지금과 같이 브랜드가 넘쳐나는 시장 상황에서 패키지는 제품의 속성만을 표현하는 것 뿐 만 아니라 소비자의 needs, 시대 의 트랜드를 반영한 차별화된 디자인을 필요로 한다. 본 연구는 브랜드 아이덴티티와 패키지디자인에 대한 이론적 배경을 바탕으로 강력한 브랜드를 구축하는데 있어 필요한 다양한 패키지 디자인의 구성요소 중 4가지를 선정하여 색채, 캐릭터, 일러스트, 형태에 대해 패키지 차별화로 브랜드 아이덴티티가 뚜렷한 사례를 가진 국, 내외 브랜드 위주의 사례를 켈러의 CBBE모델을 기초로 하여 분석하고자 한다. 분석 내용을 요약하면 첫 번째, 감성 시대로 발전한 오늘날에 기업들은 다른 기업들과의 경쟁에서 차별화를 하기 위하여 많은 노력을 한다. 두 번째, 색채의 사용은 패키지 디자인에 있어서 매우 중요 하다. 세 번째, 아트마케팅을 적용한 패키지 디자인은 독특하고 품격 있는 세련된 이미지로 소비자에게 신선하게 다가감을 알 수 있다. 네 번째, 독특한 형태를 적용한 패키지는 브랜드를 알리는데 핵심적인 역할을 한다. 위의 디자인 사례를 종합 해보면 차별화 된 패키지 디자인은 주목성과 재미를 주는 패키지로 보는 이로 하여금 흥미를 유발하여 소비 욕구가 생기게 하며, 관련 상품과 기업에 새로운 가치를 창조하는 전략임을 알 수 있다. 이 연구에서는 브랜드 강화 전략 중 차별화의 한 전략으로 패키지 디자인의 다양한 사례를 파악하고자 한다.

Purpose - This work analyzes, in detail, the specification of vector error correction model (VECM) and thus examines the relationships and impact among seven economic variables for USA - balance on current account (BCA), index of stock (STOCK), gross domestic product (GDP), housing price indices (HOUSING), a measure of the money supply that includes total currency as well as large time deposits, institutional money market funds, short-term repurchase agreements and other larger liquid assets (M3), real rate of interest (IR_REAL) and household credits (LOAN). In particular, we search for the main explanatory variables that have an effect on stock and real estate market, respectively and investigate the causal and dynamic associations between them. Research design, data, and methodology – We perform the time series vector error correction model to infer the dynamic relationships among seven variables above. This work employs the conventional augmented Dickey-Fuller (ADF) and Phillips-Perron (PP) unit root techniques to test for stationarity among seven variables under consideration, and Johansen cointegration test to specify the order or the number of cointegration relationship. Granger causality test is exploited to inspect for causal relationship and, at the same time, impulse response function and variance decomposition analysis are checked for both short-run and long-run association among the seven variables by EViews 9.0. The underlying model was analyzed by using 108 realizations from Q1 1990 to Q4 2016 for USA. Results – The results show that all the seven variables for USA have one unit root and they are cointegrated with at most five and three cointegrating equation for USA. The vector error correction model expresses a long-run relationship among variables. Both IR_REAL and M3 may influence real estate market, and GDP does stock market in USA. On the other hand, GDP, IR_REAL, M3, STOCK and LOAN may be considered as causal factors to affect real estate market. Conclusions – The findings indicate that both stock market and real estate market can be modelled as vector error correction specification for USA. In addition, we can detect causal relationships among variables and compare dynamic differences between countries in terms of stock market and real estate market.

The maintenance cost is rapidly increasing due to the increased of infrastructures such as railway and port etc., it is necessary management method of facility for measures and extend life. In the case of international infrastructure, in order to asset management to reasonably and effectively, asset management systems were developed for the management of facilities in various countries such as Australia and Canada etc. In this study, to develop the asset management process, the question investigation was conducted on maintenance site personnels for maintenance of the steel structure.

베트남 북부 산악지형에 거주하는 소수 부족민들의 생계개선이 베트남 정부의 정책적인 지원 사업에도 불구하고 현 재까지 뚜렷한 성과를 내지 못하는 것으로 알려져 왔다. 특히 지속가능한 개발 및 인적자원개발을 목표로 하고 있는 베트남 경제사회개발정책(2011~2020)의 하위전략인 신농촌 개발정책(New Rural Development)에 의한 사업들이 적절히 수행되고 있는지 의문이 대두되었다. 한편, 베트남 라오까이성 행복프로그램은 한국 코이카 재원으로 새마을운동 경험과 정신을 바탕으로 설계되었으며 심각한 빈곤상태에 있는 성내 8개 소수부족민 마을에 마을특성과 주민 의견이 반영된 개발계획을 수립하고 계획실행의 주체인 마을주민들과 현장 공무원에게 다양한 훈련 사업들을 제공하였다. 본 연구는 생계개선에 대한 이론 고찰 과 함께 한국 및 베트남의 농촌개발 경험사례 분석을 바탕으로 프로그램의 다양한 역량강화 사업들이 8개 소수부족 주민들 의 의식변화와 생계자산 향상에 어떠한 영향을 끼쳤는지 알아보았다. 본 연구결과는 프로그램에서 제공한 다양한 역량강화 훈 련들이 주민의식의 긍정적인 변화와 소수 부족민들의 생계자산에 대하여 상당한 만족도를 가져왔는바, 신농촌 개발정책은 직접자재 위주의 지원을 줄이는 대신 주민들의 자신감 고취를 위한 주민의식 교육과 주민들의 생계활동 능력향상을 위한 다양한 훈련 사업을 확대해야 함을 보여준다.

70~80년대 급속한 경제성장기에 구축된 사회자본시설은 최근에 와서 노후화가 급속히 진행되 면서 기존구조물에 대한 유지관리와 활용방안에 대해서 관심이 높다. 지금까지 콘크리트 구조 물의 유지관리에 대해서는 관심이 높은 분야는 아니였지만, 적절하고도 전략적인 유지 관리를 실시하기 위해서는 항상 콘크리트 구조물의 상태에 대해서 주의하고 여러 분야(점검, DB, 분석 및 예측 등)의 고도 기술을 집약하여 콘크리트 구조물을 관리할 필요가 있다. 이러한 배경에서 본 연구에서는 콘크리트 구조물의 효율적 관리 및 사용하기 위한 구조물 자 산관리 시스템에 대해서 제안하고자 한다.

Recent asset management of infrastructure has become an important issue for the effective operation and management, performance, and social innovation in Korea. Therefore, this study should asserts the needs and importance of asset management according to main infrastructures in Korea. Accordingly, The purpose of this study is as follows; First, it investigate the current asset status for the infrastructure including the main SOC of Korea. Second, it suggest on the framework and process for asset assessment measuring of main infrastructures in Korea.

With the development of national industry, the number of social infrastructure facilities is gradually increasing. In addition, as time goes by, the aging of facilities is progressing gradually. For this reason, the importance of maintenance to ensure the safety of facilities is continuously increasing. However, there is still a lack of effective ways to invest the maintenance budget of facilities. For this reason, advanced foreign countries are actively studying facilities asset management techniques. In this study, construction cost and depreciation method of existing major facilities(1,2 class) were applied to examine the asset size of existing facilities according to changes in the service life of facilities.

Domestic infrastructure facilities were built intensively in the 1970s and 1990s, and the resources required for maintenance and repair will increase sharply within the next 20 years. ‘A Comparative Study on the Classification and Financial Size of SOC(2012)’ showed that the size of the domestic infrastructure facility is shrinking. In this study, we investigated the case of asset management research and analyzed the trend of the aging of the domestic infrastructure. And then we present the direction of future research.

Recent asset management of infrastructure has become an important issue for the effective operation and management, performance, and social innovation in Korea. Therefore, this study should asserts the needs and importance of asset management according to main infrastructures in Korea. Accordingly, The purpose of this study is as follows; First, it investigate the current asset status for the infrastructure including the main SOC of Korea. Second, it suggest on the framework and process for asset assessment measuring of main infrastructures in Korea.

With the development of national industry, the number of social infrastructure facilities is gradually increasing. In addition, as time goes by, the aging of facilities is progressing gradually. For this reason, the importance of maintenance to ensure the safety of facilities is continuously increasing. However, there is still a lack of effective ways to invest the maintenance budget of facilities. For this reason, advanced foreign countries are actively studying facilities asset management techniques. In this study, construction cost and depreciation method of existing major facilities(1,2 class) were applied to examine the asset size of existing facilities according to changes in the service life of facilities.

Domestic infrastructure facilities were built intensively in the 1970s and 1990s, and the resources required for maintenance and repair will increase sharply within the next 20 years. ‘A Comparative Study on the Classification and Financial Size of SOC(2012)’ showed that the size of the domestic infrastructure facility is shrinking. In this study, we investigated the case of asset management research and analyzed the trend of the aging of the domestic infrastructure. And then we present the direction of future research.

Maintenance of facilities is also growing in importance with the increased quantity. In developed countries, it is trying to introduce the asset management of the facility. In addition, the Korea Accounting guidelines presents a valuation method for the facility. In this study, we investigated the methods presented in infrastructure assets for accounting guidelines.

The budget for public buildings is expected to increase to their maintenance, and the systematic maintenance and sufficient budget are recognized as the important factors for building maintenance. In Korea, buildings are not systematically maintained due to the lack of manpower, expertise and basis of maintenance budget estimates. Compared with Australia where the facility maintenance is optimized through asset management, Korea has only passive maintenance systems that focus on regulations. The introduction of the systematic asset management is required to ensure the advanced building maintenance in Korea. In this study, the asset management processes for social infrastructure facilities in and out of Korea were analyzed, and the asset management framework for public buildings were established. The asset management procedure consisted of ordinary asset management procedure, selective asset value assessment. The framework in this study was developed focusing on the asset management task for public buildings and presented the detailed contents of each step. The application of this framework to the actual work will enable the systematic management of building’s value and performance, and the efficient appropriation of the maintenance budget.

This study suggests and examines the ways of asset valuation on maintenance scenario for bridge facilities. In order to evaluate each scenario on the basis of the same time, the concepts of the condition assessment data are introduced and applied. The main purpose of this study is to suggest asset valuation method, which is practical in conformity with domestic situations, through researches on asset valuation method of bridge facilities. As a consequence, the management and maintenance system of existing highway facilities needed an innovation involving the concept of asset management. This study discusses the new facility management system suitable to local highway agencies. The developed system improves the current methods of establishing the bridge maintenance strategy and can be utilized as an efficient tool to provide the optimum bridge maintenance scenario and corresponding to the various constraints and requirements of bridge agency.

본 연구는 공원자산을 활용한 공원재정비에 의한 공간구성의 변화가 이용형태 및 이용만족도에 미치는 영향을 파악하여, 향후 한국의 도시공원의 재정비사업의 계획론적인 관점에서의 방향성을 제시하기 위해, 요코하마시 카나자와구의 토미오카 no.5 공원의 재정비사례를 대상으로 2회의 걸친 공원 이용자 설문지 조사와 지역주민, 행정 담당자, 재정비공원 설계자를 대상으로 청취 조사를 실시하였다. 조사를 통해 확인 된 결과를 분석하여 향후 한국의 도시공원 재정비사업의 방향성에 대해 다음과 같이 제시할 수 있다.첫째, 향후 공원재정비 사업의 적극적인 추진이 예측되는 한국에 있어서 공원자산에 관한 이용자의 인식도조사를 통해 파악된 공원자산을, 적극적으로 보존 및 활용한 재정비 수법은 공원의 평가와 만족도향상에 유효하며, 공원 자산을 파악하기 위해 이용자에 대한 인식도 조사가 필요하다고 할 수 있다. 둘째, 재정비를 위한 주민설명회에서 확인 된 공원에 대한 지역주민의 요구와 지자체의 공원재정비의 목적과 과제의 파악을 통해, 이에 맞춰 명확한 설계의도를 설정하는 것은 이용자 만족도 향상에 효과적인 재정비 사업의 프로세스라고 볼 수 있으며, 재정비를 포함한 도시공원정비 사업추진에 시민참여가 활발히 이루어지고 있는 한국에 시사하는 바가 크다고 볼 수 있다.

This study introduces the role of level of service in the asset management for social infrastructures. An overall process to determine the level of service and performance measures were also described. The developed process was applied for actual road infrastructures, pavements, bridges and tunnels and the results were shown briefly.