Actively promoting pro-environmental behavior not only can effectively reduce degree of environmental pollution, but also is a necessary step for the sustainable development of social economy. Although scholars have had in-depth discussions on influencing factors and promoting mechanism of pro-environmental behavior, research concerning effects of external situational factors on pro-environmental behavior is relatively insufficient, and impacts of natural environment conditions, say, air quality is seldom considered. With the development of China’s economy, industrial growth and advancing urbanization, air quality continues to deteriorate when acid rain, haze and other harsh weathers occur more frequently, seriously affecting and endangering people’s health and daily life. So, does air quality also affect people’s pro-environmental behavior? And if so, how is that impact? What is the internal mechanism? Based on the above questions, this paper designed two studies, in combination with spatial distance, and explored the impacts of air quality on Chinese residents’ pro-environmental behavior. It also demonstrated the internal impact mechanism from the perspective of environmental emotion, and expanded research on impact mechanism of air quality on pro-environmental behavior.

In recent years, maintaining transparency has become a trend among brands, and a better level of supply chain transparency has been demonstrated to positively affect consumer environmental concern and conscious behavior. Consumers may accept transparency efforts as a signal of the brand goodwill and perceive it as a visibly sustainable effort that can convert brand trust. In the information transparency trend, eco-certification plays an important role as a tool to inform consumers about sustainability. However, facing large amounts of information, consumers spend much time filtering information, so the accuracy of the obtained information can be compromised. The Higg index is a sustainable verification platform that reveals the entire activities of supply chains. However, most consumers are facing an overload of information that could confuse their processing of any information. In this context, the present study seeks to examine the effect of business transparency to conscious consumer behavior and purchase intention. Second, this study deals with the moderating effects of sustainable knowledge on the relationship between business transparency, environmental concern, and brand trust. Third, we explore the effects of high and low level of consume knowledge of sustainability on the relationship between business transparency and brand trust. In terms of the methodology used in the present study, an off-line survey of Korean consumers was conducted. SPSS 21.0 was used for data analysis aiming to test the proposed model and research hypothesis. The mains results of this study are as follows. First, business transparency has a positive effect on environmental concern, brand trust, and consumer willingness to conscious behavior. Second, consumer sustainable knowledge has a moderating effect on business transparency for environmental concern and brand trust. Taken together, the findings of the present study provide meaningful implications for marketers by highlighting the importance of transparency and introduction of a transparent eco-certification for communication with consumers. To successfully influence consumer willingness to assume conscious behavior, brands are advised to provide standardized transparency labels, rather than complicated information.

This study identified fashion consumers disposal behavior and analyzed the effects of consumers pursuing values in disposal, environmental awareness, and sustainable fashion consumption attitudes in regards to fashion disposal behavior. A survey questionnaire was developed and data were obtained from 460 consumers in their 20's to 50's in Korea who had experienced fashion disposal behaviors during last 12 months. As a result, there were four different fashion disposal behaviors such as economical, practical, and social disposal as well as hoarding behaviors. Consumers pursuing values in disposal affected fashion disposal behavior. Practical and economical values had positively impacted economical disposal and hoarding behaviors. While hedonic value had a negative impact on economical disposal behavior, it had a positive impact on social disposal behavior. Also, environmental-social values had positively impacted practical and social disposal behaviors. Fashion-related environmental knowledge had positively impacted economical and practical disposal behaviors and PCE affected social disposal behavior, while environmental concerns had a negative impact on economical disposal behavior. Consumers attitude toward usedfashion items, fashion recycling, and fashion innovativeness affected all of fashion disposal behaviors. Although hoarding behavior has been an under researched area, the finding implied that hoarding behavior was affected by consumer's pursuing value in disposal and sustainable consumption attitude. Also, environmental-social values and attitudes toward used-fashion items would induce practical disposal behavior such as reuse by alteration or reform. Consumers economical and hedonic values can promote donations or exchange/resale of unwanted fashion items, which can lead to sustainable consumption.

With the ecological environment deteriorating and rapid growth of world population, sustainable issue becomes a hot issue all over the world. All the state, industry and consumer levels pay more attention to the sustainable filed. Even Kotler (2011) in his study mentioned that the need for sustainable issue means new challenges to the scholars and practitioners. This research aim to the sustainable consumption filed in China. Based on the previous studies, sustainable consumption can be summarized including clothing, food, housing and travelling is an important way to cope with the deteriorating ecological environment and the rapid growth of world population. The Chinese government attaches great importance to sustainable consumption, at the same time the government has issued many sustainable policies to promote the development of sustainable consumption concept. Environmental policies consists of three kinds of instruments (regulation instrument, economic instrument, and information instrument), but which instrument is more effective to promote people’s sustainable consumption attitude and behavior, and whether these effects will be changed or not in different context, previous studies have no clear answer. Based on the literature view, this study organized and established the concept research model. Following the logic of policy-attitude-behavior, the researchers examined the relationship among environmental policy instruments, sustainable consumption attitude and sustainable consumption behavior. Meanwhile, due to long-term orientation was an important variable to explain attitude and behavior, based on time orientation theory, this research also tested the moderating role of long-term orientation between environmental policy instruments and sustainable consumption attitude. Data were collected from Chinese residents in the medium size city, after excluding 67 invalid questionnaires, 325 questionnaires were used to analysis. Through exploratory factor analysis and confirmatory factor analysis, this study confirmed that the scales of main variables had good reliability and validity. Researchers adopted SPSS19.0 to conduct multiple regression analysis. Results showed that regulation instrument and economic instrument had significant effects on sustainable consumption attitude, but the effect of information instrument was not significant. Long-term orientation played the positive moderating role between economic instrument and sustainable consumption attitude; consumers’ sustainable consumption attitude was correlated with sustainable consumption behavior, and was as a mediator between regulation instrument, economic instrument and sustainable consumption behavior. Finally, based on the research results we give some suggestions and contributions to both academy and practice. The conclusions of this study can contribute to the enrichment of environment policy theory，time orientation theory and sustainable consumption，and can provide a certain theoretical guidance and reference for the issue of government on how to promote the development of sustainable consumption. We also point out the limitations of this study and some suggestions for further researches.

There may be not direct path from the psychological selection by the customers to the green behavior owing to the complexity of the green consumption. The specific mode of action still needs being further researched. This paper will research the specific path and mechanism of customer’s green consumption based on VBN theory. Based on a survey of Chinese respondents, environment values bring indirect influence to green customer behavior through individual belief or subjective norm intermediately. However, there are different paths from value to behavior. One path is that egoistic value-subjective norm-green customer behavior while another path is that altruistic value-environment beliefs-subjective norm-green customer behavior which really fits into previous research of VBN theory.

본 연구는 농촌관광마을의 브랜드 자산이 장소애착 및 친환경 행동의도와의 영향 관계를 검증하고자 하였다. 농촌관광마을의 브랜드자산은 브랜드인지도, 브랜드이미지, 지각된 품질, 지각된 가치로 분류되었으며, 장소애착은 장소의존성, 장소정체성, 사회적 유대감으로 구분되었다. 친환경 행동의도는 단일차원으로 도출되었다. 가설검증 결과, 첫째, 농촌관광마을의 브랜드자산인 브랜드인지도, 브랜드이미지, 지각된 품질, 지각된 가치가 장소의존성에 모두 유의한 영향을 미치는 것으로 나타났으며, 둘째, 장소정체성은 친환경 행동의도에 유의한 영향을 미치는 것으로 분석되었으며, 장소의존성 또한 친환경 행동의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 농촌관광마을의 브랜드자산 중 브랜드이미지와 지각된 가치가 친환경 행동의도에 유의한 영향을 미치는 것으로 나타났다.

Scientific evidence indicates that a significant human contribution towards the world’s climate change. Human lifestyles and behavior need changing to reach the goal of environmental sustainability. Previous studies indicate that fear or threat appeals in advertising campaigns can lead to changes in attitude and, subsequently, behavioral changes. The main aim of this study is to examine the impact of viewing different degrees of fear appeals of climate change on an individual’s intention to engage in pro-environmental behavior. In addition, the possible factors influencing an individual’s intention to engage in pro-environmental behavior may vary after viewing narratives of different degrees of fear-inspiring climate change are also examined. A total of 217 undergraduate students were assigned to one of the experimental conditions: no fear appeal, low-fear appeal, and high-fear appeal. The fear manipulation check results are consistent with the prominent hypothesis of the drive theory model, an inverted-U-shaped response pattern to increasing levels of fear. The results of ANOVA tests indicate that the participants who view the no-fear appeal text will have more intention of engaging in pro-environmental behavior than their counterparts, those who view the high-fear appeal text. The results of multiple regression equation analysis reveal that an individual’s moral obligations play an important determinant of his/her intention to engage in pro-environmental behavior across both conditions. But in the high-fear appeal condition, an individual’s perception of collective efficacy also plays an important determinant. Practical implications for pro-environmental behaviors are also provided.

Finding the balance between economic development and preservation of the natural environment is a challenging yet important task. This is a particularly pressing issue in the case of China, as it is the largest and fastest-growing market for tourism. The purpose of this research is to examine Chinese tourists’ participation in nature-based, tourism activities by incorporating tourists’ environmental attitude, measured by the New Environmental Paradigm (NEP) scale, into a tourism constraint-negotiation model. The responses of 112 Chinese tourists were examined through CFA. The results from structural equation modeling show environmental attitude will positively affect tourists’ motivation, which, in turn, will affect their negotiation strategy and ultimately their participation behavior. On the other hand, constraints on nature-based tourism will negatively affect tourists’ participation behavior. The theoretical and managerial implications of this study are discussed in the context of the tourism literature.

본 연구는 프리스트레스 접속슬래브(PTAS: Post-Tensioned Approach Slab)가 환경하중을 받아 컬링할 때의 거동을 수치해석을 통해 적절히 분석하기 위하여 수행되었다. PTAS의 한쪽 단부가 교대에 힌지로 연결되는 부분을 해석 모형에 적합하게 포함시킬 수 있는 방법을 마련하였으며, 접속슬래브의 헌치 부분을 삭제한 단순 형상의 접속슬래브 모델의 사용성도 분석하였다. 개발한 모델을 이용하여 교대 뒤채움부 침하에 의한 접속슬래브의 컬링 응력 특성을 분석하였다. 연구 결과, PTAS의 단순화 힌지를 포함한 단순 형상 모델은 실제 형상 모델의 최대인장응력을 산출하기에 적합한 것을 알 수 있었다. 또한 컬업시에는 하부지반 침하가 없는 PTAS에서 최대인장응력이 도출되었으며, 컬다운 시에는 하부지반 침하가 진행된 PTAS에서 최대인장응력이 발생하므로 이러한 컬링 응력을 고려하여 설계를 수행하는 것이 적절할 것으로 분석되었다.

본 연구는 장스팬 콘크리트 포장 슬래브가 환경하중을 받아 컬링 거동을 할 때의 특성을 분석하기 위하여 수행되었다. 먼저 장스팬 포장 슬래브의 유한요소해석 모델을 구성하여 컬링 시 응력분포 특성 및 슬래브 길이, 두께, 하부지지층 강성, 슬래브 단부 구속 등이 컬링 거동에 미치는 영향을 분석하였다. 또한 실제 시공된 장스팬 포장 슬래브를 이용하여 현장에서 환경하중에 의한 거동을 측정함으로써 컬링 거동 특성을 실험적으로도 분석하였다. 연구 결과, 장스팬 포장 슬래브는 단부에서 부터 슬래브 중앙을 따라 어느 정도 안쪽으로 들어오면 컬링에 의한 수직변위가 발생하지 않으며 응력은 이곳에서부터 일정하게 최대치를 보이게 된다. 장스팬 포장 슬래브의 길이 및 하부지지층의 강성은 최대 컬링 응력에 영향을 미치지 않았으며, 슬래브 단부의 구속은 컬링 응력이 단부까지 발생하게 하지만 최대 컬링 응력의 크기에는 거의 영향을 미치지 않았다.

본 논문은 지반위에 놓인 콘크리트 슬래브가 환경하중에 의해 컬링 할 때의 거동을 해석할 경우에 하부층의 모델링 방법에 따른 해석 결과의 차이를 분석한 내용을 기술하였다. 지반위에 놓인 슬래브 시스템을 전체 3차원 모델, 3차원 슬래브와 하부층을 스프링으로 구성한 모델, 그리고 2차윈 슬래브와 하부층을 스프링으로 구성한 모델 등으로 개발하여 해석을 수행하였다. 먼저 하부층이 단일 층으로 구성되어 있을 경우에 하부층 모델링 방법에 따른 컬링 거동의 차이를 분석하였다. 그리고 하부층이 서로 다른 재료와 두께로 구성되어 있는 복층일 경우에 하부층 모델링에 따른 컬링 거동의 특성을 비교 분석하였다. 연구결과 하부층을 무인장 스프링으로 모델링 하면 하부층이 단층일 경우에는 일반적으로는 상당히 정확한 해석결과를 얻을 수 있으나, 하부층이 복층일 경우에는 상위하부층의 탄성계수가 클 때, 하위하부층의 탄성계수가 작을 때, 그리고 상위하부층과 하위하부층의 두께가 두꺼울 때는 컬링 시에 슬래브의 수직변위 차이를 과대평가하게 되며 최대응력은 과소평가하게 된다.

The purpose of this study was to measure the causal relationships among affective belief, environmental belief, subjective norm, attitude and meat consumption behavior. A total of 318 questionnaires were completed. Structural equation model was used to measure the causal relationships among the constructs. Results of the study demonstrated that the structural analysis result for the data also indicated excellent model fit. The effects of affective belief, environmental belief and subjective norm on attitude were statistically significant. The effects of affective belief, environmental belief and subjective norm on meat consumption were statistically significant. As expected, attitude had a significant effects on behavioral intention. Moreover, attitude played a mediating role in the relationship between affective belief and meat consumption, environmental belief and meat consumption, subjective norm and meat consumption. Consumption played a mediating role in the relationship between attitude and behavioral intention. In conclusion, based on structural analysis, a model was proposed of interrelations among affective belief, environmental belief, subjective norm, attitude, meat consumption and intention. It should be noted that the original model was modified and should, preferably, be validated in future research. Other variables may be incorporated to form models that consist of new antecedent and consequence pairs.

Micro, Small and Medium Enterprises in Denpasar City still face low mastery of technology and financial management, one of which is the application of technology-based accounting information systems (e-commerce) for small and medium enterprises. The research objective was to determine the relationship between environmental uncertainty, trust and ease of information technology moderating behavior in accounting information systems. Research with a quantitative approach, the method used is multiple linear regression with moderated regression analysis. The study population was 816 small and medium enterprises. The sampling method technique was the incidental sampling approach and the Slovin formula so that a sampling of 100 small and medium enterprises that had used e-commerce was determined in the city of Denpasar. The results of research that have been conducted determine the relationship between user behavior in accounting information systems that affect individual performance, the relationship between environmental uncertainty affects accounting information systems mediated by individual performance, while the ease of information technology and its ability to be mediated by individual performance has an effect on the behavior of using accounting information systems. The application of accounting information systems in small and medium enterprises is expected to improve individual performance so as to increase income.

As environmental concerns continue to grow, green supply chain management (GSCM) is attracting attention as an element of competitive advantage for companies. This study examined internal GSCM practices to show how they influenced the end-point of the supply chain from the perspective of the end-consumer. It identified the effects of environmental concerns on consumer purchasing behavior mediated by the company image of internal GSCM practices. Data were collected through an email survey of Korean consumers. Reliability and validity were verified using SPSS 18.0. Cronbach’s alpha, and confirmatory factor analysis. The results showed that environmental concerns had a positive impact on such practices, and the image of internal GSCM practices was found to have a significantly positive effect on consumer purchasing behavior. Companies will have to actively reflect environmental factors in their operational activities, and GSCM implementation will become a necessity. A positive image of internal environmental management and eco-design, which are key elements of internal GSCM practices, strengthened the company’s eco-friendly image and ultimately affected consumer purchasing behavior. This suggests that it is important for companies to evaluate their environmental attitude and make eco-friendly products from a consumer’s perspective, making it a differentiation strategy for a company in building an eco-friendly corporate image.

The purpose of this study is to observe the influence mother's pro-environmental consumption behavior have on the adolescents' environment-friendly attitudes and adolescents' pro-environmental consumption behavior. Also by examining the variable relation, the study scopes out the effectiveness of environmental experience. For the analysis, high school students in Korea were gathered from online and multiple regression analysis, and Baron and Kenny mediation analysis were conducted among a total of 521 surveys. The main findings are as follows: First, mother's pro-environmental consumption behavior were proven to be essential factors that have influence on the adolescents’ environment-friendly attitudes. Second, mother's pro-environmental consumption behavior were proven to be essential factors that have influence on the adolescents’ pro-environmental consumption behavior. Third, mediating effect of adolescents' environment-friendly attitudes was verified in the relationship between mother's and adolescent's pro-environmental consumption behavior. The findings suggest the importance of adolescents' environment-friendly attitudes and improve adolescent's pro-environmental consumption behavior by having practice mother's pro-environmental consumption behavior.

The purpose of this study was to observe the influence adolescents’ environmental experience and environmental consciousness have on the pro-environmental consumption behavior. Also by examining the variable relation, the study scoped out the effectiveness of environmental experience. For the analysis, high school students in Korea were gathered from online and the correlation analysis, multiple regression analysis, and Baron and Kenny mediation analysis were conducted among a total of 521 surveys. The main findings are as follows: First, adolescents’ environmental experience, environmental consciousness and pro-environmental consumption behavior showed a positive relationship. In other words, the more the experience, the more sense of responsibility adolescents had towards the environment and society, leading them to have pro-environmental consumption behavior. Second, environmental experience and environmental consciousness were proven to be essential factors that have influence on the adolescents’ pro-environmental consumption behavior. Third, partial mediating effect of environmental consciousness was verified in accordance with the relationship between environmental experience and pro-environmental consumption behaviour. The findings suggest the importance of adolescents' environmental consciousness and improvement of pro-environmental consumption behavior by having students gain environmental experience.

이 연구는 학교 현장에서 쓰레기 줄이기 활동과 관련하여 환경심리학적 강화물이 환경태도 와 실천의식 및 환경 친화적 행동에 어떻게 영향을 미치는지, 그리고 강화물 중 환경 친화적 행동을 증진하는데 가장 효과적인 것은 무엇이며, 환경심리학적 접근이 환경문제를 해결하는데 어떻게 기여할 것인지를 제시하는 것이다. 이 연구를 위해 경기도 소재 J초등학교 6학년 2개 반 70명을 대상으로 실험 수업과 설문 조사를 실시하였고, 그 연구 결과는 다음과 같다. 첫째, 실험 수업 대상 학생들에게 사전⋅사후 검사를 통해 환경 친화적 행동의 변화를 조사한 결과 환경심리학적 강화접근법은 환경태도와 실천의식 및 환경 친화적 행동을 증진시키는데 효과적 인 것으로 나타났다. 둘째, 환경 친화적 행동을 증진시키데 사용한 강화물의 경우 즐거움이 가 장 효과적이었고, 다음으로 쿠폰 혜택, 명예, 현금 순으로 나타났다. 셋째, 환경규범 활성화와 정적⋅부적 강화접근 및 환경 교육은 환경 친화적 행동의 발생빈도를 증가시키는데 기여함으 로써 환경 보호 기능이 가능하다.

본 연구는 원예활동 복합 환경교육 프로그램을 설계하고, 초등학 생의 환경의식과 행동과 태도의 변화에 미치는 영향에 대하여 확인 하고자 하였다. 이에, 초등학생 38명을 대상으로 프로그램을 실시 하고 전후 설문을 통하여 효과를 검증하였다. 프로그램은 8회차로 회당 120분으로 전반 60분은 이론수업, 후반 60분은 환경실습수업 으로 구성하여 진행하였으며, 원예활동 복합 환경교육 프로그램 실 시에 따른 초등학생의 환경인식, 환경태도, 환경행동의 변화를 확인 하였다. 그 결과, 모든 영역에서 유의미한 차이가 있었으며, 프로그 램 실시 전에 비하여 실시 후 수준이 증가하는 양상을 보였다. 환경 지식부문에서는 석탄사용연료 사용으로 인하여 지구온난화가 발 생한다는 지식에 대한 이해가 여타 부문에 비하여 높아지는 양상을 보였으며, 조작적 이해부문에서는 자연보호활동에 대한 참여 인식 및 재활용 사용 중요성 인식에 대한 이해가 다른 이해부문에 비하여 보다 높아지는 유의한 결과로 분석되었다. 환경가치 및 신념부문에 서는 화학약품의 사용 저감, 과학기술의 발전 가치, 자연보호를 위 한 편의 포기 항목에서 상대적으로 향상 폭이 높았으며, 정서영역부 문에서는 회사가 동물로 제품테스트하는 것에 화난다는 항목에서 상대적으로 큰 폭의 유의한 증가를 나타냈다. 환경자극경험 부문 중 학교에서의 경험에 대한 항목에서 상대적으로 큰 폭의 향상을 확인 할 수 있었으며, 활동진술영역 부문에서는 전반적으로 유의미한 차 이를 보였다. 이상의 결과로부터 원예활동 복합 환경교육 프로그램 은 초등학생의 환경교육에 유의미하게 긍정적인 영향을 끼친다고 할 수 있다. 환경교육은 단순한 지식습득이나 이해의 교육이 아니라 태도와 가치관 교육이며, 습관의 형성에 의한 교육이기에 어린시기 에 이루어질수록 그 효과가 크다. 이에 초등학생의 환경교육은 환 경, 생태계 등에 대한 일반적 개념이 형성되는 시기라는 점에서 매 우 중요하며, 본 연구의 원예활동 복합 환경교육 프로그램의 실시 전후 결과는 초등학생을 위한 환경교육에 중요한 역할을 담당할 수 있을 것이라 판단된다. 향후 각 환경교육 커리큘럼에 대응하는 환경 인식, 태도, 행동부문별 세밀한 분석에 관한 연구가 진행될 경우, 각 커리큘럼에 대응하는 부문의 긍정적 효과를 도출하는 데에 보다 유 용할 것으로 판단되며, 이는 보다 효과적인 초등학생 대상의 환경교 육 프로그램의 설계에 도움을 줄 것으로 예상된다.