With the buzzword "conversational marketing", especially in the course of a further technological upgrade of marketing management via chatbots, messaging apps etc., the central idea of dialogue-oriented marketing, as has been required since the late 1970s/early 1980s, has received a significant upgrade. However, mostly with a quite narrow focus on the management of transactions and in the sense of a customer-centric and dialogue-driven approach for driving customer engagement, improving customer experience along a very narrowly interpreted customer journey, and growing revenue. There is no question that the consistent use of all available technological options to optimize the exchange processes with customers represents an important challenge. However, conversational marketing should not be interpreted too narrowly. On the one hand, it is important to expand this approach with reference to all stakeholders and not only to refer to 1:1 interactions, but also to explicitly include complex exchange processes within and between relevant stakeholder groups in the consideration. On the other hand, the focus should not be solely on the management of transactions. At the same time, targeted relationship and reputation management as well as consistent context management must be explicitly included in the consideration. This is not least because firstly Marketing measures always tend to have corresponding effects in all three areas, i.e. possible transaction, relationship and reputation as well as context effects must be taken into account and controlled in a targeted manner. Secondly, the developments in market and society are increasingly contributing to the fact that the demands on companies are constantly increasing. On the one hand, this affects the expectations of all stakeholders that companies make significant contributions to the sustainable development of society as a whole through not only the economically successful handling of all their business processes but also consistently pursuing ecological, social and cultural goals. In order to meet these demands, companies must also try to exert a targeted influence on the relevant framework conditions in the market and society and their further development. The range here is extraordinarily large and colorful: from the creation of infrastructural conditions for smart problem solutions (e.g. smart mobility) up to ensuring the sustainable development of social value systems. The latter found its expression, e.g. in various approaches of brand activism ("black lives matter", "everyone is awesome" or the conveyance of a new self-understanding of men in the case of Gillette’s “we believe” campaign).

With the development of WEB 3.0 and the metaverse, the emergence of chat GPT, and AI is attracting attention across all industries. AI technologies such as robotics, advanced analytics, and in-store applications created a sensation in the fashion industry, as well as created an exceptional customer experience. In this study, fashion AI types (e.g. AI models: generative, conversational, AI applications: design, production, sales, retail, marketing) and case analysis (e.g. concepts, characteristics, benefits, risks) are examined. Consumer experiences with fashion AI are also discussed for future research directions. Finally, the Fashion AI research framework and research agenda are discussed for future research.

Metal-organic frameworks (MOFs) are widely used in various fields because they make it easy to control porous structures according to combinations of metal ions and organic linkers. In addition, ZIF (zeolitic imidazolate framework), a type of MOF, is made up of transition metal ions such as Co2+ or Zn2+ and linkers such as imidazole or imidazole derivatives. ZIF- 67, composed of Co2+ and 2-methyl imidazole, exhibits both chemical stability and catalytic activity. Recently, due to increasing need for energy technology and carbon-neutral policies, catalysis applications have attracted tremendous research attention. Moreover, demand is increasing for material development in the electrocatalytic water splitting and metal-air battery fields; there is also a need for bifunctional catalysts capable of both oxidation/reduction reactions. This review summarizes recent progress of bifunctional catalysts for electrocatalytic water splitting and metal-air batteries using ZIF-67. In particular, the field is classified into areas of thermal decomposition, introduction of heterogeneous elements, and complex formation with carbonbased materials or polyacrylonitrile. This review also focuses on synthetic methods and performance evaluation.

Based on the intention and idea of Chinese character-based cultural industrialization, this paper puts forward the concepts of “Chinese character culture industry” and “Chinese character culture industry research” by integrating the basic theories of Chinese character culture and cultural industry, combining the practical attempts of Chinese character researches and cultural creative designs. This paper also defines the nature of “Chinese character culture industry research” by sorting out the contents of the related subjects, and puts forward the research contents of this specific field. In this way, this study tries to construct a theoretical framework of Chinese character culture industry research.

The cosmetic industry has been rapidly expanding over the last decades. The industry itself generates about $230 billion each year and is consumed daily by 90% of female consumers. Despite its weight in the economy, consumer research has largely neglected the specificity of beauty products and consumption. The first aim of this paper is thus to offer an integrative conceptual framework to better understand beauty consumption from a consumer psychology point of view, incorporating findings from evolutionary, cognitive and cultural psychology. The second aim is to encourage consumer research on the topic by offering a research agenda taking into consideration different dimensions of beauty perception. This working paper is based on a critical and systematic literature review conducted on the topic of beauty in cognitive, evolutionary and cultural psychology. Whilst the beauty industry is booming, a gap exists in the consumer research literature in terms of understanding the applications of traditional evolutionary, cognitive and crosscultural research on the topic. This working paper introduces a framework and agenda to understand, frame, and study beauty in consumer research. On the basis of the literature reviewed, we propose a model with two decision-making systems related to beautyrelated cognition and behaviors: an impulsive decision-making system and a socially constructed decision-making system. In the impulsive decision-making system, sexual selection and cognitive mechanisms function simultaneously. We expect impulsive buying behavior to occur when consumers are exposed to highly aesthetic packaging of beauty products. In the socially constructed decision-making system, consumers choose certain brands depending on the brand image being aligned with the consumer’s cultural perception of beauty. We argue that decision-making behavior is reflective, as opposed to impulsive. Finally, we argue that both systems are mutually reinforcing and need to be better integrated into further studies looking at beauty consumption.

This paper develops a conceptual framework merging evolutionary, cognitive and cultural dimensions on beauty. It proposes a research agenda for all three dimensions calling researchers to better understand the concept of beauty, as well as to take it into account and develop it in the field of consumer research.

한글專用을 위하여 대체 입법된 ｢국어기본법｣의 일부 조항에 대한 違憲 訴願이 2012년에 제기 되었고 이를 접수한 헌법재판소가 2016년 5월 12일 公開辯論을 실시하였다. 이것은 우리나라 文字 學史에서 지극히 중대한 의미를 지닌다. 변론 과정에서 발표된 진술은 사전 준비를 통하여 충실히 이루어졌지만 헌법재판관의 질문에 대한 답변은 卽問卽答의 臨機應變으로 이루어졌기 때문에 위헌 소지에 대한 정확한 판단의 토대가 되기에는 다소 부족한 점이 있다. 특히 헌법재판관의 각종 질문 은 言語學 및 文字學的으로 검토할 여지가 많다. 따라서 본고는 헌법재판관의 총47종 질문에 대하 여 상세히 검토 결과를 소견 형식으로 피력함으로써 다음과 같은 세 가지 목적을 달성하고자 한다. 첫째, 역사적으로 空前이자 絶後일 한글전용 위헌 소원에 대한 최종 결정이 현명하게 이루어지는 데 一助가 되고자 한다. 둘째, 위헌 결정 여부에 상관없이 이 문제 자체가 우리나라 문자학사에 있 어서 중대한 의의를 지니기에 이에 대한 검토 결과가 향후 漢字 共用論에 대한 심화 연구의 계기나 기반이 되고자 한다. 셋째, 한글전용의 폐해와 위헌성에 대한 분석 검토를 통하여 우리나라 어문 정책의 정상화에 필요한 학술(문자학)적 기반을 다질 수 있도록 한다.

Evidence indicates that lower levels of obesity among school-age children can be achieved through active school travel modes which include walking. This research aims to empirically investigate the explanatory potential of the Ecological and Cognitive Active Commuting (ECAC) model to explain walking to school behaviour among Queensland children. The results from an online survey of 537 carers in Queensland, Australia indicate that the ECAC explained 53.4% of the variance in walking to school. Distance to school moderates the associations among walking to school behaviours, perceived risks, and social norms. Data indicates that changing carers’ social norms and lowering the perceived risks carers associate with walking to school will increase the incidence of walking to school in Queensland.

최근 에너지 효율이 높은 분리 공정기술의 수요가 증가하면서 분리막을 이용한 기체 분리가 큰 관심을 모으고 있다. 현재 분리막에 의한 기체 분리 시장은 고분자막이 독점하고 있으며, 고분자 재료 물성의 한계로 탄화수소와 같은 응축 기체분리보다는 비응축 기체 분리에 제한되고 있다. MOF 재료는 금속 이온과 유기 리간드가 결합하여 형성하는 결정성 나노 기공 구조로, 높은 비표면적과 기공 구조 제어, 기능성 부여가 가능해 분리막 재료로 큰 관심을 끌고 있다. 본 총설에서는 다양한 MOF 분리막의 합성 방법과 MOF 분리막을 통한 기체 분리 응용에 대해 살펴보고자 한다.

전 세계적으로 기후변화와 저탄소 소비행태를 향한 움직임이 일어남에 따라 이에 대한 대처가 요구되고 있으며, 국제적인 유가상승은 그린카에 대한 소비자들의 니즈를 촉발시키고 있다. 본 논문은 그린카 산업 플랫폼 구축 정책과 기업전략을 도출하기 위한 선행 연구로서 이를 위해 정책프레임 및 실증분석, 개념적/수리적 모델링, 시스템 다이내믹스, ABM 등의 다양한 방법론을 사용하여 다각적으로 접근, 통합하여 플랫폼 관점에서의 학제적 연구 프레임워크를 제시하고자 한다. 먼저 그린카 사례 분석을 위한 산업플랫폼 분석 프레임워크를 도출하고, 필요한 구성 요소들을 제시하였으며 계량경제학 모형을 적용하여 그린 플랫폼(양면시장)에 관련된 기본 모델을 수립하였다. 또한 동태적인 관점에서의 분석을 위해 시스템 다이내믹스 모형을 그린카 환경에 접목하여, 특정 그린카 산업분석에 적용할 수 있는 시스템 다이내믹스 분석 모델을 수립하였다. 마지막으로 보다 미시적 관점에서 한국의 하이브리드 자동차 시장의 활성화 방안에 대하여 ABM을 이용하여 개별 소비자 관점에서 연구하였다. 이를 기반으로 현 한국시장에서 실행 중 혹은 실행 예정인 하이브리드 자동차 정책에 대한 분석 방안을 제시하였다.

The defense M&S (Modeling and Simulation) techniques are being used by the ROK Army for developing the efficiency and economics of national defense at operational level. But the problem we have found is the lack of interoperability and reusability in defe

해체비용 산정은 원자력시설에 대한 해체 설계 및 계획 수립하는 데 중요한 기술이다. 해체비용 산정은 해체활동 단계와 해체시설의 구성요소에 맞게 해체작업을 분류하여 계산을 해야 한다. 본 논문에서는 원자력연구시설 해체비용 산정 기술로 이용하기 위하여 해체비용항목 및 그룹의 구성요소와 해체대상물에 대한 작업시간 계산의 기준이 되는 단위비용 인자 구성요소를 도출함으로써 해체비용 산정에 필요한 기본 구조를 완성하였다. 또한 주요 해체활동 및 작업에 대한 비용 산정 시 구성요소에 대한 고려사항을 살펴보았다. 향후, 이러한 기법을 이용하여 원자력연구시설에 대한 해체비용 산정 및 평가 방법론을 확립하는데 기본 기술로 활용할 예정이다.