This study investigated the key factors that explain the continuous usage intention of mobile payment users in the post COVID-19 pandemic era. Based on the health belief model (HBM) and communication privacy management (CPM) theory, this study examined how the five constructs of HBM influence mobile payments continuous usage intention through perceived privacy risk and perceived security. It also investigated the moderating role of perceived privacy awareness on the relationship between perceived privacy risk and continuous usage intention as well as the moderating role of information sensitivity on the relationship between perceived security and continuous usage intention.

This study proposes a conceptual model to investigate consumers' behavioral intention to use m-payment based on social cognitive theory and the value-based adoption model. The model compares the behaviors of two consumer cohorts in Thailand, generation X and Z.

The object of this study is to analyse the intention to use mobile payment in transportation system through four dimensions which is cashless Characteristics, Individual Differences, Adoption Readiness and Perceived Credibility Risk. 1080 respondent data gathered by the survey method and analysed by SEM-PLS. The study shows that the main reason for the society to use mobile payment in transportation systems are the facilitating conditions and perceived usefulness. While the perceived usefulness is significantly affected by the compatibility and convenience. It brings a big impact toward the increasing use of mobile payment if the company focused on that variables for markets their products. Furthermore, the facilitating conditions can be increased by adding more infrastructure and more effective, integrated, and efficient system to also increase the convenience and compatibility of using the mobile payment. Perceived Usefulness also can be increased by adding more promotion, discount, and partnering merchants that can be used through mobile payment. This study can assist the business owner what to focus their business model to efficiently exert appropriate investment and effort in the transportation system.

Despite increasing consumer engagement with social commerce, conditions influencing user intention to utilize m-payment services on social media platforms remain unclear. This study employs fsQCA to ascertain configurations of conditions for behavioral intention, identifying solutions to assist theory and practice regarding the adoption of this form of commerce.

Micro-transaction based payment model has been a key revenue model in social network game on mobile platform. The paper proposes micro-transaction based payment model based on 4P marketing strategy which have been widely used for merchandise marketing. The research will be contributed to building a systematized micro-transaction based payment model and marketing strategy for mobile social network game.

부분 유료화 판매 모델은 현재 큰 성장세를 보이고 있는 모바일 소셜 네트워크 게임의 대표적인 소액 결재 기반 과금 방식이다. 본 논문에서는 기존 온라인 게임, PC 기반 소셜 네트워크 게임의 부분 유료화의 사례를 통해 그 차이점을 분석하고, 모바일 환경에서 동작하는 소셜 네트워크 게임의 유료화 모델을 상품 마케팅 분야에서 검증 받은 STP전략과 4P전략 관점에서 체계화 하였다. 본 논문은 모바일 소셜 네트워크 게임의 부분 유료화 모델 가이드라인을 제시함으로써, 앞으로 성장이 예상되는 모바일 플랫폼에서 소셜 네트워크 게임의 효과적인 부분 유료화 서비스 디자인에 기여 할 수 있을 것으로 예상된다.

The purpose of the research is to identify antecedents of mobile wallet continuance intention in Vietnam. A self-administered questionnaire was distributed to collect data from a total of 276 respondents. Partial least squares structural equation modeling was employed for analyzing the data. Five mobile wallet features – mobile application quality, mobile wallet familiarity, situational normality, payment security, and feedback mechanism – are introduced as fundamental elements, which influence customer’ continuance intention to use mobile wallet in Vietnam. The results indicate that mobile quality application and familiarity can significantly influence perceived ease-of-use (PEOU) and perceived usefulness (PU), but situational normality has an impact only on PEOU. PEOU and PU are positively related to satisfaction. On the other hand, payment security and feedback mechanism affect positively customer’ trust. As a result, the positive effects that satisfaction and trust have on electronic wallet continuance intention are confirmed. The findings can be used to advise mobile wallet providers to improve their platform design and services to retain users. As a theoretical contribution, this study combines the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology to investigate the key determinants on continuance intention in the context of electronic wallet in Vietnam.

In the past, the South Korean government made various efforts to attract Chinese tourists, resulting in gradually more inbound tourists. In 2016, the number of Chinese tourists to South Korea peaked at 8.06 million and became the top source market. Nevertheless, increasing numbers of consumers choose to adopt the mobile payment tool instead of cash and credit cards in modern times with developed IT services. Research design, data, and methodology: IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used to analyze the data, which was collected from hotel employees in China from March 25 to May 10. Results: First, Interactivity, security, convenience, local information supply and user interface had positive effects on satisfaction and reliability. Second, it was believed that the convenience of Alipay played a positive role in increasing reliability and satisfaction through verification. Third, the role of use rate was found to be important in the development of Alipay functions. Conclusions: Based on the result, an analysis on the development of the Alipay market and the use of Alipay in South Korea is warranted. Furthermore, this paper will serve as a basis for flexible strategic plans for the development of Alipay and SMEs in South Korea.

With the rapid development of the Internet and modern economy, people gradually come into contact with mobile terminals, and their demand for them is also growing. In particular, in recent years, the number of mobile payments in China has also shown a continuous growth trend, and there have been mobile payment means such as Alipay, WeChat, Apple pay and so on. At the same time, with the emergence of new technologies such as big data, cloud computing and financial payment, the technical means of mobile payment have become more and more diverse, which provides space for the continuous development of mobile payment. The construction and improvement of the bus card system has always been an important issue to promote the development of urban traffic. It is also a problem that the government should solve in the construction of a new city. A more perfect bus card system can help to improve the frequency of the residents to use the bus travel and help to solve the urban traffic problems. This paper mainly aims at the application of mobile payment in the field of public transportation, analyzes the current situation and trend of the payment in the field of public transportation, and analyzes and studies the existing problems and solutions of the application of mobile payment in the field of public transportation.

본 논문은 모바일 RPG게임 내 인앱 결제 서비스 이용자들에 대한 사용성 평가를 통해 향후 국내 모바일 RPG게임 개발자 및 기획자들에게 업데이트 및 개발에 필요한 자료를 모색하고 제안하는 데 그 목적을 두었다. 모바일 게임 '리니지M'의 인 앱 결제 서비스를 주로 이용하는 이용자들을 대상으로 정량적 평가를 위한 사용성 평가를 실시했다. 사용성 평가를 위한 도구로는 피터모빌(Peter Morville)이 정의한 'The User Experience Honeycomb'를 기준으로 설계한 설문지를 통해 설문조사를 하였다. 이러한 통계결과를 접근성, 가치성, 신뢰성, 매력성, 사용성 총 5가지 측면으로 나누어 분석하였고, 이를 통하여 새로운 모바일 RPG게임 개발에 도움을 줄 것으로 기대한다.

2015 China's mobile payment record over $258 billion, and first mark 2310 billion dollars of U.S. mobile payment. In particular, since 2000 China's Internet, e-commerce and mobile market is growing explosively. Internet related sectors was a rapid economic growth and more than 30 percent, got the active state support measures, through the “Plus the Internet” of the Chinese government key industrial development. China has have 800 million and the number of Chinese Internet Users and one billion persons of smartphone holder. However, Chinese Internet market is foreign half closed, and exclusive to the market. Nation's leading Internet companies in Korea, Naver coperation and KaKao co. as well as a global company Google, Facebook also be limited to advance in China. China's, a leading internet companies has grown explosively, self-reliance and to increasing thier size in the Chinese government's aggressive Internet service business of protection policy. China, which not only change rapidly, go to the variety of online services market, fast growth and a third party payment service market. Among them, not deterred by the place, and growing mobile payments market is getting attention with high convenience. China grew into 14 trillion won and mobile payment market in 2014,China Mobile payments the world No.1 mobile payment market by 2015 surpassed U.S.A. Third party payment services online purchase of goods and large discount stores as well as payment services O2O, restaurant food expenses payment and money transfers, electricity, as well as the gas bill, even street vendors roasted sweet potato, third-party mobile payments service when purchasing in China to the point where I could make a deal through the mobile payment services, are becoming popular. “cash - debit card - credit cards – mobile payments” general financial patterns that lead to beyond directly to mobile payments in cash, debit card, ChinaEnough to outshine even when they preferred The credit card market trends and status of the development of mobile payments do not have on the market. Followed by China sns and representatives of the game maker, Tencent wichaet tenpei you go to pay 490 million in second place, China Federation of Banks that 500 million Union number of customers, renobo, Laka, Pay, Baidu's Wallet Baidu, Suning's ipuba, Oga, Wonjuk on the market share. But by 2017 industry in China smartphones to 1.5 billion units expected to increase its reserves to sustained competition and innovation is expected to come out because it is a promising market.