Many retailers and food service providers offer programs as part of their loyalty programs in which customers are given stamps for each purchase of a qualifying product or service and redeemed for a reward once a certain number of stamps have been accumulated. We identify which stimuli in such goal-directed motivational promotions induce customers to participate in the program.

Mesophase pitch is a unique graphitizable material that has been used as an important precursor for highly graphitic carbon materials. In the current study, we propose to consider a spinnable mesophase pitch as a lyotropic liquid crystalline solution composed of solvent components and liquid crystalline components, so-called mesogen or mesogenic components. Among mesophase pitches, the supermesophase pitch is defined as a mesohpase pitch with 100% anisotropy, and can only be observed in pitches with a proportion of mesogenic components exceeding the threshold concentration (TC). We also examined the critical limit of AR synthetic pitch and 5 experimental spinnable mesophase pitches (SMPs). Then, we examined the effect of the solvent component on the minimum required amount of mesogenic component using a selected solvent component instead of their own solvent components. AR pitch showed 100% anisotropy with the least amount of its mesogenic component, THF insoluble components, of 60 wt.%. The solvent component, THF soluble components, extracted from AR-pitch, which has a molecular weight pattern similar to that of the original material but more amount of naphthenic alkyl chains, showed better solvent functionality than those of other THF solubles (THFSs) from other as-prepared spinnable mesophase pitches. This is why a lower amount of AR THFS can produce a supermesophase pitch when combined with the THFI (mesogenic components) of other experimental mesophase pitches. As a result of the current analysis, we define the mesogens as molecules that not only readily stack, but also maintain stacking structures in a fused state in the solution. The solvent component, on the other hand, is defined as molecules with a structure that readily decomposes in a fused state in the solution.

Prior research shows that in-store displays have a significant effect on product sales, but no study so far has measured this effect using a qualitative approach that considers the size of the in-store display or its general theme. In this study, a smartphone-based user generated contents (UGC) was used to encourage consumers to post about the in-store displays they liked. This study investigates the relationship between the qualitative content of in-store displays and the sales of the products featured in such displays, and the relationship between posts or likes and the sales of the products featured in the posted liked display. We examine the effects of the contents of in-store display on sales and the mediation effect of the POST or LIKE on these relationship. As the result, this study is the first to explicate the difference of the mediation effect of post on sales by the type of the content of the in-store display. Specifically, the following three aspects were elucidated: (1) “Seasonality” drives user posting on UGC and such posts contribute to increased sales, (2) “Mass” both directly contributes to increased sales and also promotes user postings on UGC, which contribute to increase sales, and (3) “Character” directly influences sales but does not contribute to sales through postings. This study also provides important managerial implications. The results highlight the role of the content of in-store displays in promoting sales. Specifically, if the goal is to simply increase sales, a character themed in-store display will suffice. If the goal is to induce postings to UGC, which will result in increased sales, then a seasonally themed in-store display will work. In this way, expanding consideration to the qualities of in-store displays makes it possible to develop a more strategic understanding of their effects rather than the simple on/off or numerical frequency approach of the past. It must be taken into account that the type of in-store display content that is called for will differ according to whether the objective is to simply increase sales or to also attempt to create WOM promotion.

A wide spectral coverage from near-infrared (NIR) to far-infrared (FIR) of AKARI both for imaging and spectroscopy enables us to eciently study the emission from gas and dust in the interstellar medium (ISM). In particular, the Infrared Camera (IRC) onboard AKARI oers a unique opportunity to carry out sensitive spectroscopy in the NIR (2{5 m) for the rst time from a spaceborn telescope. This spectral range contains a number of important dust bands and gas lines, such as the aromatic and aliphatic emission bands at 3.3 and 3.4{3.5 m, H2O and CO2 ices at 3.0 and 4.3 m, CO, H2, and HI gas emission lines. In this paper we concentrate on the aromatic and aliphatic emission and ice absorption features. The balance between dust supply and destruction suggests signicant dust processing taking place as well as dust formation in the ISM. Detailed analysis of the aromatic and aliphatic bands of AKARI observations for a number of Hii regions and Hii region-like objects suggests processing of carbonaceous dust in the ISM. The ice formation process can also be studied with IRC NIR spectroscopy eciently. In this review, dust processing in the ISM divulged by recent analysis of AKARI data is discussed.

This study samples the content of posts of display-related information posted on social networking services to clarify the in-store display requirements that influence the strength of response by SNS users. The data was found using the submission history of “Minrepo,” a social networking service used for marketing research by DOCOMO Insight Marketing, Inc. In this analysis, we presented the theme “please show us displays you thought were interesting on streets or in shop windows,” and gathered posts relating to this subject in content. The theme was presented for two weeks in June and July 2015 respectively, with 91 posts gathered. These explanatory variables, which were related to the format of the comment and the photographic content (display theme), and acquisition number of “likes” were clarified using a regression model of explained variables, which in this case was Poisson regression modeling (de Vries, Gensler, & Leeflang, 2012) assuming distribution of Poisson. As a result of the analysis, the following were established as comments that easily elicited a sympathetic response and are exhibit requirements of the displays: (1) In terms of comment format, “attaching lots of photographs,” “including exclamation marks,” and “including a mixture of both negative and positive comments” easily elicited a sympathetic response from the reader, (2) in terms of the content of attached photographs, exhibits with the keywords “season,” “mass display,” “fresh foods,” “character,” “sweets,” “variety,” and “local foods” similarly gained a sympathetic response, while (3) on the other hand, the standard shelving and mass display just of packaged foods as well as specialized exhibits of particular products were not popular. These findings suggest the following two points: (1) it is possible that pre-existing forms of special displays (the mass display of specific products) will not suffice to make a product more than something that is just bought and into a topic of news, (2) while it is obvious for most retailers selling packaged foods, manufacturers and wholesalers offering products and supporting exhibits within stores, should also try to make instore displays that takes the above mentioned contents into account.

In this research, the factors determining the purchase of a product that has been launched as the line extensions of different retail business formats are clarified not only through the purchases of competitor brands, but also through the views of the webpage of the parent brand.Research on the evaluation of line extensions has clarified such relationships as the success or failure of an extension brand and the strength of the parent brand (Reddy et al., 1994), trial and repeat purchases of the extension brand and purchase frequencies of the parent brand (Kim and Sullivan, 1998), the cannibalization of the parent brand by the extension brand (Lomax and McWilliam, 2001), and the interdependence of the extension brand and the parent brand (Sinapuelas et al., 2010). Previous analyses of the factors determining a line extension and their evaluations assumed that consumer purchasing behavior took place within the same retail business format and within a store; as a result, these analyses focused on consumer purchase history data. In this research, in addition to data on the purchase histories of consumers, an attempt was made to ascertain the factors determining a line extension for the horizontal actions of consumers across different retail business formats and stores by applying single-source data, supplemented by data on the access histories of targeted consumer webpages. Specifically, with the specialty coffee shops of Tully’s Coffee (subsequently, TS) and Starbucks Coffee (subsequently, SB) as subjects of the analysis, a binominal logistic regression analysis was applied to investigate the question of whether the purchase or non-purchase of products that these shops launched for convenience stores could be explained by the types of views of the webpages of each of the coffee shops that became the parent brands. The analysis employed single-source data on purchase histories and webpage access histories within i-SSP (Intage Single Source Panel), provided by Intage Inc. The investigation period was the 10 months, from October 2012 to July 2013. As a result of this analysis, the following were established: (1) For both TS and SB, purchases of the extension brands could not be promoted only from the views of the webpage of the extension brands; (2) for both TS and SB, the views of the product webpages of the parent brands promoted purchases of the extension brands; and (3) for SB only, the views of its shop webpage promoted purchases of its extension brand. These are findings that cannot be established using only data on either consumer purchase histories or webpage-access histories. In an analysis of a line extension, they can be ascertained only from webpage access that is related to the parent brand from the direction ascertained for past purchases of competitor products.

AKARI has 4 imaging bands in the far-infrared (FIR) and 9 imaging bands that cover the near-infrared (NIR) to mid-infrared (MIR) contiguously. The FIR bands probe the thermal emission from sub-micron dust grains, while the MIR bands observe emission from stochastically-heated very small grains and the unidentified infrared (UIR) band emissions from carbonaceous materials that contain aromatic and aliphatic bonds. The multi-band characteristics of the AKARI instruments are quite efficient to study the spectral energy distribution of the interstellar medium, which always shows multi-component nature, as well as its variations in the various environments. AKARI also has spectroscopic capabilities. In particular, one of the onboard instruments, Infrared Camera (IRC), can obtain a continuous spectrum from 2.5 to 13 μm with the same slit. This allows us to make a comparative study of the UIR bands in the diffuse emission from the 3.3 to 11.3 μm for the first time. The IRC explores high-sensitivity spectroscopy in the NIR, which enables the study of interstellar ices and the UIR band emission at 3.3 − 3.5 μm in various objects. Particularly, the UIR bands in this spectral range contain unique information on the aromatic and aliphatic bonds in the band carriers. This presentation reviews the results of AKARI observations of the interstellar medium with an emphasis on the observations of the NIR spectroscopy.

A rare case of primary intraosseous squamous cell carcinoma(PISCC) arising from lining epithelium of a dentigerous cyst is described. The case occurred at the left mandibular 3rd molar region in a 56-year-old Japanese woman. Clinical observation revealed cyst formation with an impacted 3rd molar, a common finding in dentigerous cyst, in the left mandible. Histopathologically, the lining epithelium of the cyst demonstrated transition from epithelial dysplasia to invasive squamous cell carcinoma(SCC). This case was diagnosed as PISCC arising from lining epithelium of a dentigerous cyst.

This report describes a case of odontogenic cyst with keratinization and dysplastic change of lining epithelium, which showed the manifestation of inflammatory radicular cyst, clinically. A 28-year-old man complained of dull pain in the right mandibular molar region. Radiographically a well-defined oval cystic lesion with non-vital teeth, a common finding in radicular cyst, was observed. Microscopically, the lining epithelium of the cyst demonstrated both keratinization and severe epithelial dysplasia. Atypical findings such as hyperchromatic nuclei, increase of N/C ratio and drop shaped rege ridge were observed in the lining epithelium. However, definite invasion into fibrous connective tissue was not found. Immunohistochemically, the dysplastic lining epithelium was highly positive for proliferative marker, Ki-67. Based on the dysplastic changes of lining epithelium, this periapical lesion would be considered to be signs of malignant change. From this case, we conclude that definitive diagnosis by microscopical examination should be made, even if the periapical lesion would be clinically considered as inflammatory radicular cyst.

Toner Display is based on an electrical movement of charged particles. Two types of black and white toners charged in the different electric polarity are enclosed in the air space between two electrodes. The particle movement is controlled by the external electric field applied between two transparent electrodes. The black toner is collected to the electrode by an electrostatic force across the insulating layer to display a black image. The white toners can be put back to the counter electrode by applying a reverse electric field, and white solid image is displayed. We have studied on the movement of three color particles independently to display color image in Color Toner Display. Two positively charged color particles with different amount of charge to mass ratio and negatively charged white particles were enclosed in the toner display cell. Yellow, cyan and white images were displayed by an application of voltage.

Taste is associated with hedonic evaluation as well as recognition of quality and intensity. Taste information is sent to the cortical gustatory area in a chemotopical manner to be processed for discrimination of taste quality. It is also conveyed to the reward system and feeding center via the prefrontal cortices. The amygdala, which receives taste inputs, also influences reward and feeding. In terms of neuroactive substances, palatability is closely related to benzodiazepine derivatives and β-endorphin, both of which facilitate consumption of food and fluid. The reward system contains the ventral tegmental area, nucleus accumbens and ventral pallidum and finally sends information to the lateral hypothalamic area, the feeding center. The dopaminergic system originating from the ventral tegmental area mediates the motivation to consume palatable food. The actual ingestive behavior is promoted by the orexigenic neuropeptides from the hypothalamus. Even palatable food can become aversive and avoided as a consequence of postingestional unpleasant experience such as malaise. The brain mechanism of these aspects of taste is elucidated.

Oral squamous cel1 carcinoma(OSCC) is the most common malignancy of head neck region. Typically OSCC cells s how persist ent invasion that frequently leads to local recurrence and distant lymphatic metastasls However, molecular mechanisms of invasion of OSCC remain poorly understood. Her e we identifi ed periostin, interferon induced transmembrane protein l (IF1TM1) and wingless-type MMTV integration site family, member 5B(WNT5B) , as invasion promoting molecules in OSCC by comparing gene expression profiles between a parent OSCC cell line(MSCC-l) and its highly invasive clone(MSCC-1nvl). Overexpression of periostin, IFITMl and WNT5B mRNAs were confirmed in MSCC-1nvl by RT-PCR. Transfection of these molecules promoted invasion of OSCC cells Moreover , siRNA t r eatment of these molecules suppressed invasion of cancer cells in vitro I nter estingly, Periostin, 1F1TMl and WNT5B were highly expressed in OSCCs in comparison with nonnal tissues. 1n an orthotopic mouse model of OSCC, periostin-overexpressing cells metas tasized spontaneously to cervical lymph nodes and t o t he lung through their aggressive invasiveness. These findings suggest that peri ostin, IFITMl and WNT5B play important roles for invasion and of OSCC and can be prognostic markers and therapeutic t argets of OSCC.

A new material was developed to achieve improvement of heat durability, improvement of wear resistance, stability of friction coefficient and reduction in aggression to counterpart, because it is difficult to maintain braking properties by using currently available materials in the train wagons used for high-speed transportation. As a result, the new material showed a stable wear resistance even in the speed range of 350km/h, where improvement was also confirmed in reduction of aggression to counterpart material by more than approximately 10%. This development was adopted for the brake lining in the Taiwan High Speed Rail project.

For precise property control of sintered products, it is important to understand accurately the packing density of the powder. We developed a packing simulation program that could make a packed bed of spherical particles having particle size distribution. In addition, the influence of the particle shape of the actual powder on the packing density was quantitatively analyzed. The predicted packing densities corresponded well to the actual data.

The 21st Century Frontier Program, which is one of the R&D programs funded by Korean government, was launched in 1999 to elevate the status of Korean science and engineering capabilities to the advanced nation in the strategic fields. Currently, 23 different fields of science and engineering programs are carried out by researchers in institutes, universities and industries. Center for Advanced Materials Processing (CAMP) was formulated in 2001 to develop the advanced materials as well as to improve the parts manufacturing process. The main role of CAMP is proposing and forecasting the long term vision in Materials Processing Technology and also supporting the project teams for their best performance in R&D. The CAMP program consists of 5 research areas such as, Multi-layer Ceramic Electronic Parts, Powder Formed Precision Parts, 3 Dimensional Polymer Based Composites, Functional Metal Sheets, Parts Integration Technology. An introduction of R & D activities at CAMP, specially focusing on powder metallurgy, wil be presented.

TiC-TiB2-SiC system was a ternary eutectic, whose eutectic composition was 34TiC-22TiB2-44SiC (mol%). TiC-TiB2-SiC ternary eutectic composite were synthesized by a floating zone method using TiC, TiB2 and SiC powders as starting materials. The TiC-TiB2-SiC eutectic composite showed a lamellar texture. TiC(022), TiB2(010) and SiC(111) of the eutectic composite were perpendicular to the growth direction. TiC-TiB2-SiC ternary eutectic composite had specific relationship among the crystal planes: TiC[011]//TiB2[010]//SiC[112], TiC(200)//TiB2(001)//SiC( 402 ) and TiC( 111 )//TiB2(101 )//SiC( 220 ).

Pulsed Current Sintering (PCS) process possesses some problems that need to be resolved. We, therefore aims at understanding phenomena of PCS process by presenting some basic data on in situ sintering behavior of PCS. Special graphite mold equipped with thermo couple and electrodes were designed to measure the temperature, electric current and voltage inside the powder during PCS process. We apply three types of raw materials, especially for ZnO as semiconductor, Al2O3 as non-conductor and WC as good conductor. The electric current and voltage were measured for each powder during PCS process. In addition, their electric resistance properties were calculated.