18세기 중반 프랑스 미술계는 ‘대중’의 탄생, 고전고대 예술에 관한 새로운 시각의 태동, 왕립회화조각아카데미의 이론적·교육적 재편성에 따라 전환기를 맞이한다. 여기서 풍부한 교양, 학식, 그리고 ‘안목’과 더불어 때로는 기예까지도 갖춘 애호가(amateur)라는 특수한 직업군은 동시대 예술 창작뿐만 아니라 서술의 영역에서도 점차 고유의 영향력을 확대해간다. 켈뤼스 백작 (Comte de Caylus)는 본래 고고학자, 판화가, 작가로 더 잘 알려진 인물로서 답사 여행과 유물 수집, 그리고 유럽의 여러 고문헌학자·수집가·감식가들과의 교류를 통해 획득한 고전고대에 대한 지식, 열정적 강연과 집필 활동을 바탕으로 아카데미라는 제도적 틀 안에 애호가로서 안착한다. 본 논문은 애호가이자 미술이론가로서 켈뤼스의 초상을 그려보고, 그의 주요 강연과 출판물 을 미술비평이라는 새로운 글쓰기의 관점에서 분석한다. 이어서 과연 애호가가 미술비평의 정당한 주체가 될 수 있는지, 또 미술비평의 관점에서 과거를 대하는 방식을 논의하는 데 켈뤼스라는 ‘보편적 지식인’이 이바지한 바를 그의 아카데미 강연과 저작을 통해 탐구할 것이다. 궁극적으로 본 논문은 과거를 파악하고 활용하는 일련의 지적 작업의 변천을 추적하는 데 미술비평이 어떠한 단서를 제공할 수 있을지를 가늠해보고자 한다.

This study was conducted on wine consumers to explore their behavioral characteristics concerning their drinking frequency of wine, wine selection factors, and difficulties in selecting wines. Data were collected during February 19th 2014 to April 20th 2014. Respondents were students who were taking classes about wine at a University located in the Gyeonggido area. Prior to the analysis, wine consumers were classified based on frequency of consumption: those who consumed wine less than once a month were classified as “Tell me consumers”, whereas those who consumed wine once or more a month were classified as “Engage me consumers.” The wine selection factors of the two groups were as follows: ‘label aspect’, ‘taste and aroma’, ‘use purpose’, and ‘price and recommendation’. Regarding ‘label aspect’ and ‘use purpose’, there were significant differences between the two groups. Regarding difficulties in selecting wines, “Tell me consumers” mentioned the following: ‘experience’, ‘price’, and ‘food pairing’. “Engage me consumers” mentioned the following: ‘ability to identify new wines’ and ‘tastes of others who drink with or oneself’. Classifying domestic wine consumers and their behavioral features of drinking frequency of wine can be used for market segmentation of wine consumers.

The advent of Internet has greatly increased the ability of companies to conduct their business faster, more accurately, over a wider range of time and space, at reduced cost and with the ability to customize and personalize customer offerings. However it may be difficult for companies to sustain a long-run survival in competition environment of e-business. The purpose in this study is to analyze the relationship among site loyalty characteristics, customer's repurchasing intention and switching intention of internet shopping mall. The results showed that reputation variables of internet shopping mall only affected significantly e-loyalty. And the relationship among e-brand loyalty, customer's repurchasing intention and switching intention was significantly supported.

The purpose of this study was to examine the effects of the service quality of the Marine Training Center on Students' satisfaction and loyalty. For the examination, the areas of service quality were divided into three parts, the program, instructors and

The present study assessed how restaurant brand personality affected customer’s awareness/association, emotional-relationship and image, and how these factors influenced brand loyalty. As well, the influence of restaurant brand personality to brand loyalty was assessed. The model was tested in family restaurants in the metropolitan cities of Ulsan and Daegu. Between January 1 and February 28, 2007, questionnaires were distributed to restaurant patrons. A total of 274 questionnaires were statistically analyzed. Empirical results confirmed that restaurant brand personality increased brand awareness/association, brand emotional?relationship and brand image, and that these attributes increased brand loyalty. Restaurant brand personality affected brand loyalty. The research findings indicate that managers of family restaurants should pay attention to the emotional reaction of customers to their establishment. This involves employee actions that make dining a pleasurable experience.

The purpose of this study was to investigate how users' perceived benefits of hotel F&B loyalty program affected their relationship quality(trust and satisfaction) and loyalty on hotel products and services(hotel food & beverage products/services) and how their relationship quality(trust and satisfaction) influenced their loyalty. The model was tested in the settings of five-star hotels using a sample of current members of food & beverage membership program. Empirical results confirmed that not only perceived benefits of hotel F&B loyalty program affects users' perceived relationship quality(trust and satisfaction) and loyalty on hotel products and services(hotel food & beverage products/services) but that their perceived relationship quality influences loyalty on hotel products and services(hotel food & beverage products/services). According to the results, complimentary dining coupon and food discount strongly affected relationship quality(trust and satisfaction) and loyalty on hotel products and services(hotel food & beverage products/services). Strategically, it is recommended to appeal those benefits to current and potential members to maximize the loyalty. Also, it should be considered as major factors to re-package hotel F&B loyalty program.

The purpose of this study was to investigate how menu quality, human · amenity service quality, perceived risk affected quality · price menu value, social · emotion menu value and how quality · price menu value and social · emotion menu value influenced satisfaction. Also this study investigated how satisfaction affected loyalty. The model was tested in hotel restaurants settings of five-star hotels using a sample of customers visiting and enjoying menus in Daegu metropolitan city and Gyeongju city. Empirical results confirmed that not only do menu quality and human · amenity service quality increase quality · price menu value and social · emotion menu value but that perceived risk reduces social · emotion menu value. It was also found that significant antecedents of satisfaction were quality · price menu value and social · emotion menu value. Also, loyalty was also found to be a significant consequences of satisfaction.

The purpose of this study is to highlight the importance of relationship marketing which has been developed as an alternative way of handling marketing in family restaurants. This study focused on the consumers' behavior - mainly their switching behavior and loyalty toward relationship marketing activities exercised by from family restaurants. 269 usable questionnaires were collected from customers patronizing three family style restaurants in Seoul. Several statistical methods were used including descriptive analysis, reliability test, covariance analysis, confirmatory factor analysis, and covariance structural analysis. The result drawn from empirical test proved that relationship marketing activities actually are the significant determinants of relationship quality and thus to the customers' behaviors toward the restaurants they patronize. Managerial implications can be drawn from the result findings that restaurant companies can identify the activities of relationship marketing to continue the long-term relationship with their customers. Also restaurant companies can use the activities of relationship marketing as differentiating strategies, and allocate their resources into the activities of relationship marketing.

Purpose - Most past studies related to this focused on the physical attractiveness of service employees, but this study emphasizes the social attractiveness and not just the physical attractiveness of employees. Therefore, the purpose of this study is to first categorize attractiveness as physical attractiveness and social attractiveness and to examine the impact of physical attractiveness on social attractiveness for service industry employees. Secondly, this study aimed at verifying the impact of physical attractiveness and social attractiveness on interpersonal trust. Third, it aimed at revealing the impact of interpersonal trust on customer satisfaction, as well as satisfaction on loyalty. Research design, data, and methodology - Questionnaires were distributed to customers that used beauty salon services, among the various service industries, to verify the hypothesis of this study. Also, hypothesis was analyzed with the structural equation method using Amos 20.0. Results - When presenting the results on verifying the research hypothesis, it was found that physical attractiveness had a positive impact on social attractiveness. Second, while physical attractiveness did not have a positive impact on interpersonal trust, social attractiveness was found to have a positive impact on interpersonal trust. Such results show that in forming interpersonal trust, social attractiveness was more important than physical attractiveness for service industry employees. This result is in contrast with the results of past studies, but it is different in that previous studies suggested only physical attractiveness and did not present social attractiveness in the hypothesis. Third, it was found that interpersonal trust had a positive impact on satisfaction, while satisfaction did not have a positive impact on loyalty. Conclusions - The biggest implication of this study is that it presented social attractiveness, which was rarely dealt with in past studies. Also, this study is significant in that it examined the relationship of physical attractiveness and social attractiveness. The results of this study show that in the service industry, the role of human elements such as service employees is important and that in addition to physical attractiveness, social attractiveness in the course of interaction such as communication with customers can also be an important strategic element.

본 연구는 자전거 활동 참가자들의 스포츠 애호도와 운동정서 및 심리적 웰빙의 관계를 규명하기 위한 목적으로 진행되었다. 이러한 연구의 목적에 따라 운동정서를 긍정 및 부정적 정서로 분류한 다음 스포츠 애호도, 긍정적 정서, 부정적 정서 및 심리적 웰빙의 관계를 스포츠 애호도 편향에 따른 긍정 및 부정적 정서와 심리적 웰빙의 차이분석과 구조모형분석을 이용한 관계분석을 통하여 알아보았다. 분석 결과 스포츠 애호도의 편향에 따라 긍정 및 부정적 정서와 심리적 웰빙은 차이가 있는 것으로 나타났다. 요인들 관계에서는 스포츠 애호도가 긍정적 정서와 심리적 웰빙에는 정적 영향을 미치며 부정적 정서에는 부적 영향을 미치는 것으로 나타났다. 그리고 정서와 심리적 웰빙의 관계에서는 긍정적 정서가 심리적 웰빙에 정적 영향을 미치는 것으로 나타났으나 부정적 정서는 영향을 미치지 않는 것으로 나타났다. 긍정적 정서와 부정적 정서의 관계에서는 긍정적 정서가 부정적 정서에 부적 영향을 미치는 것으로 나타났다.