본 연구는 충북 청주시 소재 C대학교 인근 커피숍의 외부 및 내부사용 접근성 실태를 시설의 접근과 이 동에 있어서 약자로 간주되는 수동 휠체어 사용자 관점에서 평가하여 개선 방안을 제안하고 접근성 실 태를 시각적으로 확인할 수 있도록 돕는 접근성맵 제작하는 것을 목적으로 진행되었다. C대학교 인근 4개 동의 115개 커피숍을 대상으로 2024년 3월부터 5월까지 자체 제작한 체크리스트를 이용하여 현장 조사를 실시하였으며, 그 결과를 바탕으로 각 동별 커피숍 접근성맵을 제작하였다. 주요 결과와 적용점 은 다음과 같다. 첫째, 113개 진입형 및 혼합형 매장 중 수동휠체어 사용자의 자력진입과 내부 자력주행 및 사용이 모두 가능한 매장은 15.0%에 불과한 반면 수동휠체어 사용자의 자력진입이 불가능하거나 자력 내부 주행 및 사용이 불가능한 매장은 75.2%로 나타났다. 둘째, 비진입형 및 혼합형 커피숍 11개소 의 경우 수동휠체어 사용자의 자력 주문 및 대기가 가능한 매장은 단 한 개소도 나타나지 않았으며, 수동 휠체어 사용자의 주문과 대기가 불가능한 경우가 54.5%였다. 셋째, 충족률이 저조한 항목 중 가장 빈번 한 항목은 계산대나 키오스크 등의 무릎공간 확보였다.

이 연구의 목적은 커피점문점의 공간적 경쟁구도 및 입지우위를 미시적인 공간 해상도에서 탐색하 는 것이다. 분석지역은 인천광역시이며, 분석연도는 2018년이다. 분석방법으로는 공간 빅데이터 기반 의 i2SFCA(Inverted Two-Step Floating Catchment Area)와 Contour Tree 기법을 활용하였다. 분 석결과, 개별 커피전문점의 입지 효율성은 큰 편차를 드러냈으며, 연수3동, 선학동, 도원동 등의 순으 로 우수하였다. 또한, 공시지가가 높은 곳에 입지한 커피전문점 간의 출혈경쟁을 확인할 수 있었다. 마지막으로 역세권이 아닌 지역에서도 커피전문점의 입지 효율성이 높은 지역, 이른바 틈새 지역 (niche region)을 확인할 수 있었다. 커피전문점의 소비행태에 관한 빅데이터의 활용 제약은 본 연구 의 한계와 직결되므로, 소비행태 빅데이터 기반으로 커피전문점의 입지 문제 정교하게 다루는 후속연 구가 필요하다.

본 연구는 상업 젠트리피케이션의 과정을 일반과 프랜차이즈 커피전문점의 시·공간 밀도 변화를 이용하여 탐색하고자 한다. 커피전문점은 높은 입지 가변성으로 상권의 형성과 발달을 파악하기에 효과적 업종이기 때문에 상업 젠트리피케이션의 진행 단계를 직관적으로 설명하는 효과적인 지표의 역할을 할 수 있다. 본 연구에서는 먼저, 상업 젠트리피케이션을 경험한 사례 지역을 분석하여 커피전문점 밀도를 이용한 상업 젠트리피케이션 진행 단계 탐색의 가능성을 보여주었다. 다음으로 커피전문점의 상대 밀도와 밀도 비율을 추정하고 그 변화량을 기반으로 군집분석 방법을 적용하여 서울 전 지역을 대상으로 상업 젠트리피케이션 진행 단계를 구분하였다. 그 결과 상업 젠트리피케이션이 진행되었거나 진행 중인 지역과 기간을 효과적으로 추정 할 수 있었다. 더불어 커피전문점의 밀도를 이용한 상업 젠트리피케이션의 탐색은 인구·사회·경제적 변수들보다 더욱 상세한 시·공간 변화 탐색에 효과적이다.

This study was conducted to examine the effects of Chinese perceptions of quality attributes on customer’s satisfaction, revisit intention and recommendation intention for coffee shops in Beijing, China. Subjects of this study included 200 customers who had visited a coffee shop at least once during the last year. Statistical analyses were performed using SPSS v23.0 and AMOS v21.0. In this study, the majority of customers visited a coffee shop once or twice a week with friends. Respondents preferred tall-sized warm coffee in the store. The coffee shop quality attributes of were derived from five exploratory factors identified upon analysis of 30 observational variables. It was important to maintain and strengthen the quality attributes of coffee shops in this area because IPA(Importance Performance Analysis) analysis showed that “Doing great, keep it well” part was a desirable area because it had high importance and performance. Finally, path analysis revealed that customer satisfaction was influenced by employee attitude and affected revisit intention and recommendation intention.

This study aimed to determine consumer satisfaction according to selection attributes of specialized coffee shops and also understand the effects of consumer satisfaction on recommendation intention and revisit intention. Through positive analysis, the study produced the following results. In the factor analysis of selection attributes of specialized coffee shops, there were six factors: ‘quality’, ‘brand image’, ‘economic feasibility’, ‘menu diversity’, ‘the atmosphere and convenience of the shop’, and ‘service’. Among these factors, ‘brand image’, ‘economic feasibility’, and ‘menu diversity’ were found to exert a significant influence on consumer satisfaction. Second, consumer satisfaction had a significant influence on recommendation intention and revisit intention. Third, consumer intention to revisit specialized coffee shops showed a significant influence on recommendation intention.

The purpose of this study was to determine the relationships among brand awareness, switching intentions, purchasing behavior, and revisiting intentions. Brand awareness consisted of three factors: brand image, physical environment, and affiliation of coffee brand. Good brand image was associated with reduced switching intentions, whereas negative images were associated with higher switching intentions. Consumer purchasing behavior was most affected by interior decoration, including furniture, decorations, etc. Switching intentions had a negative relationship with revisiting intentions. Finally, purchasing behavior and revisiting intentions showed a positive correlation. As limitations, the only participants were university students, who are not representative of all consumers at coffee shops. Moreover, this study did not divide coffee shops into franchises and individually owned.

Purpose - The purpose of this study is to classify the quality factors of coffee shop customers with the service quality based on the SERVQUAL, selection attributes, and service qualities used in previous studies. The path structure of coffee shops' quality factors → customer satisfaction → trust → behavioral intention was analyzed in order to confirm the system of coffee shops' quality factors. Research design, data, and methodology - The survey of was conducted with college students of Kangwon University. A total of 250 questionnaires were distributed, with 232 collected. Of them, Excluding 36 respondents’ because of incomplete answers and missing values, 196 responses were used in the final analysis. Empirical analysis was made through factor analysis, correlation analysis, multiple regression analysis, simple regression analysis and mediating regression analysis by using Statistics Package SPSS 19.0. Results - The results are as follows: Firstly, coffee shops' quality factors were classified into seven categories like service encounter quality, product quality, cleanliness, overall interior, purchase quality, convenience, and aesthetics. Secondly, service encounter quality, product quality, purchase quality, and aesthetics had a positive effect on customer satisfaction, respectively. Thirdly, it showed that service encounter quality, product quality, overall interior, purchase quality, and aesthetics had a positive effect on trust, respectively. Fourthly, customer satisfaction had a positive effect on behavioral intention. Lastly, after verifying the effect relations of trust between customer satisfaction about coffee shop and behavioral intention, customer satisfaction has a positive effect on trust and trust has a positive effect on behavioral intention. On the other hand, trust did not have a mediating effect between customer satisfaction and behavioral intention. But, cleanliness, convenience, and overall interior did not have a positive effect on customer satisfaction. Conclusions - Coffee shop consumers put importance on price, discount systems, taste, and freshness, but more on courteous and kind services of coffee shop staff or comfortable and calming atmosphere of inner space. Thereby, coffee shop marketers need to take factors like service encounter quality and aesthetics into more consideration. In addition, customer satisfaction has an effect on trust, while trust on behavioral intention, even though trust is not mediated between customer satisfaction and behavior intention.