찰하기 위하여 디자인 에스노 그래피적 견지에 기초하여 개발된 심층면접 방식 및 범주분석 방식을 취하였다. 그 분석결과를 토대로 하여 DMDI를 위한 7가지의 가능성 있는 어플리케이션 영역과 6가지 디자인 방향을 제안하였다.

With ever-change and increasingly competitive business environments, firms strive to employ a variety of marketing strategies and execution in order to survive in the market. Such effects would be paid off in the right way only when management of the firms perform marketing activities focusing on long term effectiveness, which would drive company profits up and keep them for long. Demands of customers are being changed and varied. And in this circumstance, it become a main issue of management that the company should produce and sell products according to the customer demands. With these trends, each company has been concentrating effects on generalization of product development technique and distinction of service for customer. In this result with the advantage of mass marketing and database marketing have been drawing attentions from company. Also the internet connected around the world completely diminished the limit of time and distance and company have enveloped keen competition out of each nation and continent in the world market. To fulfill these demands of customer, they need a concept of eCRM(Web based Customer Relationship Management), and go from selling products and services, or gathering customer requests, up to the phase of solving customer's problem by real time or previous action. With the help of internet, the frequency and speed of the problem solving has improved greatly.