For the sustainable use of fishery resources as common resources and the mitigation of conflicts with commercial fishermen, it is essential to understand recreational anglers’ participation process of environmentally responsible behaviors (ERB). This study intends to show that the effects of recreation specialization on environmentally responsible behaviors can be weakened due to the characteristics of anglers, who prefer to possess caught fish. Two different research models were tested with two data sets independently collected. The data were analyzed with structural equation modeling. The results show that consumptive orientation, which measures a degree of catching and owning fish, and fishing-specific ERBs negatively affect the relationships between recreation specialization and general ERBs as mediation variables. Implications are further discussed that regulation policies and education programs are needed to change anglers’ consumptive orientation and catch-related fishing behaviors.

인디카 벼는 일조시간이 짧은 열대지역에서 주로 재배하며, 자포니카 벼는 일조시간이 긴 한국, 일본, 및 중국(동북부 지역)을 포함하는 온대지역에서 재배한다. 최근 동남아 열대지역에서 자포니카 쌀에 대한 수요가 증가함에 따라 농촌진흥청은 필리핀 국제미작연구소(IRRI)와 공동으로 열대지역에 적응하는 다수성 온대 자포니카 벼 품종을 개발하고 있다. 일반적으로 자포니카 벼를 단일조건인 열대지역에 재배하면 이앙 후 바로 개화가 촉진되어 극조기 출수가 유도된다. 따라서 열대지역에 적응하는 자포니카 벼를 개발하기 위해서는 단일조건에서도 충분히 생장한 후 출수를 하는 특성이 우선적으로 필요하다. 본 연구는 국내 자포니카형 벼 품종인 ‘일품’과 미국에서 육성한 인디카형 벼인 ‘Zenith’를 교배한 F9 RIL 180 계통을 이용하여 필리핀의 단일조건하에서 재배하면서 출수기에 관련한 양적형질유전자좌(QTL) 분석을 수행한 바, 그 결과는 다음 과 같다. 1. 단일조건하에서 출수일수(파종~출수)에 관여하는 2종의 QTL(qHD6-SD와 qHD6-LD)을 탐색하였다. 2. 정밀지도제작 결과 qHD6-SD와 qHD6-LD은 모두 6번 염색체 Hd1 유전자를 포함하는 98 kb 영역에 존재하는 동일한 QTL인 것으로 나타났다 3. 시험계통을 필리핀 단일 조건에서 재배하였을 때 qHD6- SD 또는 qHD6-LD에서 Zenith allele형을 보유한 계통들은 일 품 allele형을 가진 계통들 보다 출수일수가 평균 8일 정도 길었다. 3. 시험계통을 한국의 장일 조건에서 재배하였을 때 qHD6- SD 또는 qHD6-LD에서 Zenith allele형을 보유한 계통들은 일품 allele형을 가진 계통들보다 출수일수가 평균 8일 정도 짧 았다. 4. 이러한 특성은 기존에 보고된 Hd1 유전자의 특성과 유사하여 qHD6-SD 및 qHD6-LD 은 Hd1 유전자일 가능성이 높은 것으로 나타났으며, 본 시험에서 사용한 Zenith는 nonfunctional Hd1 allele을 보유하는 것으로 추정되었다. 5. 이러한 결과를 통해 열대지역에 적응하는 자포니카 벼 육종연구에서 극조기 출수를 방지하고 충분한 출수일수를 확보하여 수량을 높이기 위해서는 인디카 벼가 주로 보유하고 있는 non-functional Hd1 allele을 반드시 도입해야 함을 재확인 하였다.

선박안전법 제77조 및 동법 시행규칙 제97조의2에 따르면 정부대행검사기관 선박검사원은 일반적으로 특정분야의 학력과 경력을 가지고 있거나 국가기술자격법상 면허를 취득해야 함을 알 수 있다. 하지만, 해사 고등학교 졸업생 및 해기사 단기양성과정 이수생의 경우 수·해양계 및 조선관련 학과를 졸업하지 않아 선박검사원 자격기준을 만족하지 못하고 있는 실정이다. 영국, 미국, 캐나다 등 주요 해운국가는 우리나라와 같은 규정이 없이 IACS 규정을 준용하고 있고, 일본의 경우 선박안전법에서 선박검사원의 자격 요건을 삭제하였다. 특히, IMO 및 IACS의 선박검사원 자격기준은 공학 또는 자연 과학 분야와 관련하여 고등교육기관에서 최소 2년 이상의 과정을 이수; 또는 해상 또는 해사 교육기관에서 자격을 취득하고 자격 있는 선박 사관으로 승선한 경력이 있는 경우; 그리고 관련 업무를 수행하는데 적합한 영어실력을 요구하는 것이 일반적이다. 이에 공무원임용시험령 제17조에 따라 학력제한을 금지하고 있는 점, 영국 및 일본의 선박검사관 응시자격에 학력제한이 없는 점 등을 감안하면 해사 고등학교 졸업생의 경우 충분한 승선경력 및 교육훈련을 쌓는다면 선박검사원 응시자격을 인정할 수 있을 것으로 판단된다. 또한 해기사 단기양성기관의 수료생의 경우 입학자격이 전문학사 이상의(3급 면허 취득학생의 경우) 학력을 보유하도록 되어 있고, 수료 후 일정한 승선경력을 갖추게 되므로 선박검사원 응시자격을 인정할 수 있을 것으로 판단된다.

The growth of cheap, industrial, mass-production—so-called “fast fashion”—has led to dramatic increases in levels of consumption. Inexpensive products tend to foster unsustainable consumption behaviors, which negatively impact the environment and increase pressure to obtain goods at lower and lower prices; this, in turn, has the competitive effect of decreasing wages. This study focused on the concept of socially responsible consciousness in relation to fashion products. Environmental and labor issue concerns were employed as major variables. Empirical data were collected from males and females, between the ages of 10 and 50. Demographic differences were found in SR consciousness. For example, participants in their 10s, 40s, and 50s had higher levels of SR consciousness than those in their 20s and 30s. In addition, consumers’ levels of environmental and labor issue concerns had varying effects on the criteria they used to select clothing. Product category type was also an influential factor. Moreover, the analysis showed that SR consciousness was less important in the apparel industry than in the food sector. The study also found an attitude-behavior link in relation to the concept of SR consciousness. The link was stronger for environmental concerns than for labor issue concerns. This study aimed to develop a better understanding of current customers’ characteristics and levels of SR consciousness.

Laodelphax striatellus is an important pest of rice due to not only sucking rice seedlings, but also transmitting serious plant viruses. Among various kinds of insecticide groups (carbamates, organophosphorus, neonicotinoids, etc.), carbofuran, a systemic carbamate insecticide, has been most extensively used to control rice pests including L. striatellus, resulting in widespread carbamate resistance in Korea and other Northeast Asia countries. To identify the genes associated with carbofuran resistance, we obtained a 14-fold higher resistant strain (SEL9) from the mixed-field population (SEL0) by consecutive selection. A transcriptome-based analysis was conducted and differentially expressed genes (DEG) were compared between the SEL9 and SEL0 strains. A total of 96,185,150 reads were analyzed, of which 62,860,430 reads were mapped. From these reads, 15,356 transcripts were annotated. A total of 327 up-regulated and 275 down-regulated genes were identified in the resistant SEL9 strain compared to SEL0 strain by DEG analysis. Gene ontology (GO) analysis was performed using DEGs showing statistical significance (P < 0.05). The GO analysis identified 1,320 genes in biological process group, 1,100 genes in cellular component group and 428 genes in molecular_function group.

In nowadays consumption-based society, products (e.g. food and electronic products) are often thrown away before they are sufficiently used. The aversive consequence of such a lifestyle is becoming more alarming. There is an urgent need for a change in people’s consumption style. How can we make people correct their existing wasteful consumption behaviors and act responsibly? In fact, feelings very often can influence people’s behavior and judgments (Schwarz, 1990), even though the feelings are aroused by irrelevant sources - incidental emotion (Garg, Inman, & Mittal, 2005; Lerner & Keltner, 2000; Schwarz & Clore, 1983). Feelings of guilt and shame are known as moral emotions which are the guidance to ethical behaviors (Tangney, 1991, 2003). Although there is a significant overlapping between these two emotions, they also differ in several important aspects. One critical difference lies in the way the transgressor makes attributions (Niedenthal, Tangney, & Gavanski 1994). A transgressor who attributes the wrongdoing to a specific behavior (i.e. “I’ve done something bad”) is more likely to experience guilt while a transgressor who makes attribution to the global self (i.e. “I’m a terrible person”) is more likely to experience shame (Tracy & Robins, 2004). Given these fundamental differences, we speculate that a guilt-laden consumer is more likely to correct his or her wrongdoing (i.e. wastage) by taking reparative actions to minimize waste but a shame-laden consumer may possibly give up doing so. Findings from an experimental study (N=90) largely support this prediction. Undergraduate students who were made to feel shame were less likely to participate in a recycling campaign organized by the university than the students in the control condition. They reported a lower intention to use recycling facilities provided. On the other hand, participants who were made to feel guilt reported a marginally higher intention to participate in the campaign than the control participants. These preliminary findings suggest that emotional experience derived from other life domains might determine responsible consumption behaviors. Shame, which is commonly regarded as a moral emotion, may not necessarily make people more responsible consumers. The mechanism that underlies this effect may warrant further investigation.

Building on insights from motivation-opportunity-ability (MOA) theory, we explore the antecedents and conditions through which entrepreneurs within small and medium enterprises (SMEs) adopt corporate social responsibility (CSR) initiatives. Seeing how current research is almost exclusively dominated by investigating the activities of multinational or large organizations, we shift the attention to the social responsibility initiatives of the individual entrepreneur, seen as a moral, social and environmental champion. This study contributes to marketing and international business literature by advancing knowledge of the determinants of responsible entrepreneurship across different research settings. We highlight the importance of personal entrepreneurial values and moral ideologies and their impact on CSR engagement. From this perspective, we first applied an exploratory/qualitative research method to focus on the CSR initiatives of entrepreneurs in the UK by conducting series of interviews to identify various individual, firm and external level determinants that influence the implementation of responsible entrepreneurship practices. Second, we completed a large scale survey among 224 UK entrepreneurs. Preliminary results demonstrate that others-centered values, entrepreneurial alertness, competence, availability of resources and stakeholders influence, are important antecedents of both intentional and actual engagement in CSR practices, which in turn leads to improved performance.

Steamed and freeze-dried mature silkworm powders (SMSP) have various health improvement effects. However, westill do not know which substances are reponsible for varius health improvement effect yet. In this study, we comparedcontents of phytochemicals in SMSP to mulberry leaves and other silkworm powders. We found that SMSP have certainlevels of phyttochemicals and silk proteins. Our data suggested that various substances in SMSP are responsible for healthimprovements effect. (Project title: Elucidation the health improvement effects of boiled silk worm larvae, Project No:PJ010828012017)

Purpose: While many consumers claim to include ethical considerations in their consumption behavior, only a small fraction adheres to these self-made standards. For example, although two thirds of consumers polled by Nielsen in 2015 in thirteen countries stated to be willing to pay more for sustainable brands only ten percent actually purchased this type of product. Even if responsibly produced products still only account for a small share of the market they represent a pervasive marketing phenomenon that merits further scientific research. The so-called attitude-behavior-gap has received a considerable amount of attention not only in the business context, but also in scientific marketing research. Nevertheless, previous studies commonly discussed responsible consumption from an information-processing perspective concentrating on the rational and goal-directed side of responsible consumption. What is still largely missing, though, is the consideration of emotions as drivers or influencing factors for consumer responsibility, even though the few existing studies suggest a positive influence. This holds especially true for the self-conscious emotions of guilt and pride. Furthermore, the few studies at hand generally focus on non-durable goods like tea, coffee or juice and leave a research gap with regard to durable products like fashion items. Thus, the aim of this study is to further investigate the influence of self-conscious emotions on responsible consumption in the context of the fashion industry. Specifically, the influence of the two emotions guilt and pride as well as the influence of social visibility on the consumer’s decision-making and purchasing process shall be investigated. Design/methodology/approach: A mixed method approach containing qualitative and quantitative methods is applied. While in-depth interviews and focus groups with fashion consumers shed light on potential influencing factors and outcomes of self-conscious emotions, a scenario-based experiment further validates these results on influence of guilt and pride in the context of responsible consumption. The experiment follows a 2 (negative vs. positive responsibility outcome) x 2 (social vs. no social visibility) design and is conducted via online questionnaires. Findings: Experiences of self-conscious emotions provide feedback on past behavior that ultimately leads to a revised behavior linked to consumer responsibility in the future. Specifically, pride (guilt) can potentially lead to increased (diminished) word-of-mouth and purchase intentions. Research limitations/implications: Limitations lie in the type of research design as a scenario-based experiment was chosen for the quantitative study. Future research should investigate the topic at hand with a field study, ideally with a suitable partner from the industry. Another limitation lies in the examination of only one industry that strongly differs from other industries. Further investigations should compare the self-conscious emotions’ impacts on different types of industries. Practical implications: The current research provides suggestions on the adequate use of communications to promote sustainable fashion brands and to develop according campaigns that elicit emotional reactions from consumers. Furthermore, although guilt and pride refer to past behavior, they can nevertheless be used by management to influence future consumer actions, e.g. choice of responsibly produced garments as opposed to conventional ones. Incentives for successful word-of-mouth of sustainable fashion brands could strengthen this effect. Additionally, the final results deliver insights on whether social visibility should be increased (e.g. through offerings in offline channels) or rather reduced (e.g. through promotions in online channels). Originality/value: This study closes a research gap by investigating consumer responsibility not from an information-processing, but an emotion-based perspective. It furthermore complements research on emotions in the context of responsible consumption by investigating durable products, namely fashion items, that differ strongly from previously examined product groups like tea or coffee.

Mitotic spindle formation is regulated by centrosomes, composed of a centriole pair surrounded by pericentriolar materials(PCM) proteins. However, mammalian oocytes rely on acentriolar MTOCs for the function of meiotic spindle. The composition of acentriolar MTOCs and the molecular precesses that regulate the localization and accumulation in mammalian oocyte are not well understood. In this study, we analyzed the mechanisms of spindle microtubule nucleation and stability from MTOCs in mouse oocyte, and indentified Centrosomal protein192(CEP192) as a key regulator for acentriolar MTOC formation. CEP192 specifically colocalized with pericentrin (PCNT) during the oocyte maturaion. CEP192 proteins are localized throughout cytoplasm and around nucleus at GV stage, and then after BD stage, CEP192 proteins were further fragmented into smaller MTOCs around chromosomes. At metaphase, CEP192 proteins were concentrated in spindle pole. Knockdown of CEP192 using siRNAs resulted in metaphase I arrest. The arrested oocytes were characterized by reduced microtubule intensity and misalignment chromosome. Also at BD and ProMI stage, the oocytes reduced microtubule density and PCNT intensity. To confirm the mechanism of CEP192 regulation, we confirmed that PLK1 and AuroraA kinase were involved in CEP192 activation. The investigations for detailed molecular mechanisms of CEP192 and RanGTP for microtubule nucleation in oocytes are underway using various techniques including siRNA, mRNA, and positive or negative dominant injection and inhibitors.

We propose to extend the research in responsible luxury by identifying situations where Corporate Social Responsibility(CSR) could actually promote luxury brands evaluation. By using social consensus as one of the determining factor, we argue that when CSR with higher social consensus is communicated through right channel, this information can have positive influence on brand evaluation. This research could contribute to literature on consumer responses to CSR, and to responsible luxury in particular and demonstrate how social consensus and CSR information of luxury brands affects consumers’ evaluations of luxury brands. Our research highlights that responsible luxury brands should carefully evaluate how their CSR communication strategy affects brand evaluations.

This article explores alternate ways to conceptualize self-nature relationship, that is, how nature in general, rather than specific nature places, become part of the extended self and how this influences responsible consumption. An ethnography, using participant observation, iterative in-depth interviews and photographs, was used to understand self-nature relationship and consumption behavior. The study was conducted in Malaysia using the English language as the medium of communication. The results suggest three levels of extended-self, reflecting the individual’s depth of relationship with nature; relational extended-self, encapsulated-self and assimilated-self. Nature as extended self, then, influences meanings attached to nature which results in different levels of attachment with nature; these are, functional, emotional, religious and spiritual attachment. When nature is perceived as separate from self, consumption behaviour is motivated by self-interest or self-preservation. As nature experiences are internalised, individuals begin to form emotional connections which initiates the process of self-extension whereby nature is progressively seen as part of the self. At the higher level, stronger affiliation with nature may result in religious or spiritual attachment, which motivates further assimilation of the self with nature and a sense of oneness with the broader universe promoting communal relationship and mutual gain. Our study contributes theoretically with the discovery of three dimensions of extended self and how extended self influences responsible consumption. Practically, these insights are valuable for public policy, social marketing and sustainability programs, for example, it highlights a possible solution to our unsustainable consumption behaviour which is, programs or activities which encourage our citizens to spend time with nature.

Increasingly, there is a rise of interests from practitioners and academics on the topic of consumer-brand relationships (CBR). It has been argued that consumer build relationship with a brand in consonance with its personalities. Thus, this study investigates the role of brand personality in predicting prominent CBR constructs, such as brand awareness, brand trust, and brand loyalty. Researchers consider brand personality as one of the prominent constructs in predicting consumer preferences and choices (e.g. Eisend & Stokburger-Sauer, 2013; Gordon, Zainuddin, & Magee, 2016; Guèvremont & Grohmann, 2013). It has been established that brands are capable to have personalities (Aaker, 1997; Geuens, Weijters, & De Wulf, 2009). The study of brand personality flourished since Aaker (1997) created a brand personality scale (BPS). According to her, brand personality reflects five main dimensions: sincerity, excitement, competence, sophistication, and ruggedness. Out of these dimensions, many studies mainly focus on two dimensions, sincerity and excitement respectively (e.g. Aaker, Benet-Martinez, & Garolera, 2001; Hosany, Ekinci, & Uysal, 2006; Ivens & Valta, 2012; Sung, Choi, Ahn, & Song, 2015). These studies consider these two dimensions to be of important since these dimensions appear to capture much of the variance in personality ratings of brands (Aaker, 1997) and are considered prominent to the marketing landscape (Aaker, Fournier, & Brasel, 2004; Guèvremont & Grohmann, 2013; Toldos-Romero & Orozco-Gómez, 2015). Although Aaker's BPS represents the most prominent operationalization of brand personality (Eisend & Stokburger-Sauer, 2013; Matzler, Strobl, Stokburger-Sauer, Bobovnicky, & Bauer, 2016; Freling, Crosno, & Henard, 2011), her model has been the subject of several critiques. Researchers argue that the scale measures brand identity rather than brand personality (Azoulay & Kapferer, 2003), the scale is too general and simplistic (Austin, Siguaw, & Mattila, 2003), the scale does not include negative factors (Bosnjak, Bochmann, & Hufschmidt, 2007), and the scale is non-generalizable and non-replicable cross culturally (Arora & Stoner, 2009; Geuens et al., 2009). These shortcomings led researchers to construct an alternative to Aaker’s BPS. Geuens et al. (2009) develop a new measure of brand personality, which includes five dimensions: responsibility, activity, aggressiveness, simplicity, and emotionality. Although many studies scrutinize on Aaker’s brand personality scale, only limited studies apply Geuens et al.’s BPS (e.g. Garsvaite & Caruana, 2014; Goldsmith & Goldsmith, 2012; Gordon et al., 2016; Matzler et al., 2016). Thus, the present study investigates the relationships between brand personality, using Geuens et al.’s (2009) scale, and three important consumer-brand relationships (CBR) constructs. These three constructs are brand awareness, brand trust, and brand loyalty. Aaker (1991) conceptualize brand equity to include five important constructs, which includes brand awareness and brand loyalty. Meanwhile, Keller (1993) notes that brand knowledge is an important component of brand equity, consists of brand awareness and brand image. In addition, brand trust has been considered to be essential in influencing brand performance (Chaudhuri & Holbrook, 2001). Hence, the focus of the present study lies on these three variables. As it has been discussed above, researchers consider sincerity and excitement to be essential in investigating consumer behavior. In light of a shortage of studies in applying Geuens et al.’s (2009) BPS, the present study examines two personality dimensions, which are conceptually similar to Aaker’s (1997) BPS: responsibility to replace sincerity and activity to replace excitement (see Table 1). To the best of our knowledge, no research has investigated the relationships between these three consumer-brand relationships constructs (i.e. brand awareness, brand trust and brand loyalty) and the two most relevant brand personality dimensions (i.e. responsibility and activity). The present study contributes to the marketing literature in three different ways. First, this study adds to the body of knowledge on the relationship between brand personality and CBR constructs using the new measure of BPS. Second, this study assesses the individual level of the new BPS, particularly responsibility and activity, on the three CBR constructs. In doing so, this study responds Keller and Lehmann’s (2006) and Geuens et al.’s (2009) call to assess the individual capacity of the brand personality dimensions to get consumer preference or loyalty. Third, this study displays which out of the two dimensions of the new BPS (i.e. responsible and active) are more important to predict the three CBR constructs. In this research, data were collected from Spanish respondents using online survey with snowballing technique. In total, 347 respondents participated in the survey. After checking for incomplete questionnaires and missing values, 8 questionnaires were dropped. Hence, 339 questionnaires were used for the analysis. Before conducting multivariate analysis, normality tests were conducted. The measurement and structural models was tested using AMOS 18, employing the Maximum Likelihood (ML) method. We find that brand personality predicts these three CBR constructs. Brand personality explains 56%, 58%, and 45% of the variance in brand awareness, brand trust, and brand loyalty, respectively. The results show that the strongest link is between brand personality and brand trust. Su and Tong (2015) find that there is no relationship between exciting personality and brand awareness. On the contrary, this study displays that being an active brand leads to higher brand awareness. Even the results show that active brands are more likely to build brand awareness compared to responsible brands. However, in order to build brand trust and brand loyalty, responsible brands are more preferred compared to active brands. These results are in line with Eisend and Stokburger-Sauer (2013) that reveal weak relationships between excitement on brand attitude and brand commitment. These days, consumers prefer the brands to be more responsible or sincere. As Kotler (2011) argues that there is a shift in marketing that consumers pay more attention toward social responsibilities. Interestingly, the results show that being too active could negatively affect brand trust and brand loyalty. Although the association is not statistically significant, Banerjee (2016) finds that excitement brand personality has a negative association with brand preference. A study also finds that excitement does not predict employer brand trust (Rampl & Kenning, 2014). One explanation could be that the brands would like to be something that is an opposite of what they are claiming. Guèvremont and Grohmann (2013) argue that when a sincere brand attempts to flatter the consumers, it decreases brand attitude and increases disappointment. However, this does not occur when flattery comes from exciting brands. Brand managers should be very careful in communicating their brands personalities. Communicating to the consumers that their brands are responsible as well as active is good. However, brand managers should understand the interplay between these two opposing personalities. Consumers may believe that the brand is a responsible brand but also a little bit active. However, communicating two different opposing personalities at the same time may confuse the consumers. This is due to consumers’ disconfirmation of expectations (Guèvremont & Grohmann, 2013). Although this study enlightens the literature of brand management, it is not without its limitations. This study collects data from a cross-sectional study in Spain. In order to generalize the results of this study, future studies should replicate the conceptual framework cross culturally. Particularly on the negative effects of active personality toward the three CBR constructs. Furthermore, Spanish has been regarded as individuals with high uncertainty avoidance (Hofstede, 2001). Uncertainty avoidance increases the reliability of the brand personality dimensions, namely sincerity and excitement (Eisend & Stokburger-Sauer, 2013). Thus, it would be interesting to know whether differences occur between high and low uncertainty avoidance respondents. In addition, future studies should also account for other individual differences, such as attachment style. Japutra, Ekinci, Simkin, and Nguyen (2014) note that attachment style plays a prominent role in predicting consumer behaviors.

Tetranychus urticae is extremely hard to control by conventional acaricides due to its rapid development of resistance to nearly all arrays of acaricide. As an alternative control measure of acaricide-resistant mites, RNA interference (RNAi)-based method has recently been suggested. A double-stranded RNA (dsRNA) delivery method using multi-unit chambers was established and employed to screen the RNAi toxicity of 42 T. urticae genes. Among them, the dsRNA treatment of coatomer I (COPI) genes, such as coatomer subunit epsilon (COPE) and beta 2 (COPB2), resulted in high mortality [median lethal time (LT50) = 89.7 and 120.3 h, respectively]. The transcript level of the COPE gene was significantly (F3,9 = 16.2, P = 0.001) reduced up to 24% following dsRNA treatment, suggesting that the toxicity was likely mediated by the RNAi of the target gene. To identify the deferentially expressed gene upon dsRNA ingestion, RNA-seq was employed to compare the transcriptional profiles between mites fed dsEGFP and dsCOPB2. Approximately 928 of genes were up- or down-regulated significantly (P < 0.05) compared to control and 182 genes were commonly responded to the treatment of both dsRNAs. Those dsRNA-responsible genes were mainly categorized into metabolic enzymes, transporters and secretory proteins. Further study would be necessary to elucidate the roles of dsRNA-responsible genes in mite’s dsRNA uptake and defense.

Beyond transnational litigation which seeks to hold corporations accountable for their misconduct overseas through judicial recourse, the risk of human rights abuses should be mitigated by embedding good practices locally through domestic laws and policies. The United Nations proposed Guiding Principles for transnational and other businesses for this purpose in 2011. It has been suggested that National Actions Plans should give effect, or at the very least policy coherence, to the international standards enshrined in the Guiding Principles. This article argues that, properly devised, such plans are invaluable, and can help to reinforce regional imperatives under international law. In Southeast Asia, particularly, the prospect of corporate accountability should be measured by existing or emergent regulatory norms in ASEAN, a regional bloc that aims to achieve parity of rules and regulations across the ten countries through economic integration.

The work analyses three key concepts frequently recalled and strictly correlated: contemporarity of dialogue, convergence of interests and collectivity of responsibilities. The continuous digital conversations between companies and customers are changing the value creation processes and leading to new positive convergence of customers and citizens at work. Convergence is driven by a renewed social sensitivity which is clearly influenced by collective responsibilities. After introducing the literature we bring logical arguments and empirical evidences to focus on the new convergence of market and society interests. Through a new Co-Value Model we measure the intensity of conversations contents: co-advertising contents show the highest level of consumer involvement, followed by co-planning, co-selling, co-use, co-post-sales, co-logistic and co-production. The metrics of the Co-Value Model are aimed to measure and reinforce the basic idea of convergence between the customer perspective- logic of money- and the citizen perspective -logic of gift-. Analyzing the continuous conversation between customer and companies within 21 international digital services, we demonstrate that a) the continuous digital conversations between companies and customers are changing definitively the value creation processes; b) the renewed social sensitivity gradually brings a new convergence between market and society interests which is evidenced by the high frequence of conversation focussed on social topics: c) the new convergence is driven by a renewed collective sense of co-responsibility. The findings show the robustness of the core concept of convergence: companies and customers maintain separate and complementary roles but their conversations are fundamentally remodelled both in content and in shape. Individuals are now called to play an economic role as prosumers, but at the same time, they have new opportunities as citizens for new forms of dialogue which reinforce their critical and social role. This is what we call convergence of interests. Market and society do not coincide, companies and customer act as counterparts and have different roles but their interests are converging. In many cases, prosumerism can generate a new loop between companies and consumers responsibility, and consumers can commit to this new social game of being customer and citizen at work. The model is applied to a large number of very recent case histories able to focus on the managerial implications of the new social game.

In recent years marketing has taken a “cultural turn” toward promoting locally produced crafts, art, music, clothing, active engagement in cultural events and other one-of-a-kind experiences as part of a worldwide rise of the cultural economy. These activities typically emerge in communities where clusters of creative people live, work and engage in producing a lively cultural scene of mutual support and learning. All to often when these communities are discovered by large-scale commercial interests they soon begin to decline as attention shifts from the production of cultural experiences and artifacts to their consumption, with shops replacing artists’ neighborhoods, imported mass produced simulations replacing genuine products, chain shops filling spaces with unrelated products, and the conviviality of the community is lost to overt commercialization. In this way, marketing ends up “killing the goose that lays the golden eggs” as the district’s creative scene becomes one of countlessly contrived and repetitive “geographies of nowhere”. This presentation focuses on the ways in which filmmaking can be used in support of a responsible approach to marketing by focusing on the people of creative communities rather than simply their products as commodities to be marketed. Marketing and markets can thrive by contributing to authentic place-making, rather than simply place-marketing, through compelling stories of the importance of the people and their communities in the products or experiences being marketed. The emphasis here is on creative communities that are not just sites of consumption, but are living communities that create unique events, experiences and artifacts. By helping to contribute to the understanding of the vitality and social worth of these communities, marketing can more responsibly reflect the values and importance sustaining their way of life. Markets then become more sustainable as well. The presentation will give examples of approaches to filmmaking for responsible marketing. Character driven, place-based stories that are uplifting without being promotional on naive, with people speaking in their own voices are some of the key elements. Examples of possible places for responsible marketing in Asia will be given to anchor the conversation in the real world.

This study examines how environmental consciousness and socially responsible clothing consumption attitude influence people's perceptions of the consequences of fast fashion. Data were collected through a questionnaire survey administered to females in their 20s to 40s, and a total of 430 surveys were used in the final analysis. The research results are as follows. First, environmental consciousness-which was conceptualized as interest in consumer effectiveness and the environment-had a positive influence on attitudes toward socially responsible clothing consumption attitude, i.e., clothing recycling and resource conservation. As the perception of consumer effectiveness was high, respondents had a tendency not to follow trends. Second, consumers with a high level of interest in the environment perceived the effect of fast fashion on the environment as serious, and they felt negatively toward personal use of fast fashion. Third, consumers with strong resource conservation behavior perceived the effect of fast fashion on the environment as serious, but those with positive attitudes toward secondhand clothing did not appear to have that perception. Finally, consumers who followed trends and those with weakly held attitudes about resource conservation felt positively toward personal use of fast fashion. The results of this research indicate that environmental consciousness is an important factor for socially responsible clothing consumption behavior. In addition, consumers with strong attitudes regarding resource conservation were more perceptive of the negative effect of fast fashion on the environment.