This study aims to integrate the protection motivation theory (PMT) model and attitude to explore the factors influencing consumers’ usage behavior toward online food delivery platform services (OFDPSs) during the COVID-19 pandemic. The utilitarian value and hedonic value of OFDPSs, which may influence consumers’ attitude, were also included in the integrated research model. This study collected a total of 384 participants who are with experience in using OFDPSs during the COVID-19 pandemic in Taiwan for analysis

With the development of information technology, online food delivery services have significantly changed people’s food consumption patterns. The outbreak of COVID-19 has further facilitated the development due to restaurant restrictions and social distancing measures. Due to the emergence of online food delivery services, scholars have paid increasing attention to this popular topic, and a large number of studies have examined which factors are related to consumers’ intention to use online food delivery services. However, previous studies showed inconsistent findings, and relationships between variables lack a comprehensive understanding. Therefore, this study aimed to develop a research model and examine the factors influencing consumers’ intention to use online food delivery services. By reviewing and analyzing 52 studies with 53 independent samples (N = 22,937), the meta-analytic structural equation modeling approach was carried out to assess the research model. The findings indicate that two attributes of online food delivery services (i.e., convenience and price-saving orientation) play different roles in the research model. Specifically, convenience significantly impacted perceived ease of use but had no direct impact on perceived usefulness. Price-saving orientation significantly influenced both perceived ease of use and perceived usefulness. Moreover, relationships between perceived ease of use, perceived usefulness, and perceived trust were significant, and these factors ultimately significantly led to the intention to use food delivery services. The findings contribute to theoretical advancement in the extant literature on food delivery services and help firms develop to provide better food delivery services for consumers’ continuous usage.

As the online dating service market continues to grow, damages or crimes due to the posting of false profiles have also emerged as a serious social issue. This calls for regulations on not only the users but also the service providers so that this issue could be resolved at a low cost. Ex-ante regulations on the service providers can be divided into regulations through law and regulations through terms and conditions. Although Act on Promotion of Information and Communication Network Utilization and Information Protection, etc. and Marriage Brokers Business Management Act partly apply to the former, laws should be enacted and revised for sufficient regulation. Regarding the latter regulation through terms and conditions, there is no standard terms that could be directly applied to online dating services. Ex-post regulations on service providers are divided into sanctioning through punishments or administrative punishments and sanctioning through compensation for damage in civil actions, the latter of which has been proven to be more effective. If a provider had made it appear as if it would provide genuine profiles, it would generally be liable for nonfulfillment of obligation for posting fake profiles. Tort liability may be recognized if a provider has not taken all possible measures to manage and control the false profiles. Although the regulations on the services may seem to be a burden on the service providers, it is also a way to contribute to the market’s long-term growth. Regulatory mechanisms have so far been lacking, but acts and standard terms are expected to be revised as the number of legal disputes continues to increase, thus accumulating related precedents.

최근 패션 e 커머스 시장이 팽창됨에 따라, 온라인쇼핑몰시장이 급격히 증가하고 있으며 경쟁이 치열한 상황이다. 많은 유통업자들은 온라인 쇼핑몰에 뛰어들어 물류서비스 품질에 대한 노력을 기울이고 있다. 본 연구는 패션온라인 쇼핑몰에 대하여 고객만족도와 재구매율에 영향을 주는 물류서비스 품질이 무엇인지, 또 성별에 따라서 차이가 있는 지 조사하였다. 200명의 온라인 쇼핑몰 이용자를 대상을 표집하였으며 SPSS25 패키지를 이용, 분산분석, 요인분석, t-test, 상관분석 등 통계 분석하였다. 그 결과, 반품이유에 따라서 성별에 따른 차이를 나타내었는데, 품질에 차이를 보이거나 다른 제품이 배달되어도 남성은 여성보다 반품을 덜 하고 있었다. 또 패션온라인 쇼핑몰에서도 반품물류서 비스는 일반적인 물류서비스 요소와 동일하게 정보성, 신뢰성, 신속성 등 3가지로 나눌 수 있었으며, 이에 대한 평가 와 고객만족은 정적인 상관관계를 나타내었으며, 이는 재구매 의도에도 유의한 영향을 미치는 것으로 나타났다. 셀 렉 쇼핑몰이 반품이유, 재구매 의도와 만족도가 높은 반면에 전문쇼핑몰이나 일반 쇼핑몰은 비교적 낮은 것으로 나타났다. 반품물류 유통은 물류서비스의 품질과 구성요소 뿐만 아니라

This study examines consumers’ online activities according to the categories of goods and services, applying foraging theory, and explore online information structure perceived by consumers, determining the degree of information overload. Consumers are confronted by nearly unlimited amounts of information when they gather information to make purchase decisions in an online environment. Few studies have focused on the behavioral pattern of information acquisition to reduce information overload. The available studies are limited by particular conditions under a normative perspective (e.g., cognitive limitation with item specific information only and overemphasis on the quantity dimension of information structure). An improvement may be a holistic approach that allows freedom of information acquisition, and includes an ecological perspective, which emphasizes an interaction between minds and immediate environments (Todd & Gigerenzer, 2007). In other words, to provide a better explanation of information overload phenomenon, the research includes quantity information as well as quality and environmental information in the information structure. This has been overlooked in an information overload paradigm (for example, the question of whether more or less information is better) (Scheibehenne, Greifeneder, & Todd, 2010). Moreover, Xia and Monroe (2005) argued that the majority of research about information acquisition has overemphasized information searching while overlooking information browsing, although both activities occur concurrently during processes of information acquisition. The foraging theory (Stephen and Kreb, 1986), which originated from behavioral ecology, can help explain a continuum of browsing and searching behavior through utilizing the patch framework (Kim & Hantula, 2016). The patch framework provides a different perspective for information structure in terms of the amount of data as a combination of within-patch (searching) and between-patch (browsing), thereby covering the issue of the browse-search continuum to explain issues of amount for information overload. (e.g., Detlor, Sproule, & Gupta, 2003). The current study applied foraging theory into the online behavior of information acquisition and explored the information structure that consumers establish and consider in their process of information foraging across categories of goods and services (i.e., durables, nondurables, and services). This theoretical integration would proffer some clues for information structure to reduce information overloads through browsing and searching information online. The investigations consist of ordinary activities and purchase-related activities online, frequently purchased items and consideration to make purchase decisions, strategic information foraging patterns, and perceived decisional difficulty.

Recently, food delivery apps are seeing rapid growth into a market worth 1 trillion won under a simple but unique business model of connecting nearby restaurants with consumers via smartphone. Though basic similarities with social commerce exists in aspects such as mail-order sales intermediaries, startups, types of services and market competition structure, food delivery apps resemble social commerce in many ways in that they use excessive marketing to secure market dominance, causing a spike in consumer complaints. If the excessive marketing and increase in customer complaints are not rectified, the food delivery app could also see rapid decline as it gradually grows distant from consumers, just like social commerce. Accordingly, this study will identify the factors consumers recognize as important for continuous use vis-a-vis social commerce and food delivery apps to perform an empirical analysis on what areas need improvement. After deriving the four upper factors of product, information system and service along with eight sub-factors by referring to existing literature, the areas with opportunity for improvement were derived through satisfaction level and relative importance evaluation. The results of this study present a strategic direction for maintaining customers of social commerce and food delivery apps.

The online store attributes acts as an important trigger for e-impulse buying. Purchasing apparel products are often affected by irrational and emotional attraction making them one of the most frequent impulsively purchased items online. Triggered by ease access to products, easy purchasing, lack of social pressures and absence of delivery efforts, impulse buying occurs in approximately forty percent of all online expenditures. Impulse buying occurs when consumers experience an urge to buy a product, without thoughtful consideration why and for what reason one needs the product. However, few efforts have been made to identify the relationship among-store services attributes, emotions, browsing, urges to buy, and e-impulse buying of apparel products. The objectives of this study was to estimate a path model analysis for causative relationship among e-store service attributes, emotions, browsing, urges to buy, and e-impulse of apparel products. The instrument was developed based on the previous literatures (Park, et al., 2012; Verhagen & Dolen, 2011; Yang & Peterson, 2004)and each item was measured by five-point Liker type scales. A total of 250 data were collected during a regularly scheduled class in universities. More than half of the respondents (65.5%) were 18 to 21 years old. Nearly 65.5 percent of the subjects were women, and more than half of the respondents (63.8%) were below the sophomore. The path model analysis was conducted by AMOS 18.0 using a correlation matrix with maximum likelihood approach. An exploratory factor analysis revealed three types of e-store service attributes: Accuracy, Reliability, and Ease of use. The path model, which was estimated to examine causal relationships among variables (i.e. three types of e-store service attributes, emotions, browsing, urges to buy, and e-impulse buying), was relatively acceptable (chi-square value = 34.40, df = 13, p = .001; GFI = .98, AGFI = .93, RMR = .03). Cronbach's alphas were ranged between .83 and .87. This result suggests that emotions (e.g., positive and negative), browsing and urges to buy perceived by shoppers play important roles as mediators of the e-impulse buying of apparel products. Especially, the urge to buy apparel products was the most important mediator to trigger e-impulse buying. The consumers perceived the accuracy and reliability of e-store attributes were the more perceiving the urges to buy apparel products through the more positive emotions and then the more browsing at e-store. Also, the more ease to use of e-store perceived the more urges to buy apparel products. The more perceiving urges to buy at e-store were the more e-impulse buying of apparel products. This study provides retail managerial implications for stimulating e-shoppers' impulse buying of apparel products.

최근 온라인 서비스 제공자들은 이용자들로 하여금 동영상을 전송하거나 제작할 수 있도록 하는 다양한 서비스도 함께 제공하고 있다. 동영상 서비스를 통해 불법 복제된 동영상이 전송 또는 공유되기도 하므로, 이로 인한 법적 문제가 발생하기도 한다. 미국에서는 이미 저작권자 및 저작인접권자들이‘유튜브’등과 같은 동영상 서비스 사업자에 대한 저작권 침해 주장을 해오고 있다. 하지만, 저작권법상 책임을 추궁당한 그 이전의 온라인 서비스 제공자들과 달리, 이들 동영상 서비스사업자들은 저작권자나 저작인접권자들의 권리 침해 중단의 요청에 협조하고 있기 때문에, 이들 사업자에 대한 법적 책임의 인정은 쉽지 않을 것으로 예상된다. 따라서, 저작권자 및 저작인접권자들은 침해소송을 제기하는 대신 동영상 서비스 사업자와 제휴ㆍ협력 관계를 통해 새로운 수익모델을 찾고 있다. 한편, 일반 이용자들이 스스로 창작하여 제작하는 UCC는 새로운 문화컨텐츠 산업발전의 출발점이 되고 있다. 하지만, 기존 저작물을 재가공하여 제작하는 UCC의 경우 저작권 침해 문제가 완전히 해결되지 않는 한 UCC의 활성화에는 장애가 생길 수 있다. 서비스 제공자와 소비자간의 상호 교류를 통한 새로운 컨텐츠의 창작을 추구하는 Web 2.0 시대를 위해서는 관련 이해관계인들이 상호 이익을 얻기 위해서 Win-Win 전략에 따라 새로운 수익모델을 개발하는 것도 바람직한 방향이라고 생각된다.