Shandong Qinshu originated in Heze City, Southwest Shandong Province. It has a history of more than 280 years. It has typical regional music characteristics. Its content involves music, literature, aesthetics, folklore, sociology and other fields. It has high academic value and social value. Therefore, this paper focuses on the sustainable development of Qinshu in Shandong Province and seeks solutions, which can be used for reference for the inheritance and development of Southwest Shandong opera.In this paper, field investigation, literature analysis, analogy, SWOT analysis and so on are used to make the arguments clear, sufficient and powerful. Shandong Qinshu, as a national intangible cultural heritage, has the advantages of inheritance. Heze College has offered Shandong Qinshu as a characteristic course, with more than 30 exchanges and performances each year. It has made outstanding contributions to the inheritance and innovation of college students as a traditional excellent intangible cultural heritage. With the development of the times, only blindly inheriting and innovating the art noumenon, for the non-legacy itself, has not fundamentally solved the problem of inheritance difficulties, leading Shandong Qinshu to the market, creating economic value, will fundamentally stimulate its inheritance vitality. Based on the SWOT analysis results and the status quo of the living environment of Shandong Qinshu, the author puts forward corresponding solutions. Audience is the living soil for the development of Shandong Qinshu. To regain the glory of the past, it is necessary to re-integrate into the lives of the people, and to meet the needs of modern audiences for traditional culture in the pursuit of new and changing. How to keep this excellent cultural heritage ample vitality and take the path of sustainable development. In the future, we must rely on the local economy and establish a scientific market operation mechanism to generate economic benefits. The inheritance can last for a long time.

This paper mainly focuses on the first batch of national water education bases, the Three Gorges Cultural Relics Protection Project and the Baiheliang Underwater Museum, which is known as the "world's first ancient hydrological station", in the context of the media age. Enhance the ability of innovation, integration and development, to achieve the output of its social influence, the dissemination of cultural ideas and the harvest of economic benefits. This paper relies on field investigation and research, and comprehensively uses literature research, case study and other methods. The paper summarizes and summarizes the problems of “single form of tourism; poor interaction” in the development and operation of Baiheliang Underwater Museum in the past ten years, and puts forward relevant suggestions and ideas. In the era of media integration, the overall development of Baiheliang should combine its own reality and needs, actively think about the innovative operation mode, increase the economic benefits of the museum and expand the museum while better popularizing cultural education, displaying cultural heritage and meeting cultural needs. Regional influence.

Wolfgang Amadeus Mozart, one of the most important composers in the classical period, wrote more than 600 instrumental and vocal works in his life. Among many musical works, besides the well-known symphonies and concertos, his 22operas had a far-reaching impact on later generations. During his settlement in Vienna, Mozart co-wrote with theatre poet Da Pent. Three famous comedy operas, the last one is Woman's Heart, completed in 1790. This paper takes Feudiligi's aria "Hard as a Rock" in Mozart's opera "Woman's Heart" as the object of study, through in-depth analysis of the creative background, Lyric characteristics and musical structure of the work, and summarizes the singing characteristics of "Hard as a Rock". With a summary, I hope to put forward the theoretical basis for the singing of the same type of songs, and summarize the corresponding more optimized learning methods.