자본주의를 떠받치고 있는 핵심적 기제는 사유(私有, private possession) 이다. 그런데 미래에 예상되는 사회경제적 주요 현상으로 공유(共有, sharing)가 지목되고 있다. 공유가 자본주의 경제체제의 자연스런 귀결이 될 지 아니면 자본주의의 모순을 해결할 대안적 모델인지는 분명치 않다. 중요 한 것은 공유 개념에 대한 분명히 의미 정리와 공유에 대한 냉철하고 비판 적 사고, 그리고 올바른 방향의 모색일 것이다. 이에 불교 특히 관음사상의 주요 상징들이 의미 있는 시사점을 제공한다. 관음 사상은 공유사회에서 재해석하여 되새길 만한 세 가지 주요한 상징 을 내포하고 있다. 자비(慈悲, compassion), 이근원통(耳根圓通), 천수천안 (千手千眼)이 그것이다. 자비가 보여주는 공유에 필요한 핵심적 가치는 바 로 공감이다. 또 원통(圓通)이 보여주는 공유에 필요한 핵심적 가치는 편들 지 않고 가리지 않음이다. 원이 나타내는 ‘골고루’(regular, even)의 상징성 이 이를 나타낸다. 그리고 천(千)은 순서상의 차별성을 극복하고 ‘한꺼번에’ 의 상징을 통해 공유의 이상을 보여주고 있다. 이와 같은 관음사상에 내포된 공유적 관점은 단순히 종교적 이상에 그친 것이 아니라, 역사적 삼계교(三階敎)라는 교단조직을 통해 실제적으로 구현 되기도 했다. 따라서 관음사상에 내포된 공유적 상징성은 현대 공유사회의 방향성을 모색하는데 있어서도 시사점 내지는 시금석이 될 수 있을 것이다. 그리고 이것이 종교가 세상에 참여하고 구원하는 방식이다.

본 연구에서는 글로벌 전략적 제휴를 하는 중국 산동성 소재 대기업을 대상으로 꽌시, 명성, POS(perceived organizational support), PLS(perceived leader support), 해외사업경험, 해외사업조직이 파트너기업과의 지식공유성과에 미치는 영향에 대하여 실증분석을 실시하였다. 제휴파트너와의 꽌시, 명성, POS는 전략적 제휴 파트너 기업과의 지식공유성과에 유의하게 정(＋)의 영향을 주는 것으로 나타났다. 반면 PLS는 예측한 바와 달 리 제휴파트너 기업과의 지식공유성과에 유의한 부(-)의 영향을 보여주었다. 그리고 해외사업경험은 꽌시와 명성 이 글로벌 제휴파트너 기업과의 지식공유성과에 영향을 미침에 있어 긍정적인 조절효과를 미치는 것으로 나타났 다. 한편 해외사업조직은 꽌시가 제휴파트너 기업과의 지식공유성과에 영향을 미침에 있어 긍정적인 조절효과를 보여주었다. 그러나 명성이 제휴파트너 기업과의 지식공유성과에 영향을 미침에 있어서는 긍정적인 조절효과를 보여주지 못하는 것으로 나타났다. 본 연구는 특히 중국 내부에 오랜 기간 글로벌 전략적 제휴를 바탕으로 크게 둥지를 튼 중국기업에 대한 조직, 인적자원관리 측면에 대한 연구와 이들 기업들에 대한 국제경영 관점의 연구, 이 두 개의 큰 줄기를 하나로 통합한 관점에서 연구했다는데 큰 의미가 있다.

With the development of information technology, the market situation is changing more rapidly than ever. The change is most rapid in the preferences and lifestyle of consumers. For companies to survive in such an environment, it is indispensable to develop innovative and competitive new products by better understanding the needs of consumers. Any novel and meaningful idea of a new product basically originates from knowledge, which plays an important role in the performance of new products because it is the most valuable asset for a business entity. In this study, the author considers the knowledge sharing process as a dynamic aspect based on the term “knowledge,” carrying a static meaning as used in the existing research. The nature of the knowledge sharing process pertaining to new product development has been largely divided into three terms and then re-established. The author focuses on a new product development team as the subject of sharing and providing knowledge on new products, and regards the solution to problems that may arise in the development process as the stability of the team. The moderating effect was examined by the relationship between the type of knowledge sharing process and the outcome of the new product with the variable of team stability. The results indicate that the convergence and similarity of the knowledge sharing process affect new product performance as positive variables, whereas the tacitness of the knowledge sharing process does not lead to a significant result in terms of performance of new products. This study also shows that the stability of the team has a positively direct effect on the outcome of the new product. Thus, the convergence process of various kinds of knowledge positively affects the diversity and innovation of new product concepts. Moreover, the same recognition area or shared goal awareness and sense of responsibility play important roles in the performance of the new product. The moderating effect of team stability between the type of knowledge sharing process and new product performance is described in the convergence and tacitness of the knowledge sharing process. In the process of merging existing knowledge with new knowledge or sharing embedded knowledge in the members with, the activity wherein the members of the NPD team communicate and collaborate with each other over a long period of time will provide opportunity to improve the performance of the new product. The purpose of this paper is to examine the relationship between the type of knowledge sharing process, the stability of the team, and new product performance. Academic and managerial implications and the directions for future research are discussed as well.

consumption, has been attempted to replace with sharing economy which is consumer-to-consumer’s activity of obtaining, giving, or sharing the access to goods and services (Hamari et al., 2016). Research argued that the sharing economy develops based on information and communication technology (ICT) as it is an emerging economic-technological phenomenon, proliferation of using social networking site (SNS) (e.g. Instagram, Facebook, YouTube), and increased consumer awareness (Belk, 2014; Hamari et al., 2016). SNS refers to a digital environment that allows individual to create his/her space where sharing and constructing relationship with others are possible (Lin & Lu, 2011). Among the numbers of SNSs, Instagram is gaining notable attention as powerful marketing tool which may especially be important for fashion industry. Hutchins (2017) reported that number of its daily active users exceeds 400 million, and 90% of users are under 35 who may be familiar with the idea of the sharing economy. In terms of marketing, 53% of Instagram users are found to follow their favorite brands (Hutchins. 2017). According to Ryan and Deci (2000), consumer behavior of using information technology such as Instagram was influenced by extrinsic and intrinsic motivations. Although numerous researches have done with the sharing economy and SNS respectively, despite the recognized role of SNS in the sharing economy, comprehensive and empirical study of the sharing economy and SNS is very limited. Hence, the purpose of this research is to investigate consumer’s motivations to use Instagram for participating sharing economy by developing research framework based on the motivation theory (Ryan & Deci, 2000) perspective.

This present contribution examines by means of a discrete event and agent-based simulation the potential of a joint use of resources in the installation phase of offshore wind energy. To this end, wind farm projects to be installed simultaneously are being examined, the impact of weather restrictions on the processes of loading, transport and installation are also taken into consideration, and both the wind farm specific resource allocation and the approach of a resource pool or resource sharing, respectively, are being implemented. This study is motivated by the large number of wind farms that will be installed in the future and by the potential savings that might be realized through resource sharing. While, so far, the main driver of the resource sharing approach has been the end consumer market, it has been applied in more and more areas, even in relatively conservative industries such as logistics. After the presentation of the backgrounds and of the underlying methodology, and the description of the prior art in this context, the network of the offshore wind energy installation phase will be described. This is the basis for the subsequent determination of the savings potential of a shared resource utilization, which is determined by the performance indicators such as the total installation time and degree of utilization of the resources. The results of the simulation show that weather restrictions have a significant effect on the installation times and the usage times of the resources as well as on their degree of utilization. In addition, the resource sharing approach, has been identified to have significant savings potential for the offshore wind energy installation.

Social media as an online channel for sharing and participating can play an important role for many marketing activities. Social media can be especially influential in word of mouth (WOM) communication as the focus of it is the sharing of information regarding consumers’ product experiences. To use social media as a marketing tool, identifying the relationship between message sender and receiver (the strength of social tie) is important in the viral marketing campaign context. Also, the effects can be influenced by message type, and consumers’ situational context. Therefore, the study examines the consumers’ intention to share advertising message with others in social media focusing on the strength of social ties (strong vs. weak tie) between message receivers and senders. The authors hypothesize that participants’ intention for sharing will be higher for the message recipients of strong tie than of weak tie. Especially, the sharing intention, for strong tie than for weak tie, will be higher when there is a match between message type (visual vs. text) and consumers’ purchasing context (close vs. far distance). The study used 2(temporal distance: close vs. distant) x 2(message type: text vs. picture) x 2 (close friends, vs. general public) design with the first two factors as between –subject factors and the last factor as a within-subject factor. A total of 107 student subjects participated in an experiment. They were recruited from a private university, in Seoul, in exchange for extra credit. The participants’ average age was 22 (SD=2.72) and 58 percent of them were males.

Daily deals sites function as an effective promotional tool for low-budget offline retailers. In particular, social interaction helps increasing sales because it not only clarifies product information but also increase product awareness. This study investigates two forms of social interaction, public discussion (posting on the within-platform deal board) and social sharing (sharing the deal information on an external SNS platform). In addition to the innate attractiveness of the deal, we hypothesize that the online and offline contexts affect the amount of social interaction. That is, (1) number of deals that are present along with the focal deal in the online platform and (2) the retail environment of the service offered in the deal affect the degree to which users participate in social interaction. An empirical analysis of deal-level data shows that the contextual factors, along with the deal attractiveness, affect the amount of social interaction. However, the effects are distinct for public discussion and social sharing. When there is a larger number of similar deals on the platform, less public discussion takes place while social sharing proliferates. Offline retail environment only affects public discussion; larger retailer revenue in the area that the deal provider is located results in greater social interaction. The innate attractiveness of the deal, defined as the past performance of deals of the same category in the same region, has contrasting effect on the two types; high attractiveness results in more public discussion but less social share. The results suggest that small offline retailers can better manage social interaction by understanding the influence of contextual factors when promoting their service products on an online platform.

Recently, owing to the development of ICT industry and wide spread of smart phone, the number of people who use car sharing service are increased rapidly. Currently two-way car sharing system with same rental and return locations are mainly operated since this system can be easily implemented and maintained. Currently the demand of one-way car sharing service has increase explosively. But this system have several obstacle in operation, especially, vehicle stock imbalance issues which invoke vehicle relocation. Hence in this study, we present an optimization approach to depot location and relocation policy in one-way car sharing systems. At first, we modelled as mixed-integer programming models whose objective is to maximize the profits of a car sharing organization considering all the revenues and costs involved and several constraints of relocation policy. And to solve this problem efficiently, we proposed a new method based on particle swarm optimization, which is one of powerful meta-heuristic method. The practical usefulness of the approach is illustrated with a case study involving satellite cities in Seoul Metrolitan Area including several candidate area where this kind systems have not been installed yet and already operating area. Our proposed approach produced plausible solutions with rapid computational time and a little deviation from optimal solution obtained by CPLEX Optimizer. Also we can find that particle swarm optimization method can be used as efficient method with various constraints. Hence based on this results, we can grasp a clear insight into the impact of depot location and relocation policy schemes on the profitability of such systems.

본 연구는 조직사회화가 구성원들의 개인-조직 적합성과 지식공유에 미치는 영향을 분석하였다. 조직 사회화에 따라 구성원들은 조직 맥락을 다르게 인식하고 이는 구성원들의 태도와 행동의 차이를 유발할 것이다. 그리고 본 연구는 조직수준의 조직사회화와 개인수준의 지식공유 사이에서 개인수준의 개인-조 직 적합성의 매개효과를 분석하였다. 조직사회화는 주로 개인수준에서 연구가 진행되었고 조직수준에서 진행된 연구는 드문 편이다. 53개 조직에 속한 260명의 관리자로부터 자료를 얻어 조직사회화 변수를 측정하였다. 조직당 관리자의 수는 평균 4.9명이었다. 또한 53개 조직 404명의 직원으로부터는 개인-조직 적합성과 지식공유를 측정하 였다. HLM 7.01을 사용하여 분석한 결과 조직사회화는 개인-조직 적합성에 정의영향을 미쳤다. 그리고 개인-조직 적합성이 조직사회화와 지식공유 사이에서 완전 매개효과가 있음을 확인하였다. 본 연구는 조 직사회화와 개인-조직 적합성, 지식공유 사이의 교차수준 분석을 통해 이들 개념 사이의 관계에 대한 이 해를 높일 수 있었다.

This article examines two questions: (1) whether the Production Sharing Contract in oil and gas sectors between different countries should be considered as an international agreement or a private agreement; and (2) how to formulate uplift in the PSC which contains the value of equity for investors and the State. In the Production Sharing Contract, there is problem of setting the tax on oil and gas sector particularly uplift policy relating to the taxation of income in the state revenue sources. This issue is related to the return of controversy of operational costs recognized by the contractor (cost recovery claim). This tax controversy gave rise to uplift that is only levied on oil and gas State owned Enterprises contracting partners in the scheme of the Joint Operating Body, especially in the old fields with advanced technology (Enhanced Oil Recovery). The controversy is related to the declining production and increased production costs that are recognized by the contractor.

이 글은 기존의 논문을 인용하는 방식이 아닌 사회적으로 중요한 문제에 대한 입법의 방향을 제시하기 위하여 본인이 참여한 공청회 등의 내용에 기초한 현실참여적인 논문이다. 특히 우리나라에서는 각종 민자도로에서 처 음 예측이 잘못되어 부당하게 높은 사용료징수에 대한 비판이 일자 이를 해결하기 위하여 이익공유제(통행료인하명령)라는 제도가 도입되었다. 이익공유와 같은 핵심적인 사항 을 공익상의 이유로 형식은 계약이지 만 이익이 있다면 자금재조달의 경우에 이익 공유를 하여야 하는 것이라 면 이는 실질적으로는 강제적으로 제한하고자 할 경우에는 장관이 자의 로 제정·공포할 수 있는 고시 의 형식이 아니라, 법률유보원칙 에 따 라 국회가 정한 형식적 법률로써 규정할 것이 필요하기에 사회기반시설 에 대한 민간투자법 에 이익공유제에 대한 규정을 명확하게 규정하고 또 한 이익공유의 상한선과 하한선을 규정하여 최소한의 재산권을 보장하면 서 공익을 추구하는 절충방안이 검토되어야 한다고 보인다. 따라서 구체 적인 비율을 정하거나 현실적으로는 상한선과 하한선을 정하여 예측 가 능한 기준을 제시할 필요가 있다고 보이고 실제 운영에서 법치주의 핵심 인 예측가능성에 근거하지 않고 공무원의 자의적인 해석의 여지를 두게 한 부분도 문제가 있다고 보다. 그리고 미실현이익에 대한 현행의 제도는 실제 운영해 본 결과 생기는 실현이득에 한하여 공유하는 영국과 달리 문제가 있어 보이나 손싱공유 제가 도입된다면 그 문제는 해결될 수 있을 것이다. 이익공유제의 취지에는 공감하나 이익이외에 손실에 대해서는 규정에 대해서는 규정하지 않은 입법부작위는 위헌의 소지가 있다. 특히 본 사 안에서는 실제는 정부가 투자하여야 하지만 민간자본에 의해서 대신 공 공재투자라는 목적을 달성하려는 것으로서 실질적으로 민간자본의 공공 필요에 의한 재산권의 사용에 해당하기에 민간자본의 특별한 희생에 의 하여 실질적으로 정부와 국민이 혜택을 보고 있고 그 희생이 일반 기업 으로는 담당하기 어려운 심한 경우에는 손실보상의 필요성이 있고 이는 이익공유제에 대응하는 손실공유제내지는 손실보상제라고 할 수 있을 것 이다. 다만 이익공유제라는 실질적으로 강제적으로 투자이익을 가져가는 경우이기에 실질적 강제적이라고도 할 수 있다고 보여서 이는 법제도적 으로 정비하여야 할 본질적인 입법사항이기에 앞서 본 바대로 이익공유제를 법률에 규정하지 않고 기본계획에 규정한 것도 진정입법부작위이고, 손 실공유제도 같이 규정하지 않은 것도 진정입법부작위로서 법률로 규정하 여야 할 진정입법부작위로서 위헌의 소지가 있다고 보인다. 사회기반시설에 대한 민간투자법에 이익공유제와 손실공유제를 만들어 재정적자시대에 민간자본을 유인하여 soc투자가 활성화되어야 한다.

With the recent hype concerning three-dimensional (3D) printing technology, affordable 3D printers have been launched, enabling individual machine owners to download or create design files and thus produce artifacts. As a design community, Shapeways—which comprises over 300,000 members and 25,000 online shops—commercializes and promotes good ideas using 3D printing technology (Shapeways, 2015). Through Thingiverse, people can globally upload and share design modeling files without cost and print out items as desired. In general, 3D printing communities provide data without charges and witness gradually increasing data sharing rates. Literature on 3D printing mainly focuses on cases of technology-related patents, policies, and intellectual property rights. Thus, there is a paucity of empirical studies on 3D printing users. To overcome the limitations of previous studies, this study first builds on both social cognitive and social capital theories to elucidate the effects of 3D printing community users’ self-efficacy; altruistic tendency; and perceived structural, cognitive, and relational capital on their voluntary knowledge sharing and innovative behaviors. Second, it aims to verify inter-group differences in innovative behaviors of 3D printing community users while considering either high or low levels of fashion innovativeness and fashion involvement. For this verification, antecedents of knowledge sharing are elicited from previous research followed by an interview and a questionnaire survey with 3D printing community users to substantiate such antecedents. Next, the data collected from the interview and survey is analyzed using SPSS 18.0. The results indicate that first, altruistic tendencies influence knowledge sharing, which is consistent with the social cognitive theory, whereas structural, cognitive, and relational capitals affect knowledge sharing, which parallels social capital theory. Second, knowledge sharing in 3D printing virtual communities exerts significant effects on innovative behaviors. This study establishes the antecedents and consequences of knowledge sharing in 3D printing virtual communities and proposes a model for effective knowledge sharing, which is projected to stimulate the application of 3D printing technology in creating and sharing fashion design content and providing substantive data for market formation.

The marketing practice in several industries, including fashion and luxury goods, increasingly relies on the utilization of shared product platforms across different brands (Halman, Hofer, & Van Vuuren, 2003; Krishnan & Gupta, 2003; Luo, 2011; Sawnhey, 1998). For instance, manufacturers of products ranging from automobiles (di Benedetto 2012) to wines (Beverland, 2004) offer consumers several products under different brand names, but partly based on the same product components or architecture. However, while such platform branding practices have been increasingly adopted by companies and studied by marketing research, less is known about the consumer behavior implications of such branding. In particular, the few extant studies on the consumer behavior implications (e.g., Sullivan, 1998; Strach and Everett, 2006; Olson, 2008) do not take into account consumer heterogeneity, i.e., the potentially different behavior towards platform brands by different consumers. This issue is, in essence, the focus of the present study. Specifically, as the focal consumer trait, we concentrate on the role that consumers’ general cognitive ability, i.e. intelligence, may play in their choices of platform vs. independent brands. While intelligence has been shown to affect consumers’ financial decisions in the stock market (Grinblatt, Keloharju, & Linnainmaa, 2011, 2012), we are unaware of studies that would have directly examined the link between intelligence and brand choices in the product market. Our contribution is to report such an investigation with over 200,000 consumers’ purchase choices of cars in Finland. As the car brands studied differ in price points, higher-income individuals can, on the baseline, better afford the higher-premium platform brands (and, possibly, independent brands). Intelligence, in turn, correlates with income, possibly giving rise to a spurious, overall correlation between intelligence and higher-premium platform brands through income. Therefore, to study the ceteris paribus association between intelligence and brand choice, independent of income, we estimated an ANCOVA of the mean intelligence of individuals possessing cars of different brands, controlling for income and the other control variables. As to results, the least squares mean intelligence of individuals possessing higher-premium platform brands was lower (M = 5.55, s.e. = 0.01) than individuals possessing lower-premium platform brands (M = 5.64, s.e. = 0.01; pairwise comparison significant at p < .0001 level). Furthermore, the mean intelligence of independent, non-platform brand owners resulted even higher (M = 5.76, s.e. = 0.02) than that of the low-premium platform brand owners (M = 5.64, s.e. = 0.01; comparison significant at p < .0001 level). Ordered probit regression analysis of purchased brands, provided consistent results. In summary, the results support our hypotheses that controlling for income, greater intelligence is associated with the preference for lower-premium platform brands over higher-premium platform brands and, further, with the preference for independent platform brands over platform brands. Managerially, the results demonstrate that smarter consumers may have suspicions towards higher-priced platform brands. Correspondingly, such consumers may be more predisposed either to seek lower-priced brands of equal quality, or to pursue brands of independent posture. To attract these consumers to higher-premium platform brands, marketers may need to provide convincing information on which tangible quality aspects are distinctive in the products of the higher-premium platform brand, as opposed to the lower-premium brand that is based on the same platform. At the same time, the independent brands may face a harder marketing task among less smart consumers, who seem to have more trust in the larger platform constellations of brands.

This study explains an agricultural mobile commerce case using Oauth Based Real-Time Information Sharing Technique according to the growth of the agricultural e-commerce market. Considering the characteristics of the agricultural market, it can confirm differential values with the existing agricultural mobile commerce market according to the functions and characteristics of its technique. We compare variables for introducing agricultural mobile commerce with the existing mobile commerce. Trust through information sharing with real-timefarming diaries, suitability and perceived ease of use variables are positively influenced, but influence on completeness and authority of information variables are relatively insufficient. Through this, we explained differential values of agricultural mobile commerce and suggested an applicable business model.

조직에서 상사에 대한 신뢰는 구성원의 내적인 동기부여는 물론이고, 지식공유, 창의성과 같은 조직경쟁력과 관련된 중요한 부분에 많은 영향을 미친다. 본 연구는 상사에 대한 구성원의 신뢰가 내재적 동기부여를 통하여 지식공유와 구성원의 창의성에 어떤 영향을 미칠 것인가를 밝히는 것을 목적으로 하였다. 실증분석을 위하여 국내 제조업 32개 한국기업을 대상으로 설문조사를 실시하였다. 연구결과는 다음과 같다. 상사에 대한 신뢰는 구성원의 내재적 동기부여를 강하게 높이는 것으로 나타났다. 상사에 대한 신뢰를 바탕으로 내적으로 동기부여 된 구성원들은 자신의 지식을 적극적으로 공유하도록 하였고, 창의적인 행동을 하는 것으로 나타났다. 내재적 동기부여는 상사신뢰와 지식공유, 상사신뢰와 구성원의 창의성 사이에서 부분적인 매개를 하는 것으로 분석되었다. 이와 같은 연구결과를 통하여 상사신뢰는 차별적 경쟁력에서 중요한 요인이 될 수 있는 지식공유, 창의성에 중요한 영향을 미치고 있음을 밝혔다. 이런 영향을 감안할 때 기업조직에서 리더(팀장/부서장)들의 신뢰로운 행동이 얼마나 중요한지에 대한 인식의 중요성과 조직관리에서 참고할 만한 의미 있는 시사점을 제공하였다.

Children’s play facilities have changed over a decade from the traditional play facilities in the front yard to the new type of commercial play facilities which install more exciting and enjoyable facilities, such as Kids Park. The more diversified in the type of facilities, the more difficult in the safety management by the existing system. The ‘Safety Management System of Children’s Play Facilities’ of MOSPA(Ministry of Security and Public Administration) has provided the safety information uni-directly by government sector to the private communities. Recently, multi-directional information sharing methods, such as community mapping are adopted actively in the social activities which have common purpose for making the better community by information sharing with government and private sector. On the purpose of citizen’s participation for safe play facilities and preventing accidents, this study investigated the status of child accidents and safety standards, especially focused on the children’s play facilities. And the way for sharing safety information among the communities with the GIS mapping skills is suggested in the respect of more easily monitoring and practically inputting the comments on the status of management of play facilities by real users based on their experiences. It is expected that more activities from the private sector would participate to the safety management of children’s play facilities by realizing the suggested system.