간행물

ESG경영연구 Journal of ESG Management Research

권호리스트/논문검색
이 간행물 논문 검색

권호

Vol.4 No.3 (2020년 12월) 5

1.
2020.12 구독 인증기관 무료, 개인회원 유료
The purpose of this study is to propose effective Interpretation teaching methods for interpreters who are not perfect bilingualism, especially B language level. Professional Interpretation is no longer the domain of minorities who can speak perfect bilingualism. Under these circumstances, it is necessary to discuss which Interpretation teaching method is appropriate for Interpreter s who do not have a perfect B language level. First of all, the relationship between foreign language education and interpretation education is different in many ways, including the academic character and goals of foreign language education and interpretation education. In addition, the definition of interpreting competence suggests that the perfect bilingual level and interpretation skills are essential capabilities for professional interpreters. All of these provided a basis for the design of step-by-step translation teaching methods. This study proposed phased approach interpretation teaching method through literature research and in-depth interviews. According to the results of the study, unlike speaking, reading, listening, writing as a traditional foreign language education, the key point of Korean language education for interpretation is different and all are designed for interpretation.
4,900원
2.
2020.12 구독 인증기관 무료, 개인회원 유료
This study looked at fermented herbal medicine studies, including fermentation strains, methods, and the stability of fermented herbal medicines. There were 242 papers of fermented herbal medicine from 2012 to 2020, 64 of which used more than two strains to ferment medicinal herbs, and other studies used one strain or fermented herbal medicine. The most frequently used strains were Lactobacillus, which were also found to use a variety of strains, including hypertrophic bacteria, lactic acid bacteria, Bifidobacterium, yeast, mushrooms, Saccharomyces, Aspergillus, yest, and EM complex bacteria. The most common study of herbal medicine in a single room was in the order of Cheonma, Hongsam, Sansam, Ginseng, Danggui, Gilgyeong, Ogapi, Omija, Ganggang, Daejo, Hwanggi, Haesuo, Gamcho, Hwangchilam, and Samjeonghwan. The stability of fermented herbal medicine was tested in 14 episodes, including ginseng, poison, ogafi, cheonma, licorice, red ginseng, deer antlers, Mount Pyeongwi, Jaumganghwatang, Gumiganghwaltang, and double soup. Fermented herbal medicines are more effective in treating obesity, senile diseases, degenerative diseases, allergies, chronic diseases, and gastritis than conventional traditional Korea medicines. Therefore, it is considered necessary to conduct voluntary and active research using various medicinal herbs in the study of fermented Chinese medicine.
5,100원
3.
2020.12 구독 인증기관 무료, 개인회원 유료
The AIDA model, also known as the Ida formula, is an important formula in Western salesmanship, as concluded by Heinz M. Goldmann, an international sales expert.It is a law that applies universally and everyone follows; it is a very effective marketing technique.The market of the performing arts is different from that of the general market, the uncertainty of the needs of the viewing and the variety of the viewing motivations determines the decision psychology of the audience.Based on the market of performing arts, this paper presents the stage of desire generation, information search, consumption demand, purchasing decision stage and consumption habit stage, and analyzes the three variables of information source, information mode and media in the information search stage.Through the research of this paper, people need to re-examine the importance of the recipient of the performing arts: consumers (audience), who want to provide a reference for marketing, planning and art management, to understand more about consumers' behavior intention, and to give practical meaning in designing consumer trends and meeting the needs of the arts.
4,500원
4.
2020.12 구독 인증기관 무료, 개인회원 유료
Based on the characteristics of the current Internet, China's Palace Museum, applying the 4I marketing principle, pays more attention to the interest and entertainment of its museum authorized cultural products from the design and development to the later promotion and sales, and pays more attention to enhancing the participation and interaction of consumers in the marketing promotion, so as to meet the interest expectations and personalized needs of consumers. Starting from the 4I principle, this paper attempts to summarize the methods suitable for the development and marketing of cultural and creative products in museums by combing and analyzing the design, development and marketing strategies of cultural and creative products of the Forbidden City, and tries to find new experience and marketing methods for the dissemination of traditional culture and the promotion of cultural and creative products for museums and other cultural institutions, so as to promote the dissemination of Chinese traditional cultural industry It provides new ideas and new directions for development.
5,500원
5.
2020.12 구독 인증기관 무료, 개인회원 유료
Graffiti art has always been on the edge in the western art system; Chinese "contemporary calligraphy" art is recognized as outside the calligraphy system by the traditional Chinese calligraphy circle. Therefore, the author compares and ponders these two art types in different time and space to seek the "future signs" of the current art. This paper compares western graffiti artists with Chinese contemporary calligraphy artists in terms of the beauty of generality and individuality between them. We should interpret "graffiti text", "graffiti image", "Luanshu", "Xuanshu" and "Tianshu", and seek for various possibilities of contemporary art in different artistic types under different cultural backgrounds.
5,200원