Social networking sites (SNS) are defined as web-based services that enable consumers to create a public profile and a list of contacts with whom they share a social network (Kang et al., 2014). On SNS sites, consumers can find the right product, obtain advice from people, make purchases, post product recommendations, reviews and photos, and create SNS communities (Shen, 2008). The shopping motive acts as an important trigger to browse for products on social media websites. Product browsing over social media sites could influence the intention of future purchase and sharing information of product and brand with friend and acquaintances. For companies related to social media business, both intention to purchase and information sharing are crucial elements. However, few efforts have been made to identify the factors driving consumer intentions to purchase and word-of-mouth of fashion products on social media sites. The objectives of this study were to determine the factor to facilitate product browsing and to find out the causative relationship among influential factors and consumer intentions to purchase and word-of-mouth of fashion products on social media sites. The instrument was developed based on the previous literatures (Brien, 2010; Park, et al., 2012; To, 2007; Woo & Hwang, 2013) and each item was measured by five-point Liker type scales. A total of 269 data were collected during a regularly scheduled class in universities, who have experienced to purchase fashion products or make a product review on social media sites. Mean age of the respondents was 22.3 years old. Nearly 75.3 percent of the subjects were women, and more than half of the respondents (61.6%) have purchased the products (e.g., apparel, shoes, etc.) on social commerce sites over three years. The structure equation model analysis was conducted by AMOS 23.0 using a correlation matrix with maximum likelihood approach. The structural equation model was relatively acceptable (chi-square value = 136.30, df = 66, p = .000; GFI = .94, AGFI = .91, RMR = .05). Cronbach's alphas were ranged between .83 and .87. This result suggests that utilitarian shopping motives have influenced directly product browsing, purchase intention, and word-of-mouth intentions of fashion products on social media sites. The more product browsing on social media sites, the more intended to purchase and word-of-mouth of fashion products with friend and acquaintances. It implies that consumer with utilitarian shopping motives are likely to more browse, and then to more purchase and write the review of fashion products on social media sites. However, consumers with hedonic shopping motives are prone to more write the review of fashion products to their friends and acquaintances without product browsing or purchase intention on social media sites.

This study about hotel bookings in Spain analyzes the influence of three low price signals and the type of distribution channel on perceived value and behavioral intentions: Positive influences on perceived value and buying intention were found for price beating guarantee and for always low price signals but the distribution channel was only found to have an effect on behavioral intentions. Finally, it has been detected that gender plays a moderating role on both perceived value and buying intention.

From a marketer’s perspective, place is only a sacrosanct component of the marketing mix (McCarthy, 1960), and extends into services’ “7Ps” (Grӧnroos, 1994). The servicescape literature explores how stimuli present within commercial consumption settings or servicescapes impact consumer behaviors (Rosenbaum & Massiah, 2011). Arguably, marketers view place as exchange locales, and they do not understand the evocative role that they assume in consumers’ lives (Sherry, 2000). Within cultural geography, places represent “profound centres of human existence” (Relph, 1976, p. 43). Place is a triad comprising of a physical setting, activities, and meanings (see Relph, 1976). This paper investigates how Israeli Jews attribute meanings to places associated with their destruction during the Holocaust (1939 – 1945). Respondents were eight Jewish Israelis who recently participated in the educational Holocuast sojourn (i.e, Warsaw Ghetto, Treblinka, and Aushwitz). Using long interviews, the authors put forth a framework that shows how the participants assign place-based meanings on four dimensions. The individual dimension reflects how the tour personally impacts visitors’ lives. The communal dimension, explores the trip impact’s the individual’s view towards Israel and Israeli nationalism (Zionism). The religiosity dimension reflects tour’s impact on a participant’s self-identity as a Jew (e.g., secular, conservative, Orthodox). Lastly, the global dimension explores the trip’s impact on a participant’s identity as a human being in a global world. Did the trip alter a participant’s views towards mankind, towards genocide, and universal lessons that everyone may learn from the Holocaust? Results help to understand the evocative role that places often assume in consumers’ lives. Place no longer seem as inert; instead, spaces imbued with meanings impact lives, experiences, and even one’s overall well-being. From a broader perspective, the results suggest a different role that consumption settings may assume in consumers’ lives. Places may impact consumers on multiple levels, and the essence of understanding the profound bonds that consumers often form with places, originates not from the functions that places serve, but rather, from the meanings that consumers often assign to place.

Daily deals sites function as an effective promotional tool for low-budget offline retailers. In particular, social interaction helps increasing sales because it not only clarifies product information but also increase product awareness. This study investigates two forms of social interaction, public discussion (posting on the within-platform deal board) and social sharing (sharing the deal information on an external SNS platform). In addition to the innate attractiveness of the deal, we hypothesize that the online and offline contexts affect the amount of social interaction. That is, (1) number of deals that are present along with the focal deal in the online platform and (2) the retail environment of the service offered in the deal affect the degree to which users participate in social interaction. An empirical analysis of deal-level data shows that the contextual factors, along with the deal attractiveness, affect the amount of social interaction. However, the effects are distinct for public discussion and social sharing. When there is a larger number of similar deals on the platform, less public discussion takes place while social sharing proliferates. Offline retail environment only affects public discussion; larger retailer revenue in the area that the deal provider is located results in greater social interaction. The innate attractiveness of the deal, defined as the past performance of deals of the same category in the same region, has contrasting effect on the two types; high attractiveness results in more public discussion but less social share. The results suggest that small offline retailers can better manage social interaction by understanding the influence of contextual factors when promoting their service products on an online platform.

Research Background Electronic word-of-mouth (e-WOM) is becoming an important marketing tools in social media era. Consumes are accustomed to sharing information with others in social networking sites (SNSs), such as, Facebook, Twitter, etc. e-WOM is defined as “any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and institutions via the Internet” (Hennig-Thurau, Gwinner, Walsh, & Gremler, 2004, p. 39). As referred by Cheung and Thadani (2012), e-WOM adoption is one of the most important response variables in e-WOM research. The information adoption model is widely used in prior studies and showed that e-WOM credibility and information usefulness have a direct positive effect on e-WOM adoption (Cheung, Luo, Sia, & Chen, 2009; Liu & Zhang, 2010). e-WOM credibility is related to the communicator’s expertise and trustworthiness, information usefulness is related to the contents-related characteristics (such as positive or negative view and volume, etc.). Moreover, receiver’s prior knowledge and involvement to the product/service are proved to have a moderate effect on the e-WOM adoption (Doh & Hwang, 2009; Park & Kim, 2009). Existing e-WOM adoption researches are overly depend on information adoption model and only focusing on the communicator and contents role but neglect the receiver’s role. The purpose of this study is to examine the relationship between receiver’s attachment styles and e-WOM adoption response. We assumed that receiver’s psychology characteristics will have an important effect on their e-WOM adoption in SNSs, it is the precondition for consider the communicator and content. Thus, attachment theory is used in this study to examine what kind of individuals will adopt the e-WOM information in SNSs. Relevant Theory Attachment theory is used in this study. Attachment theory attempts to explain the affectionate bonds formed between infants and their primary caregivers (Bowlby, 1969) and transfers to other interpersonal relationships later in life (Ainswworth, Blehar, Waters, & Wall, 1978). The early relationship between infants and caregivers can help a child develop an internal working model, which can guide the child’s thoughts, behaviors, and affect other relationships (Weimer, Kerns, & Oldenburg, 2004). These relationships not only include romantic relationships and friendships (Bowlby, 1969) but also include the attachment to possessions, brands, sports teams, and business partners (Grinstein & Nisan, 2009; Kleine, Kleine III, & Allen, 1995). Attachment styles can be formed from two dimensions: attachment avoidance and attachment anxiety (Brennan, Clark, & Shaver, 1998). The avoidance dimension refers to the degree that an individual’s view of others is positive or negative, whereas the anxiety dimension refers to the degree that an individual’s view of self is positive or negative. Avoidance dimension is related to the degree that individuals have a need for self-reliance, fear depending on others, distrust partners, and tend to keep emotional and cognitive distance away from partners (Brennan et al., 1998; Collins & Read, 1990).

In today’s digital world the role of electronic word-of-mouth (eWOM) communication has been recognized as an invaluable tool in the integrated marketing communications and promotion activities of a wide range of products and services. In particular eWOM has been identified as a critical component of tourism and entertainment marketing such as that used to promote theme park amusement services. This paper examines the effects of social media (SM) relationship variables (Social identity, information, interaction, structure) have on eWOM communication, with mediators of social networks (Perceived usefulness - PU, perceived ease of use - PEOU and actual use -AU) acting as transmitters of those effects. Although previous studies have strongly supported the importance of social identity and personal interaction in enhancing eWOM communication through social networks, they have not been tested as a specific model that is relevant to the theme park industry. This research therefore incorporates those three mediators to enhance the explanatory value of a proposed model. The findings confirm the mediating role of technology acceptance model (TAM) factors, i.e. PU, PEOU and AU, for predicting theme park visitors’ use of eWOM. It is shown that all four exogenous SM relationship variables exert a positive indirect effect on eWOM communication by operating through PU and AU, but not PEOU. Practically, the study features the role of a set of factors that support theme park visitors’ tendency to communicate their experiences to their online network and describes a model which could offer theme park and amusement venue operators a competitive edge over other direct competitors as well as other forms of entertainment.

본 연구의 목적은 이른 봄철 계곡에서 번식하는 계곡산개구리 산란지의 수온 및 음환경을 규명하는 것이다. 연구대상 지는 한국 중부지역 치악산국립공원의 75개소이었다. 조사기간은 2015년 3월 23일부터 4월 24일까지이었다. 알덩이수 와 산란지의 물리적 요인간 상관관계 분석결과 산란지 수온과는 양의 상관관계(p<0.05)를, 산란지 음량과는 음의 상관관계(p<0.05)를 나타내었다. 그러나 면적과 수심은 알덩이수와 상관관계를 나타내지 않았다. 계곡산개구리 산란지와 본류 의 수온을 비교한 결과 산란지가 본류보다 평균 2.2℃ 높았다(p<0.001). 계곡산개구리는 이른 봄철 낮은 온도를 극복하 기 위하여 물이 고여 있고, 수심이 10cm 내외로 얕은 곳의 수온이 높은 곳에 산란하고 있었다. 또한 알들을 서로 붙여 낳음으로서 보온효과를 극대화하고 있었다. 계곡산개구리와 산란지의 음량을 본류와 비교한 결과 산란지는 본류보 다 6.9㏈ 조용한 것으로 나타났다(p<0.001). 따라서, 계곡산개구리는 이른 봄철의 낮은 온도, 시끄러운 물소리를 극복하 기 위하여 계곡 내에서도 수온이 높고, 조용한 미소서식지를 찾아 산란하는 것으로 판단된다. 본 논문은 양서류 산란지의 음환경 특성을 밝힌 첫번째 논문이라는데서 의의가 있다.

Riptortus pedestris is a major agricultural pest in Korea. To manage this pest, it is necessary to understand the complete life history of R. pedestris. However, most studies have focused on the summer period when the pest attacks crops. Therefore, we conducted laboratory and field experiment to identify overwintering behavior of adult R. pedestris. First, we conducted two laboratory experiments to examine overwintering habitat preferences and spatial distribution of R. pedestris in the habitat. Second, we conducted field survey to characterize overwintering sites of R. pedestris in diverse landscapes. In the laboratory conditions, R. pedestris almost exclusively showed overwintering behavior in the leaf litter arena (63%) among the structures tested (rocks: 3%; rotten wood: 0%). And spatial distribution of R. pedestris showed solitary behavior in leaf litters. In the field, we located 12 individuals of overwintering adults from the urban areas, whereas no individuals were found from the high-elevation mountains and agricultural landscapes. Our results suggest that R. pedestris mainly use leaf litter as an overwintering structure, with solitary behavior, and low-elevation forested areas near urban landscapes seem to be more preferred overwintering sites.

Many fatal and non-fatal injuries occurred as a result of unexpected falls from horse scaffolds during structural or finishing works such as painting, plastering, or plumbing. Therefore, this study is to improve safety standards for horse scaffolds used mostly in the interior finishing works. But hazard elements for the horse scaffolds has not been specifically identified. This study has analyzed the accidents of horse scaffolds to prevent construction accidents and the characteristics of a serious accidents related the horse scaffolds. It was suggested a safety management plan and a group of accidents characteristics. The results of this study are expected to be utilized as basic data for prviding a reference related to the horse scaffolds and to be unified the regulations associated with the horse scaffolds.

산림청은 도로로 단절된 백두대간 생태계의 연속성을 복원하기 위해 2011년부터 생태축 복원사업을 추진하고 있으며, 본 연구는 초기단계에서 복원사업 이후 생태적 변화를 모니터링 하기 위해 2012년과 2013년 완공된 이화령, 육십령, 벌재, 총 3곳의 생태축 복원사업지와 각각 주변임분의 산림미기상, 식 생 및 토양특성 변화를 비교, 분석하였다. 백두대간 생태축 복원사업에는 우리나라 능선부 대표식생인 소나무가 주로 조림되었고 사업준공 2년이 지난 지금 아까시나무, 물오리나무 등 상층수종이 주변 임분 에서 이입되고 있었다. 당초 파종 또는 식재되었던 초본식물 종수의 변화는 연구대상지 중 이화령에서 가장 심하게 변화하였는데(25종 유입), 달맞이꽃, 개망초, 돼지풀, 미국나팔꽃, 기생초, 그늘사초 같은 외래식물의 유입이 증가하고 있어, 이에 대한 후속관리가 시급한 것으로 판단되었다. 이는 이화령이 다 른 사업지에 비해 토양산도, 유기물, 전질소함량 등 토양의 화학적 특성이 열악하고(P<0.05) 주변임분 과의 온도, 상대습도와 같은 산림미기상의 차이가 심하게 나타났다(P=0.001). 본 연구는 백두대간 생태 축 복원사업 준공 후 2년차 결과를 비교한 것으로, 비록 초기단계 복원 모니터링이지만, 자연복원의 방 향을 예측하는데 있어 중요하게 활용될 수 있을 것으로 기대한다.

토양 미생물 군집은 외부 환경변화에 있어 식물 군집보다 더 빨리 반응할 수 있다는 점에서 복원 과 정의 초기 지표로 활용될 수 있다. 이런 측면에서 인위적인 교란에 대한 생태계 반응을 측정하고 생태 계 복원의 지표를 제공하는 토양 미생물 군집 연구가 증가하고 있는 추세이다. 본 연구는 2012년과 2013년 준공된 이화령과 육십령 백두대간 생태축 복원사업지와 주변 임분에서 각각 토양을 채취하여 16S rRNA 파이로시퀀싱 기법을 이용하여 토양 박테리아 군집을 분석하였다. 문(Phylum) 수준에서의 박테리아 다양성은 이화령이 평균 29.3, 육십령이 평균 32.3으로 나왔고 복원사업지와 주변 임분은 통 계적으로 유의한 차이를 보였으나(p<0.01), 지리적 위치(이화령과 육십령 비교)나 토심(0∼15cm, 16∼ 30cm 비교)에 따른 유의한 영향은 나타나지 않았다. 검색된 토양 박테리아 중에서 Acidobacteria (37.3%)와 Proteobacteria(31.1%)가 가장 우점적으로 분포하는 것으로 나타났으며, 복원한 토양과 주변 임분에서 이 두 문의 박테리아 다양성 양상은 서로 상반되었다. 즉, 인공적으로 복원된 토양에서는 Proteobacteria가 높은 비율로 나타났고(38.1%, 인근 산림토양에서는 24.2%), 주변 임분에서는 Acidobacteria가 다양한 것으로 나타났다(55.4%, 복원 사업지는 19.2%). 이러한 경향은 토양의 영양상 태에 따라 선호하는 박테리아 종류가 다르다는 기존의 연구 결과와 유사하였으며, 특히 Acidobacteria 는 산성토양을 선호하는 등 토양산도와 밀접한 연관이 있을 것으로 생각된다. 따라서, 토양 박테리아 군집 특성은 연구지 위치나 토심에 따른 영향보다는 토양복원에 따른 영향이 더 크게 나타났고 이는 향 후 토양복원의 성공여부를 정량적으로 모니터링하는데 활용될 수 있을 것으로 기대한다.

실제 국내에서 관측된 가속도를 이용한 스펙트럼 값이 내진설계기준보다 상대적으로 크게 나타나는 경향을 보 이며, 특히 고진동수 구간에서 국내 내진설계 기준이 국내 고유의 지반증폭 특성을 제대로 반영하지 못하고 있어 문제 점이 많다고 지적되어 왔다. 지반증폭 특성을 분석할 때 여러 가지 방법이 제시되어 왔으며 본 연구는 현장에서 자주 적용되고 있는 지반진동의 수평/수직 스펙트럼 비율을 이용하는 방법을 적용하였다. 이 방법은 S파 및 레일리파를 이용 하는 것으로부터 출발하였으나, 최근 Coda파 및 배경잡음 등에 확대 적용되어 지반의 동적인 증폭특성 연구에 많이 이용되고 있다. 제한된 연구 기간 동안 4개 변전소시설 관측소 각각 2개 지점(노두 및 시추공)에서 운영되었고 본 연구는 4개 관측소의 노두에서 동시에 관측된 3개 중규모 지진의 가속도 지반진동(S파, Coda파 및 배경잡음)을 이용하여 지반 증폭을 분석하였다. 분석결과는 4개 관측소 각각에 대해 기존 연구결과인 시추공 지반증폭 특성과 상호 비교하였다. 또 한 각각 관측소 및 지점에서 지반의 우월진동수를 이용하여 각각 지반에 대한 등급분류도 시도하였다. 각각의 지진관측 소마다 저진동수 및 고진동수 특성, 관측소 고유의 우월진동수가 서로 상이하여 관측소 고유의 증폭특성을 보여주었다. 대다수 관측소는 S파, Coda파 및 배경잡음 에너지를 분석한 결과와 많은 부분이 유사함을 보여 주었다. 물론 본 연구 로부터 도출된 결과를 다른 방법에 적용하여 얻어진 결과와 비교한다면 지반의 동적 특성 및 지반분류 연구에 많은 정 보를 제시할 수 있다고 판단된다.

The 1940s and 1950s were a period of both great chaos and great change for the Jeju region. The April 3rd Incident of 1948 and the ensuing Korean War, beginning in 1950, were events that altered society greatly, but very little research has been done on how these events impacted residential architecture. Furthermore, as the related sources and materials from this period are somewhat lacking, there appears to be a need to systematically organize these sources and materials to help us better understand the impact of these events on residential architecture. This research aims to serve as a basis for the conservation and utilization of cultural assets by analyzing the historical sites related to the April 3rd Incident and the distribution of residential architecture from that period. The research was done through analyzing original source documents and by visiting relevant sites. First, for the original source documents, we selected newspaper articles from media organizations and periodicals from administrative organizations that what we deemed to be relatively objective and the most factual. Second, for the on-site visits, we surveyed some still-existing residential architecture and analyzed the testimonies of residents who lived in those areas. Analyses of residential architecture typically include design, space, material, composition and facilities, however our analysis focused primarily on design and space. Based on sources from the April 3rd Incident, we analyzed the residential architecture as being characterized by damage spatial distribution, especially in areas where the leaders of the suppression were concentrated. The regional distribution of lost villages, places of refuge, massacre sites, and fortresses designed primarily for defensive purposes was interesting, but we interpret it to be a reflection of the strategy of suppression by the punitive force. In addition, in order to rebuild the society after the Korean war of the 1950s, refugee camps were constructed and destroyed homes were rebuilt. With the exception of temporary fortress built primarily for defensive purposes,these were built with materials that were totally different from traditional Jeju architecture, such as cement and wood. The most interesting differences, however, were those of design and space composition. This research was limited by the fact that we did not analyze the specific years of completion or the size of the structures, and thus there still remains a need for a survey of diverse source materials and research.

This study analyzed the safety management efficiency through input-oriented BCC Model using DEA by making of Models, in which this study selected the number of staff affiliated with the construction site, number of staff members on the construction team, and number of safety personnel as Input Factor, along with the number of disaster victims and zero-accident accomplished hours as output elements, targeting 40-or-so apartment building construction sites which are being built by 3 domestic construction companies. As a result of efficiency, it was 0.643, the number of efficient DMU was 4. In the aspect of returns to scale, 21 construction sites(52.5%) found to be in a state of increasing returns while 14 construction sites(35%) was in a state of Decreasing returns. The reason for inefficiency was found to lie in technical factors in case of 30 construction sites(75%). Lastly, inefficient DMU is in need of 38.9 % and 66% reduction in site personnel and safety personnel. Based on study results, the 29 construction sites accounting for 72.5% of DMU for safety management efficiency evaluation object turned out to do inefficient safety management that doesn't fit the size of each company.

Total accident rate in the construction industry is a very meaningful reduction to establish a comprehensive disaster reduction measures, including through the Survey, the disaster prevention projects whilst driving status and problem analysis in order to reduce the mature workers in the construction industry is growing rapidly in all disaster disasters (share) The days. It is urgent to establish a framework and measures that can identify the specific cause for this than for the middle-aged workers and disaster reduction in disaster reduction efforts, which continue to increase. Used as measures of information and data presented in the basic requirements of mature workers also been.

사과 재배포장에서 점박이응애(Tetranychus urticae Koch)의 월동은 사과나무의 여러 장소에서 5~15마리의 성충 암컷이 개체군을 형성하 여 월동하는 것으로 밝혀졌다. 월동중인 암컷들은 대부분 복숭아순나방(Grapholita molesta) 유충의 고치가 있는 조피사이의 갈라진 틈에서도 발 견되었으며, 부주지 상에 형성된 좁은 조피틈과 과실 수확 후 남아있는 꽃자루에서도 발견되었으나 월동 개체수는 매우 적었다. 또한, 월동중인 암컷들은 결과지의 기부에 형성된 거친껍질 및 눈의 기부, 여러 작은가지의 분지부위 좁은틈에서도 발견되었다. 한편, 수체상에 형성된 일부 점박 이응애 월동장소로 죽은 개각충속, 깍지벌레 빈껍질속, 진딧물의 미라속에서도 발견되었는데, 이들 장소에서의 월동 응애수는 매우 적었다. 2년 에 걸쳐 수행된 본 연구에서 점박이응애의 월동중 암컷 성충의 사망률은 평균 72~80%로 매우 높았으며, 이는 이들 응애가 겨울 동안 추위에 견 디는 저항력이 낮기 때문으로 판단되었다.

이 연구의 목적은 경제림육성단지를 대상으로 등급을 구분하고 이를 수치지도화 함으로써 향후 경제 림육성단지 관리를 위한 자료를 제공하는 데 있다. 이를 위해서, 경제림육성단지의 특성을 살펴보고, 등급구분 방안을 마련하고 적용함으로써 최종적으로 경제림육성단지 등급구분 결과를 제시하였다. 산림 기능평가도 중 목재생산기능도와 산지구분도상의 공익용산지를 이용하여 GIS 중첩분석기능 통해 경제 림육성단지를 Ⅰ·Ⅱ·Ⅲ등급으로 구분하였다. 경제림단지에서 먼저 목재생산기능이 높은(고) 지역을 추출하여 Ⅰ등급으로 구분하고, 기타 보통(중)·낮음(저) 지역에 해당하는 곳은 Ⅱ등급으로 하였다. 다 음으로 공익용산지에 해당하는 곳은 Ⅲ등급으로 재추출하였다. 전국적으로 경제림육성단지의 등급구분 결과 Ⅰ등급 2,083천 ha(71.9%), Ⅱ등급 499천 ha(17.2%), Ⅲ등급 267천 ha(9.2%)로 나타났다. 2103 년 선도 산림경영단지로 지정된 홍천, 진안, 보성 3개 단지를 대상으로 경제림육성단지 등급구분 결과 를 비교했을 때 대부분 I등급지에 해당하는 것으로 나타났다. 따라서 경제림육성단지 등급구분 결과는 추후 선도 산림경영단지 지정을 위한 근거자료로 활용할 수 있으며, 생산성이 높은 경제림육성단지를 집중 육성할 수 있는 토대가 될 것이다.