In recent years, compulsive social media use has become an increasingly serious issue in the society. On the one hand, such compulsive behavior could even be viewed as a psychiatric disorder, as it may cause negative psychosocial and professional consequences (Aladwani and Almarzouqand, 2016). On the other hand, excessive involvement in social media may have a positive side—customer engagement which refers to “a customer’s behavioral manifestations that have a brand or firm focus, beyond purchase, resulting from motivational drivers” (van Doorn et al., 2010, p. 254). Of particular interest, a behavioral dimension of engagement consists of vigor or “a customer’s level of energy and mental resilience in interacting with a focal engagement object”, and interaction or “the two-way communications between a focal engagement subject and object. The latter two dimensions” (Brodie et al., 2011, p. 257). In a computer-mediated context, this behavioral dimension of customer engagement implies continuous and repeated contact via social media. However, to our knowledge, little research has addressed the relationship between compulsive social media use and customer engagement. Against this background, this study first tests an explanatory model focusing on customer engagement, compulsive social media usage, and compulsive buying. Then, the study examines the moderating role of narcissism and vanity on the model. The data is collected from an online survey with general consumer sample in the UK. On this basis, we validate the model via structural equation model. In closing, we offer a discussion of the theoretical and managerial implications.

Around the world, debates about the need to regulate bloggers’ activities when they promote branded content arise. Some countries have decided to impose disclosure. Yet, disclosure by a third party and celebrities’ self-disclosure have been shown to reduce influencers’ effectiveness (Boerman, Willemsen, & Van Der Aa, 2017; Colliander & Erlandsson, 2015). Social Media Influencers (SMI) such as bloggers are therefore reluctant to disclose the sponsored nature of their posts, as in other contexts, it has been shown to reduce effectiveness (Charry & Tessitore, 2014). Furthermore, controls that would enforce compliance seems very complex to implement, particularly in a global media environment in which not all countries apply the same regulations. Through a between-subjects experiment (N=139), we explore whether self-imposed disclosure may be an effective and appropriate alternative to regulations. Interestingly, results indicate that although self-disclosure may indeed negatively impact the attitude towards the recommended brand, intentions to buy are not impacted. Followers’ perceptions of the SMI’s motivations explain these results. Self-disclosure restores trust and in turn, followers’ intentions to adopt the SMI’s recommendations. It may therefore be SMI’s most effective response and in their best interest to disclose, to maintain their influence while increasing their followers’ literacy, hence, empowerment. Beyond offering guidance for SMIs, this study therefore provides recommendations to public policy makers.

What is the connection between aesthetics or classroom design and engagement towards courses, teachers and groups? Students spend at least one quarter of their waking hours in schools, most of it in classrooms, which have become a potentially powerful setting for influencing them. Especially in recent years, where marketing classes are often projectbased and students are required to regularly interact in class and participate in group assignments, the role of classrooms and their design is crucial for improving learning and engagement (e.g. Abernethy and Lett III, 2005; Razzouk, Seitz and Rizkallah, 2003). Education research over the past decade has demonstrated that classroom designs have an effect on learning behaviors. Ample evidence suggested that classroom layout, technology and overall design can have a profound effect on student learning (e.g. Cheryan, Ziegler, Plaut and Meltzoff, 2014; Neill and Etheridge, 2008). So far, literature on classroom design and teaching has mainly focused on the relationship between quality of physical infrastructure and student achievement (Cheryan et al., 2014), on flexible learning spaces (Neill and Etheridge, 2008) and on the use of interactive technology (i.e. student response systems or clickers) for improving satisfaction, creative interaction, and achievement (e.g. Eastman, Iyer and Eastman, 2011). Little research has examined the role of classroom design on engagement (Kuh, 2001; Marks, 2000), investigating it primarily in the online or distance learning contexts (Chen, Lambert and Guidry, 2009). Unexplored in previous research is the role that a high vs. low technological classroom design may play in students’ engagement, and more specifically, in the general engagement level experienced by students towards a course, a teacher and a group. This work includes a comparison of two courses taught by the same instructor in a lowtechnology space (traditional class) versus a high-technology space, demonstrating counterintuitively that students perceive a higher engagement in a traditional classroom setting, evaluate the teacher more positively, and like to work in groups more.

A large body of word-of-mouth (WOM) research has shown that ratings, rating volume, and text comments function as determinants to assessing quality of products (Berger, 2014; Chen & Lurie, 2013). However, little attention has been paid to the reviewers as a significant source of product evaluation (He & Bond, 2013). To be specific, there is a lack of understanding whether a product is preferred because it was recommended by an associative group or because it was not preferred by a dissociative reference group (dissimilar to self). The results from Study 1 demonstrated that participants are more influenced by similarity-attraction than by dissimilarity-repulsion. To be specific, African American participants rated product a higher, which was recommended by their associative reference group. Similar pattern was revealed in the male group. In Study 2, we found an underlying mechanism to explain the effects from Study 1. We tested the perceived difficulty of processing as a potential mediator for this phenomenon and utilized a choice/reject task. The analysis of moderated mediation (Hayes, 2013) revealed that the significant indirect effect of the number of options on purchase intention was conditional on the deleting approach but not on the choosing approach. By rejecting multiple alternatives, participants were more likely to buy the product since it is easier to make decision. In conclusion, this finding provides insights regarding the decisionmaking process resulting from social influence based on a reference-dependence approach.

This study about hotel bookings in Spain analyzes the influence of three low price signals and the type of distribution channel on perceived value and behavioral intentions: Positive influences on perceived value and buying intention were found for price beating guarantee and for always low price signals but the distribution channel was only found to have an effect on behavioral intentions. Finally, it has been detected that gender plays a moderating role on both perceived value and buying intention.

Immigrants face an array of disruptions, including changes in social and religious contexts, values, norms, beliefs, behaviors, that are constantly threatening their self and social identities. How they manage those threats is crucial to their adaptation to the new cultural context, and is the main investigation of this research. Specifically, we investigated how Muslim immigrants react when they see themselves transgressing one of their cultural values. Results of Study 1 provide full support to our hypotheses that when people see themselves transgressing their in-group values, they are more concerned when the transgressing behavior is witnessed by an out-group than an in-group member. In other words, they demonstrate to be more worried in preserving the in-group image in front of an out-group member than in preserving their self-image in front of an in-group member. Further results of Study 1 also showed evidence of a new type of value affirmation mechanism. The negative emotional reaction to the transgressing behavior was reduced when the out-group member was said to have endorsed the transgressing-related cultural value.

Large companies like Nike, Walmart or the German media company Hubert Burda have recently started to use weather data to predict sales and to advertise certain products and services. Technical innovations in particular geo-targeting via GPS and mobile display advertising enable and boost this emerging trend. However, weather not only influences what services and products consumers buy, but also their motivation, mood and risk-taking behavior. Until now there is limited knowledge about the causal effect of weather and so to answer the question: How should advertisers frame their messages depending on the weather condition to increase advertising effectiveness? This study is the first one which addresses this question by conducting a laboratory experiment with 200 participants. The results unravel the underlying mechanism of weather suggesting that good (bad) weather positively (negatively) influences mood, lowers (rises) risk perception and changes motivation/aspiration (i.e., regulatory focus). Most important for advertiser, we found that gain-framed messages were more effective in good weather situation, whereas loss-framed messages were more effective in bad weather.

Ellipsis has been analyzed, if at all, as a type of cohesion markers by earlier studies. The underestimation of its importance and the lack of attention it has received has resulted in only few empirical studies analyzing the ellipsis as a primary object of inquiry. At the same time, there are conflicting findings on whether the relationship between ellipsis use and discourse quality is substantially positive or insignificant. Aware of these gaps, this study focuses on ellipsis and its subtypes to examine whether ellipses enhance the quality of writing. The study participants were 315 Korean high school students who wrote stories in English. Their writing samples were analyzed for ellipsis use and writing quality. The findings revealed that ellipsis occurrences in writing had a substantial relationship with the overall writing quality. This result was substantiated by a separate examination of the good vs. poor writer groups: Good writers used a significantly greater number of ellipses than did poor writers. Structural and nominal ellipses were the most prominent types of ellipses while clausal and verbal ellipsis occurred rarely. This pattern was held true for both good and poor writer groups. The current study promotes the status of ellipsis as a definitely contributing factor to good writing.

There has been an accelerating increase in water reuse due to growing world population, rapid urbanization, and increasing scarcity of water resources. However, it is well recognized that water reuse practice is associated with many human health and ecological risks due to numerous chemicals and pathogenic microorganisms. Especially, the potential transmission of infectious disease by hundreds of pathogenic viruses in wastewater is one of the most serious human health risks associated with water reuse. In this study, we determined the response of different bacteriophages representing various bacteriophage groups to chlorination in real wastewater in order to identify a more reliable bacteriophage indicator system for chlorination in wastewater. Different bacteriophages were spiked into secondary effluents from wastewater plants from three different geographic areas, and then subjected to various doses of free chlorine and contact time at 5˚C in a bench-scale batch disinfection system. The inactivation of φX174 was relatively rapid and reached ∼4 log10 with a CT value of 5 mg/L*min. On the other hand, the inactivation of bacteriophage PRD1 and MS2 were much slower than the one for φX174 and only ~1 log10 inactivation was achieved by a CT value of 10 mg/L*min. Overall, the results of this study suggest that bacteriophage both MS2 and PRD1 could be a reliable indicator for human pathogenic viruses for chlorination in wastewater treatment processes and water reuse practice.

Total accident rate in the construction industry is a very meaningful reduction to establish a comprehensive disaster reduction measures, including through the Survey, the disaster prevention projects whilst driving status and problem analysis in order to reduce the mature workers in the construction industry is growing rapidly in all disaster disasters (share) The days. It is urgent to establish a framework and measures that can identify the specific cause for this than for the middle-aged workers and disaster reduction in disaster reduction efforts, which continue to increase. Used as measures of information and data presented in the basic requirements of mature workers also been.

본 연구는 동서양에 있어 지위지향제품의 효과를 살펴 보았다. 한국인은 유교사상을 바탕으로 수 직적 계층 (또는 서열)에 익숙하고, 그에 따른 지위근거확장사고를 하기 때문에, 제품 구매시 자신 의 지위를 고려하는 것으로 나타났다. 캐나다인과 비교하여, 한국인들은 개인의 지위와 제품간의 관계를 추정하는 성향 (예: CEO는 지위에 맞는 브랜드 제품을 소유했을 것이라는 믿음)을 높게 보였고, 지위지향제품 (예: CEO의 시계)에 대해 더 높은 수준의 태도를 보였다. 또한 지위관련 내용을 속성관련 내용보다 더 많이 상 기하였다. 본 연구의 결과를 바탕으로, 아시아인에게 지위지향포지셔닝이 효과적임을 제시하는 연구적, 실무적 시사점을 제안하였다.

Spa tourism is part of wellness tourism, which has been prosperously booming over the past decade. In accordance to the aforesaid, the spa-tourism-oriented marketing strategy is exceedingly significant for businesses akin to hotel, resort and even governments which aim at appealing to more tourists. For the future success, spa tourism needs to appreciate the changing demands of the spa market while providing enough capacity to satisfy them (Henderson, 2004). The worldwide spa industry revenue is growing up from US 60 billion in 2007 to US 73 billion in 2012 (Global Spa & Wellness Summit, 2012). Spa market is one of the fastest growing leisure markets both on the supply and demand sides. Nevertheless, spa industry is utterly fragmented with each segment catering for different customer needs (Harmsworth, 2004). Bali is a popular tourist destination renown for its nature beauty, which attracts both domestic and international tourists. Over the years, it has been dubbed as “the morning of the world”, “the last paradise” and “island with a thousand temples”. According to Indonesian Central Bureau of Statistics (BPS, 2013), it was chosen as the most favorite tourist destination worldwide with a number of tourists totaled at 2,756,579. Among the foreign spa tourism patrons, Mainland Chinese tourists ranked the second while Taiwanese tourists being the fifth in ranking. CNN Travel (2012) reported that the Indonesian government estimated one million Mainland Chinese tourists would patronize the spa tourism in Bali by 2014. Regardless Mainland China and Taiwan are dual sovereignties which identically possess similar culture, there are still some aspects such as gender issue that distinguishes one from another. Furthermore, age, occupation, education, family structure, and life experience are some other aspects that differentiate Taiwanese and Mainland Chinese. In summation, the main objectives of this paper is threefold: (1) to compare the decision making process between Taiwanese and Chinese tourists, specifically, amid the wedded/unwedded couples; (2) to identify the most influential decision maker among the wedded-couple tourists/unwedded-couple tourists in Taiwan and Mainland China; (3) to assist travel agencies which aim at luring couple tourists to concoct the customized package tours. This research develops a quantitative survey for data collection, inference and the resulting data. The first part of questionnaire evaluates the influence regarding wedded / unwedded couples over how much influence each other have (problem recognition, information search, and a final decision) (Davis & Rigaux, 1974). The second part consists of fourteen sub-decisions: the destination (Bali), budget (how much money to spend), days (how much time to spend), accommodation (where to stay), and departure time (when to go) (Belch, Belch, & Ceresino, 1985; Szybillo & Sosanie, 1977); airline, restaurant, local transportation, shopping, travel agency, tour leader, tour guide, optional tour, and spa activities (Wang, Hsieh, & Huan, 2000; Heung & Chu, 2000) and the other kinds of activities (Jenkins, 1979) complete with five-point Likert scale, ranging from “no influence at all” to “all of the influence”. The third part provides some questions asking respondents regarding where they receive the information about Bali. The fourth part asking the respondents provide information such as frequency of visiting destination; how long have the couples been together and how the package tour was booked. Eventually, this questionnaire provides information related to socio-demographic variables, including gender, respondents’ age, occupation, monthly income, and the highest education level (Howard & Madrigal, 1990; Darley & Lim, 1986; Fodness, 1992). The ultimate version of the questionnaire items are refined through the purification process. Above all, this study invites three experts to examine the validity and reliability concerning the questionnaire. 350 valid questionnaires were collected (consists of 171 Taiwanese tourists and 179 Chinese tourists) which was adequate to questions only one spouse in summer period. There is merely one significant discrepancy exists between the wedded and unwedded couples in the decision-making stages, that is, “Information search” conducted under the joint decision making. The nature beauty and wellness services combined with evening entertainment are relatively satisfactory in Bali. During the check-in process, wellness tourists are supposed to be notified of all the spa-oriented services in the spa area. Overall, the satisfaction level of spa in Bali is exceedingly-high. With hindsight, customer service seems to be the greatest asset in Bali. The presented study is an unprecedented research focusing on the behavioral disparity between Taiwanese and Chinese spa tourists when it comes to decision-making stages. The results of this study unfurls the different decision making process between Taiwanese and Chinese couples; according to the research result, the unwedded couples possess more influence than the wedded couples in decision making stages. Moreover, the findings of this research do not entirely support earlier statement given by Tourism Queensland (2013), which mentioned considerable spa customers are female, married, and age approximately 34 to 52 year olds. According to our research, actually, men accounts for a quarter of spa users. The research result indicates the mini-tour is a niche business in the tourism industry that can both benefit Taiwan and Mainland China; mini-tour is a novel concept mentioned in a previous research, which focuses on seniors’ GPT (Wang et al., 2013). This study provides information concerning customer satisfaction level in Bali spa business and travel agency services. The sub-decisions regarding couple tourists are thoroughly researched. Therefore, this presented study can potentially bring benefits to all parties (spa providers, travel agencies, and spa goers); simultaneously, it contributes greatly to the theory of “decision-making”. In conclusion, there are three management implications. First, wedded women, who are the crucial patrons in the spa industry, have more influence in the spa travel decision-making. Therefore, the marketing planners shall regard women as significant decision makers. Nevertheless, unwedded couples are more influential in spa travel when comparing to wedded couples, hence, spa providers shall make spa facilities more enjoyable, romantic, and rivate. Second, sub-decisions are regarded relatively pivotal when it comes to couple tourists. The findings shed some light on several factors of “sub-decision,” which are considered crucial by couple tourists when buying spa package tour. Third, Indonesian government deems Taiwan and Mainland China markets as tremendously paramount, especially when it comes to spa travel to Bali (CNN, 2012). As far as travel agencies are concerned, they need to create more appealing mini-package tours based on customer demographic. For spa providers, in order to efficiently maximize their revenue, they shall improve spa quality and the affiliated facilities and services.

Geometrid moths are well known for their camouflage. Their wing color patterns resemble tree bark which is their preferential resting place. After landing on tree bark, many of them show the re-positioning behavior which makes the moths more cryptic effectively. Previous study revealed that moths perceive structural cues from tree bark to position their bodies. However, to date, it is not clear which sensory organ is used during re-positioning behavior. We performed a series of experiments to find out how (i.e. by using which sensory organs) moths seek out an appropriate position and body orientation. We used a geometrid moth, Jankowskia fuscaria, to test our hypothesis. We hypothesized that one of four sensory organs (eyes, antennae, front legs, and wings) may be responsible for their ability to find more cryptic position and body orientation. We amputated one of these organs and observed whether they are still able to find a cryptic position. The results indicates that visual cue is essential for their cryptic-positioning searching behavior, but antennae or front legs are not. Tactile cues from their wings seem to have a role in their behavior, but the evidence is flimsy. Therefore we cautiously conclude that moths mainly rely on visual cues (most likely through eyes) to orient their bodies on resting place, but additional tactile cues from their wings seem to play an additional role.

《郭店楚墓竹简》作为一批封闭性的文字材料，真实地反映了东周时期楚国简册的用字情况，对研究楚国文字使用情况具有十分珍贵的价值。笔者对郭店楚简的用字情况和传世文献进行对比，全面梳理了各种复杂的字际关系。本文专对其中一形数用字的各个职能之间的关系及用字特点进行了全面梳理。具体分为： 1.本用+借用，如：“耑”（“端”的古本字）在郭店楚简中有两种用法：本用作“端”和假借作“短”。2.借用+借用，如“句”字在郭店楚简中有三种用法：通假作“後”（已出现本字“後”）、假借为“后”、假借为表示假设之“苟”。3.本用+本用，如：”字在郭店楚简中有三种用法，用作“志”，用作“识”，用作“恃”，都是本用。

W. B. 예이츠에 대해서는 “쇠퇴”라는 비평적 주제는 『보일러』(1938)라는 책자에서 다루어지는, 계시적 지지에 이르는 그의 마지막 단계의 우생학에 집중된다. 이 글은 예이츠의 초기를 다루는데, 최초의 성공작 『유신의 방랑』(1889)의 영웅적 신화의 전개를 다룬다. 예이츠는 제국적 남성의 코드나 그 반대의 식민적 아일란드적 야만성을 반복하지 않고, 데카당스와 쇠퇴의 두려움에 대항해서 남성의 힘과 신화적 영웅의 미덕을 시로 표현하려한다. 필자는 아일랜드의 모더니즘의 주요 수사법인 나태하고 무력한 남성상으로 이 문제를 극복한다고 본다.

This paper reviewed the relationship between innovation(organization innovation, personnel innovation, product innovation, process innovation) and firm performance in small business. Based on the responses from 218 firms, the results of multiple regression analysis showed that personnel innovation, product innovation, and process innovation effect positively on all firm performance(sales, profit, market share, customer satisfaction), and organization innovation effects positively only on market share and customer satisfaction. The results of hierarchical regression analysis showed that technical innovation(product innovation, process innovation) effects more positively on sales, profit and customer satisfaction than administrative innovation(organization innovation, personnel innovation).

The purpose of this study was to compare the immediate effects of upper trapezius muscle stretching in more tensed position (MTP) and less tensed position (LTP) on the change of range of motion (ROM) for neck rotation, and the ROM for conjunct neck motions at end-range of neck rotation toward the painful side in patients with unilateral neck pain. Eighteen patients with unilateral neck pain were recruited for the study's MTP group, and 18 age-, weight- and gender-matched patients with unilateral neck pain were recruited for LTP group. The ROM changes in active neck primary and conjunct motions were measured using a cervical ROM inclinometer in the sitting position. Our results showed that both upper trapezius stretching method in MTP and LTP were significantly effective in increasing the ROM of neck rotation toward painful side in patients with unilateral neck pain. However, a significantly greater increase in the ROM for neck rotation and a further decrease in conjunct neck extension during neck rotation toward the painful side were shown in MTP group, compared to LTP group. The upper trapezius stretching in MTP is useful in increasing the ROM of neck rotation and decreasing the range of conjunct neck extension during neck rotation toward the painful side in patients with unilateral neck pain.