Advertisement allows for multimodal access to sounds, colors, picture animations, and diverse symbols. Little research has reported the interrelationship among multimodality, discursive practice, and media effects in English language education. This study aims to conduct a multimodal approach to discourse analysis on the Test of English for International Communication (TOEIC) in TV advertisements and to explore the unique significance of the research methodology. The multimodality in three TV Ads (A, B, C) was investigated by referring to Halliday's systemic functional grammar, social semiotics’ visual grammar, and typography’s distinctive features. Royce’s intersemiotic complementarity was also employed as an analytic framework for the collected multimodal data from three domains (representational, interpersonal, and textual/compositional) of meaning-making schemes. It was found that different modes (language, typography, visual image) acted complementarily and efficiently to deliver the message of TOEIC: problem-solving ‘skill’ in A, financial 'support and return’ in B, and ‘AI database’ in C. Further research is also discussed, especially with regard to ‘critical’ approaches to multimodal discourse studies.
Monitoring a state that intentionally hides its nuclear activity via open-source information is akin to looking through a black box. Direct information on the state’s nuclear activity remains in the dark, leaving scholars to speculate how much nuclear material or warheads are being produced. Nevertheless, a state’s nuclear program consists of a complex network that ranges from producing weapon-grade nuclear materials by operating its nuclear facilities to securing resources to fund these activities. These indirect activities allow a narrow window of opportunity for researchers to map a state’s activity that sometimes may not be directly linked to nuclear activity per se but is significant to maintaining and operating its nuclear program. These may include malicious cyberattacks to steal or launder cryptocurrency and facilitating cooperation with fellow rogue states that do not comply with the NPT and nuclear nonproliferation regime. The problem lies in how researchers can map this network. Much of the literature that uses text analysis uses data from either (1) formal statement, reports, and documents or (2) journal articles to extract relations between topics that is otherwise difficult to surmise. This study, however, analyzes news articles containing keywords related to a states’ nuclear activity such as international sanctions, trade activities, other states’ policy etc. While news articles fail to live up to the academic rigor of journal articles and unlike formal documents may sometime contain misinformation or incorrect facts, they are a valuable medium to show the day-to-day activity of a state. Although bias may exist as particular news articles may or may not be chosen for text analysis, by using articles collected from 2021 to 2022, this study argues it is enough data to show a short-term trend in nuclear activity.
Customers rely primarily on peers’ restaurant reviews but also on pre-consumption ratings, provided by professional critics edited in legitimating institutions, such as dining guides. Few studies have analyzed the discourse of iconic guides describing the awarded restaurants. This study provides empirical data by examining the way culinary excellence is depicted in restaurants websites and the way dining guides report it in their own websites. The methodology of this research is a lexicometric analysis based on the exclusive club of three stars French Michelin restaurants. The results show that starred restaurants and guides websites do not approach culinary excellence the same way. The results firstly show that the restaurant websites do not emphasize on symbolic, aesthetic and hedonic values. Reversely, the Michelin guide does. Secondly they indicate that luxury products presence is exclusively anchored in the Gault Millau guide, far from the simple casual food that triggered their Nouvelle Cuisine approach. Thirdly, the chefs’ family anchoring is characteristic of the restaurants websites and their peers’ recognition of the restaurant websites and the Michelin guide. These results are discussed and recommendations for restaurant managers are formulated.
Korea Astronomy and Space Science Institute (KASI) has constructed online database of the Korean Astronomical Almanac as a part of the 'Knowledge and Information Business Project 2009' supported by the Ministry of Knowledge Economy. Throughout this project, KASI provides both digitized images and extracted text from the almanac covering approximately 240 years. The primary purpose of this paper is to serve as a reference for users of the almanac database. Hence, we introduce the calendar history and kinds of the astronomical almanac used in Korea, and explain the contents of the almanacs according to its appearance time. We also briefly mention the steps employed in constructing the database system and Web site. Since ancient times, astronomical almanacs have been an essential part of daily life. We, therefore, believe that the astronomical almanac database constructed by KASI will prove its usefulness in various fields, and particularly in the study of historical astronomy.