Although older adults’ adoption rates of smartphones have continued to increase in recent years, health-related apps are not widely accepted by older adults. Therefore, the primary aim of this study was to explore older adults’ adoption behavior of mobile health (mHealth) apps in the U.S. Specifically, this study applied protection motivation theory (PMT; Rogers, 1975) as the theoretical base to explain older adults’ adoption process of health apps to understand the influences of threat and coping appraisals on older adults’ adoption behavior of health apps. In addition, the current study incorporated the technology readiness theory (Parasuraman, 2000) to understand the influences of older adults’ positive and negative technological readiness (TR) on their PMT components. Data were collected from older adults (n = 600; 60% female) aged over 55 in the U.S. using online survey questionnaires. The data analysis was conducted using partial least square structural equation modeling (PLS-SEM). The findings suggest the impact of coping appraisals on older adults’ attitudes toward mHealth apps and their (continuance) intention to use mHealth apps. Especially among PMT’s four appraisal components, response efficacy was the most critical underlying mechanism driving mHealth app-related attitude and behavioral intention. In addition, older adults’ beliefs about using mHealth apps (i.e., TR) significantly influenced their coping appraisal processes, while positive TR was more critical in forecasting their coping appraisals. The results suggest a need to classify older consumers into different segments based on their TR to develop differentiated marketing strategies. The findings also suggest that marketers understand various protective motivation components concerning the use of mHealth apps among older adults.

Technology, for example, Personalized Technology Services (PTS), has groomed consumers to expect an integrated and personalized shopping experience regardless of the channels, such as websites, mobile apps, physical stores, etc. PTS refers to technologies that offer personalization functions to meet customer needs at the time of their shopping for a seamless experience. The purpose of this study is to investigate the role of retailer mobile apps’ PTS in consumers’ omnichannel shopping experiences by: (1) identifying PTS values specific to retail mobile apps for in-store shopping and (2) testing the PTS values – channel integration – consumer responses links based on Information Integration Theory (IIT). We first proposed that PTS via mobile apps holds various positive values. Second, we postulated four hypotheses: H1. PTS values enhance the integration of PTS values, H2. Integration of PTS values positively affects customer engagement, H3. Customer engagement positively affects customer satisfaction and H4. Customer engagement mediates the relationship between integration and customer satisfaction. Two web-based survey studies were employed with US consumers who had an experience with mobile app-mediated PTS offered by retailers. For study 1, a total of 239 US consumers participated in the survey. Study 1 identified five value dimensions of the app-mediated PTS: hedonic value, utilitarian value, self-efficacy, co-creation, and synchronicity. For study 2, a total of 373 US participants completed the survey. Study 2 confirmed the proposed structural model that PTS values positively affected channel integration which, in turn, positively influenced customer engagement and shopping satisfaction. Additionally, customer engagement partially mediated the effect of integration on shopping satisfaction. This study expanded the literature on omnichannel retailing by exploring consumer in-store shopping experience using retail mobile apps from PTS and channel integration perspectives. Practically, the study findings provided insights for marketers into how to design the retailers’ mobile apps to enhance the integrated shopping experience of consumers.

This study proposes a conceptual model to investigate consumers' behavioral intention to use m-payment based on social cognitive theory and the value-based adoption model. The model compares the behaviors of two consumer cohorts in Thailand, generation X and Z.

Mobile-assisted language learning has expanded beyond relatively humble beginnings of replicating computer-based activities assigned in formal language learning contexts, and it now often consists of a complex mix of formal and informal learning activities that take place at different times and places throughout learners’ daily lives. Decisions about what tools to use are often driven by the costs, choice of hardware, and the knowledge of what tools actually exist, and how these tools are then used will depend on learners’ skills, motivation, as well as their short- and long-term goals. Language learning no longer needs to be an activity that is separated from learners’ daily lifestyles, but can be an integral part of their lives in the long term. The complexities involved in understanding each individual learner’s own ecological context and how these ecologies shift over time will be discussed with an eye on optimising learning opportunities for learners that will keep them engaged in learning throughout their lives.

This study investigated how pre-service English teachers develop and use MICT (mobile information and communication technology)-TPACK (technological pedagogy and content knowledge) to select and use mobile applications for their micro teaching in a pre-service teacher training program. Although mobile technology has rapidly developed with the adoption of mobile multimedia devices and applications, the use of pre-service teachers’ TPACK is still limited to lower-level searches and to a mere tool for content presentations. The participants were nine students in a pre-service teacher training course in a four-year women’s university. Several research methods such as surveys, participant observations, micro teaching and interviews were utilized. The results of the study show the concept of TPACK needs to be extended to MICT-TPACK in this mobile age. The use of pre-service English teachers’ MICT-TPACK impacted and changed their concept of pedagogy to heutagogy. The teachers used mobile applications to facilitate their students’ inquiry-based learning of English as a subject as well as a medium of digital literacy. In order to select mobile applications for their lesson, the teachers developed a modified version of quality criteria for mobile applications. This study suggests there should be well-developed quality criteria for evaluating affordances of mobile applications.

본 연구에서는 모바일 환경에서의 스마트 디바이스를 통한 콘텐츠 및 저작물 등을 감상하는 시대가 되었지만, 저작권 보호와 이에 따른 기술적 조치는 상대적으로 미흡한 현 시장 환경에서 국내 스마트 디바이스 산업 현황에 대한 정량적 연구를 기반으로 하여 IoT 디바이스 시장에서 저작권 기술에 대한 프레임워크를 제시하고자 하며, 최적의 자원효율적인 저 작권 기술 프로세스에 대한 제안과 더불어 핵심 기술로의 활용 전망과 저작권 기술의 구동에 대한 기대성과를 제시하고자 한다.

Many researches have been performed on eye tracking technology and its major researches include mobile UI measurement, navigation, internet web measurement, measurement of TV concentration. However, a research on evaluating concentration of mobile gamer has not been performed so far. In this study, a possibility of being able to provide mobile game designer with data for concentration measurement was verified by measuring concentration of mobile gamer based on GazePlot, HeatMap, Cluster by utilizing eye tracking technology. In addition, based on the result of measuring eye tracking experiment, several advantages for objectivity, differentiation and complementarities of eye tracking technology were suggested. In order to measure suggested experiment result, an experiment was performed by using eye tracking system software (Tobii Mobile Device Stand for 2x2) and data, graph that could be utilized as reference data at the time of game development in the future were presented by identifying concentrated part and not concentrated part in playing a game after measuring concentration by each age group.

This study examines learner receptiveness towards using smartphones to enhance EFL learning at a Korean university in various manners and contexts, exploring predictors of learner attitude towards mobile devices. A survey of 159 L2 learners was conducted within a college English program. Results indicated that nearly half of the participants demonstrated positivity towards integration, while others were ambivalent, with only a small proportion actively against integration. In the classroom, attitude was most favorable towards using smartphones as mini-computers with Wi-Fi capabilities to obtain information in collaborative projects. Outside class, interaction with classmates and teachers via email, voicemail, and video clip was favored. Multiple regression analysis indicated that belief in the language learning potential of smartphones was a significant predictor of attitude across usage contexts, as was inherent device motivation. Motivation to develop L2 digital literacy was a significant predictor outside the classroom. Further, learners most receptive to smartphones were consistently so inside and outside the classroom.

Augmented reality is a state-of-the-art technology which presents auxiliary information by synthesizing real world scene with synthetic objects. Some augmented reality applications are commercially available according to the advance of mobile device capability. They combine strong points of "mobility" of mobile devices and augmented reality technology. Mobile games based on augmented reality technology are expected to become widespread in the near future. Therefore, mobile augmented reality technology is crucial for mobile games such as board games and so on. This paper analyzes the research trend of mobile augmented reality and presents some latest research results. Based on this analysis, future directions for mobile augmented reality are given.

As contemporary building construction type is getting higher and deeper, construction equipment usage is getting more, and related fatal accidents are on an increasing trend. Because of this, a method was drawn which could grasp the present state of construction equipment management and manage safety of the equipment more easily for accident prevention by choosing 2 kinds of Construction equipment which cause safety accident frequently among the equipment mainly used in construction site. This study suggested a method about construction equipment safety management using "smart phone" base which could be used in safety management for construction equipment by whomever in construction site. After attachment of QR code included safety checklist, It became possible that site managers could check more efficiently by scanning with their smart phone when they inspect equipment. Moreover, by the construction interested who didn't know what and how they have to inspect could point out unsafe condition in the early stage of equipment entering or take unsafe one out of the site by using new smart phone safety checking system is installed, it became possible that critical accident caused by construction equipment was prevented in advance.

As contemporary building construction type is getting higher and deeper,construction equipment usage is getting more, and related fatal accidents are on an increasing trend. In these days, due to the deteriorating construction business circumstance, job finding problem of equipment operator, and dumping contract, equipment lease suppliers are putin jeopardy. In high-rise building construction, especially tower crane, mobile elevated work platform and other High place operation cars among construction equipment cause many critical accidents because of drop supply of construction biding bringing out dumping contract could cause unsafe and poor construction management. Because of this, a method was drawn which could grasp the present state of construction equipment management and manage safety of the equipment more easily for accident prevention by choosing 2 kinds of Construction equipment which cause safety accident frequently among the equipment mainly used in construction site. This study suggested a method about construction equipment safety management using ‘‘smart phone’ base which could be used in safety management for construction equipment by whomever in construction site. After attachment of QR code included safety checklist, It became possible that site managers could check more efficiently by scanning with their smart phone when they inspect equipment. Moreover, by the construction interested who didn’t know what and how they have to inspect could point out unsafe condition in the early stage of equipment entering or take unsafe one out of the site by using new smart phone safety checking system is installed, it became possible that critical accident caused by construction equipment was prevented in advance.

Recently, RFID technology is being widely embraced in the supply chain, by manufacturers, retailers, and logistics firms. This study shows the RFID system to provide location based service for commercial vehicle by integrating tracking function of GPS with Mobile service. For this, we configured PC-based terminal for vehicle and developed application consisted of RFID and GPS manager program. In web service module which uses mobile service, commodity information acquired from each vehicle at real-time is added at database and it is analyzed in various aspects to support management decision through the Legacy system.

This paper was written to introduce one of US inspection practice using mobile devices such as iPad or Android tablets and other wearable computing devices. Application of mobile device for bridge inspection is to collect all required asset information without filed notes and complete bridge inspection quickly. This provides time-saved input and customized input from the office and on the web. This paper talks about how much this technology is efficiency and useful to give benefit subsequent projects through several US bridge inspection projects performed by Burgess & Niple.

In this study, Levee Visual Inspection and Water Level Detection System was developed to handle visual inspection information on the levee effectively by using mobile/intelligent CCTV system. This system will be used to manage levee reasonably, in order to prevent disaster in the riparian areas preemptively on the base of management task.