This article discusses the nature of Korean classical Chinese texts, or Sino-Korean texts and pays attention to the need for compiling various reference works in pre-modern Korean studies. And it suggests that the introduction of Digital Humanities to the field is necessary and discusses the conditions for successful Digital Humanities in the field. Due to the ambiguity and complexity of Sino-Korean texts, students of the field need various reference works to refer to for a clear understanding of the texts. It is recently and widely accepted as an urgent task to compile various reference works for Korean studies, ranging from linguistic and term dictionaries to encyclopedias. However, since the number of people who want to use paper dictionaries and reference books continues to reduce, reference work projects for Korean studies need to consider changing the direction. Adopting the Digital Humanities methods in the whole process of the projects can bring promptness, accuracy, and up-to-date-ness to the projects, and enable the field to extend the territory and maximize versatility. In doing so, the projects of reference work for Korean studies can continue to contribute to the development of Korean studies. It can also be used as a useful cultural content on the Internet. There are two issues to take into consideration regarding adopting Digital Humanities for reference work making for Korean studies. One is fostering editors and project managers of Digital Humanities projects for Korean studies; the other is to establish a standard for reference work making projects for effective communication, project planning & evaluation, and manpower training, etc.

Influencer marketing for the past decade has proven to have a powerful voice for brands in the age of digital marketing. The role of influencer(s) continues to have the ability to motivate social attitudes and behavior within their online community towards the brand(s) endorsed by the influencer. The communities built by these social media influencers continue to gain social acceptance with their authentic voices and aspirational content. There has been much research on the effectiveness of social media influencers for brands the past decade, and in this research, we will look towards virtual influencers (VIs), which are not human but are digital recreations with levels of human likeness. In our study, we want to get a better understanding of whether VIs are capable of achieving comparable success to the traditional influencer, as well as the advantages and shortcomings of both types of influencers hold.

Small, independent and privately owned luxury companies face a number of challenges in today’s globalized and increasingly digitalized luxury market dominated by big luxury groups. However, the Internet and Social Media also create new opportunities. They enable luxury brands with limited resources to reach out to an international clientele and build brand awareness. Moreover, new channels and platforms allow for multifaceted storytelling, interactive communication with customers and data analysis for quick and continuous learning and improvement of strategies. While many luxury brands have long struggled in the digital sphere, which in many cases represents the exact opposite (e.g. openness, accessibility, dynamic change, etc.) of what luxury stands (or stood) for, a growing number of young and daring luxury brands with no legacy and heritage, embraces digital technology as an important, if not vital part of their business model from day one. Given the often high investment needed to start and sustain a company in the luxury segment, “born digital” luxury start-ups need to show a great deal of creativity, pragmatism, flexibility and a good sense for the actual tastes and preferences of their globally dispersed target group in order to be successful and cut out their share of the market in due time and despite fierce competition. By analyzing the case of VAULT, a Swiss luxury watch brand founded in 2014, the present study explores the main challenges of the young luxury brand with regards to positioning, communication, distribution and business development and the role of the Internet and Social Media for the company’s success. By deriving recommendations for similar brands, the study aims at a practical, but also a theoretical contribution.

This research investigates the effect of digital advertising on the customer-brand relationship, looking at the mediating role of privacy risk perceptions on consumers’ purchase intentions. Through an online experiment, authors show how the source of the customized promotion via e-mail (known source vs. unknown source) has implications on privacy risk perceptions which in turn influence purchase intentions. Theoretical and managerial implications are discussed.

디지털 기술혁명의 시대는 인간 삶의 환경에 많은 변화를 가져왔다. 고등교육 분야에서도 혁신교육은 필수가 되었고, 21세기 인문·교양은 디지털 문해력 향상에 관심을 가져야 한다. 기독교 학문은 문학과 종교라는 학제 간 연구에 주목함으로써 신앙과 학문의 통합이라는 기독교 학문의 방법론을 발전시킬 필요가 있다. 디지털 기술의 발달로 인간은 언어보다 이미지에 더욱 관심을 두는 현상이 발생한다. 그러나 디지털 문화를 이해하기 위해서는 시대의 언어에 대한 꼼꼼한 읽기, 즉 ‘디지털 문해력’이 필요한 것이다. 조나단 모스토우의 <대행자>는 디지털 기술 문명의 발달이 인간의 삶에 끼치는 영향과 결과에 대한 종교·철학적 의미를 탐색하는 작품이다. 작품의 두 주인공인 캔터 박사와 그리어는 디지털 기술혁명의 시대가 이끄는 탈인간화 현상에 대한 문제의식을 느끼게 된다. 캔터 박사는 대행자의 창시자이지만 기술 문명에 의해 자기 아들을 잃게 되고, 그리어는 대행자에 중독된 아내와 단절된 삶을 살게 된다. 인류문명의 비약적 발전에도 불구하고, 인간은 존재와 삶에 대한 종교·철학적 성찰을 통해서 탈인간화를 예방하고 행복한 삶을 살 수 있을 것이다.

기상청 일사관측소 관측환경 분석을 위하여 수치표고모델(DEM)과 태양복사모델을 이용하여 주변지형에 의한 차폐와 하늘시계요소(SVF) 및 일사량을 산출하였다. 지형고도자료(10 m 해상도)를 통해 관측소를 중심으로 주변 25 km내의 지형들을 이용하여 스카이라인과 SVF를 계산하였다. 또한, 일사관측소별 산출된 천기도와 스카이라인을 중첩하여 지형에 의한 차폐를 분석하였다. 특히 인천 관측소는 주변지형의 차폐가 적었고 청송군과 추풍령 관측소는 주변 지형에 의한 차폐가 큰 관측소로 나타났다. 태양복사모델을 이용하여 동일 조건에서 지형 특성에 따른 일사량을 산출하여 지형에 의한 기여도를 분석하였다. 연누적 일사량 계산결과, 청송군 관측소의 경우 수평면 일사량과 비교하였을 때 직달일사량은 12.0% 이상 차폐되었고 산란일사량은 5.6% 그리고 전천일사량은 4.7% 감소하였다. 평균 일누적 일사량을 기준으로 편차를 분석하였을 때 0.3% 이상 전천일사량이 감소되는 지점은 6개 관측소였다. 42개 관측소 중 8소는 관측소의 이전 또는 관측장비의 이동설치가 시급한 것으로 분석되었고 1/2 이상(24소)의 관측소는 일사관측환경에 대한 검토가 필요한 것으로 분석되었다. DEM자료는 관측소 주변의 인공구조물과 식생 등이 포함되지 않기 때문에 더 상세한 관측환경분석이 요구된다.