본 연구는 사회 네트워크 관점을 채택하여 본사와 해외 자회사의 문화적 차이에서 발생하는 제약을 극복하고 문화적 경계를 뛰어넘어 상호작용을 돕는 주재원의 국제경계관리(international boundary spanning)에 초점을 둔다. 국제경계관리는 전 세계에 흩어져 있는 본사와 해외 자회사들을 통합네트워크로 연결하여 협력과 조정을 이끌어내고, 공동 이익을 추구하는 테르티우스융겐스 지향을 갖는다. 본 연구는 기존의 경계관리행동 구성요인 에 관한 논의를 확장하여 국제경계관리행동의 구성요인을 탐색하였다. 이를 위하여 중국에 소재하고 있는 한국 기업 자회사에서 근무하는 12명의 주재원들을 대상으로 심층면접을 실시하고, 심층면접의 결과를 근거이론 접근법 (ground theory approach)에 따라 분석하였다. 분석 결과에 따르면, 국제경계관리행동은 본사 대표, 해외 자 회사 대표, 과업조정, 본사 지식전달, 해외 자회사 지식전달 등의 요인으로 구성된다. 국제경계관리자는 본사와 해외 자회사의 문화적 차이를 인지하고 본사와 해외 자회사 사이에서 어느 한 쪽으로 치우치지 않고 양측의 이해 와 입장을 대변한다. 또한 양측 사이에 오가는 지식과 정보의 교환을 활성화하고 상호의존적인 과업 수행 과정에 서 업무조정 역할을 담당한다.

지식재산권은 생산성 향상 및 기술 혁신의 기반으로 작용한다. 과거 선행연구에서는 지식재산권의 보호 수준이 경제성장에 어떤 영향을 미칠 것인지에 초점을 맞추어 실증적으로 접근하고 있다. 하지만 본 연구에서는 지식재 산권의 보호수준이 아닌 지식재산권의 국제적 사용에 초점을 맞추어 경제성장과의 관계를 실증적으로 분석하고 있다. 지식재산권의 국제적 사용은 기술력이 부족한 국가에게 낮은 기술력을 보완해주는 단기적인 해결책이 될 수 있다는 점에서 총요소생산성의 향상과 밀접한 관련성이 있을 수 있기 때문이다. 분석대상을 OECD 국가와 non-OECD 국가로 구분하여 실증적으로 분석한 결과 지식재산권의 국제적 사용은 OECD국가에서 경제성장에 유의한 양(+)의 영향을 미치는 것으로 나타났다. 보다 구체적으로 지식재산권의 국 제적 사용에 따른 수입과 지출 측면을 구분하여 경제성장과의 비선형 관계를 분석한 결과에 의하면 OECD 국가 에서는 지식재산권의 국제적 사용으로 벌어들인 수입과 경제성장 사이에 U자형 관계가 도출된 반면, non-OECD 국가에서는 지식재산권의 국제적 사용으로 지출한 금액과 경제성장 간의 유의한 역 U자형 관계가 도출되었다. 이러한 결과는 선진국에서 지식재산권을 통해 벌어들이는 수입금액의 규모가 일정수준을 넘어서면 경제가 성장할 수 있다는 것을 의미한다. 반면, 개발도상국에서는 부족한 기술수준을 극복하기 위해 해외 지식재산권을 사용하 는 것이 처음에는 긍정적인 효과를 보이지만 지나치게 의존하게 되면 오히려 부정적인 영향을 미칠 수 있다는 것 을 시사해준다고 할 수 있다.

CIS nations are recognized as a emerging market recently because there are abundant natural resources and a lots of investment demand. Furthermore, they are located in the middle of Europe and Asia and that make them have more strategic importance as a logistics hub. So many global companies including domestic ones began to advance into the on-site. and henceforth this tendency will be strong. On the contrary, a research in logistics environment of CIS has rarely been done. This paper provides a way of systematic approach to design logistics network in CIS with real business case and shows the analyzed result of optimization simulation that includes factors have a huge influence on the overall logistics cost.

Despite of having excellent nutritional potential and ecological benefits edible insect has received minimal attention in many part of industrialized civilization. Recently since FAO reported edible insects as one of the best sustainable solution for future food and feed security, global attention has been focussed on the use of insects for food stuffs. In Korea, this phenomenon is accelerating with the help of registration of an Act known as insect industry law which came into effect in 2010. We presented status and trend of research on edible insect and implementation from the global perspectives. Edible insect studies are categorized as 1) status of edible insect resources and distribution, 2) anthropological aspects, 3) biodiversity conservation aspects, 4) edible insect development for diet supplement or food ingredients including some legal aspects, and 5) efforts to bring insects on the table. Lastly some examples of large scale implementation for the production and manufacture systems were presented.

For research and development of Silicon Carbide (SiC) mirrors, the Korea Astronomy and Space Science Institute (KASI) and National Optical Astronomy Observatory (NOAO) have agreed to cooperate and share on polishing and measuring facilities, experience and human resources for two years (2014-2015). The main goals of the SiC mirror polishing are to achieve optical surface figures of less than 20 nm rms and optical surface roughness of less than 2 nm rms. In addition, Green Optics Co., Ltd (GO) has been interested in the SiC polishing and joined the partnership with KASI. KASI will be involved in the development of the SiC polishing and the optical surface measurement using three dierent kinds of SiC materials and manufacturing processes (POCOTM, CoorsTekTM and SSGTM corporations) provided by NOAO. GO will polish the SiC substrate within requirements. Additionally, the requirements of the optical surface imperfections are given as: less than 40 um scratch and 500 um dig. In this paper, we introduce the international collaboration and interim results for SiC mirror polishing and development.

This paper presents an overview of the large international projects in which the National Astronomical Observatory of Japan is involved, namely, the Subaru Telescope, Atacama Large Millimeter/submillimeter Array, and the Thirty Meter Telescope. The last section provides a brief historical view of the international collaboration in East Asia regions over the last 20 years.

본 연구는 국제기아 돕기를 촉구하는 설득 메시지의 효과에 영향을 미치는 죄책감 소구 수준과 공감적 개인성 향의 상호작용을 살펴보았다. 죄책감 소구 수준은 메시지가 수용자의 죄책감을 이끌어 내는 정도의 높고 낮음을 의미한다. 공감적 성향이란 타인의 경험에 동조하거나 관심을 갖는 개인의 경향을 지칭하며 본 연구에서는 개인 적 고통과 공감적 관심이라는 하위 차원을 이용하였다. 메시지의 실험은 2단계로 구성하였다. 1단계에서는 개인 성향을 측정하고 2단계에서는 죄책감 소구의 수준을 차별화한 메시지를 전달하였다. 전체 실험은 죄책감 소구 수준(2) ✕ 공감성향(2)으로 설계되었다. 그 결과, 죄책감 소구 수준은 개인적 고통과 상호작용하는 것으로 나타 났다. 그 상호작용은 주로 죄책감 수준이 높은 조건에서 개인적 고통이 높은 개인과 낮은 개인들의 차이에 의해 발현되었다. 공감적 관심이 높은 개인들은 낮은 개인들에 비해 죄책감 수준과 상관없이 돕기 메시지에 더 우호적인 것으로 나타났다.

This study investigates the size marking differences in domestic and international cycle wear brands offered in Korea and provides basic material to develop a size system for cycle wear suitable for the Korean somatotype. Study methods include size systems suggested in the web-sites of domestic and international cycle wear brands offered in Korea. Brands used for the study included 8 brands (3 domestic brands, 2 Italian brands, 1 Australian brand, 1 Swiss brand and 1 Japanese brand). The results of this study were as follows. Domestic brand A company marked the size from 85 to 110 based on height(cm) and weight(kg) and indicated the actual size of the product for customers to refer to. Domestic brand B company marked the size from ES:85 to 2XL:110 based on height(cm) and weight(kg), Domestic brand C company marked unisex size from XS to XXL based on weight(kg) and height(cm) and waist circumference(inch)with a separately marked women size XS-M. Italian brand, D company marked size from S-4XL for men based on height, chest, waist, hip circumference size(cm) and XS-2XL for women. Italian brand F company marked size from S-3XL for men and XS-XL for women based on chest, waist and hip circumference size(cm). Japanese brand G company marked size fromS-3L for men based on height, chest, waist circumference size(cm) and S-XL for women based on height, chest, waist and hip circumference size(cm). Australian brand H company marked sizes as XS-XXL based on chest circumference size(cm) for upper clothes for men and for women XXS-XL. For bottom clothes, they marked sizes XS-XXL for men based on waist circumference size(inch) and XXS-XL for women based on waist and hip circumference size(inch). Swiss brand, I company marked men sizes as XS-XLG and TIR based on a chest circumference size(cm) based on height(cm) for bottom clothes and chest circumference size(cm) for upper clothes with XS-XL for women based on a hip circumference size(cm) for bottom clothes and chest circumference size(cm) for upper clothes. In conclusion, domestic brands have a wide range of sizes and utilize a range of weight against height to cover various body somatotype. The Italian brand indicated that S size is bigger than other brands when it comes to deviation and a relatively small size tolerance with each size. Japanese brands have a well-organized size system based on height and basic body measurements. Australian brand are variously distributed without regular dimension tolerances for each size and Swiss brands have bigger round sizes. The investigation of size marking for domestic and international cycle wear showed that cm and inch are combined and that each country has a different size system with significant difference in dimension and size deviation. Thus, there is a need to establish standards and develop a domestic size system for international cycle wear and the purchase of overseas brands. However, it has the limitation in generalization of results because there is a little investigation brand.

The paper examines the impact of international expansion of retail operations on the choice of performing internally or outsourcing some strategic activities in order to cope with the demands of retail outlets in domestic and foreign markets, providing a case analysis of Italian luxury fashion companies.

The Chinese market has played an important role for the luxury industry in the past years, with double-digit yearly growth (except for last year). Luxury brands have tried to design strategies to meet the local requirements, be it in terms of retail formats or communication strategies. However, Chinese luxury consumers are evolving in terms of consumption habits and materialistic value: observations from the field show that there is less and less emphasis on logo display among certain consumers (Dubois & Laurent, 1994; Lin & Wang, 2010). Such changes might affect also young consumers, which already stand for a great share of luxury consumers (Source: Red Luxury,2012). Besides, past studies on Chinese consumers’ attitudes toward luxury and values behind luxury consumption have often relied on student-samples, acknowledging the potential limitation to their results due to a potential lack of representativeness of the population interviewed. Few studies have provided analyses of the causes of the values and behaviours of young Chinese customers towards luxury product consumption, focused on them as ‘young people’ (Wang et al., 2012; Xue & Wang, 2012). Besides, most of those that tried to do so relied upon student samples of Chinese students studying abroad (in the USA or Europe) (Chen & Kim, 2013). This paper attempts to investigate the contemporary young Chinese consumers’ behaviour towards luxury consumption, segmenting them into two groups : the international student group and mainland Chinese young consumer group. A quantitative survey collected data from 104 respondents within a month where the snowball sampling method was applied to broadcast both online and offline questionnaires. Qualitative data was analyzed through lexical analyzis, while quantitative data was analyzed with the help of SPSS (Levene-test and T-tests). This study mainly focuses on four features: Chinese culture, materialism, young Chinese generation culture and buying motivation. The results of the study mainly indicate that there have been some changes between generations. One such change is that Chinese youths are more individualistic than what was found in previous studies, and another change is that young Chinese consumers hold different points of view towards the values of luxury consumption. As far as differences between international students and local young people from Mainland China are concerned, we found the following differences: • Finding 1: International students purchase luxury products to fit-in with their friends & because they want others to view them as a member of the upper class & as a successful person more than their local fellows. • Finding 2: International students’ income is more able to support them purchase luxury products than for young locals, and they are more inclined to save money to buy luxury products that their local fellows. • Finding 3: Mainland Chinese young people usually go luxury shopping with their parents more than international students do and claim they will still purchase luxury products even if prices increase more than them as well. • Find 4: Purchasing luxury products make local young people happier than international students, and they care more about the style (as opposed to price) of luxury products than these lasts.  We believe such findings will help luxury companies refine their strategies for the coming generations and help researchers notice on which dimensions of luxury consumption using expatriated Chinese students might have an impact and lead towards biased results.

최근 ‘새마을운동’이라는 이름으로 동시다발적으로 진행되는 농촌개발사업의 양적인 증가는 사전조사 목적으로 수행되는 수혜국가 지역의 농업환경을 자세히 분석하는 것에 소홀해질 가능성이 있다. 현시점에서 체계적인 지역농업환경 분석이 필요하다. 본 연구는 네팔 극서부지역의 농업담당 공무원 7명을 대상으로 반구조화된 설문을 이용하여 SWOT 요인을 도출하여 분석하였다. SWOT 분석 결과를 토대로 다음과 같이 3가지 농촌개발전략을 제안하였다. 첫째, 효율적 농촌개발을 위해 농민조직의 구성이다. 이를 위해 자본 ·기술· 인적자원의 지원과 농민 스스로 의사결정을 할 수 있는 능력을 키워줄 수 있는 교육이 필요하다. 또한, 지역에서 활동하는 기존의 농업 관련 NGO에 대한 지원도 고려할 수 있다. 둘째, 연구지역은 농산물 뿐만 아니라 농업자재를 인도와 중국으로부터의 수입에 의존하고 있어 농업 생산성 증대를 통한 해외의존도를 낮추는 전략이 필요하다. 전기를 생산할 수 있는 복합관개수리 건설, 고지대 지역의 용수공급을 위해 태양에너지를 이용한 양수시스템 보급, 저수지 건설과 같은 농업 인프라 구축, 현대농업기술 및 우량종자의 보급, 농업연구시설의 지원, 농업용지 확대를 위한 개간 및 농지 비옥화 작업등이 시행 가능할 것이다. 셋째, 지역에 생산되는 허브나 soap-nut과 같은 식물자원을 가공품으로 생산할 수 있는 기술보급과 가공품 판매에 의한 부가가치 창출 및 양봉과 같은 농외소득을 통해 농가소득 증대전략이다. 본 연구는 질적연구방법의 하나인 SWOT 분석하였다. 질적연구방법의 단점으로 지적되는 연구 결과의 일반화는 어렵지만, 양적 자료가 없는 상태에서 연구접근방법은 적절하다고 생각된다. 네팔 극서부지역의 농업담당자로 7명의 연구 참여자는 대표성을 갖기에 충분하지만, 추가로 비정부기구(NGO)와 국제기구 농업담당자로 확대할 필요성이 있다. SWOT 분석이 가지고 있는 우선순위를 결정하기 어려운 단점을 보완하기 위해 계층분석과정 (Analytical Hierarchy Process)와 같은 양적연구 도구를 함께 활용하지 못한 점이 아쉬움으로 남는다. 하지만 해외에서 진행되는 농촌개발분야에 SWOT 분석의 활용과 연구지역의 농업 상황과 농촌개발전략을 제안한 점에서 연구의 의의를 찾는다.

Introduction This article analyzes retail store openings of luxury fashion brands in international markets. Our aim is to point out the relevance of this market entry strategy as well as to highlight the main destination markets and different trends over the 2004-2013 period. More precisely, this article analyzes the role of the retail direct channel as a means to manage relationships with consumers in international markets. The choice to develop retail operations in international markets is considered in this article as one of the key strategies implemented by luxury manufacturing companies. However, it seems to have received minor attention in the academic literature dealing with internationalization (Guercini and Runfola, 2014). Consequently, the main aim of this article is to propose empirical evidence to support the widespread use of this strategy by luxury firms, proposing the analysis of an original database built on the retail store operations of a sample of Italian fashion luxury companies over the period 2004-2013. The retail marketing strategy is a peculiar strategy within the luxury marketing strategies. As stated by Kapferer and Bastien (2012), in fact, through retail store openings (and distribution in general), luxury companies may implement and take advantage from what has been defined by the authors the “watchword of luxury brand management” (p. 233) namely “experience”. In fact, the literature in the field of luxury retailing has pointed out the role of the point of sale from a consumer point of view to experience the value of a company. The discussion on the consumer perspective is increasing in the literature as testified by various contributions aimed at analyzing and discussing how and what kind of experiences could be transferred by the opening of retail stores and in what terms the luxury retail strategy differs from other retail marketing strategies (Dion and Arnould, 2011). The opening of retail stores from luxury companies has been considered within the stream of research on the internationalization of the company. It has been pointed out that companies with luxury positioning can differentiate their offering with respect to mass market retailers and open retail stores even in culturally distant markets (Hutchinson et al. 2009). These openings, however, are considered more as ways of promoting the brand, rather than a structural international retail development (Moore et al., 2010). In fact, it has been noticed that luxury griffes open retail stores quite exclusively in primary locations (Hutchinson et al. 2009) and that most of the internationalization literature on retail stores openings by luxury firms is referred to the opening of flagship stores (Moore et al., 2010), a specific retail store format that from its nature, is mostly related to brand promotion than to an effective and stable retail development. In fact, retailing as international market entry strategy implies significant investment both in economic and cognitive terms (Mattila el al., 2002; Guercini and Runfola, 2010). The study of retail stores opening as an entry strategy in international markets remains an understudied field of study in the academic literature, as evidenced for example by Ilonen et al. (2011) in their study on the importance of branded retail in manufacturers' international strategy. Moreover, the authors point out that among other things, this remains a topic of interest but not yet analyzed in the case of the fashion industry. Following this reasoning, our article aims to answer to the subsequent research questions: RQ1 - What is the evolution over time of the distribution investments of luxury fashion manufacturing companies? RQ2 - Is there a difference between emerging markets and advanced markets for luxury retail store openings? RQ3 - What is the role of metropolitan areas and how does this evolve over time? Methodology and discussion We investigate these research questions in the case of Italian luxury manufacturing companies. In order to study the expansion of Italian luxury companies, we have exploited the information contained in the database that we have created expressly for the purposes of this research. The database has been compiled by examining any news contained in two specialized and highly recognized national fashion-sector publications - Fashion and Pambianco Week - regarding the opening of retail outlets in foreign countries by Italian luxury firms in the decade 2004-2013. For the purpose of this research we have considered as luxury brands those brands that are members of Altagamma, a association whose members are Italian companies that operate at the highest end of the market, and those brands that are recognized globally and by academics and empirical press as luxury brands, although not being members of Altagamma. The above process has identified 594 sales points opened by 39 Italian brands in 62 countries over the period 2004-2013. The top 10 brands for number of store openings over this period are the followings: Prada (64), Salvatore Ferragamo (59), Miu Miu (51), Ermenegildo Zegna (31), Valentino (29), Armani (26), Versace (26), Gianfranco Ferrè (25), Brioni (22), Etro (22). Hereafter we try to describe some preliminary findings regarding the three research questions advanced previously. RQ1 – What is the evolution over time of the distribution investments of luxury fashion manufacturing companies? Our analysis seems to show an evolution in this growth strategy over the period 2004-2013. In fact, if during the period 2004-2008 our analysis shows the opening of 261 single-brand outlets by the enterprises of our sample, during the period 2009-2013 the number of operations became 333 stores. This seems to highlight how, even in a period of international crisis, the retail strategy for luxury companies remained fundamental for growing abroad. The year 2008 is the year with the maximum number of stores opened by our companies (95 stores, roughly 16% of the total 594 stores opened), while the year 2004 is the one with the minimum number of stores opened, only 35 stores (roughly 6%). Moreover, each year from 2009-2011 accounts for over 70 stores. RQ2- Is there a difference between emerging markets and advanced markets for luxury retail store openings? In order to distinguish between “mature”, developed countries and “emerging” ones, we considered the first 24 countries that joined firstly the OCSE as “mature”, while all the remaining countries have been considered “emerging”. Our analysis reveals during the period analyzed a growing incidence by emerging markets compared to mature markets, given that emerging markets account for 60.9% of the openings. Moreover, in each year analyzed emerging markets overcome advanced markets for number of stores opened. However, traditional mature markets for Italian luxury (such as USA or Japan) as well as new emerging markets (such as China and Russia) are within the top destinations all over the period. If we consider only the first three markets for number of retail operations we may note some differences between the two sub-periods. In fact, during the period 2004-2008 the first three markets listed for decreasing number of operations were the USA (45 retail stores opened, 17,2% of the total number of stores), China (29 stores, 11,1% of the total) and India (19 stores, 7,3% of the total). During the period 2009-2013, China increased the number of operations, becoming the leading market with 74 stores, representing 22,2% over the total, followed by the USA (46 stores, 13,2% of the total) and United Arab Emirates (15 stores, 4,5%). The rising of China in the second period, is associated with an increasing importance of other emerging markets such as Brazil and South Korea, that in the previous period were not within the top international destinations. We should however stress that other mature markets, such as France and Japan still have key roles for Italian luxury companies. RQ3 – What is the role of metropolitan areas and how does this evolve over time? Our analysis shows that the major cities world-wide are present in our database. In total the companies in our sample have opened stores in 163 cities. Over the period 2004-2013 the top 10 cities listed for decreasing number of stores are the following: Shanghai (30), Hong Kong (28), New York (25), Moscow (24), Tokyo (22), Paris (21), Dubai (20), London (20), Los Angeles (20), Beijing (20). However, as evidenced by the data, while in the period 2004-2008, the total number of cities targeted by the companies were 83, in the following period 2009-2013 the number cities targeted became 127. This data seems to highlight how, over time, the presence of luxury firms is not only concentrated in the top cities around the world neither only in luxury streets, but affects a larger number of cities and locations. Take for example the case of the new rising Chinese cities of the II, III and IV tiers. To conclude, our research points out how retail strategy implemented by luxury manufacturing companies is one of the driving strategy for relating the company with consumers in international markets. This strategy seems to represent a relevant and widespread used strategy to enter in foreign market and to develop the brand further. Some considerations are due on the limitations inherent in the present study, which can also furnish some useful indications as to future work. The empirical evidence reported here is based on secondary research in market publications. Aside from collecting further, more up-to-date information, future research should be addressed to performing a number of enterprise case studies in order to acquire a better understanding of the phenomena at play through contacts with luxury enterprise managers with whom to share the main aspects involved in establishing sales networks in foreign countries. Moreover, the considerations advanced are based on empirical evidence drawn solely from study of the Italian luxury fashion industry. In this sense, future research should aim to check if any differences exist in retail store openings between the Italian fashion system and the luxury fashion industries of other economically mature nations (e.g., France, the UK, Japan or the USA). Although, our empirical analysis has some limitations, it seems to confirm that the retail market strategy is a key strategy to relate with consumers in international markets and to let them “experience” the brand. For manufacturing companies in the luxury field this strategy should not be considered only in terms of promotion, as typically associated with the opening of flagship stores abroad. Rather, it represents an effective retail strategy with important implications from a managerial point of view. Considering this latter point, future research should be directed towards the study of the different strategic behaviors aiming at pointing out different strategic groups within our companies, for example in terms of company size or destination markets. In general terms, future research should be directed towards the study of the link between retail stores openings and customer experience in international markets. This issue has a particular relevance in the case of the Italian fashion industry, where understanding the retail strategy of luxury companies may contribute to recognize potential bandwagon effects of other companies in this sector, such as small and medium sized companies with other positioning.

The primary purpose of this research is to analyze the formation of international custom of medieval East Asia under the system of the Great Ming Code. It focuses on Korea’s policies regarding Japanese crimes in the fifteenth century. This study particularly investigates how the Great Ming Code affected the East Asian system of order. We find that Confucianism, which was the basis for the Great Ming Code, had a great influence on the formation of customs in East Asia in such areas as the establishment of patriarchal authority, filial piety, and the five punishments system. This study also investigates how etiquette, which served as a foundation for diplomatic regulations, affected Korea-Japan relations during the fifteenth century. It also analyzes Joseon (Korea)’s control policies against illegal acts committed by the Japanese, who tried to enter Joseon for economic gain, from the perspective of the Great Ming Code.

Beyond transnational litigation which seeks to hold corporations accountable for their misconduct overseas through judicial recourse, the risk of human rights abuses should be mitigated by embedding good practices locally through domestic laws and policies. The United Nations proposed Guiding Principles for transnational and other businesses for this purpose in 2011. It has been suggested that National Actions Plans should give effect, or at the very least policy coherence, to the international standards enshrined in the Guiding Principles. This article argues that, properly devised, such plans are invaluable, and can help to reinforce regional imperatives under international law. In Southeast Asia, particularly, the prospect of corporate accountability should be measured by existing or emergent regulatory norms in ASEAN, a regional bloc that aims to achieve parity of rules and regulations across the ten countries through economic integration.

This research examined a task to foster into the export industry, through analyzing the competitiveness of the ornamental fish industry and identifying the position of Korea’s ornamental industry in the world. Ornamental fish in Korea holds the world’s leading aquaculture technology, but products are limited to a few species, lacking competitive products. In the case of aquarium supplies, the Korean technology level is receiving relatively positive marks in the global market, but ornamental fish products are lagging behind the global trend. In other words, Korea’s ornamental fish industry has the overall technical foundation, but lacks differentiation in the global market. Meanwhile, Korea’s market share of world trade market in fishery products is minimal. Growth was also analyzed not high compared to other countries. Various trade competitiveness index results rated very low in competitiveness, but it is hard to compare Korea with other countries which have already built a strong foundation in the ornamental fish industry. Therefore, for the mid to long term Korea should adapt a“Choice and concentration”strategy and focus on the production of ornamental fish and aquarium supplies, which will enable Korea to become differentiated in the global market and capture the world exports.