Partnerships have become an important research topic. However, the amount of empirical attention devoted to determining how firms intensively co-produce with alliance partners to improve their innovation performance is lacking. In response to the growing importance of co-production in the partnerships, this study addresses how firms integrate their alliance partners as co-creators into the innovation process. Specifically, this study not only integrates the three dimensions of social capital and examines their separate effects on co-production but also incorporates the roles of absorptive capacity and self-efficacy and investigates their influences on innovation. That is, co-production may operate through absorptive capacity and self-efficacy to increase innovation because knowledge is exchanged and utilized and firms are willing to select challenging goals and remain firmly committed to fulfill them within the network. The proposed model is tested with a structural equation model(SEM). Findings indicate positive relationships between social capital and co-production. Moreover, co-production has positive effects on innovation, absorptive capacity, and self-efficacy. Absorptive capacity and self-efficacy enhance innovation. As such, we suggest that co-production should be considered explicitly in the management of a partnership and should be developed through mentioned above platform, encouraging and enabling both parties to work together for the implementation of innovation.

The catching-up process of the emerging economies of Central and Eastern Europe (CEE) towards the average income level in Western Europe has driven the marketing strategies of Western multinational companies (MNC) so far. Particularly, the boom years from 2002 to 2008 with an average GDP growth for the region of more than 6% (Becker et al., 2010) fuelled the notion that soon a large European market with similar demand and market structures will exist that will allow Western MNCs to sell their international brands in a highly standardized way in the whole region. The Great Recession of 2008-09 stopped this convergence process and highlighted the still existing differences in consumer behavior (Schuh, 2012). The recessionary developments in the aftermath of the crisis have shown that this is more of a structural problem than a temporary one (Labaye et al., 2013). The Western firms now have to acknowledge that many product markets are not “structural twins” of Western markets with a strong upper- and mid-price segment but that CEE markets are rather shaped like bottom heavy pyramids. By just transferring brand strategies developed for high-income economies to emerging markets they ignore large segments of the mass market. To tap these market segments MNCs have to think how they can make their products affordable to these lower-income consumers, i.e. bring-ing the purchase of a product within the financial means of a consumer or household. The neglect of low-income segments may be either a deliberate decision based on the well-proven inherent business logic of Western branded good marketers (“stick to our success-ful way of doing business”) or a blind spot in the strategic approach to emerging markets (Sheth, 2011). The purpose of this paper is twofold: first, a case is made for the relevance of affordability concepts to CEE markets; second, three case studies of affordability initiatives of leading fast-moving consumer goods companies are analyzed in order to get a better understanding of how these firms approach the affordability issue and what are the success factors of such strategies in CEE. Most of the existing emerging market literature is dealing with very low income consum-ers in Southeast Asia, Latin America and Africa earning less than US- 2,500 p.a. (Prahalad, 2005; London & Hart, 2011; Khanna & Palepu, 2010). While the coverage of the “bottom of the pyramid” is regarded as an extreme stretch for most Western firms, more attention is paid to the growing middle class in the emerging markets (Court & Narashimhan, 2010). The steady growth of the middle-class in the emerging economies is promising rising sales for the future and at the same time supporting the notion that West-ern MNCs can continue with their business model and just have to “wait for the market”. The rapidly growing middle class consumers in emerging markets include almost 2 billion people with a total spending of US- 6.9 trillion annually which will expand to US-20 trillion within the next decade (Court & Narasimhan, 2010). Surprisingly, lead-ing Western MNCs approach the affordability issues in the context of CEE rather defen-sively and reluctantly (Schuh, 2012). This may be resulting from the belief that the eco-nomic catching-up process will bring CEE consumers to a similar standard of living as in the “old” EU and any investment in products for the lower-segments would be only of temporary value. Therefore, CEE countries are not seen as the typical candidates for affordability strategies. This may be partly true for the most advanced Central European countries and Russia with rapidly rising household incomes in the last decade. But the economic downturn and the following recessionary development has shattered the consumption model that was based to a high degree on credit financing in those markets too. Moreover, studies show that there exists a high share of low-income households and price-sensitive consumers in CEE. According to the “Life in Transition” survey the mid-dle-class ranges from 4% in Albania to 27% in Slovenia – in between you can find Poland with 16% and Russia with 18% (EBRD, 2007). Pfeifer, Massen and Bombka (2007) estimate that 56% of the consumers or 57 million people, in Eastern Europe are low-income consumers (< 10,000 in PPP per year). In addition, in Russia and Ukraine 70% of the populations are falling in this category. A study of Roland Berger Strategy Consultants (2008) on “Consumer Archetypes in CEE” identified seven basic consumer types in CEE. Three out of them – the “self-centered consumers” (18% of population), “minimalists” (14%) and “rationalists” (12%) – can be classified as highly price-sensitive. Together, these three highly price-conscious consumer types make up 44% of the CEE market. What is more, other identified consumer types with less distinct price sensitivity could be taken into account as well. In total, these consumer types whose purchasing behavior is influenced predominantly by affordability amount to 56% of all CEE consumers. Summing up, the studies provide divergent figures of the size of the middle class and low-income segment in CEE. Different methodological approaches, classifications, and data bases are the reasons for these variations (Kharas, 2010). However, the findings show that the market below the middle class in CEE is a large one, accounting for more than 60% of the population of a country. The strategies that are used to address low-in-come consumers are described by the so-called “4 A’s”: affordability, acceptability, availability and awareness (Anderson & Markides, 2007). Affordability as a strategy con-cept can be defined as all measures of a company that aim at bringing the purchase of a product within the financial means of a consumer or household (or business). In the literature you can find different approaches towards this goal. Firms typically start with marginal changes in their marketing strategy (e.g., different packages, single portions). However, to tap the lower-end of these price-sensitive mass-markets and to reach non-consumers of your products changes have to go beyond rebranding and adapted market-ing elements. New business models with deeper and more comprehensive changes in product development and architecture of the supply-chain are needed to be successful in this segment (Johnson, Christensen & Kagermann, 2008). The purpose of the empirical part of this study is to get a better understanding of motives, goals and success factors of affordability initiatives addressing the countries of CEE. A case study approach is the best way to learn about underlying assumptions and considera-tions of managers involved in the decision-making process (Yin, 2009). The cases consist of two parts: a) a general company profile describing businesses, geographic presence and goals; b) the role of affordability for tapping emerging markets and the description of affordability initiatives in CEE countries. Globally active consumer goods companies in the food sector from USA and Western Europe were chosen as target firms: They ex-panded strongly into emerging markets and CEE in the last years, play a pioneer role in tapping low-income markets and exemplify the sought-after strategic constellation for this research, i.e. an MNC expanding from a traditional “premium-position” into lower-price segments. In addition, food companies serving broad segments of the population are faced with social responsibility issues, namely if they legitimately can deny people access to their products. So far three cases of Western companies with an extensive presence in emerging markets are available (see overview in Table 1). The results show that affordability is part of the marketing strategies in CEE of all these selected companies. A considerable share of the product portfolio and overall sales vol-ume in their CEE country organizations stem from affordable products. Higher growth rates of this segment than the overall market prove that there is a demand for this type of products. And it seems that these companies don’t see an insurmountable conflict in pursuing the two-pronged approach as indicated in the literature. All affordability strate-gies are run under a business perspective. They have to contribute to the growth and profitability goals, although social motives are mentioned as strong arguments too. The case of company A nicely shows how the affordability initiative started as a CSR project and then evolved into a business project. During this process they learned that they can make a “sustainable business case” out of it. This step was a break with so far existing concepts in the company, as it involved product development targeted to the demand and financial conditions of low-income households. Country organizations decide individu-ally if and to what degree they use affordability initiatives. In our cases Russian, Polish and Romanian subsidiaries were interested in the introduction of affordable products and looking for support within the group. The establishment of competence centers for affordability initiatives at global headquarters is a clear indication that a central hub is needed which provides basic strategy guidelines, offers assistance in the introduction of such initiatives and spreads best practices in the group. However, differences can be found in the market and branding strategy. While company A is using local brands in combination with the company brand, company C is using a strict two-tier strategy. Inter-national brands are sold parallel to local/regional ones which are used for the entry into the lower-income segment. Company B is covering all price points within a category with the international brand. So the brand stretches from the super-premium, premium and mainstream to the affordability segment. 4,000 “good value for money products” are sold worldwide today, in CEE the affordable category accounts for 25% of total turnover and grows twice as fast as the whole zone Europe. The differences can be explained via the basic approach towards branding: are they following a House of Brands or a Branded House architecture. As far as success factors are concerned all three cases show that the successful introduction of an affordable product range is based on (a) a commitment of the organization to the development of affordable products; (b) deep understanding of consumer behavior, buying patterns, and market situation; (c) utilization of synergies with higher priced brands; (d) focus on volume and scale via covering a large consumer base and (e) radical cost cutting along the whole value chain. In our ongoing research we try to increase the number of companies which run affordability initiatives to be able to cover a greater variety of industry and company types. Our research shows that multi-tier and affordability strategies can be found in other consumer and industrial markets in CEE too. This research shall help to clarify for which type of company it makes sense to ex-pand to lower-income segments. While so far the internal perspective was in the center of our research attention, market and competitive constellations should be covered in the future too.

The Jeju April Third Tragedy saw an estimated 14,000 and possibly many thousands more Jeju Islanders killed amid the political turmoil of a re-merging Korean stated after the Japanese occupation. US troops were stationed on the island province before and during the Tragedy which lasted from 1947 to 1954. The aim of this article is to present theoretical and practical issues of the unfnished business of reconciliation and social healing for the victims of the April Third Tragedy; for survivors, for family members, and for the memories of the decreased. This process requires the engagement of as many of the actors at that time, in order to conclude the story of April 3rd Tragedy. Based on 13 years of’ collaborative efforts setting up a vision of Jeju as World Peace Island, there is now formal recognition of the April 3rd Tragedy event. We have hoped for a future beyond the trauma and tragedy of the Mass-killing of Korea Jeju Islanders during and after the US Peacetime Occupation ( 1947-1954). Even though it has taken 10 years to translate the Jeju April 3 Incident Investigation Report of 2003 into an English edition in 2013, I believe, it provides a cornerstone for Jeju islanders to open a new Age of Social Healing for the Mass Killing of Korea Jeju Islanders ( the Tragedy) while under and then after US Military Peacetime Occupation (1947- 1954).

The mind-body problem is one of the basic problem of Chinese traditional philosophy , which is dated back to Qing dynasty . Mind is subject , and body is object , how its relationship does work confused the ancient Chinese philosopher for thousands years , it also influences the way the Chinese people see the nature , the society , and themselves . The main trend of the thoughts considered the mind and the body should be in a harmony , and the mind is the commander . The principle grows in nature , and the essence always in mind . The golden mean of the Confucian school tells the inside and outside of the Dao is always together . This article will analyse the logic of the chinese traditional mind , and use the Chinese tradtioanl arts as the examples , especially the Chinese traditional opera and the traditional painting . We know the arts is directly related to the artists' mind , and the way they see the world . A conclusion will be get : the logic of Chinese traditional mind is a dialectical truth . Compare with the western ancient artists who is loyal to their eyes , the Chinese traditional artists pay more attention to their mind . The truth of former's work is based on the original look of the world , but the truth of the Chinese arts is a subject world which reflected the outside , namely the harmony of the inside and outside

The purpose of this paper is to research Gunnar Asplund's Woodland Chapel (1918-20) in terms of the revernacularization of classicism and to investigate into the matter of the constructional logic. The term 'revernacularization of classicism' was used by Alan Colquhoun to explain the process to return to the pure sources of classical architecture, and the case of a successful fusion of classicism and vernacular traditions was suggested by Demetri Porphyrios through Scandinavian Doricist sensibility in the early 20th century. Porphyrios's classicism, not as style but as sensibility, is premised on a constructional logic of vernacular, and is to achieve an aesthetic quality by its mythical elaboration. Woodland Chapel, a representative of the Scandinavian Doricism according to him, illustrates characteristics of the revernacularized classicism as in the fact that it thickly displays vernacular images at the same time as relying on classicism; in the return to primitive simplicity; and in the mythopoeic power. However, the constructional logic of this building was obscured in the capital of the portico columns, the interior dome, and the whole structure of the roof. Confronting this paradox, we have to remember that although Porphyrios emphasized the constructional logic he opened an aesthetic exit of the mythical elaboration, which is in accord with the concept of the tectonic as the poetics of construction. Woodland Chapel assumes atectonic features but is never anti-tectonic. Asplund intensified a poetic effect by setting the myth over construction in the chapel, and so it can be seen as a key example of the revernacularized classicism with the Doricist sensibility.

  Because of different hardware specifications, there are no unified protocol commands to use with various kinds of RFID readers. The current commercial RFID middlewares do not satisfy the various requirements from users to support business process logic

본 연구는 우리나라 RCC/RSC의 효율성을 2개의 투입자료와 4개의 산출자료를 이용하여 DEA법을 이용하여 측정하였고, 정성적 자료는 전문가의 설문 및 면접결과로 평가하였다. 또한, 이러한 자료를 통합하기 위한 방법은 의사결정지원시스템인 퍼지로직을 적용하였고, 이 평가방법을 이용하여 RCC/RSC의 운영효율성의 우선순위를 평가하였다. 그 결과 목포, 제주, 부산, 통영, 인천, 여수, 동해, 울산, 포항, 속초, 태안, 완도, 군산RSC 순으로 효율성이 높은 것으로 나타났다.

해상에서 해양사고를 예방하고 선박의 통항안전성을 증대시키기 위해 연안 VTS와 항행보조시설이 적극 검토되고 있다. 그러나 이러한 시설의 설치에는 막대한 비용과 예산이 든다. 따라서 연안해역에 통항 위험성을 평가하여 우선순위를 결정해야하고 통항 위험성평가는 조선자의 관점에서 평가되어야 한다. 한편, 인간의 사고에는 많은 형태의 애매함이 존재하기 때문에 이러한 애매함을 반영하기 위해 본 연구에서는 퍼지로직과 쇼케적분을 이용하여 연안해역의 선박 통항안전성을 평가하였다. 본 연구의 목적은 퍼지로직과 쇼케적분을 이용하여 조선부담감을 고려할 수 있는 평가모델을 개발하고 우리나라 연안해역을 8개로 나누고 연안 VTS와 항행보조시설 설치의 우선순위를 결정하기 위한 평가를 실시하였다.

This study was conducted to develop a system and an control algorithm for control the environment of a plant factory. The greenhouse control system for environmental control was largely composed of a computer and a PLC. The screen of control program was composed of a greenhouse figure which was included machinery and equipments for greenhouse, the graph of environmental factors of inside greenhouse and the image of greenhouse. In order to reduce temperature change, the operation time of ventilation window was changed by 3 stage according to difference between a target and present temperature. When is heating, a temperature variation was shown to be 16.7±0.8℃. When is cooling, a temperature variation was shown to be 23.1±0.6℃. When is humidifing, a humidity variation was shown to be 39.3±1.6℃ %RH. An environmental control system and a control algorithm were proved that it was shown a good performance in a control accuracy. So a computer control system should be adapted to a control system of a greenhouse and a plant factory.

The purpose of the research is to discuss the product safety procedures for the food industry The producer and supplier of the products should satisfy the increasing consumer safety needs. To develop and produce safe products, the food industry must rigorously perform potential hazard findings and very thorough risk analysis to detect even the very minute potential danger. The ultimate product liability rests with the consumer safety and the manufacturer's capability which competes in the market places. This is especially important in the food industry. However, small to medium sized food producing companies are facing challenges in this area due to their overall capabilities. Therefore this research presents safety procedures which are relatively simple to implement.

This study relates to the architectural planning principle of Gyeonghoeru pavilion, one of the major buildings in Gyeongbokgung palace. The study is concentrated on The Book of Gyeonghoeru Pavilion written by Jeong Haksun in 1865 during the reconstruction of Gyeonghoeru pavilion. The architectural planning principle of Gyeonghoeru pavilion disclosed in The Book of Gyeonghoeru Pavilion appears to be 'the method of expanding with six by six system'. 'The method of expanding with six by six system' means a way of continuously extending the number related to 6 by addition, subtraction, multiplication and division, and reflecting to architecture, having number 6 as the basic number. Number 6 means a large amount of water in East Asian philosophy, Applying 'the method of expanding with six by six system' to the architecture of Gyeonghoeru includes an intention to prevent fire in a way of a type of incantation because Korean traditional wooden buildings are we to fire. Since Gyeonghoeru is surrounded by a pond and was constructed based on the number 6 having a strength of water, it was believed that it could be safe from fire. This study compares the contents disclosed in The Book of Gyeonghoeru Pavilion with the construction of Gyeonghoeru to find out how the number 6 was applied to the overall construction of Gyeonghoeru. From the fact that the total number of km of Gyeonghoeru is 36 ($6{\times}6$), the number of pillars is 42 ($6{\times}7$), and the number of windows and doors is multiples of 6, it has been found out that the number 6 is deeply related to the overall construction of Gyeonghoeru. In addition to the fact that the construction of Gyeonghoeru can be explained by 'the method of expanding with six by six system', The Book of Gyeonghoeru Pavilion also discloses parts where Diagram of Hotu, Later Heaven Arrangement and Arrangement of 64 Hexagrams are applied. Therefrom, it has been found out that Gyeonghoeru pavilion was constructed by applying the principles of East Asian philosophy based on The Book of Changes.

The purpose of the research is to discuss the product safety procedures for the food area. The producer and supplies of the products should be able to satisfy the needs of the increasing consumer safety. The products, for the purpose of developing and making safe products, must perform Hazard Finding and Risk Analysis to detect potential danger to mike sure the final safety measures are in place. The purpose of Product liability rests finally with the consumer safety and the manufacturer's capability compete in the marketplace. Especially this is important for the food industry. But, our domestic middle and small food industries, it is relatively weak in this are. Thus this research would like to present a easily usable product safety procedures.

중층트롤어구의 수심 제어는 시스템의 복잡성과 비선형성 등으로 인하여 아직까지 자동화되지 않았다. 본 연구에서는 회류수조에서 작동되는 모형 트롤어구의 예망시스템을 제작하였으며, 이 시스템의 수심을 자동으로 제어하기 위해서 퍼지논리를 이용한 제어시스템을 구성하여 성능을 실험하였다. 제어시스템의 수심제어 규칙은 숙련된 항해사나 선장이 실제 조업에서 어구의 수심을 제어하기 위해 사용하는 지식을 제어규칙화 한 것과 모형실험에 적합하도록 수정한 규칙 두 가지를 사용하였다. 제어계의 성능은 예망속도를 일정히 유지하면서 목표수심을 스텝상으로 변경시켰을 때의 추종성능 실험과 목표수심을 일정히 유지하면서 예망속도를 변경시켰을 때의 보상성능을 실험을 통하여 분석하였다. 1. 본 연구에서 제안된 두 가지 제어기는 모두 일정한 유속(0.35m/s)에서 스텝상의 목표수심 변경에대해서 빠른 추종성능을 나타내었다. 특히 수정된 제어규칙에서는 모형 어구의 수십을 보다 안정되게 제어하였다. 2. 예망속도(유속)를 변화시켜 어구저항을 증감시킨 실험에서도 두 제어기는 비교적 양호한 보상 성능을 나타내었는데, 실제 조업에서 사용하는 규칙은 작은 외란에도 빨리 반응하였으며, 수정된 제어규칙은 수심편차가 어느 정도 커져야 제어동작을 하였다. 3. 본 연구에서 제작된 모형트롤시스템은 실물트롤 시스템의 운동 특성과 거의 일치하였고, 또한 설계된 제어기는 양호한 제어성능을 나타내어 모형실험을 통한 시스템의 해석과 실물 트롤시스템에 적용가능성이 높은 제어계의 설계가 가능하였다

One of the main purposes of architectural history is the analysis of existing designs in order to find laws and orders of certain types, while space planning emphasizes the generation of design. In this study, relational space planning methodology is used to generate Chosun upper-class housing prototypes based on 'Yaejae' logic model. During the Chosun Dynasty era in Korea, Confucianism was the ruling ideology for its society. The patio type house was the main upper-class housing type during the Chosun Dynasty, and it can be viewed that space planning was heavily influenced by the law of 'Yaejae' in Confucianism. The logic of 'Yaejae' can be interpreted as relationships between spaces. Relational space planning methodology that reasons through constraint propagation is used to generate prototypes. Prototypes are compared in order to verify actual applications of the logic into space planning.