농산물 직거래는 생산자와 소비자를 직접 연결하면서 중간유통비용을 절감하고 이를 통해 생산자와 소비자 모두에게 만족을 줄 수 있는 대안적인 유통경로이다. 이러한 역할때문에 최근 온라인 농산물 직 거래에 대한 관심이 다시 높아지고 있다. 하지만 농산물 직거래는 중간유통단계를 생략하는 것이기 때 문에 생산자가 그 역할을 대신하여야 하기에 다양한 장애요인을 가지고 있다. 본 연구에서는 직거래를 추진하고 있는 농업인을 대상으로 직거래 장애요인을 파악하고, 직거래 활성화를 위하여 농촌진흥청에 서 수행하고 있는 e-비즈니스 교육을 어떤 방향으로 이끌어가야 할지에 대하여 방향을 제시하였다. 그 결과, 교육 프로그램 보완, 개인역량 강화, 협업화, 농업인들이 희망하는 교육 확대 등이 필요한 것으로 나타났다.

Cultural industry has grown into a pivotal part of the knowledge economy and it characteristically allows high employment of young population with high education and at the same time is a labor-intensive industry that yields high added values. For these reasons, it has been regarded as an industry that can be an answer to ever worsening problems of youth unemployment and deteriorating employment quality in the service industry sector. The Korean government has established and enacted government-level supporting policies to foster the cultural industry, especially in the 2000s. In the process, a supporting system for start-up businesses in the cultural industry was implemented to foster one-person culture businesses, focusing on the supporting system for start-up businesses established by the Small and Medium Business Administration (SMBA). This study will look into possible solutions to some problems that occurred in the course of implementing supporting policies for cultural industry and will see if there could be alternatives to them.

PURPOSES : The purpose of this study was to develop safety performance functions (SPFs) that use zero-inflated negative binomial regression models for urban intersections in central business districts (CBDs), and to compare the statistical significance of developed models against that of regular negative binomial regression models. METHODS : To develop and analyze the SPFs of intersections in CBDs, data acquisition was conducted for dependent and independent variables in areas of study. We analyzed the SPFs using zero-inflated negative binomial regression model as well as regular negative binomial regression model. We then compared the results by analyzing the statistical significance of the models. RESULTS : SPFs were estimated for all accidents and injury accidents at intersections in CBDs in terms of variables such as AADT, Number of Lanes at Major Roads, Median Barriers, Right Turn with an Exclusive Turn Lane, Turning Guideline, and Front Signal. We also estimated the log-likelihood at convergence and the likelihood ratio of SPFs for comparing the zero-inflated model with the regular model. In he SPFs, estimated log-likelihood at convergence and the likelihood ratio of the zero-inflated model were at -836.736, 0.193 and -836.415, 0.195. Also estimated the log-likelihood at convergence and likelihood ratio of the regular model were at -843.547, 0.187 and -842.631, 0.189, respectively. These figures demonstrate that zero-inflated negative binomial regression models can better explain traffic accidents at intersections in CBDs. CONCLUSIONS : SPFs that use a zero-inflated negative binomial regression model demonstrate better statistical significance compared with those that use a regular negative binomial regression model.

기술이 발달하고 기업환경이 급변하면서 중소기업의 기술혁신활동에 있어 지식서비스를 효과적으로 활용하는 것에 대한 사회적 요구가 급증하고 있다. 현재 지식서비스 의 형태로 중소기업에 제공되고 있는 서비스의 경우 창업지원, 연구개발 기획, 연구개발 수행, 기타 지원서비스에 이르기까지 중소기업 현장에서 일어나고 있는 기업 활동의 다양한 활동을 광범위하게 포함하고 있다. 이러한 지식서비스의 제공 현황과 범위는 지식서비스를 지원하는 기관의 특성에 따라 다소 차이를 보이고 있으나 대부분 핵심 서비스의 제공 측면에서는 유사한 성향을 보이며, 이는 각 지원기관의 특성에 따른 차별화가 부족하다는 것을 시사 하고 있다. 그러나 지식서비스 제공 기관이 기관 특성 및 역량에 맞는 효과적 서비스를 제공 하기 위해서는 핵심 지식서비스를 발굴하고 이를 중점적으로 제공하는 것이 필수적으로 요구된다. 따라서 본 연구에서는 다양한 중소기업 정책 및 지원사업을 제공하고 있는 KISTI 중소기업지식본부를 대상으로, 중소기업에 제공되어야 할 가장 적합한 지식서비스를 탐색하고, 핵심 지식서비스를 도출하며, 도출된 핵심 지식서비스에 대한 구체적인 서비스 모델을 제안하고자 한다.

Higher education institutions are facing increased national and international competition for research talent and research funds (OECD, 2009). The best way for a university to react to this situation is to foster its reputation. Not only for firms (Raithel & Schwaiger, 2015), but also for universities, reputation is one of the most valuable intangible assets (Albers, 2015). Therefore, this study investigates the drivers of business school reputation as perceived by academics. The impact of the following potential drivers is analyzed in this study: research performance, third-party research funds and standing of professors within the academic community. We used the variable research reputation from the business school ranking of the Centrum für Hochschulentwicklung (CHE) as a proxy for reputation. In addition, also the variable sum of third-party funds was available from the CHE dataset. Furthermore, we measured professors’ standing in the academic community by considering if they are outstanding members in the two major German research communities and if they are in the editorial board of one of the A+ or A ranked journals according to the vhb-jourqual ranking. Moreover, we measured research performance by means of the score of the faculty achieved in the Handelsblatt Rankings Faculties as well by means of the publication output per faculty member. Besides, the previous score of the CHE ranking was included to control for path dependency of reputation (Gray & Balmer, 1998). As additional control variables, the size of the business school, the research reputation of the host university (measured as the number of Nobel-price winners from the university) and the size of the city (measured by the number of inhabitants) were used. Research performance as measured by the Handelsblatt Ranking accounts for 31% of current reputational assessment. The influence of third-party funds as well as professors’ standing within the academic community could not be confirmed. Moreover, city size was found to be correlated to reputation. The obvious explanation would be that large cities are able to attract better researchers (be it for quality of life or because universities in large cities offer more attractive compensation schemes), which in turn leads to a higher research productivity – an important driver for academics’ reputational assessments of a business school.

This paper proposes a conceptual model for understanding the determinants of business school reputation from a company’s perspective, and further, investigates the potential effect that business school reputation has during the recruitment process. Although extant research enhanced the knowledge of business school reputation enormously (e.g. Corley & Gioia, 2000; Rindova, Williamson, & Petkova, 2010), business school reputation from the stakeholder perspective of practitioners has been largely underrepresented. Instead researchers have focused on examining business school education from students’ and academics’ perspectives (e.g. Baden-Fuller, Ravazzolo, & Schweizer, 2000). However, only few studies examine all three constituencies: students, firms and academics (e.g. Safón, 2009; Vidaver-Cohen, 2007). Reputation is pertinent as it reduces uncertainty among stakeholders and foremost, serves as signal to evaluate the quality of a product or service (Fombrun & Shanley, 1990, p. 237). For example, in the context of business schools recruiters assess the quality of graduates by recruiting candidates directly “off campus”. Thus, practitioners are regarded as a stakeholder group that exerts a powerful influence on business schools (Safón, 2007, p. 218). That is, successful alumni not only influence the perception of prospective and current students directly, but more generally contribute to external perceptions as part of rankings and media (e.g. Glick, 2008, p. 19). Hence, it is pivotal for business school management to know what drives the reputation of the institution in order to invest in and leverage on the most important determinants. Responding to a more holistic approach of business school reputation (e.g. Safon, 2009), the proposed conceptualization of business school reputation moves beyond prior literature to an understanding of multiple factors, internal and external, that influence business school reputation. Based on empirical qualitative data from semi-structured interviews with 12 recruiters from multidisciplinary backgrounds, in terms of industry and experience and extant literature, four main determinants of business school reputation were identified. These determinants include Media Coverage, Quality, Alumni and the Institution itself and are in line with prior research findings (e.g. Armstrong & Sperry, 1994; Sweitzer & Volkwein, 2009). Adding to the above, it is also evident that business school reputation has an influence on the selection process during recruitment (e.g. Safon, 2009). Therefore, this study not only contributes to the discussion on business school reputation from a multiple stakeholder perspective in identifying main drivers of reputation, but also on its influence on the recruitment process. Thus, the scarcity of research on business school reputation from practitioner’s perspective calls for a theory-based conceptual model for further foundation of research. By addressing these research gaps, this study makes several contributions. First, examining business school reputation from a practitioner’s perspective expands existing literature on business school reputation. Second, the proposed conceptual framework advances the importance of business school reputation from a management perspective with regard to its influence on the recruitment process.

The current manuscript examines new product pricing in recessive B2B markets. Analyzing data from four industrial sectors, the study concludes that skimming pricing and penetration pricing relate to the company’s corporate and marketing strategy and the product characteristics, while market conditions influence the adoption of pricing similar to competitive prices.

The basic premise of this paper is to determine the exclusivity of the concept “social business” comparing other concepts seemingly parallel to it. To this end, through scope and evaluation of the concept, the article focuses on how social business adds superior value, addresses social problems, and may motivate the business community to dedicate their talents and energy and invest money in this business.

The present study focuses on the construct of entrepreneurial alertness, investigating the external antecedents of the construct, responding to the call for more research pledged by Tang, Kacmar, and Busenitz (2012). Namely, we examine how receiving feedback, awards and collaboration offers in relation to an individual’s hobby activity influences the development of entrepreneurial alertness dimensions. Additionally, we make a contribution by testing the effect of these external factors in a non-entrepreneurial context of homebrewing communities, that is individuals producing beer at home as a hobby. In line with other form of craft activities, this context has demonstrated a high potential for business start-up development due to the increasing number of new small brewing businesses in North America run by entrepreneurs that were previously homebrewers (Carroll & Swaminathan, 2000). We test our tenets within the complexity theory, where configurations of antecedents are examined in order to gain deeper understanding of the possible outcome (Woodside, 2014), using 213 completed questionnaires. We apply fuzzy-set qualitative comparative analysis (fsQCA, Ragin 2000; 2008) to achieve a holistic overview of the examined interrelationships (Ordanini, Parasuraman & Rubera, 2015). We find that high feedback is a sufficient condition for high scanning and search, association and connection, as well as evaluation and judgement activities of entrepreneurial alertness. Without feedback, people at the hobby stage engage in their leisure activities solely because they like it. However, receiving feedback in relation to their hobby outcomes provides an opportunity for individuals to develop and experience additional motivations beyond enjoyment, where they understand that the hobby could be commercialized and bring monetary rewards. Moreover, we find that an individual receiving low amount of awards but high amount of collaboration offers may also have high entrepreneurial alertness. Since individuals receive rewards related to the excellent performance in their leisure activity, it may not provide any cue for a potential transformation into a business. However, the more collaboration offers people receive, the more likely they get involved in scanning and search, association and connection, and evaluation and judgement activities of entrepreneurial alertness. Therefore, they are likely to conduct additional search, connect bits of available information and evaluate this business opportunity (Gaglio & Winter, 2009). The findings of this study could help entrepreneurs reflect on their decisions and behaviours during the business start-up planning process, and measure their entrepreneurial alertness and the extent of readiness to engage in business venturing.

This paper is demonstrative of values and the imbibed strength of values observed along the value chains of organizations studied by the authors in past two years. The paper is projective of an intense relationship of values based business ethics observed along the value chains of the organizations concerned with the context and the soul of the conventional definition of marketing given by American Marketing Association in 2007. The value chain of a prominent consumer product’s marketers studied through reflexive research approach exemplifies that how business ethics based on values helped in evolving activities, institutions and processes for creating, communicating, delivering and exchanging offerings that have value for the customers, clients, partners and society at large which is actually the definition of marketing be American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013) Similar observations in the value chains and the marketing process of other organizations validated the fact that if values driven business ethics is followed along the value chain the context of 2007 definition of Marketing gets enlivened.

With the rapid development of science and technology, big data has been applied in many fields and has brought commercial revolution[1]. The scientific community generally regards big data as "massive data + complex types of data". Commercial applications are more concerned about big data as an analytical (prediction) method and focus on the potential commercialization of analysis results. All walks of life will produce large amounts of data every day. The transition of data-scale brings huge commercial value, which will certainly bring the innovation of business model[2]. Particularly in the internet and other emerging industries, because they get data more convenient and fast. Like Amason, Facebook, Google etc, they use analysis of big data to innovate their business model for maximizing their profits[3], actually business model refers to "an enterprise’s profitable operation mode plus ways to make money"[4]. So the effectiveness of business model innovation of big data on emerging industries has been remarkable. But the impact of big data on traditional industries is still in the exploratory stage. Traditional industry mainly refers to the labor intensive, manufacturing oriented industries, including the traditional commerce and service industry[5]. Learning from the experience of big data on business model innovation of emerging industries, traditional industries can use big data to subvert the business model and accelerate the transformation and upgrading.

In the business market, prices are typically subject to negotiation between exchange partners and buyers’ perceptions of the relationships with suppliers have a central role for supplier success and for establishing profitable prices (Hinterhuber & Liozu, 2015). Suppliers that seek to achieve price levels above the average market prices of offerings need to convince buyers of a favorable price/quality ratio (Töytäri, Rajala, & Alejandro, 2015). To date, however, research on absolute prices paid by buyers to suppliers, relative prices paid as compared to the average price level in a product category, or exchange partners’ perceptions of prices charged in business relationships remains limited. Extant work on buyer-supplier relationships has most commonly focused on costs rather than prices as economic outcomes of interest (e.g., Cannon & Homburg, 2001; Kalwani & Narayandas, 1995). The purpose of this research is to deepen the understanding of buyers’ price assessments in business relationships. Specifically, this research seeks to further illuminate how relationship inputs provided by suppliers influence buyers’ assessments of the price level charged and their satisfaction with the price/quality ratio provided by the suppliers. The relationship inputs examined include buyers’ perceptions of supplier relationship-specific investments, long-term orientation, and relationship planning. In addition, this research considers two relationship parameters, that is, buyers’ commitment to the supplier and dependence from the supplier. Based on a sample of executives of different buyer firms, this research examines net effects and combinatory effects of the relationship factors on buyers’ evaluations of economic outlay. While the study of net effects offers insights into the effects of single antecedents on the outcomes across a sample of cases, the analysis of combinatory effects delineates (configurations of) antecedents sufficient for bringing about the outcomes of interest (e.g., Leischnig, Henneberg, & Thornton, 2016). Knowledge of these effects helps assess what relationship inputs and what combinations thereof may act as potential remedies for buyers’ price-related resentment in business The findings of this research show alternative configurations of relationship inputs and relationship characteristics sufficient for the two outcomes of interest. In addition, this research shows that individual relationship inputs and characteristics can have opposite effects on the outcomes, depending on how they combine with other antecedent conditions. Moreover, the results of this research reveal that specific antecedent factors differ in terms of causal coreness for the two outcomes of interest. In summary, these findings add to the net effect analysis and provide a more detailed and nuanced understanding of how relationship attributes impact buyers’ price assessments in business relationships.

In recent years, leading digital technology companies have shown a strong interest in enabling children to send electronic word of mouth (eWOM). Recasting children from passive to active participants in marketing communications, this shift expands children’s marketing practices from how a company influences children via traditional marketing communications to how children influence a company’s marketing practices through eWOM. This paper aims to enhance our understanding about the use of children’s eWOM in marketing communications when children’s eWOM and children’s marketing begin to intersect. The eWOM literature demonstrated the effects of eWOM on product sales without identifying the sender (King, Racherla, & Bush, 2014). The extension of the effects from aggregated sender to children needs careful study in light of children’s marketing literature which showed children have distinct characteristics in the context of traditional marketing (Cross, 2002). In this study, we examine the positive expectation of business impact that explains firms’ adoption of children’s eWOM and further investigate the normative concerns about the social influence of children’s eWOM.

Business model of direct selling is the dynamic and complex multi-level structure. Interpersonal face-to-face communication is the key value creation aspect of direct selling business model. Nowadays more and more sellers employ virtual communication channels instead of face-to-face, thus hindering a traditional relational element. The study explores whether usage of Internet technologies for communication with customers brings benefits or extinguish the direct selling industry. The research is based on the quantitative analysis of all-country paper based survey from 5694 respondents. The statistical analysis of total sample revealed that usage of Internet in general does not give advantages for distributors. However, usage of person-to-person internet communication tool, such as e-mail, allows achieving better performance as measured by earnings per hour worked. Surprising is the fact that the most successful young distributors (at the age under 35 years) do not use internet for communication with customers at all. For distributors over 35 years old neither internet nor e-mail usages have got impact on performance. In rural areas users of internet communication tools show lower performance results. In big cities usage of e-mail provides significantly higher performance, but general usage of internet does not. Consequently, the effects from usage of internet technologies for communication with customers are achieved in case of person-to-person communication. Moreover the most productive sellers give priority to the live communication.

The paper investigates the Brain Drain in Chinese family business based on a sample of 319 family businesses in China. Using a fuzzy set qualitative comparative analysis (fsQCA) to uncover different combinations of conditions (pay and welfare, work environment, management style of the leaders, and career planning) that are sufficient to achieve high and low brain drain. The results show that pay and welfare is a necessary but not a sufficient condition by itself to achieve high brain drain. The findings show that three causal recipes are equifinal in achieving high brain drain. The first causal recipe combines high work environment with low level of career planning and with high pay and welfare. The second combines low work environment with high level of career planning and with high pay and welfare. Finally, the third combines high work environment with high level of management style of the leaders and with high pay and welfare. The study also found two causal configurations that are equifinal to achieve low brain drain. Moreover, these combinations are not a mirror of the combinations founded for high brain drain. This study offers several implications to both researchers and business practitioners: It is acquired that in order to prevent brain drain, the pay and welfare of employees should be raised while the management philosophy should pay attention to humans in the first place. Secondly, the leaders need to improve their own quality so as to strengthen the management of family businesses. Finally, a refined human resource system needs to be established. After brain drain, enterprises should perfect their contract constraining mechanism and, bring in suitable talents promptly so that the loss is minimised.

세계 각국은 지진, 테러 등 예기치 못한 각종 재해재난에 대응하여 공공기관, 기업 등 대규모 조직에서 핵심 업무의 중단을 방지하고, 재해복구를 신속히 수행하기 위한 BCP 수립을 강조한다. 특히 지진 등 재해가 많은 일본 지방정부는 공공부문과 민간부문을 대상으로 BCP의 의무적 수립을 규정하고 있다. 본 연구에서는 일본 지방정부의 BCP 실태를 파악하기 위해 조직적 측면, 제도적 측면, 인력적 측면과 동시 에 내각부와 총무성이 실시했던 현황조사를 바탕으로 분석을 수행하였다. 분석결과, 일본 지방정부는 BCP의 원활한 수행을 위해 조직적 측면에서 위기상황을 평상시와 비상시로 이원화하여 BCP 추진체계를 정비하고 있다. 또한 제도적 측면에서 내각부의 표준안 및 가이드라인을 토대로 지방정부가 자체적으로 BCP를 수립하고 있으며, 인력적 측면은 중앙정부의 교육훈련과정을 통해 전문가를 양성하여 교육하는 것으로 분석되었다. 그럼에도 불구하고 현황분석에서는 책정완료 기관은 도도부현은 11%, 시정촌은 0.1%에 불과하고, 지진 등을 상정한 BCP 관리체계 정비는 도도부현 21%, 시정촌 5.5%로 광역정부와 기 초정부간에 차이가 나타났다. 또한 BCP 미수립의 이유로는 기관내 논의없음(50.0%), 재원 및 인력 부족 (18.0%), 지식부족(18.0%)로 나타났다. 이러한 현황 결과는 중앙정부와 지방정부간 수준 및 인식격차, 추 진체계 미정립 등을 고려할 수 있다. 이러한 분석을 바탕으로 한국 지방정부에 대한 시사점으로는 조직적 측면에서 BCP 전담추진체계의 이원화 시스템 구축, BCP 전담 추진체계 정비, 제도적 측면에서 BCP 표 준 가이드라인 책정 및 지방정부에 제공, 인력적 측면에서 전문인력기관 설치, BCP 인식확산, 인력양성, ICT부문의 BCP 수립 등을 제시하였다.

South Korea has led the global online game markets successfully in the mobile game platform based social network service with commercialization and showed the potential of the mobile game market. Currently, Korea's game industry is accelerating the global expansion for the mobile game market based on online game technology and mobile infrastructure. However, recently as mobile games attract attention in the mobile business and digital entertainment markets, the competition grows so fast. Cooperation between game developers and publishers have important implications in mobile games as well as online games for competitiveness through selection and concentration. This study was designed to support decision making at the outsourcing for publisher and the development of mobile games with key success factor analysis. The key evaluation factors of the mobile game were extracted through the literature review and expert groups, and then the relative importance between each factor was derived to take advantage of the AHP, Multi-criteria decision method. Differences between the online game and mobile game were analysed in this evaluation process. Also we were able to verify this evaluation model by applying the released mobile game. As a result, accomplishment and gambling in the mobile game was found to be a key factor. Also differentiation factors from online game were social factor, scalability, reliability. Unlike the previous studies which have been focused on online games, this study offers the guideline of the decision making for the business success in the mobile game development and the sourcing, the most important steps in publishing business.

This study organizes not only the middle-long term developing plan of safety health education to put emphasis on a manufacturing industry, but also the developing plan of activating the domestic safety health education. On the basis of this study, current safety health education can be developed. To achieve a goal of implementing domestic safety health education, this study is carried out more deeply as follows.

본 논문의 목적은 성경적, 역사적, 신학적, 그리고 선교학적 관점 에서 비즈니스 선교(BAM)을 고찰하고 현대 BAM 운동의 특성들을 다루는 데 있다. 또한 본 논문은 한국교회의 BAM 사례들을 분석하고 적용 사항들을 파악함으로써 새로운 선교 모델 창출에 필요한 토대를 마련하고자 한다. BAM은 위조된 비즈니스가 아니라 실제적인 비즈니스를 추구하고 하나님 나라를 위한 이윤을 창출하고 경제발전을 추구한다. 그럼에도 불구하고 BAM의 기본적 목적은 단순히 사람들에게 직업을 제공하고 수입을 얻게 만드는 것이 아니다. 선교후원금에 덜 의존하는 평신도 전문인 선교사들이 안수 받은 목회자 선교사들과 동역하기 때문에, BAM은 통전적이고 지상대위임령을 이루기 위한 자급 모델이다. 더욱 이 평신도 전문인 선교사들은 현지의 긴박한 필요를 직접적으로 채우는 상이한 경험과 기술들을 구비하고 있다. 그들의 선교 협력은 복음전도,교회개척, 그리고 신학교육과 같은 선교사역을 보완하는 중요한 선교사 역이다. 이에 본 연구는 한국 지역교회와 한국해외 기업모델을 중심으로 성공 가능한 모델들을 분석 적용하였다. 온누리 교회의 BAM 모델에서 는 기독교의 선한 이미지를 부각하는 차원을 넘어 국가별 비즈니스 업종과 사역 유형을 지역 환경과 한국선교의 특징을 접목할 수 있는 것을 최우선순위에 두고 진행되었다. 한국 해외기업의 BAM모델에서 는 말레이시아의 다리카페는 K-POP 등의 대학생 중심의 학원선교, 베트남의 유진 크레베스는 사회공헌을 통한 지역사회 발전과 선교를, 이포넷은 동남아 저개발 국가의 인터넷 보급을 통해 인터넷 선교의 패러다임을 제시함으로써 BAMer들에게 좋은 아이디어와 사업 아이템 들을 소개하고 적용 가능성을 제시하였다.

대형마트를 운영하는 회사들은 2012. 1. 17. ｢유통산업발전법｣이 개정 되어 지방자치단체장들로부터 영업시간 제한 및 의무휴업일 지정의 영업 규제를 받자 이에 불복하여 소송을 제기하였고, 대법원은 2015. 11. 19. 선고 2015두295 전원합의체 판결로 지방자치단체장들의 대형마트에 대 한 영업시간 제한 및 의무휴업일 지정 처분은 적법하다고 판시하였다. 위 대법원 판결에서 다수의견·반대의견·보충의견이 첨예하게 대립한 논쟁의 쟁점은 대형마트 내에 입점하여 있는 용역제공 장소가 영업시간 제한 및 의무휴업일 지정 규제의 대상이 되는지와 관련하여 대형마트로 등록된 대규모점포 의 요건에 관한 구 ｢유통산업발전법｣ 및 동법시행령의 해석에 관한 것이었다. 위와 같이 대법원 전원합의체에서 다수의견·반대의견·보충의견이 나 뉠 정도로 ｢유통산업발전법｣ 체계가 혼란스럽고 내용이 불명확하여 많은 문제점이 발생하고 있다. 이러한 문제점을 해결하기 위해서는 ｢유통산업 발전법｣상 용어인 매장·점포·시장 등에 대한 개념의 명확화, 대규모점 포 등의 영업형태 분류의 현실화 및 체계화, 영업형태와 관련한 영업규 제의 필요성 등이 반영된 입법 수정작업을 하여 대형마트의 용역제공 장 소를 둘러싼 논쟁을 근본적으로 해결하여야 할 것이다. 또한 ｢유통산업 발전법｣의 입법취지에 반하여 특정한 영업형태를 규제하려는 것은 오히 려 영업형태의 발전과 진화를 막는 결과를 초래하고 유통산업의 발전을 저해하는 결과를 초래할 것이므로 출점규제 내지 영업규제를 최소화 하 여야 하는 방향으로 입법이 이루어져야 할 것이다. 궁극적으로는 대형마 트를 비롯한 대규모점포의 규제는 중소유통업자를 보호하기 위한 경제적 목적 규제 가 아닌 외국 선진 입법례와 같이 환경, 교통, 토지의 효율적 이용 등을 목적으로 하는 사회적 목적의 규제 로 전환하는 입법이 이루 어져야 할 것이다.