The most important thing in development of a process-based TSPA (Total System Performance Assessment) tool for large-scale disposal systems (like APro) is to use efficient numerical analysis methods for the large-scale problems. When analyzing the borehole in which the most diverse physical phenomena occur in connection with each other, the finest mesh in the system is applied to increase the analysis accuracy. Since thousands of such boreholes would be placed in the future disposal system, the numerical analysis for the system becomes significantly slower, or even impossible due to the memory problem in cases. In this study, we propose a tractable approach, so called global-local iterative analysis method, to solve the large-scale process-based TSPA problem numerically. The global-local iterative analysis method goes through the following process: 1) By applying a coarse mesh to the borehole area the size of the problem of global domain (entire disposal system) is reduced and the numerical analysis is performed for the global domain. 2) Solutions in previous step are used as a boundary condition of the problem of local domain (a unit space containing one borehole and little part of rock), the fine mesh is applied to the borehole area, and the numerical analysis is performed for each local domain. 3) Solutions in previous step are used as boundary conditions of boreholes in the problem of global domain and the numerical analysis is performed for the global domain. 4) steps 2) and 3) are repeated. The solution derived by the global-local iterative analysis method is expected to be closer to the solution derived by the numerical analysis of the global problem applying the fine mesh to boreholes. In addition, since local problems become independent problems the parallel computing can be introduced to increase calculation efficiency. This study analyzes the numerical error of the globallocal iterative analysis method and evaluates the number of iterations in which the solution satisfies the convergence criteria. And increasing computational efficiency from the parallel computing using HPC system is also analyzed.

The goal of the current study was to estimate the contribution of poultry farm vehicle movement frequency to the 2014 highly pathogenic avian influenza (HPAI) epidemic using both global and local regression models. On one hand, the global model did not consider the hypothesis that a relationship between predictors and the outcome variable might vary across the country (spatially homogeneous), while on the other hand, the local model considered that there was spatial heterogeneity within the country. The HPAI outbreak status in each province was used as a dependent variable and the number of poultry farm vehicle movements within each province (within variable), the number of poultry farm vehicle movement from one province to another province (outbound variable), the number of poultry farm vehicle movements from other provinces to one province (inbound variable), and the number of poultry farms in each province were included in the model as independent variables. The results of a global model were as follows: estimated coefficient of the log-transformed within variable was 0.73, that of the log-transformed outbound variable was 2.04, that of the log-transformed inbound variable was 0.74, and that of the number of poultry farms was 1.08. Only the number of poultry farms was a statistically significant variable (p-value < 0.001). The AIC score of the global model was 1397.5. The results of the local model were as follows: estimated median coefficient of the log-transformed within variable was 0.75, that of the log-transformed outbound variable was 2.54, that of the log-transformed inbound variable was 0.60, and that of the number of poultry farms was 0.07. The local model’s AIC score was 1382.2. The results of our study indicate that a local model would provide a better understanding of the relationship between HPAI outbreak status and poultry farm vehicle movements than that provided by a global model.

With the development of social media, nowadays, people connect to each other more frequently and timely. In this article, we want to discuss this interactive communication in Chinese social media, i.e., WeChat, Weibo and Xianhongshu, between the Chinese immigrants in France (French Chinese) and Chinese in China. The intent of this article is to explore if there is a significant difference between high-acculturated and low-acculturated French Chinese in the use of word-of-mouth (WOM) in response to the purchase of product categories high in social signaling value. The article helps firms plan their international marketing strategy in terms of how they will benefit from WOM where French Chinese consumers comprise a significant part of the target market. Additionally, this research helps firms develop effective virtual interaction tools to build a strong long-term brand relationship with ethnic groups.

With the development of social media, nowadays, people connect to each other more frequently and timely. In this article, we want to discuss this interactive communication in Chinese social media, i.e., WeChat, Weibo and Xianhongshu, between the Chinese immigrants in France (French Chinese) and Chinese in China. The intent of this article is to explore if there is a significant difference between high-acculturated and low-acculturated French Chinese in the use of word-of-mouth (WOM) in response to the purchase of product categories high in social signaling value. The article helps firms plan their international marketing strategy in terms of how they will benefit from WOM where French Chinese consumers comprise a significant part of the target market. Additionally, this research helps firms develop effective virtual interaction tools to build a strong long-term brand relationship with ethnic groups.

It is certainly not possible to analyse the evolution of the global luxury consumers orientations for the new luxury Chinese brands without considering the essence and the impact of the “brandscape”. In the last decade, China has assisted to the surge of the “luxury lifestyle” for a multiplicity of consumer segments living in those coastal areas – and not only - filled with luxury and fashion brands, that invaded every city area from streets to airports from clinics to hotels where concept stores, luxury flagship stores, sponsorships for events and urban artefacts “add value to the symbolic production of an urban lived space” (Bellini and Pasquinelli, 2015). Luxury product brands are enriched by the synergy with the city brand and the diverse fashion and art city locations, activities and events. In the new luxury perspective that sees luxury in its experiential dimension and no longer only in desire of an exclusive object, the relation of luxury brands and city brand requires a specific focus, in particular in the new fast growing economies as China that sees the rise of the new experiential luxury lifestyle and new local luxury brands. In the fast growing luxury Chinese luxury market where new Chinese luxury brands are striving to acquire a brand identity and image first in the local market and then in the international one, city branding may be a conductive solutions for brand value and identity creation. Authentic luxury experiences in significant city contexts appear added value activities for luxury brands in particular for those with no consolidated heritage and identity as the new Chinese luxury brands. New retail formats such as pop-up stores, concept stores located in specific high value artistic or fashion related locations adds value (Bellaiche et al, 2012). For Chinese luxury brands with a very limited identity, a almost absent heritage and a ongoing value creation of the brand, in-store experience is increasingly important (Atsmon et al, 2012) and the shopping location certainly represent an important factor for the increasingly diverse and demanding luxury customers by being not only the instrument towards the desired subjects but also a value-adding experience on its own (Rintamaki et al, 2007, p. 628). The emergence of the Chinese luxury consumer did not mean the presence on a market where the consumers are gathered by the same tastes, desires and purchasing patterns. Reference to the global consumer culture and paradigm evidenced that consumers in diverse geographical contexts may have different and sometimes even conflicting opinions or shared desires and values expressed in similar behaviours or symbols towards a brand. Global brands sets the international standards and convey shared symbols (Holt, Quelch and Taylor 2004) and a myth of cosmopolitanism to which many consumers world-wide appreciate (Strizhacova, Coulter and Price 2008).Brands represent a form of culture and they relate to the way people live, think, eat and choose to wear as well, a form of seeing life and the world (Askegaard, Kjeldgaard and Arnould, 2009) . Luxury brands have become increasingly present in the Chinese consumer market and lifestyle and the role of purchasing luxury goods experiencing a luxury lifestyle has taken an unexpected importance and meaning in the Chinese social context. China has started to experience the consumer culture only after China's opening up to the market economy as a result of the economic reforms post-1979 that have given to "aspirational" consumers more freedom to develop a consumer culture partially away from political limitations but still permeated in the Chinese culture and its characteristics. Those reforms have also given rise to the private businesses and the birth of a consumer middle class, "the new rich", in China. The birth of the Chinese middle class has fuelled the emergence of a highly diversified consumer class with different purchasing attitudes (Latham, 2006) and a new way to express their taste, their motivation for purchasing (Gillette, 2000) and in particular an increasing brand awareness, mode of purchasing and conceptualisation of luxury (Rambourg, 2014; Rovai, 2016). Distinctive aspects of luxury consumer culture have started to emerge in the late years, evidencing new desires for Chinese luxury consumers with respect to luxury brands, accompanied by the entrance in the market of Chinese luxury brands aspiring the capitalise on the increasing "Chinese luxury desire" but limited by their lack of specific characteristics of authentic luxury brands - heritage, identity and prestige amongst others. As a result, this research focuses on the analysis of Chinese luxury brands presence in the local Chinese urban context; specifically, it focuses on how the Chinese urban fashion context can help to support the creation of a luxury brand value and also reinforce a luxury brand identity and image in a Chinese luxury consumer culture that does not possess a luxury heritage. An analysis of two luxury Chinese brands and a local luxury and fashion concept store has been initiated together with further evidence from the Shanghai urban context, its activities, events and cultural specifics together with the following a qualitative method and in particular Yin (1989) case study approach. A series of 15 interviews have been held in late 2016 in Shanghai with the two Chinese luxury brands creative designers, owners and staff during one month together with observation and consulting of documents. Literature review has focused on the role of individual brands that, being somehow associated with the city become a collective brand (Pasquinelli, 2014), framing "the complex network of associations, linking products, spaces, organizations and people (Bellini and Pasquinelli, 2015). Initially, an important attention has been oriented towards the geographical associations to the country-of-origin effect (Bilkey and Nes, 1982; Johansson et al, 1985) later on evidencing that a defragmentation into of smaller geographical units may be appropriate at urban level (Bellini and Pasquinelli, 2015) to highlight the relevance of the "origin" not simply in relation to a broad geographical context where the brand manufactures a product but also „the place, region or country where a brand is perceived to belong‟ (Thakor and Kohli, 1996, p. 26). The origin being not only a matter of product production but more of product conceptualisation, perception or consumption going towards the "brand product usage context" (Gerr et al, 1999). Brand product usage happen in those spatial circuits whose cities are part of and whose role may be conductive to the „local origination‟ of product brands, adding value to the birth and internationalisation of locally originated brands (Pike, 2011). Those local brands are developed from an ecosystem composed by relations and ownerships involving a multiplicity of stakeholders whose customers are an integral part (Power and Hauge, 2008). In the literature, Fashion capitals is a unique case of those ecosystems with a specific relationship between industry and spacial circuits is based on the urban context instrumental to fashion creation and also to consumption (Breward and Gilbert, 2006). The city as a part of the consumer culture and in particular as part of the brand product experience (Thrift, 2004). As a result of the literature review and the conceptualisation of fashion capitals as ecosystems conductive to the fashion creation and consumption, an exploratory study of: Which context related variables affect new Chinese luxury brands identity and value and how the China fashion capital ecosystem affects Chinese luxury consumers brand perception. The paper will show an insight of the instrumental relation of the "brandscape" Shanghai and the impact on the Chinese luxury brands value and identity acquisition with respect to Chinese consumers.

Introduction In the contemporary business environment, fashion companies ought to cope with fundamental changes marketing communication has conventionally been performed. In response to shifting socio-demographic, environmental and market-related conditions, gradually new forms of fashion promotion have evolved (Fill, 2006). Nowadays, the global fashion industry experiences a reduced dependence on mass media advertising and an enlarged reliance on dialogic, relationship-oriented and digitally grounded communication methods (Chitty, Barker, Valos & Shimp, 2012). Against this backdrop, it is irrefutable that social media technologies have been remarkably transforming the ways in which modern-day fashion communication is practiced (Brennan & Schafer, 2010; Funk et al., 2016; Dillon, 2012; Saarinen, Tinnilä & Tseng, 2006). The competitive and widely saturated apparel market is facing an era of intensive proliferation of brands, an epoche of awe bombardment of advertisements, which makes a well-though-out communicational strategy ever more imperative, particularly in a cross-cultural context (Dillon, 2012). Yet, studies that analyze the importance of social media in relation to traditional means of fashion communication are scarce. Even though, empirical introductions start being made to this explicit issue, considerable research deficiency subsists in the realm of cross-cultural fashion communication and social media optimization. Therefore, the rationale of this paper at hand is to contribute to balance out this research gap by providing evidence from four countries.

The Chinese fashion market, which has typically been dominated by luxury brands, is expanding more into mid- to low-end fashion brands including global SPA (Specialty retailer of private label apparel) brands. This change in the Chinese fashion market is due to the growth of the middle class in China. The advance of the Chinese middle class is attributed to the fact that the wages of large city workers is improving due to the development of various industries, particularly IT. Recently, the Chinese government has initiated an anti-corruption movement, which has led to the prohibition of luxury goods consumption, and so the interest of Chinese potential fashion consumers has moved to the mid-to low-end fashion products imported from developed countries. In addition, young Chinese consumers' positive attitude toward online shopping is favorable for foreign mid-to low-end brands. These changes in the tastes of Chinese fashion consumers are favorable for Korean fashion brands in particular for several reasons. First, the Korean fashion industry does not have a history of producing luxury brands, but does produce many good mid- to low-end fashion brands. In addition, Chinese tend to consider Korean fashion and food culture as more developed and preferable due to the success of the Korean wave. Lastly, it is easy for Korean practitioners to offer online shopping and customer service. The emergence of mid- to low-end fashion brands started in Korea in the late 2000s when global SPA brands entered the market. Unlike Korea's soho brands, which are based on the "No-brand" strategy, global SPA brands have actually shaken up the market by offering reasonable prices for Korean domestic brand products that are of similar quality. Since then, consumers’ willingness to pay for clothing has been reduced even further in the Korean market even though the low-growth trend in the economy has stabilized. So, it is very important to analyze and study the consumption tendency for low and mid-priced fashion brands among both Chinese and Korean consumers. The purpose of this study was to investigate how Chinese and Korean consumers perceive the personality of mid- and low-priced fashion brands and how such personality affects brand loyalty, commitment, and perceived quality. Brand personality is a vital area of research since fashion products are a type of consumer good that is consumed by users close to the body and which can express the self and the personality to others. Aaker (1997) developed a brand personality measurement scale consisting of five dimensions which many researchers have used in exploring the brand personality dimension in various industries. In the study of fashion in particular, the dimension of brand personality has been explored and its effects have been analyzed. However, most of the research has focused on luxury or high priced brands. Also, the research has not compared cultures such as China and Korea in this regard. Therefore, this study explored how Chinese and Korean consumers perceive some of the mid- to low-end priced brands originating in Europe and Korea. Also, the research examined how multiple dimensions of brand personality affected perceived quality, commitment, and brand loyalty. This study assumed that perceived quality and commitment may mediate the relationship between brand personality dimensions and loyalty. In order to conduct quantitative research, this study adopted scales from the previous literature to measure the variables used in the research model. A professional online research company conducted the survey, which was designed to be administered only to potential consumers of mid-and low-priced fashion brands who had purchased one or both European and Korean brands which were suggested in the survey. Also, gender (female), residential area (Seoul, Beijing, Shanghai), and age (21-39 years old) were controlled for. In this research, the European origin brand was the global SPA (Zara, H & M, ONLY), and there were eight Korean brands, including “Style Nanda,” which is popular in China (Refer to Table 1). The data collected on the 250 Korean and 250 Chinese participants were analyzed using statistical package SPSS 20.0. The brand personality dimension was explored using factor analysis which applied Varimax rotation based on the principle component method. As a result, even though the items included were found to be somewhat different according to the country and origin of the brand, the brand personality dimensions of the European global brands turned out to be similar and reflected “TRENDY, SINCERITY, AND COMPETENCE.” Also, Chinese consumers’ perception of brand personality in Korean brands was found to be similar to their perception of European brands. However, Korean consumers’ perception of Korean brands, which are of course their own brands, was more diverse reflecting “TRENDY, SINCERITY, COMPETENCE, AND OUTGOING.” This seems to be because Korean consumers may have had more chance to experience Korean brands either online or offline through visiting stores or being exposed to a variety of marketing communications. Thus, because there are more Korean brands than European, Korean consumers may be able to have an accurate perception of the personality of Korean brands. The conceptual model of the current research includes the relationships among multiple dimensions of brand personality in perceived quality, commitment, and loyalty. Also, the mediating effect of quality and commitment between brand personality and loyalty was examined. In order to test the hypotheses, hierarchical multiple regression using SPSS was analyzed and is described in Table 2 in relation to European brands and in Table 3 in relation to Korean brands. As expected, brand personality dimensions that were found to be a significant factor in perceived quality, commitment, and loyalty were likely to vary based on Chinese or Korean perceptions. For Korean consumers’ perception of global brands, while TRENDY was likely to be the most powerful personality dimension forming brand loyalty, its impact on loyalty seemed not to be mediated by quality but rather by commitment. Also, the influences of COMPETENCE on loyalty were mediated by quality and commitment. For Chinese consumers’ perception of global brands, the impacts of SINCERITY as well as TRENDY on loyalty were found to be mediated by quality and commitment. In addition, COMPETENCE seemed to have a rather direct impact on quality, commitment, and loyalty without a mediating effect. For local brands, Korean consumers did not seem to rely on brand personality or commitment when considering brand loyalty. Since the R2 did not improve at all with adding mediating factors such as quality and commitment, there was found to be no mediating effects in the Korean cases for local brands. In particular, while TRENDY directly impacted loyalty, OUTGOING was found to be significant only in its impact on quality. On the other hand, all three dimensions of local brand personality turned out to be significant influencers on loyalty and quality for Chinese consumers. The impact of TRENDY and COMPETENCE on loyalty seems to be mediated by quality and commitment. In this study, we found that mid- to low-end fashion brands seemed to reflect valid brand personality according to the brand’s origin (global vs. local) as well as consumers’ culture (Chinese vs. Korean). Also, the effect of brand personality dimension was different. This study contributes to the study of brand personality and the Chinese fashion market by comparing a conceptual model of the consumption behavior of Chinese and Korean consumers in relation to mid and low-priced fashion brands and brand awareness formation. In particular, the research revealed differences between Chinese and Korean consumers, suggesting different approaches for Korean fashion practitioners who are planning on entering China, which has not only a similar market to that of Korea but also one that is familiar to Korean practitioners.

Consumers around the world are increasingly categorized by parallel needs and similar longings which lead to an ever-more homogeneous global market (Chan, Li, Diehl & Terlutter, 2007; van Ittersum & Wong, 2010). The acceleration of global consumer assemblies has concurred with the occurrence and upsurge of global citizens and consumer cultures (Gao, Mittal & Zhang, 2015). Yet, many researchers still claim that cultural differences have to be considered to grasp buying customs of global (fashion) consumers (Tahmid, 2012). The rationale of this paper is to balance out this research gap and to contribute to the current debate of global vs. local (Cleveland, Papadopoulos & Laroche, 2011; Askegaard, Arnould & Kjelgaard, 2005; Arnett, 2002) fashion consumer lifestyle segments with joint or divergent dominant apparel purchase motivations. Motivational factors influencing apparel purchase behavior can be separated into rational, emotional (perceptional) and patronage motives (Diamond, 2005). In the main, Sproles & Kendall´s consumer characteristics approach (1986) provided the conceptual foundation of the present study of fashion consumption motivations (fashion referred to as apparel & clothing), partially modified to suit the peculiarities that mold fashion consumption. The total of 23 motivations is made up of 15 multi-item scales and 8 single items that complement the fashion-specific range of motivational drivers. Especially referring to fashion purchase motivations, countries like Germany and Austria (despite their prosperous market economies) have so far been markedly neglected and even for France, although universally recognized as the leading country for fashion, in-depth research on motivational parameters shaping individual shopping activities is scarce. Likewise, investigations on American (a nation with intense spending capacity) fashion purchase motivations are extremely seldom. The objective of this paper is threefold and expressed through the following three research questions: (1) What are important lifestyle cluster characterized by central fashion motivations? (2) Can representatives for each cluster be found in all countries? (3) Are there country specific differences which point to either global or local fashion consumer segments? The predefined set of fashion consumption motivations was put to test via an online quantitative consumer survey. The questionnaire was delineated in three languages, using a translation-back translation procedure and was thoroughly pre-tested. Altogether, 693 non-student individuals (482 females, 211 males; from 18 to 87 years of age) participated in the survey, equally distributed across countries, ages and gender among the four nations (despite the fact that quota sampling was used). Subjects were asked to evaluate the total of 23 fashion consumption motivations on a 7-point Likert scale. A factor analysis was conducted for each of the established multi-item scales (with a CA value of mostly above .70). Measurement Invariance (Steenkamp & Baumgartner 1998) across the four countries was assessed. Subsequently, a cluster analysis was carried out using the Ward algorithm, incorporating all 23 fashion consumption motivations to acquire a more detailed description of the consumer segments. Five consumer clusters were extracted through Elbow criteria: (1) pragmatic, socially-conscious, brand loyals (n= 195), (2) sustainable fashion shoppers (n=127), (3) detached fashion disinterested (n=128), (4) passionate, luxury-status fashion-leaders (n= 107), and (5) experiential fashion adventure-seekers (n=136). Country-wise, significant differences are manifested between the consumer segments, X²(12, 693) = 69.12, p=.000. Findings portend that consumers in all research countries can be allocated to one of the five clusters. This condition leads to the clear presumption that global consumer fashion consumer segments do exist. Nonetheless, some national divergences become evident. Particularly if a fashion brand or company intends to address a target group affiliating to the consumer cluster 1: pragmatic, socially-conscious, brand loyals, cluster 2: sustainable fashion shoppers or cluster 3: experiential fashion adventure-seekers, national differences need to be taken into consideration. Markedly, a pragmatic positioning appears to be most auspicious to target American and also French consumers whereas a sustainability and ethnocentric orientation seems to be substantially promising to reach German and also Austrian consumers, demonstrating that a complete standardization of a fashion firm´s positioning through the transnational appeal of dominant consumption motivations seems not yet to be advisable. Further implications, limitations and directions for future research are available upon request and will be addressed more thoroughly at the conference.

There has been an increasing trend of using code-switching to enhance ad persuasion among local and global brands. Ads that include two or more languages are referred to as code-switched ads (Luna and Peracchio 2005a; 2005b). It is noted that previous studies investigating code-switched ad effectiveness have focused on bilinguals, not monolinguals. Due to the emerging use of code-switching in ads in monolingual markets, more research efforts are required to understand its effectiveness and boundaries among the monolinguals. The purpose of this study is to investigate the moderating role of consumer local-global identity in the effectiveness of code-switched ads among monolinguals. Two experiments were conducted and the results confirmed our hypothesis that consumer local-global identity moderates the effect of code-switched ads. The results indicated that congruence between consumer local-global identity and code-switching enhanced persuasiveness. In addition, the mediating effect of ad involvement was identified. These findings provide managerial implications for marketers.

본 연구는 사회정체성 이론에 근거하여 글로벌 M&A 이후 자회사 현지직원의 조직일체감에 대해 실증 분석한 연구이다. 조직과 자신을 일치시켜 조직의 성공 등에 영향을 미치는 개념인 조직일체감은 조직행동 분야에서 활 발한 연구가 이루어진 반면, 국제경영 분야에서의 실증적 연구는 부족한 실정이다. 본 연구에서는 해외 다국적기 업에 의해 M&A된 국내 자회사 직원들이 M&A 이후 기업의 조직공정성을 긍정적으로 인식하고, 인수 후 자회 사에 부여되는 전략적 자율성이 높고, 기업의 외부명성을 높게 지각할수록 그들의 조직일체감 수준이 높아질 것 으로 가설을 설정하였다. 또한, 직원들의 향상된 조직일체감의 결과로서 이직 의도는 낮아질 것으로 예상하였다. 가설 검증을 위해, 해외기업이 인수한 국내자동차회사에 근무 중인 141명의 직원들을 대상으로 경로분석을 하였 다. 설정한 가설처럼, 조직공정성 중 분배공정성을 제외한 절차공정성, 상호작용공정성 그리고 전략적 자율성과 외부평판이 조직 구성원의 조직일체감에 정(+)의 영향을 미치는 것으로 결과가 도출되었으며, 조직일체감은 이 직 의도와 부(-)의 관계가 있는 것으로 밝혀졌다. 본 연구는 해외기업에 인수된 국내 자회사 직원들의 조직일체 감에 관한 연구로서, 조직일체감 연구에 관한 학문적 기여뿐만 아니라 다국적기업의 자회사 관리측면에서의 실무 적 시사점을 제공해 준다.

기존 구조물의 모델 업데이팅 기법은 주로 진동 계측을 통해 얻은 전역적 구조 응답-모달 파라미터-를 이용한다. 모달 파라미터를 이용하여 업데이트된 모델은 전역적 구조 응답을 잘 추정할 수 있지만, 부재 레벨의 안전성 평가를 위한 국부적 응답 예측에는 어려움이 있다. 구조물 내 구조 부재들의 변형률 계측을 통해 응력을 추정하고, 안전성 평가가 이루어진다. 따라서, 본 연구는 모달 파라미터 이외에 로컬 구조 부재들에 가하는 해머 가력을 통해 계측한 변형률을 추가적으로 모델 업데이팅에 이용한다. 본 연구가 제안하는 모델 업데이팅에서 목적함수는 전역적/국부적 계측 응답과 모델의 응답간의 차로 설정되며 NSGA-II를 이용하여 이를 최소화된다. 업데이트 모델에서 예측하는 변형률 응답은 철골조의 안전성 평가에 활용된다. 제안한 기법은 철골 프레임에 대한 시뮬레이션과 해머 가력 실험을 통해 검증된다.

Via an exploratory survey we decoded the interplay of the multiple points of attachment leading the consumer to the soccer field. Results indicate that local soccer player brands’ conceptual property which lies with the shared bond of team identification and is leveraged reciprocally, adds both to the human and the organizational brand equity.

The Ramsar Convention on Wetlands has so far two significant COPs in Asia: COP5 in Kushiro, Japan in 1993 and COP10 in Changwon, South Korea, in 2008. The Convention itself is an intergovernmental mechanism. 　 However, the mission of the Convention – conservation of wetlands and wetland resources – can only be achieved by participation of local municipalities and people. Besides, the Ramsar Convention has another unique aspect compared with other biodiversity-related treaties/conventions: it is created by NGOs and still located within an international NGO, namely IUCN. Therefore, it is crucial for wetland conservation to promote partnerships between the central government and local government as well as among people, NGOs and private sectors. Experiences of the Ramsar Kushiro Conference tell us that two factors are important to make real local participation possible: 1) CEPA; and 2) sense of meaningfulness. If you don’t know the purpose of the Convention and the COP, you are hardly interested in its preparation. So somebody should prepare some handy promotional kits for people to understand the purpose of conservation. We compiled various materials, requested experts/scientists to deliver lectures for teachers, taxi drivers, restaurants owners and waiters, hotel receptionists and kids. If possible, it is desirable to have a series of articles on local and national newspapers. You did attend the Conference, but once it’s over you tend to forget everything? If you feel you did contribute to something meaningful, you would like to continue doing something for it. In case of Kushiro City, it established the Kushiro International Wetland Center in early 1995. KIWC functions as a network of various wetland centers in the Kushiro region. JICA (Japan International Cooperation Agency) and KIWC have organized many international training courses not only for wetland managers but also for other conservation-related personnel. JICA has signed an MoU with the Ramsar Secretariat, and KIWC will host the EAAFP (East Asia - Australasian Flyway Partnership) meeting early next year. These efforts have been carried out for twenty years and will continue for future generations.

This study presents the global star formation efficiency (SFE) of 272 local star-forming galaxies based on the HI gas mass, stellar mass, star formation rate (SFR), and morphology. The SFE increases as the stellar mass increases while the specific SFR decreases. The SFE is enhanced for galaxies with large Há equivalent widths, which is primarily due to the large SFR, not due to the large available amount of gas. The SFE is also enhanced by a factor of ~2 for merging systems compared to the normal spirals, showing that the merger-induced high pressure and density environment are crucial for the active star formation. Based on the SFR scaling relation, I present a SFR calibration formula using the HI gas mass.

This article aims to explore the interactive roles of types of primed identity (local versus global identity) and types of ad framing on brand evaluations. The authors designed 2 experiments in which each experiment followed a 2×2 between-subject design. The empirical results showed that a gain-framed ad induced more positive emotional responses than a loss-framed ad, and the positive affective responses lead to more favorable brand evaluation. Furthermore, the results showed that there were interactive effects of primed identity and types of advertisement frame on brand evaluation. In the additional analysis, the results showed that when people with local identity were exposed to the gain-framed ad, they would engage in a higher level of integration processing than those in the control group, which in turn induced more favorable evaluation to the local brand. That is, the integration processing mode played a mediating role between the interaction (local id priming × ad frame) and the local brand evaluation. However, in the case of global brand evaluation, the integration processing mode did not play such a mediating role.

동일 문화권에서의 문화성향(개인주의 vs. 집단주의)-내외 통제소재(내통제 vs. 외통제) 조합 유형에 따라 복합 자극에 대한 전역/국소 처리에서 차이가 있는지 검토하기 위해 자극 유형(복합도형과 복합문자)과 자극-자극 속성 일치 여부가 조작된 실험조건에서 실험참가자들이 보인 반응시간과 오반응률을 비교하였다. 본 연구의 주요 결과를 요약하면 다음과 같다. 첫째, 자극-자극 속성이 일치하는 조건에서의 전역 처리가 가장 빨랐던 반면, 자극-자극 속성 불일치 조건에서의 국소 처리가 가장 느렸다. 둘째, 복합문자에 비해 복합도형에 대한 반응시간이 더 짧았다. 셋째, 복합도형과는 달리 복합문자의 경우 두 가지 문화성향 모두에서 내적 통제소재보다는 외적 통제소재 경향의 실험참가자들에게서 전역선행성이 관찰되었다. 이런 결과는 동일한 문화권인 경우, 문화성향보다는 내외 통제소재와 같은 성격요인에서의 개인차가 전역/국소 처리에서의 차이를 더 민감하게 반영할 수 있다는 것과, 이런 개인차 변인은 지각수준보다는 좀 더 고차의 인지수준에 관여한다는 것을 시사한다.