갈색거저리 유충의 사료인 밀기울은 대부분 수입에 의존하고 있는데 일부 국가의 식량 수출 중단 조치 등에 따른 국제 곡물가격 상승으로 밀기울 가격은 인상되고, 식용곤충 판매가격이 하락하면서 생산비 절감을 위한 사료 개발이 요구되고 있다. 농업부산물 3종을 50% 이상 급이하게 되면 유충 생육이 저하되었기 때문에 본 연구는 적정한 배합비율을 선정하기 위해 첨가사료 20, 30% 함량으로 밀기울과 혼합하여 사료를 급이하였을 때 갈색거 저리 유충의 생육 특성과 영양성분 변화에 대해 밀기울만 제공한 대조구와 비교하였다. 부산물 A와 B, C를 각각 30% 함유한 처리구에서 갈색거저리 유충 무게는 대조구와 차이가 없음을 확인하였다. 먹이소화율은 부산물B를 20% 함유한 처리구가 80.5%로 대조구에 비해 높았고, 부산물C 30% 처리구에서 72.6%로 가장 낮았다. 갈색거저 리 유충의 생육일수 100일 기준으로 부산물B 30% 처리구에서 용화율이 76.1%로 대조구보다 1.6배 높았으며, 부산물A 20% 처리구는 29.2%로 용화율이 가장 낮았다. 갈색거저리 유충의 조단백질 함량은 부산물 C 30% 처리 구에서 대조구보다 10.3% 증가하여 아미노산 분석을 진행한 결과 sarcosine과 ornithine이 2.5배 이상 증가하였다. 이를 통해 부산물 B나 C를 30% 함유한 사료를 급이하였을 때 사육 원가를 절감하여 유충을 생산할 수 있을 것으로 사료된다.

Microbes in insect gut significantly influence host physiology. While Lepidoptera is a diverse insect order, the relationship between microbial symbiosis and host development remains elusive, especially concerning role of gut-colonizing bacteria in metamorphosis. We investigated the gut microbial diversity in Galleria mellonella throughout its life cycle using 16S rRNA amplicon sequencing. Our findings revealed a predominance of Enterococcus spp. in larvae and Enterobacter spp. in pupae. Remarkably, removing Enterococcus spp. hastened the larval-to-pupal transition. Transcriptome analysis showed an upregulation of immune response genes in pupae and hormone genes in larvae. Notably, the production of antimicrobial peptides in the host gut varied with developmental stages. Some of these peptides suppressed the growth of Enterococcus innesii, a dominant gut bacterium in G. mellonella larvae. This research underscores the pivotal role of gut microbiota shifts in metamorphosis, driven by the secretion of antimicrobial peptides in the G. mellonella digestive system.

The striped fruit fly (SFF), Zeugodacus scutellata, is an agricultural pest species with a strong and rapid reproductive ability that can cause significant harm. To control the population of these kind of pests, the sterile insect technique (SIT) is being used as one of the effective methods. SIT involves the introduction of sexually transmitted factors that reduce the reproductive capacity of males. This study shows that knocking down the testis-specific serine/threonine protein kinase 1 (Zs-Tssk1) gene alters male fertility and male-initiated types of communication. Since Zs-Tssk1 influences the physiology of the testes, spermatogenesis is also affected, which in turn alters the lifespan of Zs-Tssk1 knock down group in comparison with the control. Based on these results, Zs-Tssk1 may be crucial in reproductive function, and its down-regulation may be helpful in controlling SFF through SIT.

This study investigated how immersive VR store experience generated consumers’ urge to buy via self-imagery and pleasure. It also identified that the processing varied by the level of self-relevance to the VR store. The findings suggest that the impact of VR store experience can be expanded to impulsive/compulsive purchases.

The use of AI chatbots in frontline customer service is beneficial as it can provide quick service responses, cost-saving on human employees and accelerate customers’ decision-making process. However, implementing chatbots can be a double-edged sword. On the one hand, companies benefit from the use of chatbots. On the other hand, it may hurt customer experience as customers perceive chatbots are less trustworthy and show less social presence. Service failures today have become more unpredictable with the increasing complexity of social environments. Aligning with the trends of online customer service, customers are most likely to encounter a chatbot when seeking online customer service to solve service failures. With most of the previous literature investigating customers’ perceptions of chatbots and chatbot-related service failures, little research has focused on the area where chatbots as service recovery agents and how customers perceive the use of chatbots handling their service requests after service failures.

As environmental pollution and natural resource depletion are seriously threatening human beings’ well-being, consumers’ concern about environmental issues has substantially increased. Accordingly, increasing consumers consider themselves to be environmentalists and support environmental protection by consuming green products. In response, more and more firms follow the popular trend by conducting green marketing practices. As a result, green markets are demonstrating greater growth compared to conventional markets these days. On the other hand, advances in artificial intelligence (AI) and robotics are transforming the way of consumer-firm interactions in various industries including the green industry. More and more industries and firms adopt AI agents to replace or assist human employees. Deposit the pervasive and rapid nature of the transformation, however, we have limited knowledge of how the transformation of consumer-firm interaction influences green product marketing practices. Accordingly, the current research aims to investigate how the adoption of AI agents in green marketing strategies impacts consumers’ responses and further explore which mechanism underlying the process. To examine our hypotheses, we conducted a series of studies, and we collected the data through an online survey platform. Our findings demonstrated that consumers’ reaction was sufficiently different when they interact with AI agent compared to human agent in a green consumption context. Our findings contribute to enriching prior literature on green and AI by integrating each other and also provide practical implications for marketers in the related industries.

This study examined the effect of Instagram usage time (short, long) and spending on fashion products (light, heavy) on product attitude and purchase intention of products promoted by an influencer. The moderating effect of influencer type (mega, macro, micro) was also investigated. A total of 515 males and females in their 20s participated in an online survey. Descriptive statistics were analyzed and exploratory factor analysis and two-way ANOVA were conducted. Research findings were as follows. First, the usage time, both short and long, had a positive effect on product attitude. Also, the interactive effects of usage time and influencer type on product attitude were found. Consumers with short Instagram usage time displayed the highest attitude toward products promoted by a macro-influencer whereas consumers with long Instagram usage time displayed the highest attitude toward products promoted by a micro-influencer. Second, usage time and influencer type did not show interactive effects on purchase intention. Third, both categoriacl variables of users’ spending on fashion products had a positive effect on product attitude. Fourth, the interaction effects of spending on fashion products and influencer types on purchase intention were found. The group of light buyers showed the highest purchase intention on products promoted by the macro-influencer while the group of heavy buyers showed the highest purchase intention of products promoted by the micro-influencer. Based on the results, implications were suggested.

본 연구는 다국적기업의 CSR이 개도국 소비자로부터 사업 정당성 확보에 기여하는지를 실증적으로 검증하고자 하였다. 이를 위해, 본 연구에서는 기업 현지성과 브랜드 현지성의 개념을 소개하고, CSR이 소비자의 현지성 인식에 영향을 미치는지 확인하고자 하였다. 또한 본 연구는 CSR의 이러한 효과를 조절하는 소비자 및 제품 요인을 분석하고자 하였다. 이를 위해 필리핀 소비자를 대상으로 3개 제품군의 한국과 중국 브랜드 대상으로 온라 인 조사를 실시하였다. 검증 결과, 우선, CSR은 현지 소비자들에게 기업의 현지성과 브랜드 현지성 인식을 높이는 효과가 있는 것으로 나타났다. 그리고 CSR은 기업과 브랜드 현지성 인식 강화를 통해 브랜드 신뢰도와 구매 의도에 긍정적인 영향을 미치는 것으로 확인되었다. 조절 효과와 관련하여 소비자 적대감이 낮은 소비자에게서 CSR 효과가 더 크게 나타났으나, CSR 효과는 제품 관여도에 따라 달라지지 않았다.