Although Agaricus bisporus mushroom is a popular mushroom consumed world-widely, the application of common bio-elements to verify its geographical origin remains highly limited. Therefore, this study aimed to verify whether the six cultivation regions in Korea of A. bisporus could be determined by the stable isotope composition analysis of bio-elements, which are unique and abundant in most living creatures. δ13C, δ15N, δ18O, and δ34S in A. bisporus were influenced by the region, cultivar, and the interactions between these two factors (P < 0.05). In particular, the effect of cultivation region was more significant to the isotope ratio profiles as compared to the mushroom cultivar effect. During the cultivation period of A. bisporus, the C, N, O, and S isotopic fractionation was observed between the mushroom and cultivation medium, note higher in the mushroom (P < 0.05). Two dimensional plot of δ15N, δ18O, or δ34S effectively distinguished the cultivation regions, Nonsan, Buyeo, Boryung, Daegu, and/or Gyeongju examined in this study. Further, these isotope ratio profiles measured in this study would be statistically analyzed with various chemometrics to provide isotope markers for the authenticity of geographical origin. Our preliminary case study improves our understanding of how the isotope composition of A. bisporus varies with respect to cultivation regions and cultivars. In conclusion, the analysis of stable isotope ratios is a suitable potential tool for discrimination between the cultivation origins of A. bisporus collected from Korea, with potential application to other countries after certain validation steps required.

강풍으로 인한 구조물의 파괴는 한계상태 이상의 풍하중으로 인한 파괴와 한계상태 보다 레벨은 낮지만 반복적인 풍하중에 의한 피로파괴로 나눌 수 있다. 한계상태설계 파괴에 대한 연구는 많이 이루어져 있으나, 강풍에 의한 피로파괴에 관한 연구는 드물다. 본 논문은 강풍에 의한 피로파괴 해석 시 사용할 수 있는 풍속의 계속시간에 관한 모델을 기상관측소로부터 획득한 자료를 사용하여 확률통계방법에 의하여 제시한 것이다. 강풍의 발생성인은 한국의 기상 특성에 따라 태풍, 전선풍, 계절풍으로 나누었고, 년최대풍 속자료에 대한 통계적인 처리는 극치Ⅰ형 누적분포함수를 사용하였다. 1회 강풍이 불었을 때 어떤 레벨에서 풍속의 계속시간은 풍속의 확률밀도함수와 최대풍속값에 의해 일반화된 누적신간의 곱으로 각 강풍의 발생성인에 따라 주어진다.

Bourbon is the major coffee variety grown in Rwanda. Fully washed bourbon produced in Rwanda is a nascent specialty coffee and no investigation of its quality characteristics has been reported. Thus, this study aimed at providing information about intrinsic flavor characteristics and identifying the most discriminating aroma compounds of this coffee from the major growing areas in four provinces (considered by this study as geographical sub-regions) in comparison with Arabica coffee from Ethiopia and Brazil using electronic nose and electronic tongue. Samples were discriminated and characterized by performing a principal component analysis (PCA). A discriminant factorial analysis (DFA) model was also used to predict the geographic origin of coffee samples based on their flavor characteristics. A similarity was observed between flavor characteristics of coffee samples from western and southern sub-regions as well as between northern and eastern sub-regions of Rwanda. Twenty one most discriminating aroma compounds were found but the identified and confirmed ones are: Butan-2-one, Acetic acid, n-Butanol, 2, 3- Pentanedione, Ethyl-2-methybutyrate, Dimethylsulfide, 2-Prpanol, 2-Methylfuran, Ethylacetate, Ethyl propionate and Heptanal. A DFA model using e-nose was successful in predicting the geographic origin of coffee samples but not with e-tongue. This means that aroma can reliably be used to predict the geographic origin of coffee samples than their taste characteristics. Further investigation is required to test the possibility of origin recognition based on taste characteristics.

The blueberry gall midge, Dasineura oxycoccana (Johnson), is a serious insect pest of blueberries and cranberries in North America. which was firstly found and identified on blueberris in Sanju-city, Gyeongsangbuk-do, Korea. For epidemiological investigation of this pest, DNA barcoding and microsatellite markers were used. First, mitochondrial COⅠ(658 bp) was analyzed with 292 D. oxycoccana individuals, which were 163 individuals from 32 regions in 25 counties, Korea and 102 individuals from 10 regions in 4 states, USA and 26 individuals from USA, Canada and UK in GenBank. Genetic distance of seven individuals from Cheonan and two from Bonghwa was 10.5% and that of two individuals from Sunchang and New Jersey was 16.6%, which are considered to be different species within the genus Dasineura. Second, population genetics of 632 D. oxycoccana individuals 29 locations was analyzed using 12 microsatellites newly developed by next-generation sequencing. The results showed that some of the populations in Korea genetically close to those in USA. Fst of Hweongseong, Bonghwa, Jeju populations compared to remaining local pops. were ranged from 0.15 to 0.24, whereas average Fst between Georgia, Michigan, and New Jersey pops. were 0.14. The origins of Hweongseong, Bonghwa and Jeju populations were assessed as Michigan, Florida (southern part of Georgia), respectively.

四柱命理學은 시간의 吉凶을 해석하는 학문이다. 그렇다면 처음 四柱의 年月日時라는 시간 의 기록은 언제부터 시작되었으며, 여기에 吉凶의 의미가 부여된 것은 어느 때부터일까. 고대 인들은 天文을 통해 일 년과 四時라는 시간의 기점을 만들었다. 특히 해와 달의 변화를 관측 하여 만든 시간의 의미는 신화를 통해 10개의 태양으로 표현되었는데, 이는 태양숭배 사회인 商나라에서 통치 전반에 영향을 미치는 중요한 가치체계가 되었다. 그들은 10일을 旬의 단위 로 사용하였고, 10개의 태양과 12달을 의미하는 글자를 혼합하여 60干支로 조합된 달력을 만 들었으며, 天干의 명칭으로 조상의 묘호를 삼아 제사를 지내었다. 甲骨文에서 時는 해의 밝기 나 생활관습에 따라 이름 지어졌으며, 달과 윤달은 朔望의 순서에 따라 숫자로 매겨지고, 年 은 거의 기록되지 않았다. 干支는 날의 표기부호로만 사용되었는데, 甲骨文 卜辭의 신탁과 그 것의 실현 여부를 대조하여 庚, 乙, 辛, 丁, 甲의 날이 점차 길한 날로 인식되었다. 길한 날은 조상들의 묘호와 제사의 이름이 되었으므로, 점차 미리 점을 치지 않아도 天干을 통해 길한 날을 알 수 있게 되었다. 商代의 날짜 표기 부호인 干支는 고대를 거쳐 축적된 天文學的 지 식과 商代의 甲骨文化 속에서 시간에 吉凶의 의미를 부여하는 단초가 되었다.

한우육과 수입산 우육(호주 및 뉴질랜드)으로 육포를 제조하여 품질특성 및 항산화 활성을 비교하였 다. 육포의 두께는 한우육포에서 다소 두꺼웠고 전단가는 수입산보다 유의적으로 낮았으며, 표면색은 시료간에 차이가 적었다. 육포에 대한 전체적인 선호도는 뉴질랜드산 우육으로 제조한 육포와 한우육포 가 호주산 우육으로 제조한 육포보다 높은 것으로 인지되었다. 4주 동안의 실온 저장 시 저장기간의 경 과에 따른 수분활성도는 한우육포가 가장 낮았다. 육포를 4주간 실온에 저장하는 동안 지질과산화물 함 량은 수입산 우육으로 제조한 육포에 비해 한우육포에서 함량 변화가 적었다. 육포의 총 페놀 및 플라 보노이드 함량은 한우육포와 호주산 우육으로 만든 육포에서 서로 비슷한 수준이었다. 육포의 DPPH와 ABTS 라디칼 소거활성 및 환원력은 시료 첨가량의 증가에 따라 유의적으로 증가하였다. 한우육포는 저 농도(10∼50mg/mL)에서 항산화 활성이 높은 경향이었다. 한우육포는 전체적인 선호도 및 항산화 활성 이 높아 저장 안정성이 우수한 바, 한우육은 기능성 측면에서 육포 제조에 적절할 것으로 여겨진다.

본 연구는 축산식품으로부터 식중독균 검출을 위한 시료 전처리법을 확립하기 위해 전처리용액, 균질화 시간, 시료와 전처리용액의 비율에 따른 회수율을 비교하였다. 이를 위하여 햄, 발효유, 소고기에 E. coli O157:H7, S. aureus, S. Typhimurium를 7.0 log CFU/g로 접종하고 PW, SS, BPD, BPW로 처리하였다. 또한 균질화 시간은 30, 60, 90, 120, 300초, 시료와 전처리용액 비율은 1:2, 1:4, 1:9, 1:19로 각각 처리하였다. 그 결과 발효유와 소고기에서는 BPW로 처리하였을 때 전반적으로 식중독균의 회수율이 높았으나(p < 0.05), 햄의 경우에는 전처리 용액에 따른 유의적 차이는 없다. 전처리용액의 최적 비율은 햄, 발효유, 소고기가 각각 1:9, 1:2, 1:4였으며(p < 0.05), 균질화 시간은 모든 시료에서 120초로 처리했을 때 유의적으로 가장 높은 회수율이 나타났다(p < 0.05). 따라서 선정된 최적 전처리 조건에서 식중독균 회수율을 수행한 결과 모든 시료및 균종에서 85%이상의 높은 회수율을 보였다. 이상의 결과를 종합해 볼 때 축산식품으로부터 식중독균 검출을 위한 전처리 용액 및 시료와 전처리용액의 비율은 시료의 종류에 따라 적절한 것으로 사용하는 것이 식중독균 검출의 정확성을 높일 수 있을 것으로 판단되어진다.

For building up the Tephritid Tree of Life, we have so far accumulated fresh samples of 570 species of 220 tephritid genera, covering 11% and 44% of World species and genera, respectively. Based on the molecular systematics approach, the followings are examples of our findings: (1) two monophyletic groups within the superfamily Tephritoidea were clearly recognized (compatible with Willi Hennig’s Pallopteroidea and Otitoidea that are not currently used); (2) expanded concept of the family Tephritidae including parasitic taxa (Tachiniscinae, Ctenostylidae and Pyrgotidae); (3) reconfirmation of monophyletic Trypetini, Carpomyini, Tephritinae, and Dacinae; and (4) the first Tephritoidea might have evolved around the middle of Paleocene Epoch (~59 mya) and the family Tephritidae around the late Eocene (~36 mya).

This study was conducted to investigate the total polyphenol, total flavonoid and the antioxidant activity in different origin and parts of Moringa olerifera cultivated in Cheorwon. The extraction yield from leaf, root and stem were 25.5, 23.0, 12.3%, respectively. The total polyphenol content was high in the leaf extracts (15.77 mg/g) followed by root extracts (11.23 mg/g) and stem extracts (3.50 mg/g) but the difference of origin was not observed. The total flavonoid content was high in the leaf extracts (14.78 mg/g) followed by stem (1.36 mg/g) and root (1.14 mg/g). The total flavonoid content of Philippines and Thailand leaf were statistically high compared to india leaf. The DPPH radical scavenging activity was high in the leaf extracts at the 1 mg/ml, 0.25 mg/ml but the difference of origin was not observed. The DPPH radical scavenging activity may be attributed to the presence of several compounds such as polyphenol and flavonoid. Hence consumption of diet supplemented with Moringa olerifera leaves could protect the human against diseases induced by oxidative stress.

The country of origin effect (COE) has been a central topic in scholarly international marketing literature for over half a century, but the concept seems to have stubbornly resisted all attempts at providing an encompassing account of how it comes to affect consumers in practice. Through an approach which treats COE as a perceptual phenomenon that is contingent on various psychological mechanisms this conceptual work revisits some three central theoretical issues of COE research and attempt to ferret out tentative means of addressing some of these long lived problems that have been identified in the literature to date.

Consumers use their five senses to experience and evaluate products, especially visual sense. According to the previous psychological studies, they purpose that there are two opposite effects when consumer encounters a serial trail process. The two order effects are primacy effect and recency effect. When consumers are selecting items and considering which one is more favorable, they are starting to recall what experiences they just gone through. If they clearly recall what they firstly experienced than the following ones, the effect is primacy. Conversely, recency effect, which has the opposite direction, comes out when the data in the memories are decaying over the time. Despite of product presenting order, consumers rely on other cues before evaluating products. This study purposed that country of origin or so-called brand of origin is a critical determinant of making choice. Experiments were developed to test country of origin effect when participants sampled the item in a sequence. Other possible variables which affect choice were controlled in this study. The study examined order effects and the moderating effect of country of origin of sampling a sequence of products with similar visual cue and dissimilar visual cue on preference. The study used crystal glasses and let participants see them sequentially. The study aimed (a) to investigate the primacy effect and recency effect in the (dis)similar visual cue scenario, and (b) to investigate COO effect moderates the route between order effects and consumer preference. The study conducted four experimental studies. The data were collected from Taiwanese aged 22 in average. In the pretest, the study adopted one-way ANOVA to choose the experimental items and country of origin. The study also adopted one-sample T-test to examine participants’ preference orientation in the main test. The result showed that: 1. the appearance of the product did not affect preference, but order effects did have an impact on preference;2. primacy effect would be strengthened or weakened according to different country of origin labeling on the products. Participants mostly preferred the product from a relatively high image country no matter the item is presented firstly or secondly. Findings contribute to marketers to develop positive impression on certain products by the appropriate product display under the influence of country of origin effect.

This research was conducted in order to examine the reverse effect of brand loyalty on the emotional attachment to the place-of-origin. Results indicate that consumers that are highly loyal to a brand tend to be more emotionally attached to the place-of-origin; the effect is mediated by affective place image. Affective place image also partially mediates the brand loyalty–place attachment relationship in cases when the brand is authentic in the place. Human beings tend to extend their affect towards one object based on another object related to the first one. Building on this notion researchers have been trying to understand two related concepts—a place, and a brand originating from that place. In this endeavor, one literature stream has been focusing on place-based branding from the perspective of international marketing, including work on country-of-origin (COO) or product-country image (Baldauf et al., 2009; Hong & Wyer Jr, 1989). Another stream focusing on place branding adapts traditional marketing theory to market a place (Kotler 2002), and focuses on destination image (Bramwell & Rawding, 1996; Lee & Lockshin, 2012; Qu, Kim & Im, 2011), and place attachment (Gross & Brown 2006). Notwithstanding the above, there is a dearth of research combining these two aforementioned streams. One of few exceptions is Lee and Lockshin (2014), who explored the reverse COO effect of product perceptions on destination image. However, they focused on consumers’ cognitive beliefs and, thus, the underlying mechanism of the relationship is yet to be examined. Hence, the current research aims to answer the following questions: can brand loyalty be leveraged to consumers’ relationship with the place-of-origin as a tourism destination? And, if so, what is the mechanism underlying the effect? We present a global survey with consumers of place-based wine brands as a means to understand whether consumers’ loyalty to a brand will influence their emotional attachment to the place where the wine brand origins. A moderated mediation model is proposed. Affective destination image mediates the positive effect of brand loyalty on place attachment, which is positively moderated by authenticity of the brand-place associations. The study contributes to the tourisms marketing field by identifying the emotional linkage between brand loyalty and place attachment. It serves as a starting point for further investigation of how company or product branding could benefit place marketing and branding theory. Affective components are suggested to play a vital role in the relationships between a place and a brand. It further enriches understanding of the role of brand authenticity. Place marketers need to understand the role of brand loyalty in the decision-making process of tourism consumption.

As the global cosmetics market becomes more competitive, cosmetics firms need to be more market-oriented. Consumers purchase cosmetics products not only based on product-related attributes (e.g., function) but also for non-product-related reasons such as novelty and a pursuit of variety. They are exposed and have access to a variety of choices imported from other countries, which further complicates decision-making. Globalization offers great opportunities for marketers as it may help expand the horizon of the market beyond the domestic boundary. Given that the market is becoming more competitive, it is imperative to understand what influences purchase decisions of global consumers. This study considers and examines extended susceptibility to global consumer culture (Extended SGCC) and its effect on affective commitment, which in turn influences behavioral commitment and loyalty. We consider four elements of extended SGCC: conformity to consumer trend, social prestige, quality perception, and corporate social responsibility. In addition to examining the structural relationships among the variables, we test whether country of origin (COO) moderates the proposed relationships. In order to test the model, we collected data from the purchasers of botanical cosmetics products that came from several different countries. A total of 798 users participated in the survey (425 users of domestic brands and 373 users of foreign brands). We performed several analyses related to the measurement model such as reliability analysis (Cronbach’s alphas), confirmatory factor analysis, and correlations analysis. Using SPSS 21.0 and AMOS 21.0, we estimated the structural model. The overall model fit indices include: χ2=1118.934 with df=239, p=0.000; GFI=0.884; AGFI=0.855; NFI=0.924; CFI=0.934; RMSEA=0.068; RMR=0.069. The study finds that all elements of SGCC, with the exception of social prestige, have a significant influence on affective commitment. Specifically, conformity to consumer trend is found to have a significant effect on affective commitment. This means that consumers who conform to the global trend tend to have a higher level of commitment. One implication is that cosmetics firms may want to communicate to the consumers that their products fit the lifestyle corresponding to the global trend. Contrary to our expectation, social prestige is not found significantly related to affective commitment. It seems that social prestige is not an important factor in choosing botanical cosmetics products. This is understandable because, unlike some prestige products that consumers wear or use to be associated with their image or perceived quality (e.g., car, handbag), consumers may not purchase botanical cosmetics products to upgrade their social status. As expected, quality perception has a significant positive effect on affective commitment. The study shows that quality perception has the most significant impact on affective commitment. Corporate social responsibility (CSR) is also found to have a significant impact on affective commitment. The finding suggests that companies should be or remain active in taking initiatives that advance social welfare. Our study shows that both affective and behavioral commitments are positively related to customer loyalty. Behavioral commitment, which consists of items representing purchase tendency, has a greater influence on loyalty than affective commitment. We anticipated that country of origin (COO) would moderate the proposed relationships. We find no significant moderating effect of COO. This can be interpreted that the structural relationships are upheld regardless of COO. It seems that global consumers evaluate foreign brands in the same manner as they do domestic brands. This suggests that cosmetics firms may want to be careful in differentiating their strategies based on countries as the return on investment may not be as handsome as they thought and global consumers may have more similarities than differences with respect to how they evaluate and purchase cosmetics products.

한국 정부는 그동안 음식점 원산지 제도를 지속적으로 발전시켜왔는데, 2015년 기준 16개 품목에 대 한 원산지 표시지가 시행 중에 있다. 그럼에도 소비자 측면에서의 음식점 원산지 표지제도에 대한 분석 이 부족하여, 연구의 필요성이 제기되고 있다. 본 연구에서는 소비자 설문조사와 계량분석(순위 프로빗 모형)을 통해 음식점 원산지 표시제도에 대한 소비자 인식을 분석하였다. 그 결과, 소비자들은 현지 시 행중인 원산지 표시제에 긍정적인 인식을 가지고 있었고, 향후 대상 품목 확대를 요구하고 있었는데 농 산물에 대한 표시제도 확대에 대한 요구가 더 많았다. 소비자들은 원산지 표시제도 위반자에 대한 처벌 강화도 요구하고 있어 향후 검토가 필요한 것으로 생각된다. 이상의 결과를 바탕으로 한국의 음식점 원 산지 표시제도는 성공적인 성과를 내고 있는 것으로 나타났고, 앞으로 더욱 제도를 강화할 당위성이 제 기되었다.