The global PC game market is enjoying sustainable growth, and diverse grow types and quantities of games. Among the many, the theme of horror circulates in the market. Ahead of placing orders, the poster initiates the first exchange with the game, players and consumers, and affects buyers' behavior and cognition subject to its color. What is an eye-catching poster? Different games have different styles and philosophies, so it leads to a certain degree of variation in the poster design of each game. In order to study the common points of popular game color design. For the top 10 most acclaimed horror games on STEAM (PC), 5 to 6 color elements were mined from each poster for analysis and offered suggestions on poster design. First, in the color selection, more warm colors are on the list of recommendation, such as yellow, you can also choose cool colors such as blue. Second, high-saturation and high-brightness colors speak for better choice. The design of color is not absolute, and this thesis only analyzes the posters of commercially circulated and well-received horror games. It is hoped to provide insights for user-friendly interface design, support and understanding of user behaviors.

A thermally conductive film can be used to laterally conduct heat along the surface of glass windows, toward its edges where a heat sink could be located, thereby reducing temperature differential between the inside and outside surfaces of the window and thus lowering cross-sectional conductive heat transfer. This technique can offer optimized thermal energy management to modern buildings without the weight and cost of double- or triple-glazed window panels. In this work, a thermally conductive film was developed using carbon dots with inherently high thermal conductivity. Nitrogen atoms were then added to the carbon dots structure to intensify high-frequency phonon that would result in higher lateral thermal conductivity. The nitrogen-decorated carbon dots (NCDs) were prepared by a simple hydrothermal synthesis of citric acid with the addition of ethylenediamine as the N source. The NCDs were added to a cellulose-based solution and drop-casted onto FTO glass resulting in a transparent, laterally thermally conductive film, that also blocks ultraviolet (UV) and high-intensity blue light radiation. The visible-light transmission of the NCDs’ film was found to be up to 65%, comparable to the commercial solar films. The lateral thermal conductivity of the NCDs’ film increases with increasing N content up to an optimum level, suggesting the role of N to “concentrate’ the high-frequency phonons responsible for effective lateral thermal conductivity of the films.

One of the top tourist destinations in Korea during 2014 was Dongdaemun market, which is a representative traditional market that provides reasonably priced, fashionable products. Already constituting 43.1% of Korea’s foreign tourists, the number of Chinese tourists is expected to reach 14.88 million by 2020 at an average annual growth rate of 19.8%. The most important way to improve customer equity is by understanding a store’s attributes, so this study aims to investigate the effects of Dongdaemun fashion market’s store attributes on customer equity. A survey was conducted among Chinese tourists and structural equation modeling were used to test the hypotheses. The main findings of this study are: Store attributes appear to have an impact on all of the three drivers of customer equity. Value equity has a positive impact on the customer lifetime value (CLV). Also, brand equity and relationship equity were identified as having positive impacts on revisiting intention, regardless of the type of shopping mall. Based on these findings, we discuss implications for developing the customer equity of Dongdaemun’s traditional markets.