Xu Jingda is undoubtedly an animated director with the most "paradigm" meaning in the history of Chinese animation, beginning in the 1980s. He was praised by Tewei as an "unusual talent." The animation he directed are simple, humorous, subtle and whimsical. Different from the previous generation of animators' understanding and exploration of the "nationalization" of animation, Xu Jingda's animation works mostly explore and analyze the national cultural psychology from the perspective of human nature, and make new insights into the nationality and inter-nationality. To a certain extent, his films expanded the road of Chinese animated creations, and even promoted and surpassed the artistic pursuit and academic connotation of the "Chinese Animation School" at that time. Although his animated works can't be compared with the European and American animated films at the time, the national cultural connotation and human thoughts contained within them, as well as the aesthetic enjoyment brought to the audience are immense. This is not only due to the cultivation of the predecessors and their own efforts, but also the artistic style of the foreign animation has a deep influence on him. A research on Xu Jingda, an innovative animation director, focuses on the artistic style and creative concepts in these animated films. This paper starts with Xu Jingda's influence on the artistic style of Zagreb's animation school, and conducts an in-depth analysis and research on the development of traditional story themes, the exploration of animated film language and the excavation of national cultural psychology, and explores Xu Jingda's unique style. The creative art creation style and its importance and innovation in the process of nationalization of Chinese animation. All of this helps achieve a look into the development and innovation of the current "nationalization" of Chinese animation.

At present, under the background of the information age, the new forms of media are becoming ever more abundant. These forms include: internet media, social media and more and these new media platforms provide a fast and convenient channel for the advancement of the music industry. These social media platforms play a great role in promoting the development of the music industry. This paper analyzes and discusses the development of the music industry and the related strategies in accordance with new media.

In recent years, China has produced many excellent animation films. In this paper, we will explore the animation films: Monkey King: Hero Is Back, Big Fish and Begonia and Da Hu Fa. By comparing and contrasting these films, we will be able to discover their similarities and differences. Specifically in the aspect of animation script creation, the director pursued a stylized film creation and make a bold adaptation to the original stories. Regarding the animated character creation, the main characters are highly personalized and humanized. There are also many breakthroughs in the audio-visual language of animation. Domestic animation is no longer for children but also a viable entertainment option for adults.

Purpose - Along with Chinese exchange rate's reform advancement, the issue of exchange rate of RMB has increasingly become the heated focus in the world. In July 2005, China carried out the reform of the exchange rate system, and this behavior has aroused the attention of the world. However, the dispute on whether the theory of purchasing power parity holds or not in China still exists. As such, this paper will attempt to explore whether the purchasing power parity is significant in China. Research design, data, and methodology – The monthly data from July 2005 to December 2017 will be employed to analyze the nominal exchange rate of RMB against the US dollar and the nominal exchange rate of RMB against the euro. Based on these datum, an empirical analysis will be conducted under the unit root test and the cointegration test to exploit the significance of purchasing power parity in China. Results - The findings of this paper reveal that an increase in China’s consumer price index will lead to an increase in the RMB exchange rate, which will lead to the depreciation of RMB. Concomitantly, an increase in the consumer price index in the US and Europe will result in a decrease in the RMB exchange rate, which will lead to an appreciation of RMB. In general, in terms of the US, if US consumer price index increases by 1%, China's nominal exchange rate against US dollar will decrease by 0.905%; if China's consumer price index increases by 1%, China's nominal exchange rate against US dollar will increase by 0.648%. In terms of Europe, if Europe consumer price index increases by 1%, China's nominal exchange rate against euro will decrease by 0.277%; If China's consumer price index increases by 1%, China's nominal exchange rate against euro will increase by 0.235%. Conclusions – Generally speaking, the empirical evidences this paper provided show that the purchasing power parity theory has a certain explanatory ability for the decision of RMB exchange rate. As such, the purchasing power parity cannot hold completely, and China's government should continue to deepen the reform of the exchange rate system to improve China's exchange rate market.

At present, global warming has posed a greats challenge to human development and survival. The shortage of traditional fossil energy, such as oil and coal, is becoming ever serious. Against such backdrop, low-carbon economy comes into being. However, "low-carbon" economy first appeared in the official document "2003 White Paper" Our Energy Future: Creating Low-Carbon Economy". In 2006, the Stern Report, led by former World Bank Chief Economist Nicholas Stern, pointed out that the global investment of 1% of GDP per year could avoid the loss of 5% to 20% of GDP in the future, and it called for the global transition to a low-carbon economy. In July 2007, the United States Senate proposed the Low-Carbon Economy Act, indicating that the development path of low-carbon economy is expected to serve as an important strategic choice for the United States in the future. In 2008, the United Nations Environment Programme (UNEP) designated the theme of World Environment Day as "Transforming Traditional Concepts and Promoting a Low-Carbon Economy". Low-carbon economy refers to an economic development pattern that, minimizes the consumption of high-carbon energy such as coal and oil and reduces the emission of greenhouse gases by means of technological innovation, institutional innovation, industrial transformation, new energy development and other means, under the guidance of the concept of sustainable development, under the guidance of the concept of sustainable development, so as to achieve a win-win result between economic and social development and ecological and environmental protection.10) Operation and management is a series of management and operation activities carried out within an enterprise for the purpose of smooth implementation and effective adjustment of production, business, labor, financial and other businesses according to the business objectives. Enterprises should pay more attention to the impact of low carbon economy era on China's enterprise management, because it is a challenge as well as an opportunity, which rapidly actively develops the financial risk in the operation and management links, cost management, performance evaluation sets up the culture of enterprise of low carbon and coordinated development, changes the marketing idea, so as to help the enterprise stands on a low carbon economy era for the long-term development.

We examined if the enhanced forests could modify thermal climatic conditions in the southwestern China and its surrounding regions. We used the continuous time-series of annual forests fraction obtained from He et al. (2017) and sensible heat flux and temperatures from the European Center for Medium- Range Weather Forecasts reanalysis (ERA-Interim) for 1982-2011. In the linear regression trend analysis, the forests fraction, area-averaged over the southwestern China, significantly increased by 15.46% over the three decades. Significantly negative correlations of surface sensible heat flux during the summer growing season (June through August, JJA) with the area-averaged time-series of annual forests fraction were shown in the southwestern China. Correspondingly, the significantly negative correlations of JJA temperature at 925hPa with the annual forests fraction were observed in the southwestern China as well as the surrounding regions propagated to the east. The spatial patterns of negative correlations between the thermal climatic variables and forests fraction were consistent with the difference patterns of sensible heat flux and temperatures between high-fraction and low-fraction years of forests in the southwestern China. The results indicated that the enhanced forests in the southwestern China could reduce thermal energy transfer from land to atmosphere during JJA and, consequently, lower atmospheric temperatures. Based on the temperature trend analysis using the Chinese weather station data, we inferred that the forest-induced cooling effect might be one of the factors of relatively less summer warming, even cooling, trends in the southern China.

A Fabry-Perot interferometer (FPI) for mesospheric observations was installed at King Sejong Station (62.2°S, 58.9°W) in Antarctica in 2017. For the initial validation of the FPI measurements, we compare neutral wind data recorded with the FPI with those from a Meteor Radar (MR) located nearby. The overall characteristics of the FPI and MR winds of both OH 892.0 nm (87 km) and OI 557.7 nm (97 km) airglow layers are similar. The FPI winds of both layers generally match the MR winds well on the observed days, with a few exceptions. The correlation analysis of the FPI and MR wind data shows that the correlation coefficients for the zonal winds at 87 and 97 km are 0.28 and 0.54, respectively, and those for the meridional winds are 0.36 and 0.54, respectively. Based on the assumption that the distribution of the airglow emissions has a Gaussian function with respect to the altitude, we calculated the weighted mean winds from the MR wind profile and compared them with the FPI winds. By adjusting the peak height and full width at half maximum of the Gaussian function, we determined the change of the correlation between the two winds. The best correlation for the OH and OI airglow layers was obtained at a peak height of 88–89 km and 97–98 km, respectively.

Price discount is one of the commonly used promotion strategies to increase sales and revenue. If a discount is perceived before the purchase (i.e., pre-purchase discount), consumers are likely to perceive it as a potential gain. If it is noticed after making a regular-priced purchase (i.e., post-purchase discount), consumers may develop negative emotions and attitudes. Based on the rising transparency and omnipresence of price and discount information through web and mobile platforms, we attempt to tackle an understudied topic on the negative effect of post-purchase price discount. Specifically, post-purchase discount information may increase consumers’ perception of monetary loss, which may affect consumers’ decision to return the product, potentially increasing the operating costs borne by retailers. Based on a close scrutinization of the current market environment and previous academic literature, we suggest a novel conceptual framework to understand consumers’ perception, attitude, and behavior (perception of loss, willingness to return) upon perceiving various formats of discount promotion (absolute value vs. percentage discount) posterior to the purchase of a product. We also look at the effect of price level (low-priced vs. high-priced). For marketing practitioners, we intend to suggest optimal promotion formats that can alleviate consumers’ negative perceptions and prevent additional operation costs.

Purpose - Current study aimed at investigating the symbolic and evaluation relevance to global luxury brands as the causes of inducing social identity verification, and also explored whether the social identity verification will affect the attitude toward the brands. Research design, data, and methodology - 323 questionaries from Chinese consumers were used to test hypotheses by structural equation model of AMOS 22.0. Results - First, social identity verification positively affected on the brand attitude. Second, both the symbolic relevance and the evaluation relevance positively affected on social identity verification. Third, the mediation roles of social identity verification were identified. Social identity verification played a full mediation role in the effect of the symbolic relevance on the brand attitude, and played a partial mediation role in the effect of the evaluation relevance on the brand attitude. Conclusions - This study could contribute to the advancement of theory concerned with the roles of consumers’ social identity verification which induces positive attitude toward the global luxury brands. Global brand managers in China should try to search ways by which consumers can feel both the symbolic relevance and evaluation relevance to their luxury brands, and should make efforts to improve the symbolic relevance and evaluation relevance to their brand.

Jang Bogo Station (JBS), the second Korean Antarctic research station, was established in Terra Nova Bay, Antarctica (74.62°S 164.22°E) in February 2014 in order to expand the Korea Polar Research Institute (KOPRI) research capabilities. One of the main research areas at JBS is space environmental research. The goal of the research is to better understand the general characteristics of the polar region ionosphere and thermosphere and their responses to solar wind and the magnetosphere. Ground-based observations at JBS for upper atmospheric wind and temperature measurements using the Fabry-Perot Interferometer (FPI) began in March 2014. Ionospheric radar (VIPIR) measurements have been collected since 2015 to monitor the state of the polar ionosphere for electron density height profiles, horizontal density gradients, and ion drifts. To investigate the magnetosphere and geomagnetic field variations, a search-coil magnetometer and vector magnetometer were installed in 2017 and 2018, respectively. Since JBS is positioned in an ideal location for auroral observations, we installed an auroral all-sky imager with a color sensor in January 2018 to study substorms as well as auroras. In addition to these observations, we are also operating a proton auroral imager, airglow imager, global positioning system total electron content (GPS TEC)/scintillation monitor, and neutron monitor in collaboration with other institutes. In this article, we briefly introduce the observational activities performed at JBS and the preliminary results of these observations.

Purpose - Through the analysis of the characteristics of overseas direct purchase websites and the relevant empirical analysis of the quality of service delivery, the activated theory/strategy and significance of the overseas direct purchase are sorted out. Research design, data, and methodology - In the process, to make more effective analysis, several analysis tools and analysis programmes are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0. Results - Among the characteristics of the overseas direct purchase website, the security, convenience and information provided by the overseas direct purchase have already had a positive impact on the satisfaction. The quality of the delivery service is composed of four factors: rapidity, reliability, intimacy and correctness. The research results indicate that the satisfaction level has a positive impact on the re-purchase intention. Conclusions - The significance of this study has the characteristics of overseas direct purchase sites which have confirmed that security convenience and intelligence availability have a positive impact on satisfaction and re-purchase intent. It is important to have a safe and reliable access to shopping sites on overseas direct purchase sites. In the characteristics of overseas direct purchase sites, the interaction have no positive effect on satisfaction and re-purchase intention.

Purpose - The purpose of this study is to grasp the concept, characteristics and application status of sharing economy, and to derive a research model based on sharing economic service, and to analyze factors and influences of consumers' intention to reuse of sharing economy. Research design, data, and methodology - The questionnaires were created to examine variables for practical and theoretical implications. After pilot survey, conducted for 24 days from March 10th to April 2st in 2017, total numbers were 377. But 330 copies were used for the analysis with IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0. The structural equation model was applied for this. Results - First, sharing economic services remain at an early stage, but it is meaningful to identify the revenue mechanism of the business model of the sharing economic platform. Second, in this study, it is meaningful that we systematized the theoretical structure by examining existing studies on the characteristics of the sharing economic service and consumer characteristics, and by examining empirically. Third, Satisfaction and Reliability are related to the characteristics of Sharing Economic Service (Security, Convenience, Discount, Sharing, Social Interaction), Consumer Characteristics (Personal Innovation, Word-of-Mouth) It is meaningful to broaden the understanding of the factors by verifying the mediating effect. Fourth, the sharing economy business is meaningful in that it is a new consumption trend that changes the meaning of consumption to consumers. Gradually, more and more people are recalling that purchasing something is not consumption, but sharing and borrowing is also consumption. In other words, through the sharing economy, consumers can experience more products and services, have more choices, and are expected to have a positive impact on economic growth by increasing the utilization of idle resources. Conclusions - Currently, the sharing economy is growing rapidly all over the world. Therefore, in the subsequent study, it is necessary to compare Korea and China's sharing economy and study the cultural and social characteristics of Korea and China. In particular, I think that steady research is necessary for more precise and specific direction on the influence of the shared economy.

The Wanpaoshan Incident that took place in 1931 and the tragic Anti-Chinese Riots that ensued in Korea had great repercussions in the three countries of East Asia. Writers in Korea, China and Japan fictionalized these events concurrently or a few years after the incident. In the other of publication, the novelette Manpozan (October 1931) by Ito Einesuke, a Japanese writer, the novel Wanpaoshan (March 1933) by Li Huiying of China, the novelette “Farmer” (July 1939) by Yi T’ae-Chun of Korea, novella Rice Plant (1941) by An Su-Kil of Korea and the novel Reclamation (1943) by Chang Hyŏk-Chu of Korea were major examples. This article, using four novels – Ito Einosuke’s Manpozan, Li Huiying’s Wanpaoshan, Yi T’ae-Chun’s “Farmer”, and An Su-Kil’s Rice Plant – as main texts, analyzed the ways in which writers from Korea, Japan and China fictionalized the Wanpaoshan Incident. The four novels dealing with the Wanpaoshan Incident were all written from different perspectives and thus the emphases were different as well. The writers responded differently, and we will show how the writer’s national identity, ideology, and the existence of experience and its depth were articulated in the fictionalization process of a literary work.

Imperial Japan’s “comfort women” system was one of the major atrocities against humanity during the Asia-Pacific war (1931-1945), yet denial of this war crime remains steadfast in Japan today. This paper introduces and discusses the personal accounts of Korean and Chinese “comfort women” which hitherto were unavailable to English readers. It demonstrates, through the testimonies of the survivors and eyewitnesses, the close correlation between the proliferation of the military comfort stations and the progression of Japan’s aggressive war. The lived experiences of the “comfort women” reveal undeniably that the “comfort women” system was created for the war and made possible by the war. The survivors’ narratives highlight that in today’s world when sexual violence continues to be used as an instrument of armed conflicts that prevents societies from achieving sustainable peace, the comfort women’s memories constitute a legacy of global significance.

In this study, we investigated the relationship between noise reduction and the community structure of nine groups of typical plant communities as well as the reduction in noise at different frequencies. The semantic differential method was adopted to explore the perception of noise reduction. The results indicated that there was a significantly positive correlation between noise reduction and coverage , a significantly negative correlation between noise reduction and bifurcate height, and a negative correlation between noise reduction and bare rate. However, there was no significant correlation between noise reduction and height, diameter at breast height, or crown width. The reduction of middle-frequency noise was better than that of low- and high-frequency noise. The indicators "quiet" and "calm" showed that plant communities could reduce the noise perceived by humans. However, overly dense woodland caused nervousness, fear, depression, and other negative effects. Relatively open environments and those with large forest gaps obtained the highest evaluation.

The purpose of this paper is to investigate the volatility of both Islamic and conventional stock market in Indonesia with the aim of identifying the most appropriate model for risk management practice. The study considers GARCH as a genre of model to measure the volatility of stock market movement. The results support the view that each model shows specific volatility from both Islamic and conventional stock market in Indonesia. In Islamic stock market, volatility is affected by exchange rate and money supply (M1) but not interest rate as interest is prohibited in Islam. However, interest rate is found as a principal factor that affects volatility of conventional stock market. The outcomes of this paper are of particular significance to policy makers, as it provides guidelines to maintain economic health. Furthermore, the findings may assist practitioners to understand the consequences of macroeconomic factors such as exchange rate, money supply and interest rate, which are very crucial for the market stability of Indonesian stock market. The paper enhances the understanding of stock market volatility and proposes guidelines risk management practices.

With the more frequent economic and cultural exchanges between China and South Korea, tourist arrivals to South Korea are also booming. The study on travel preference is significant to promote the tourist market and route design. This paper studies the group tourists from Jinan, Shandong province to South Korea, and analyzes their preferences on travel, motivation and consumption. It also studies whether the demographic variable has distinctive influences on travel preference. Finally it puts forwards the suggestions to improve the service and quality of group travellers to South Korea.

As the amount payment system have been completed and put into the scale of operation, the China National Advanced Payment System (CNAPS) has achieved initial success, it is an important milestone for China's payment and settlement system in the development history . At present, the people's Bank of China Tianjin branch of modern payment system construction has made great progress, but because the system construction is not fully considered and access to other related systems, leading to some problems still exist in the system development. Therefore, through the development and implementation of the bank payment and settlement system, the use of network technology, information technology and integration technology to achieve the bank payment and settlement business, service, publicity, training, management, and applied in the whole jurisdiction, may realize the business innovation, improve the level of bank management.

The China state historical and cultural cities are important constituent of tourism resources in our country. However, for all sorts of reasons, the development condition of every city is extremely imbalanced. This paper with quantitative analysis the three main essential factors which are destination of tourists, source of tourists and traveling channel of Leiper's traveling geography system model, are calculate by geographical index and economic index, such as the average nearest distance, the Gini's coefficient, the non-equilibrium index and the coefficient of geographical and so on. The paper reveals the relations amongthe destination, source of tourists and the traveling channel. The research can provide the basis for tourism’s development of the China state historical and cultural cities.

When the rice blast fungus attacks rice, fungal proteins are secreted into the plant apoplast to facilitate infection. The rice plant recognizes such secreted proteins, which result in the induction of defense responses. However, the molecular mechanisms of how rice plant recognizes secreted proteins remain elusive. Here, we report that a small, secreted protein, Magnaporthe oryzae snodprot1 homolog (MSP1), is recognized by rice plants and triggers host cell death and defense responses. Furthermore, pre-treatment of rice with Domain II, elicitor-active epitope of MSP1, induces resistance to the pathogen KJ301. We demonstrated that secretion of MSP1 into the apoplast is prerequisite for triggering cell death and activating defense-related gene expression, suggesting that it is recognized by a receptor in the host plasma membrane. Through comprehensively analysis of transcriptional profile in rice leaves and suspension cultured cells (SCCs) in response to exogenous MSP1 and Domain II treatment using 60K Agilent microarray chip, we found that 27 signaling genes, such as F-box(6), MAPK(4), protein kinase(11), transcription factor(6), were up-regulated in leaves and SCCs and six protein kinases were targeted into plasma membrane. Thus, we suggest that some of these genes may act as receptor of MSP1 in response to exogenous MSP1 treatment. Expression pattern of candidate genes was further checked in response to different environment cues using open rice data. These results demonstrate that these genes may be also involved in the signaling in response to cold stress, root-JA treatment and brown plant hopper (BPH) attack.