This study analyzes how and why video gamers intentionally watch media on video games that they play and like through online platforms such as YouTube and Afreeca TV. More specifically, this study utilizes the Uses and Gratification theory in order to understand game players’ psychological behaviors and patterns in detail. Among the various types and genres of video games, this study focuses on the fighting game “Tekken 7” published by the Japanese company Namco. Tekken 7 is distinguished in some ways in that its platform is an arcade rather than PC or mobile phones and that it emphasizes mind game between game players. By analyzing how and why Tekken 7 gamers watch Tekken 7-related media over the Internet and new media, this study further provides a blueprint for the future of the new media.

The purpose of the study is to explore the relationship between user satisfaction of mobile social network game and user preference of co-marketing brand with the game. We propose revised UTAUT model(i.e., mobile game effect model) and explore the influence of user habit with game in the model. Total 129 Korean mobile game users were surveyed. The data were analyzed using structural equation model(SEM). The result show that perceived usefulness and hedonic value influence user satisfaction for mobile social network game. Next, user satisfaction has a positive influence on users' brand preference placed on the game. We also identified the moderating effect of the habit on the relationship between user satisfaction and brand preference. This study provide a deeper understanding of Korean consumers' mobile game behavior and trend.

Since the end of the World War II, welfare states had enjoyed golden age for about 30 years before facing stagnation and crises during the 1980s and 1990s. Seeing this, many proponents for convergence including advocates for globalization went wild as if welfare states were facing their end, but in reality they were not. This is because welfare states were empirically proven to be still strong as the 2000s started. As a result, arguments saying welfare states are not declining but are restructuring started to gain credence. In addition, new theories about welfare states supporting these arguments began to draw attention. These theories criticized ‘convergence statement’ saying neo-liberal globalization would bring about reduction of welfare states worldwide, and at the same time, highlighted that in each country there existed various factors preventing reduction of welfare states. That is, this signaled the emergence of welfare states theories that could be categorized as proponents of divergence. Among them, partisan politics approach, institutionalist approach (new institutionalism), the VoC (Varieties of Capitalism) approach are representative theories that support ‘divergence in welfare states.’ Focusing on these three theories, this study will look at the trend in the latest welfare state theories and, through this, will see where the theoretical horizon of study on welfare states has reached. Given that welfare states are ever changing social organisms, it is necessary to see in what conditions these welfare states currently are and what changes in them are expected in the future.

본 총설논문에서는 과거 방사능누출 사고사례를 제시하고 그에 따른 위험성을 논하였다. 또한 방사성 폐액 내의 방사성 이온들을 제거하기 위한 방법을 대별하고 실증사례들을 열거하였다. 여러 가지 방법을 복합적으로 사용한 실험결과 및 특허가 많이 있지만, 국내기술이 해외기술에 비해 미미한 실정이다. 후에 일어날 수도 있는 사고에 대비해서라도 국내 기 술력의 발전과 경쟁력은 꼭 필요하다. 본 논문을 통해 방사성 이온 제거에 대한 현재 기술상황을 고찰하고 발전가능성에 대 해 알아보고자 하였다.

과학기술 수용자는 과학기술 변화과정을 결정하는 중요한 이해관계자이다. 하지 만 이들이 과학기술이슈에 대해 어떤 생각을 가지고 있는지 확인하는 기존의 방법들은 많은 노력과 시간이 필요한 것으로 알려져 왔다. 본 연구에서는 빅데이터 분석에 널리 사용되는 토 픽모델링을 활용해 온라인 토론장에 게시된 글을 분석하여 한국인의 원자력발전에 대한 인식 을 알아보고자 한다. 이것은 거시이슈들이 일반 과학기술 수용자 인식구조에 어떤 영향을 미 치며, 변화된 인식구조의 지속성을 이해하는데 도움을 줄 수 있다. 빅데이터를 이용해 실시간 으로 특정 과학기술이슈에 대한 일반인의 인식을 파악한다면, 과학기술 수용자(일반인)와 공 급자(전문가) 집단 사이의 인식간극을 줄이는데 도움을 줄 수 있을 것으로 기대한다.

Radio sources are very weak, as they can travel through large distances. Radio sources also have photons with low energies compared to others electromagnetic waves (EM). Microwave photons have a little more energy than radio waves, infrared photons have still more, then visible, ultraviolet, X-rays, and the most energetic electromagnetic wave is gamma-rays. Radio astronomy studies are restricted due to radio frequency interference (RFI) produced by people. If this disturbance is not minimized, it poses critical problems for astrophysical studies. The purpose of this paper is to profile RFI maps in Peninsular Malaysia with a minimum mapping technique for RFI interference. Decision-making processes using GIS (Geographical Information System) for the selection requires gathering information for a variety of parameters. These factors affecting the selection process are also taken into account. In this study, various factors or parameters are involved, such as the availability of telecommunications transmission (including radio and television), rainfall, water lines and human activity. This mapping step must be followed by RFI site testing in order to identify areas of low RFI. This study will benefit radio astronomy research, especially regarding the RFI profile.

Massive stars are some of the most in uential objects in the Universe, shaping the evolution of galaxies, creating chemical elements and hence shaping the evolution of the Universe. However, the processes by which they form and how they shape their environment during their birth processes are not well understood. We use NH3 data from "The H2O Southern Galactic Plane Survey" (HOPS) survey to dene the positions of dense cores/clumps of gas in the southern Galactic plane that are likely to form stars. Then, using data from "The Millimetre Astronomy Legacy Team 90 GHz" (MALT90) survey, we search for the presence of infall and out ow associated with these cores. We subsequently use the "3D Molecular Line Radiative Transfer Code" (MOLLIE) to constrain properties of the infall and outflow, such as velocity and mass flow. The aim of the project is to determine how common infall and outflow are in star forming cores, and therefore to provide valuable constraints on the timescales and physical process involved in massive star formation. Preliminary results are presented here.

Corporate reputation is one of the most important assets for a firm. Literature has widely investigated on how corporate reputation affects competitive advantages and marketing strategies, thus improving customer loyalty and brand’s image. Specifically, scholars have focused on reputational loss event’s linkage with both financial performance and cushion effect on stock price fall during economic crises. Corporate reputation can be divided into three interrelated elements: managerial, financial, and product reputation. Main critical drivers that characterize corporate reputation are, firstly, the quality of product, management, and employees; then, organizational attractiveness, social responsibility and financial performance. Reputation loss may have different nature, resulting both from critical events that deeply affect customers’ perception, and from organizational drivers that are not significantly considered by customers although important for corporate social responsibility. To our best knowledge, while much effort has been given to positive effects of reputation, scarce attention has been given to the typology of reputational loss event impacting on firm’s financial situation. Thanks to multiple case studies in global fashion industry, the authors assess market reactivity after corporate loss of reputation. The focus is on critical drivers that may damage a brand’s image, consequently causing a financial loss. In addition to this, the paper highlights the nature of main reputational risks that mostly impact on stakeholders’ perception of firm’s reputation in fashion industry.

Two studies of luxury product placement in a movie examine whether luxury placements increase movie viewers’ purchase intentions when backgrounds are congruent with the product’s luxury image (a message factor) and when the audience’s luxury associations are activated at the moment (an audience factor). In Study 1, participants’ luxury associations are implicitly activated by priming them with perceptions that they are members of high or low social classes. In Study 2, to explicitly activate their luxury associations, some participants read a news article that describes the placed luxury product as a genuine high-end product; others read an article that describes the placed luxury product as a discount brand. Both studies demonstrate the effects of product–environment congruence and luxury associations on consumer purchase intention.

The authors of this research show that gender plays a role in whether public star ratings of branded content films (e.g., ratings on Rotten Tomatoes) and increased awareness of surroundings differentially affect movie viewers’ willingness to spread word-of-mouth about films. For men, no matter whether they have high or low awareness of surroundings, a higher versus lower star rating uniformly enhances the likelihood they will recommend the film to others. In contrast, for women, momentarily heightened awareness of their surroundings enhances (diminishes) the likelihood of recommending the higher (lower) star-rated film. If women have low awareness of their surroundings, however, the differences do not emerge.

This research aims to understand how an interdisciplinary approach could help Italian firms to enhance their offer to the market. In this perspective, authors have studied benefits and obstacles of an interdisciplinary research approach, by describing the case of RITRATTO, a project by University of Florence referents of various disciplines (agronomy, design, engineering, history and marketing).

Massive gravity provides a natural solution for the dark energy problem of cosmology and is also a candidate for resolving the dark matter problem. I demonstrate that, assuming reasonable scaling relations, massive gravity can provide for Milgrom’s law of gravity (or “modified Newtonian dynamics”) which is known to remove the need for particle dark matter from galactic dynamics. Milgrom’s law comes with a characteristic acceleration, Milgrom’s constant, which is observationally constrained to a0 ≈ 1.1×10−10ms−2. In the derivation presented here, this constant arises naturally from the cosmologically required mass of gravitons like a0 ∝ c√ ∝ cH0√3 , with , H0, and  being the cosmological constant, the Hubble constant, and the third cosmological parameter, respectively. My derivation suggests that massive gravity could be the mechanism behind both, dark matter and dark energy.

This study proposes how to teach aspectual derivations of the verb in the Russian language based on the prefixation and suffixation. The author argues that for the intermediate/advanced learners the traditional aspectual pair system needs to be replaced by the aspectual cluster system and the derivations of the imperfective verbs through the suffixation needs to be taught based on the classification of the infinitives. The hierarchical structure of verb stem in Russian is as follows: superlexical prefixes (po-, etc.) > -yva- > superlexical prefixes (ot-, etc.) > intermediate prefixes (do-, pere-) > -nu-/-a- > lexical prefixes > stem. The study also proposes that the syntactic structure needs to contain the split AspPs (PerfP1 > ImpfP > PerfP2 > PerfP3) outside of the vP and another AspP inside the vP in order to derive the above-mentioned hierarchical structure.

이 연구의 목적은 인터넷 포털 기업의 사회적 책임 영역에 대한 공중 평가가 해당 포털 사이트의 신뢰도, 선호도 및 충성도에 어떤 영향을 미치는지 살펴보는 것이다. 구체적으로 우리나라 상위 포털 기업인 <네이버>, <다음>, <네이트>가 수행하는 CSR에 대한 영역별 공중 평가가 해당 사이트의 신뢰도, 선호도, 및 충성도에 미치는 영향을 파악하고, 더불어 각 포털 사이트 신뢰도와 선호도가 해당 포털 사이트 충성도에 어떤 영향을 미치는지 검증하는 것이다. 이를 위해 대학생 258명을 설문조사하였다. 연구결과, 인터넷 포털 기업 CSR에 대한 영역별 공중 평가는 해당 사이트의 신뢰도, 선호도, 및 충성도에 유의미한 영향을 나타냈다. 특히, 인터넷 포털 기업의 CSR 영역별 평가 가운데, “법적 책임”과 “윤리적 책임” 영역 평가는 공통적으로 연구대상 포털 사이트 신뢰도에 유의미한 영향을 미치는 변인이었다. “경제적 책임” 영역 평가의 경우, 세 포털 사이트 선호도에 공통적으로 유의미한 영향을 나타냈다. 각 인터넷 포털 기업별로 <네이버>의 경우, 포털 사이트 신뢰도와 선호도 모두 포털 사이트 충성도에 유의미한 영향을 미친 반면에, <다음>과 <네이트>는 포털 사이트 선호도만이 포털 사이트 충성도에 영향을 미치는 것으로 나타났다.

이 연구의 목적은 인터넷 포털 기업의 사회적 책임 영역에 대한 공중 평가가 해당 포털 사이트의 신뢰도, 선호도 및 충성도에 어떤 영향을 미치는지 살펴보는 것이다. 구체적으로 우리나라 상위 포털 기업인 <네이버>, <다음>, <네이트>가 수행하는 CSR에 대한 영역별 공중 평가가 해당 사이트의 신뢰도, 선호도, 및 충성도에 미치는 영향을 파악하고, 더불어 각 포털 사이트 신뢰도와 선호도가 해당 포털 사이트 충성도에 어떤 영향을 미치는지 검증하는 것이다. 이를 위해 대학생 258명을 설문조사하였다. 연구결과, 인터넷 포털 기업 CSR에 대한 영역별 공중 평가는 해당 사이트의 신뢰도, 선호도, 및 충성도에 유의미한 영향을 나타냈다. 특히, 인터넷 포털 기업의 CSR 영역별 평가 가운데, “법적 책임”과 “윤리적 책임” 영역 평가는 공통적으로 연구대상 포털 사이트 신뢰도에 유의미한 영향을 미치는 변인이었다. “경제적 책임” 영역 평가의 경우, 세 포털 사이트 선호도에 공통적으로 유의미한 영향을 나타냈다. 각 인터넷 포털 기업별로 <네이버>의 경우, 포털 사이트 신뢰도와 선호도 모두 포털 사이트 충성도에 유의미한 영향을 미친 반면에, <다음>과 <네이트>는 포털 사이트 선호도만이 포털 사이트 충성도에 영향을 미치는 것으로 나타났다.

Invasive species are a major threat to ecosystems and cause enormous environmental and economic losses. Although it is difficult to estimate the full extent of the environmental damage by exotic species and control costs, it is estimated that invasive species cause > $100 billion in losses per year in the United States alone. The brown marmorated stink bug (BMSB), Halyomorpha halys, is native to Asia, but has become a recent example of serious biological invasion, expecially in the US. The BMSB is a voracious eater that damages fruit, vegetable, and ornamental crops in North America. To manage this destructive invasive pest, a team of more than 50 researchers is studying the pest's biology, behavior and ecology to find management solutions for growers, seeking strategies that will protect food, environment and agricultural industry. In this study, I address how the BMSB team were able to make successful team effort to battle the invasive species with funding from the USDA's Specialty Crop Research Initiative.

Quality of life due to climate change are different and are seeking a way, that affects most of the water seems to be the field. Carbon dioxide is a greenhouse gas causing climate change in the proportion known to be the most. According to the OECD's 2050 Environmental Outlook in Korea is the OECD country with the most severe water stress was released. Water shortages in 2020, Korea has been known to enter the country. The OECD Green Growth policy of the keyword in the water to be present Water Footprint is produced from raw materials procurement, disposal and recycling of the product's life cycle to calculate the water usage of water resources is a technique to quantify the load. Water footprint calculations are used in the per-unit water consumption. In this study, to measure the carbon dioxide emissions and water usage more accurately measure who try and look for ways to manage