Purpose: This study aims to analyze the perceptions and experience of corporate managers on social value creation and explore how different types of cross-company collaboration can create new social value. Methods: In-depth interviews were conducted with 16 practitioners working on social value, and the data was analyzed using text analysis and topic modeling techniques. Results: A total of 11 topics emerged from the analysis, which revealed that to create social value, organizations need to build strong relationships with local communities, enhance job competencies, develop effective collaboration strategies, set clear goals, and continuously monitor performance. Conclusion: This study suggests that inter-organizational collaboration and a systematic approach to creating social value is effective and can lead to sustainable development and social responsibility. Future research should complement the findings of this study with various case studies and empirical analysis, and derive specific and practical strategies.

Consumers nowadays are looking for luxury brands that are able to fulfil their values. Luxury fashion marketers have spent enormously on advertising and adopted sex appeal extensively as their major selling technique. Little empirical evidence, however, has been presented with regards to the effectiveness of using sex appeal in luxury fashion advertising. Consumer responses to sex appeal in luxury brand advertisements are also poorly understood and under-investigated. The massive use of sex appeal in luxury brand advertising suggests the strong need for empirical research to determine the relationship between sex appeal and perceived luxury values. Based on the luxury value framework and adopting a quasi-experimental design, this study examines the influence of sex appeal in advertising on the relationships between attitude towards the advertisement and luxury value perceptions. Results show that the increase of sex appeal level increases the favourability of the advertisement which results in significant changes in luxury value perceptions. The influence of gender is found to be prominent in this study, which highlights the importance of gender consideration when adopting sex appeal strategy for any luxury brand advertising. Implications for luxury brand marketers and advertisers are discussed.

The purpose of this study was to measure the factors influencing customers’ value perception of foodservice in tourist area’s restaurant. A total of 273 questionnaires were completed. Structural equation model was used to measure the causal effects. Results of the study demonstrated that the confirmatory factor analysis model also indicated excellent model fit. The proposed model yielded a significantly better fit to the data than the parsimonious model and extended model. In proposed model, the effects of perceived sacrifice, overall service quality and customer satisfaction on perceived value were statistically significant. The effects of perceived value on loyalty intention were statistically significant. As expected, the overall service quality had a significant effect on customer satisfaction. Moreover, the customer satisfaction played a mediating role in the relationship between overall service quality and loyalty intention.