본 연구는 지역 문화예술공연장 규모에 따른 서비스품질과 관람만족의 차이 분 석, 그리고 서비스품질과 관람만족의 관계를 규명하고자 진행되었다. 이를 위해 공연장 서비스품질(유형성, 신뢰성, 응답성, 확신성, 공감성)에 대한 공연장 규모 별 차이, 그리고 관람만족에 영향을 미치는 공연장 서비스품질 요인을 파악하고자 설문조사를 통하여 연구가설을 설정한 후 진행하였다. 연구지역은 광주광역시와 전라남도 소재에 있는 문화예술공연장(소극장, 중극장, 대극장)을 찾아온 관람객 을 대상으로 불성실한 답변을 제외한 총 313부를 유효 표본으로 활용하였다. 분석 결과, 첫째, 공연장 규모에 따른 서비스품질 차이분석 결과 응답성, 확신성, 공감 성에서 소극장이 차이를 보이고 있었다. 둘째, 공연장 규모에 따른 관람만족 차이 분석 결과 소극장에서 관람만족이 가장 높은 것으로 나타났다. 셋째, 공연장 서비 스품질의 공감성, 유형성, 응답성, 확신성은 관람만족에 긍정적 영향을 미치는 것 으로 나타났다. 본 연구 결과는 지역의 문화예술공연장 규모에 따른 서비스품질 중요요인을 추출했다는 점에서 학술적, 현장적 의미가 있다고 할 수 있다.
Purpose: This study aims to understand the experience of health culture nururing activities among small local community health leaders using a qualitative research method. Methods: Data was collected via structured questionnaire from 13 health leaders at the Primary Health Care Post from May 14 to July 20, 2018. The researcher conducted a qualitative analysis computer assisted qualitative data analysis software (CAQDAS), NVivo Pro 12. Results: Health leaders encouraged the residents to participate in various health programs through persuasion and with responsibility. Community health leaders experienced confidence and formed good habits, communicating and harmonizing with their residents. As a result, they became positive health role models. Conclusion: In order to increase health leaders’ competence and encourage the participation of the residents in the community, systematic and continuous education is necessary, taken the characteristics of community into account. Also, qualitative research on the effects of the health village development project on the quality of life for its residents is required.
It is certainly not possible to analyse the evolution of the global luxury consumers orientations for the new luxury Chinese brands without considering the essence and the impact of the “brandscape”. In the last decade, China has assisted to the surge of the “luxury lifestyle” for a multiplicity of consumer segments living in those coastal areas – and not only - filled with luxury and fashion brands, that invaded every city area from streets to airports from clinics to hotels where concept stores, luxury flagship stores, sponsorships for events and urban artefacts “add value to the symbolic production of an urban lived space” (Bellini and Pasquinelli, 2015). Luxury product brands are enriched by the synergy with the city brand and the diverse fashion and art city locations, activities and events. In the new luxury perspective that sees luxury in its experiential dimension and no longer only in desire of an exclusive object, the relation of luxury brands and city brand requires a specific focus, in particular in the new fast growing economies as China that sees the rise of the new experiential luxury lifestyle and new local luxury brands. In the fast growing luxury Chinese luxury market where new Chinese luxury brands are striving to acquire a brand identity and image first in the local market and then in the international one, city branding may be a conductive solutions for brand value and identity creation. Authentic luxury experiences in significant city contexts appear added value activities for luxury brands in particular for those with no consolidated heritage and identity as the new Chinese luxury brands. New retail formats such as pop-up stores, concept stores located in specific high value artistic or fashion related locations adds value (Bellaiche et al, 2012). For Chinese luxury brands with a very limited identity, a almost absent heritage and a ongoing value creation of the brand, in-store experience is increasingly important (Atsmon et al, 2012) and the shopping location certainly represent an important factor for the increasingly diverse and demanding luxury customers by being not only the instrument towards the desired subjects but also a value-adding experience on its own (Rintamaki et al, 2007, p. 628). The emergence of the Chinese luxury consumer did not mean the presence on a market where the consumers are gathered by the same tastes, desires and purchasing patterns. Reference to the global consumer culture and paradigm evidenced that consumers in diverse geographical contexts may have different and sometimes even conflicting opinions or shared desires and values expressed in similar behaviours or symbols towards a brand. Global brands sets the international standards and convey shared symbols (Holt, Quelch and Taylor 2004) and a myth of cosmopolitanism to which many consumers world-wide appreciate (Strizhacova, Coulter and Price 2008).Brands represent a form of culture and they relate to the way people live, think, eat and choose to wear as well, a form of seeing life and the world (Askegaard, Kjeldgaard and Arnould, 2009) . Luxury brands have become increasingly present in the Chinese consumer market and lifestyle and the role of purchasing luxury goods experiencing a luxury lifestyle has taken an unexpected importance and meaning in the Chinese social context. China has started to experience the consumer culture only after China's opening up to the market economy as a result of the economic reforms post-1979 that have given to "aspirational" consumers more freedom to develop a consumer culture partially away from political limitations but still permeated in the Chinese culture and its characteristics. Those reforms have also given rise to the private businesses and the birth of a consumer middle class, "the new rich", in China. The birth of the Chinese middle class has fuelled the emergence of a highly diversified consumer class with different purchasing attitudes (Latham, 2006) and a new way to express their taste, their motivation for purchasing (Gillette, 2000) and in particular an increasing brand awareness, mode of purchasing and conceptualisation of luxury (Rambourg, 2014; Rovai, 2016). Distinctive aspects of luxury consumer culture have started to emerge in the late years, evidencing new desires for Chinese luxury consumers with respect to luxury brands, accompanied by the entrance in the market of Chinese luxury brands aspiring the capitalise on the increasing "Chinese luxury desire" but limited by their lack of specific characteristics of authentic luxury brands - heritage, identity and prestige amongst others. As a result, this research focuses on the analysis of Chinese luxury brands presence in the local Chinese urban context; specifically, it focuses on how the Chinese urban fashion context can help to support the creation of a luxury brand value and also reinforce a luxury brand identity and image in a Chinese luxury consumer culture that does not possess a luxury heritage. An analysis of two luxury Chinese brands and a local luxury and fashion concept store has been initiated together with further evidence from the Shanghai urban context, its activities, events and cultural specifics together with the following a qualitative method and in particular Yin (1989) case study approach. A series of 15 interviews have been held in late 2016 in Shanghai with the two Chinese luxury brands creative designers, owners and staff during one month together with observation and consulting of documents. Literature review has focused on the role of individual brands that, being somehow associated with the city become a collective brand (Pasquinelli, 2014), framing "the complex network of associations, linking products, spaces, organizations and people (Bellini and Pasquinelli, 2015). Initially, an important attention has been oriented towards the geographical associations to the country-of-origin effect (Bilkey and Nes, 1982; Johansson et al, 1985) later on evidencing that a defragmentation into of smaller geographical units may be appropriate at urban level (Bellini and Pasquinelli, 2015) to highlight the relevance of the "origin" not simply in relation to a broad geographical context where the brand manufactures a product but also „the place, region or country where a brand is perceived to belong‟ (Thakor and Kohli, 1996, p. 26). The origin being not only a matter of product production but more of product conceptualisation, perception or consumption going towards the "brand product usage context" (Gerr et al, 1999). Brand product usage happen in those spatial circuits whose cities are part of and whose role may be conductive to the „local origination‟ of product brands, adding value to the birth and internationalisation of locally originated brands (Pike, 2011). Those local brands are developed from an ecosystem composed by relations and ownerships involving a multiplicity of stakeholders whose customers are an integral part (Power and Hauge, 2008). In the literature, Fashion capitals is a unique case of those ecosystems with a specific relationship between industry and spacial circuits is based on the urban context instrumental to fashion creation and also to consumption (Breward and Gilbert, 2006). The city as a part of the consumer culture and in particular as part of the brand product experience (Thrift, 2004). As a result of the literature review and the conceptualisation of fashion capitals as ecosystems conductive to the fashion creation and consumption, an exploratory study of: Which context related variables affect new Chinese luxury brands identity and value and how the China fashion capital ecosystem affects Chinese luxury consumers brand perception. The paper will show an insight of the instrumental relation of the "brandscape" Shanghai and the impact on the Chinese luxury brands value and identity acquisition with respect to Chinese consumers.
This study was intended to outline the characteristics of the food culture in the area of Kyungsangnamdo and its modernization by interpretation and analysis of the novel Toji, which was set in Hadong, Jinjoo in the area of Kyungsangnamdo in the early 20th century. The characteristics of the Kyungsangnamdo area's native dish during the Japanese ruling era in the latter half of the Choson dynasty are as follows. In the first part of the novel, which spans from 1897 to 1908, vegetable and grain food development can be seen in the area of Hadong, the interior plains of Kyungsangnamdo, where there is a typical farming village in the mountains. The second part of the novel, which spans from 1911 through 1917, includes some mentions of the properties of Kyungsangnamdo area's native dishes through the lens of emigrated Koreans living on Gando island. Gando island is in China, and is where Seohee, the heroine, escapes from her homeland and remains for a period of years. There is a unique type of seafood in the Gando area using fresh marine products, exactly the same as in the Kyungsangnamdo area. The third part of the novel spans 1919 through 1929, after Seohee returns to her own country and regains her house. There is a noticeable description of food culture in the area of Jinjoo in Kyungsangnamdo through the description of Seohee focusing on the education of her children. The well-described features of Jinjoo are boiled rice with soup of beef leg bones and Jinjoo bibimbob, with vegetables and a variety of foods using cod. Cod are caught in large quantities in Kyunjgsangnamdo, and cities in the area grow to medium size as the area became traffic-based. The fourth part of the novel spans from 1929 through 1938, and includes very detailed descriptions of characters and background locations. Salted fish combined with the wild ingredients of Mt. Jiri feature prominently in the Kyungsangnamdo's area descriptions. The fifth part spans from 1940 through 1945, and as the Japanese colonization era ends, the foods described in Kyungsangnamdo seem to develop the usage of soybean paste. With abundant fish and shellfish Kyungsangnamdo, the dishes that evolve to use soybean paste include mussel soybean paste soup, picked bean leaves in soybean paste, chaitgook - cold soup from soybean paste, and seolchigook used with seaweed and sea laver.
본 연구에서는 현재 일반 수치지도 제작시 축척에 따라 적용되는 지형 ․지물 속성 목록을 분석하고 본 연구의 대상이 되는 한국향토문 화전자대전에서 다루고 있는 내용을 상세 유형별로 분석하였다. 그리고 이러한 내용을 전자지도를 통해 전달할 때 효과적일 수있는 전자지도 속성 정보 표현 기준을 제시하였다.수치지도Ver 2.0의 기준에 따라 1차 지리정보 수집 가능 대상에 해당하는 유형으로는 기관단체, 식물(보호수), 유물, 유적, 지명과 같은 직접적인 위치 정보 확인이 가능한 유형이 주로 그 대상이 되었다. 이 밖의 유형은 지도 제작자가 관련 위치정보를 수집하여 지도상에 표시해야 하는 대상으로 분류하였다. 이렇게 분류된 유형 내에서도 속성에 따라 축척별로 표현기법이 다르게 적용되도록 분류 하였다.이때 기준은 수치지도Ver 2.0의 지형 ․지물 속성 목록과 수치지도작성작 업내규를 기준으로 한국향토문화전자대전의 특성에 맞게 적용하였다.그 결과 각 유형에 해당하는 세부 속성별로1:5,000 축척에서 는 면, 1:25,000 축척에서는 점으로 표현되는 대상으로는 건물이 해당하였다. 또한 1:5,000 축척에서는 점과 면으로 표현되고 지도 의 축소에 의해 1:25,000 축척에서는 점으로 표현되는 대상으로는 묘, 고분, 비, 탑 등의 문화재가 해당하였다. 이상의 연구를 통해 전자지도의 축척과 지도상에 표현되는 내용의 특성을 고려하여 전자문화지도와 관련된 지리 정보를 효과적으로 표현할 수 있는 기하학적 분류 체계를 정리하였다. 이 연구는 지금까지 문화적 정보가 기존의 기본 지도 위에 표현되던 전자문화지도에 각 내용별로 다양한 표현기법을 적용 할 수 있다는 점을 구체화 하였으며, 앞으로 전자문화지도를 구현할 때 고려할 수 있는 유형별 기하학적 표현 체계를 구체화 하였다는 점에서 의의가 있다.
This thesis is review on a study for the relation Gospel and local culture in Korea. There were theological efforts to searching for the relation between Gospel and traditional culture since transmitting christianity to Korea. I call the discussion of the relation between Gospel and traditional culture theology of inculturation. The notion of inculturation is a term that is mainly discussed in the context of encounter between the Christian Gospel and the local culture. Inculturation also means that Christianity takes root within a particular culture, bears fruit and continues to thrive. It is to be lived and evangelized in the life of korean people. Thus when the local culture of Korea have received the evangelical values of Christianity, it had undergone the process of being renewed and perfected. The inculturation of Christianity brings about mutual progress and renewal. When the Gospel meets the culture of Korea, it renews and perfects local culture. In turn, the Gospel gains the richness of the proper value of the local culture. The objective of inculturation is to embody the spirit of Gospel in hope that its Christian message permeate the lives of the people. IncuIturation needs to undergo the process of local and historical adaptation. This presentation will examine the literature on inculturation and focus on the reality of inculturation, what contemporary Koreans desire concerning the inculturation of the Christianity, and the direction that Inculturation needs to take at this time in history. Inculturational theology in Korea is a result of searching for the relation between Gospel and korean traditional culture. In this Thesis I also share putting the question of inculturational theology in Korea. At first I will review the styles of inculturational theologies by korean theologians. An next I will also look upon theological duties which we should have take. There are much studies on the progress of inculturation in Korea. I am proud of that. In conclusion, I will propose some tasks for the theology of inculturation in korean Christianity. At first, there must be relevance of context in the inculturation. And We must study christian culture which has been inculturated since the first age of mission to Korea. I think that the Korean Church is expected to take root in Korean society as Korean Christianity is always being inculturated according to time and place.