Among service industries of knowledge based economic era, the roles of educational service field are becoming more important and standard of educational service makes a direct effect on economic development and social growth. Therefore, accurate measurement of service quality is the most important assignment and the measurement of the service quality remains difficult assignment. So, this researcher classified quality attributes applying weighted value and found potential satisfaction level(PSL) and potential customer demand improvement index(PCDI) for trainees participating in national manpower business so as to suggest measurement of service quality and easiness of use and then, calculated satisfaction position and opportunity cost by quality factor with Taguchi’s loss fraction. And, improvable satisfaction level was measured, opportunity cost by degree of customer dissatisfaction was quantitatively measured, and a model that can indicate with economic factors was suggested. In addition, methodology of measuring quality cost that can be reduced by quality improvement and direction of strategic decision-making for deciding items to be improved preferentially were suggested with qualitative index that can indicate the degree of customers’ dissatisfaction by loss.

Educational robots are used to teach skills in problem-solving, cooperation, logical thinking, and computer programming. Diverging from mundane classroom studies, robots can be used effectively to develop children’s study habits and encourage creativity and imagination. Although students and parents are showing increasing interest in robot education, it has not been widely commercialized in the student education market because parents find it too costly. This research focuses on the robot education industry and strives to develop a 1) customized education program that alleviates parents’ resistance to the financial burden and a 2) marketing strategy to enhance customer satisfaction and loyalty for sustainable growth in the robot education industry. The study shows that the industry must first understand students’ and parents’ needs and wants and then develop customized service packages for each client type. Continual improvement is key for achieving customer satisfaction, providing differentiated service, and consolidating the service with teacher education. It is essential that children show that they are achieving and that they are satisfied if companies are to maintain customers and attract new business. Also, if children are enthusiastic about robot education, their parents will be more willing to finance such programs. Therefore, robot education companies must increase customer satisfaction by increasing the quality of robot education through home visitation and instruction delivered through education centers.

The study focuses on verifying the effects of service education and empowerment on job satisfaction, job performance, and customer orientation. 290 salespeople working for fashion companies participated by completing a survey. The collected data was then analyzed with SPSS 16.0 and AMOS 7.0. Structural equation modeling was used to examine the goodness of fit. Looking at the results of this study, the service education of salespersons in fashion companies was shown to affect their level of satisfaction with their compensation, whereas empowerment affected their psychological satisfaction. These findings indicate that the service training and empowerment as experienced by salespersons working for fashion companies affect their customer orientation and job performance. Specifically, psychological satisfaction as part of the overall level of job satisfaction was found directly to affect their customer orientation, whereas their satisfaction with their compensation did not affect their customer orientation. Customer-orientation as influenced by service education and empowerment was revealed to have direct effect on job performance. The results of this study indicate that the service education of salesperson working for fashion companies and their level of empowerment create job satisfaction and customer orientation in these individuals. This study will be a valuable source of information for those who create salesperson empowerment programs and salesperson management strategies for fashion companies. Such programs and management strategies can facilitate efficient job performance by salespersons working for fashion companies and increase their level of job satisfaction.

Technological innovation depends on the quality of workers, whose ability is the key component to raise business competitiveness. Our study evaluates how satisfactory is the training of workers at small and medium sized firms , and suggest how to improve

본 논문의 목적은 예술 단체가 관객개발 프로그램 및 홍보마케팅전략 방안을 제시하여 이를 통한 공연의 활성화와 예술단체의 새로운 예술교육을 통한 마케팅 기법을 도입하고 적용하여 공연활성화를 꾀하고 문화예술 기관의 가치 증대를 추구하는데 연구의 목적과 그 의의가 있다. 예술교육이야 말로 잠재관객을 유인하고 그들의 참여 빈도를 높이는 유용한 수단으로서 사용되어져 왔다. 설문을 통한 분석으로 예술교육이 관객개발에 미치는 영향을 제시하였다. 그리하여 많은 예술기관 및 단체에서 적용할 수 있는 방안을 담음과 같이 정리해 보았다. 첫째, 수준별 연령별 에 맞는 교육프로그램이 더욱더 세분화 전문화 되어야 한다. 모든 사람에게 같은 내용과 양을 교육하는 우리나라 학교교육의 변화가 일어나야 한다. 초 중 고 교과 과정에서도 선택을 할 수 있어, 자기에 맞는 교육프로그램을 선택하여 흥미와 관심을 끌 수 있는 교육프로그램의 필요가 정책적으로 나타내져야 한다. 둘째, 지역 예술단 및 예술센터와의 연계성이 필요하다. 초 중 고 학생들의 방과 후 교육에 지역예술단체 와 예술센터의 지원이 필요하다. 방과 후 학교지원, 정규교육과정의 체험학습 지원, 교사들의 재교육 등을 통하여 항상 새롭고 지루하지 않은 교육환경 유지의 지원이 필요하다. 셋째, 파트너십 구축 이다. 기존의 예술단체의 이미지는 예술 하는 사람들의 집합체, 자기들만의 세상 이라는 부정적인 이미지를 가지고 있는 것이 사실이다. 이는 비예술인들이 공연장을 찾는데 많은 어려움을 느끼게끔 하였다. 공연단체가 소속 지역과 동일하다는 느낌을 줄 수 있는 마케팅 프로그램을 개발하여야 하여야하며, 찾아가는 음악회, 지역 행사의 지원, 지역민들과 예술단체와의 만남의 시간 등 예술단체와 지역민들이 동질성을 느낄 수 있는 노력이 필요하다. 우리 예술기관이 항구적인 관객지원기반을 구축하기 위한 예술학교 교육 도입하기 위해서는 우선 예술기관의 예술적, 경영적 기반의 전문적인 운영체제를 갖추고 분명한 사명(mission)을 규정하는 것에서부터 프로그램 마케팅의 전문화를 주문하였다. 그런 다음 예술교육의 철학과 목표 그리고 이를 실현하기 위한 중장기 전략과 구체적인 추진계획을 세울 것을 제시하고, 장기적인 관개개발과 확대, 유지의 차치원에서 다양하고도 효과적인 예술교육 프로그램의 도입은 물론 교육받은 이들이 항구적으로 예술기관의 지원자가 될 수 있다. 예술교육은 특정한 예술기관만의 역할을 넘어서는 외부성이 있으므로 국가정책의 배려와 지원이 필요하다.