Shin, Yu-Ri. 2015. “Nonverbal Discourse Strategies of Korean TV Talk Show Hosts: Focus on ‘Nodding’ and ‘Bending’”. The Sociolinguistic Journal of Korea 23(1). 115~143. As our speech builds on verbal as well as nonverbal elements, we perform discourse strategies through both of them in interaction. This study takes a closer look at the nonverbal strategies performed during talk show discourse as seen on Korean television. By taking into account the sociocultural context on which both talk show hosts and guests mutually rely in their interaction, the paper examines how this shared pool of sociocultural resources affects the discourse strategies of the hosts. This holds particularly true for Korean TV talk shows, since the social relationships, from which the discourse participants draw, is defined and reflected in the shows' semi-institutional character. Throughout the show, the host makes use of nodding and bending on an interpersonal, semantic, and structural level. In this order, such discursive functional devices serve a distinct politeness strategies and can, therefore, be determined as discursive strategies.
본 연구의 목적은 중등과학수업에서 나타나는 담화양상과 의미형성 전략을 분석하는 것이다. 연구 참여 교사는 서울의 한 중학교에서 과학을 가르치고 있었으며, 연구에 자발적으로 참여하였다. 연구진은 참여교사의 수업을 관찰하고 비디오 녹화하였고 전사하였다. 자료는 두 단계로 분석되었다. 첫 단계에서는 담화 양상을 범주화하였다. 두 번째 단계에서는 미시적 수준에서 의미형성 전략을 확인하였다. 연구 결과로서, 초임교사의 '빛의 경로와 성질' 단원의 과학 수업담화에서 나타난 담화양상과 의미형성 전략에 관하여 5개의 에피소드가 제시되었다. 연구결과를 토대로, 결론 및 후속연구와 교사전문성 발달에 관한 시사점이 탐색되었다.
In this study, the symbols and visual expressions employed in the food culture content of official website designed to promote three cities in Korea, Seoul, Jeonju and Jeju, were subjected to semiotic analysis. In this study, it was assumed that these websites reflected the varying perspectives of the people behind the development and management of these routes of Internet communication, and the semiotic choices made in order to exemplify each city’s food cultural image. The aim of the study was to analyze the communication strategies of food cultural branding in the terms of the online content regarding Seoul, Jeonju, and Jeju with a focus on the comparative points in these cities’ official websites. This study included conducting semiotic content analyses of the aforementioned cities’ official web pages in an attempt to determine the food branding strategies used to differentiation and produce more favorable perceptions of these three cities. Building upon the findings drawn from this comparative study, the present work can be used to determine more effective ways of strategically differentiating the images of local food culture associated with these cities from the view of brand communications. This study also demonstrates viable directions for designing web content for a city where the food cultural messages can be delivered in a thoughtful and effective manner.
The present study aims to examine the types of professors" discourse strategies that are used by Spanish native professors in the classes given to Korean university students. For this purpose, we recorded 15 hours of professors" lectures in Spanish of 6 compulsory subjects on a video tape and transcribed them. After the collection of the data, we identified 17 strategies and their representative examples. On the basis of this, we recorded frequency of each discourse strategy. In this way, we were able to identify the most frequently used strategies, and tried to explain the cause of their use taking the educational situation into consideration. Because we were concerned about the use of strategies for each of the 6 subjects: grammar, conversation, culture, vocabulary, composition, and reading comprehension, we determined by analysing the frequency the particular discourse strategy that were used in each individual subject.
The purpose of this article is to research the text-discourse strategies employed in a university president's speech. Speech is a type of one-sided formal public communication that transmits statements, which include one's theory, assertion or emotional contents in a given text in front of large audiences. Especially a university president's speech is a speaking form which embodies immediacy in a limited space, i.e., a university. Such as speech needs to utilize persuasive, sentimental and appealing production strategies that could induce the audience's sympathy and action. Therefore, a university president's speech includes all the communicative fields of listening, speaking, reading and writing. It is a public and popular communication means that integrates features of various communication skills in a university setting. Thus, ideal and effective strategies for delivering a university president's speech are discussed.
본 연구는 한국과 베트남의 장례식 조문 답례 담화에 대한 비교 분석을 목적으로 한다. 그 결과 한국은 고인과 저자의 관계 지향 적인 성격을 지닌 반면 베트남은 고인의 죽음에 대한 사실 정보 전달 의 성격을 지니고 있는 것으로 조사되었다. 또 한국 담화가 조문과 부 의라는 지원 요소에 감사를 하고 있는 것과 달리 베트남 담화에서는 감사한 대상을 나열하는 방식으로 감사를 표현하고 있었고, 양해 구하 기에 있어서도 한국은 찾아뵙지 못한 것에 대한 양해를 구한 반면, 베 트남은 혹시 모를 부주의에 대한 양해를 구하는 차이를 보이는 것으 로 나타났다.