This study intends to provide preliminary data for improving dining experience in the restaurants of Bamboo food village and help draw up guidelines for the improvement of these dining venues by surveying customer perception and satisfaction in 15-restaurants of the food village. The restaurants were surveyed mainly for satisfaction of the menu, especially, on the signature dishes of Damyang, "ddeokgalbi" (grilled short rib balls) and "daetongbab"-the grilled short rib balls and bamboo rice. The two dishes were more liked by people in the the 20- to 29-year age group with a score of 3.92 and 4.11, respectively. Although the 30-49 age group showed the highest satisfaction score on the fixed price menu, there was no statistically significant difference. The age group of 20-29 also showed the highest satisfaction on plating and table setting with a score of 4.09 and 4.04, respectively, and there was significant difference among age groups in this regard (p<0.05). All the age groups surveyed answered "time-honored taste" should be captured when working on menus, which suggests it should be the first choice for the restaurants in the food village when they develop their menus. When it comes to the restaurant environment, satisfaction on sanitary conditions was significantly different among the groups with a score of 4.21 given by 30-49 age group and 3.88 by the 50 and over group (p<0.05). In the category of service satisfaction, the two aforementioned age groups again showed significant difference in catering to customer needs with a score of 3.99 and 3.63, respectively (p<0.05), whereas welcoming customers and serving food was scored without statistical difference by age. Being asked what needs to be done to strengthen competitive advantage of the restaurants, all the age groups answered "taste" would matter the most while the 20 to 29 and 30 to 49 age groups picked "hygiene" and the 50 and over selected "table setting and ambience" next, which was statistically different with a p value of <0.05. Regarding the competitive advantage of the Korean restaurants in Damyang Bamboo food village, the first two younger groups (20 to 29 and 30 to 49) chose "table setting and ambience" and the eldest (50 and over) age group answered "location wise advantage," indicating significant difference by age. More than 80 percent of the people surveyed were willing to revisit the venues, which suggests improving restaurant environment in Bamboo food village and offering customers a better experience are very likely to build a image of culinary tourism for Damyang.

차는 중국에서 유래한 것으로 중국인들은 옛날부터 차와 차를 마시는 풍습이 있었는데, 이것이 점차 중국 특색의 차 문화를 형성하게 되었다. 중국의 차문화는 원류가 매우 길다. 차문화자원과 관광업을 결합하여 차문화관광을 발전시키는 것은 필연적인 추세이다. 차문화관광을 발전시키는 것은 차산업의 발전을 촉진할 뿐만 아니라 차문화의 전파와 선양에 도움이 될 뿐만 아니라, 관광상품을 풍부하게 하 고 관광품질을 향상시키며 관광체험을 넓힐 수 있다. 본문은 중국 차문화의 기원과 의의를 탐구하고, 중국인과 차 사이의 불가분의 관계, 그리고 차문화의 물질적 구성과 정신적 구성을 논술하였다. 이것들은 모두 관광상품화의 기초와 조건이다. 차문화 관광상품화의 핵심 요소도 연구해 중국 차문화를 관광과 접목하는 데 일조했다.