본 연구는 20·30대 MZ세대의 친환경 행동의도에 영향을 미치는 환경 동기요인을 실증적으로 분석하고, 기후변화 심각성 인식이 이들 동기와 친환경 행동의도 간에 매개효과를 갖는지 실증적으로 분석하는데 목적이 있다. 2024년 국민환경의식조사에 참여한 968명의 청년층을 대상으로, 환경 동기요인(규범적, 쾌락적, 이익, 이타적, 생태적, 이기적 동기)과 기 후변화 심각성인식, 친환경 행동의도 간의 관계를 PROCESS Macro 4.2 를 활용해 분석하였다. 분석 결과는 다음과 같다. 첫째, 규범적 동기가 친환경 행동의도에 가장 큰 영향을 미쳤으며, 쾌락적 동기 역시 유의미 한 영향을 보였다. 둘째, 이익 동기와 이타적 동기는 친환경 행동의도에 직접효과만 있었고, 기후변화 심각성 인식을 통한 간접효과는 없는 것으 로 나타났다. 셋째, 생태적 동기와 이기적 동기는 기후변화 심각성 인식 을 매개로 한 간접효과만 나타났다. 이러한 결과는 MZ세대의 친환경 행 동을 촉진하기 위해 규범적·쾌락적 동기 강화와 기후변화 심각성 인식 제고가 중요함을 시사한다.

본 연구는 항공사 객실승무원을 연구대상으로 환경관심과 환경의식적행동의 인식을 파악하 여, 지속가능한 항공사의 ESG 경영을 위한 기초자료를 제시하는 데 목적이 있다. 연구의 모 집단은 항공사 객실승무원으로 편의표본추출법(비확률 표본추출법)을 이용하여 결과를 추출하 였다. 자료수집은 2024년 12월 9일부터 2024년 12월 30일까지 진행하였다. 설문지는 400부 를 배부하여, 응답이 불충실하거나 불완전한 53부를 제외하고 347부의 유효 표본으로 t-검정 및 ANOVA의 실증분석을 실시하였다. 실증분석 결과, 환경관심을 높게 인식하는 집단은 여 자, 40세이상, 10년이상 재직으로 나타났다. 그리고 환경의식적 행동의 구성요소 중에서 구매 행동을 높게 인식하는 집단은 35세 이상, 대학교 재학 및 졸업, 선임사무장 이상 직급, 3년이 상 근무, 500만원 이상 소득으로 나타났고, 처분행동을 높게 인식하는 집단은 여자, 40세 이 상, 대학교 재학 이상, 승무원 직급, 10년 이상 근무 등이었다. 또한 사용행동을 높게 인식하 는 집단은 여자, 40세 이상, 대학원 재학 이상, 사무장 직급, 10년 이상 근무, 500만원 이상 으로 나타났다. 연구의 결과로 항공사는 객실승무원 중 남자, 20-24세, 전문대졸업 이하, 부사무장 직급, 3 년 미만 근무, 400만원 이하 소득의 집단을 대상으로 환경의식적 행동을 실천할 수 있는 환 경교육 프로그램을 제시하는 것이 필요하다고 분석된다. 이를 통해 ESG 경영을 효과적으로 추진하고, 지속 가능한 항공사로서의 이미지를 구축할 수 있을 것으로 판단된다.

비건 화장품 시장이 급성장하는 가운데, 소비자의 환경 및 윤리적 가치 지향이 강화되고 있지 만, 이에 관한 연구는 제한적이다. 본 연구는 비건 화장품의 구매의도에 영향을 주는 소비자의 가치 인식과 환경 동기, 그리고 지각된 장벽 간의 관계를 분석하였다. 300명의 비건화장품 사용 경험이 있는 여성을 대 상으로 PLS-SEM 분석을 진행한 결과, 금전적 가치, 사회적 가치, 브랜드 가치, 감정적 가치, 품질 가치, 그리고 환경 지식이 구매의도에 큰 영향을 주는 것으로 확인되었다. 조절 효과 분석에서는 이미지 장벽과 가치 장벽이 중요한 요인으로 나타났다. 중요도-성능 지도 분석을 통해, 감정적 가치가 비건 화장품의 구 매의도를 강화하는 전략적 결정에 중요한 핵심 요인으로 드러났다. 본 연구는 비건 화장품 시장의 경쟁력 강화와 지속 가능한 소비 태도 활성화에 대한 이론적 및 실무적 기여를 제공한다.

As part of an effort to promote the circular economy, an effective marketing communication is needed to convince consumers to choose the environmentally-friendly products. How a marketer frames a communication message, together with a consumer characteristic which shapes how a consumer thinks and feels, should influence consumer perception, as well as their decision regarding the green purchase. There remains a literature gap in this area in which the current research seeks to add its contribution. This paper investigated how message framing and self-construal influences consumer perception in supporting the environment. A 2 (holistic versus analytical message frame) x 2 (independent versus interdependent) self-construal between-subject experiment was designed. The research context is an apparel industry. It was found that independent (vs interdependent) self-construal respondents have higher environmental perception of the product. This surprising result is actually not in line with the hypothesis, yet yields insightful finding that opens up discussion and new avenue for the future research in this area.

Local consumption is considered to have a positive environmental and social impact. A new supply chain strategy has been devised to provide small and medium-sized local farms with enhanced efficiency and accessibility: a bidirectional distribution. Bidirectional distribution is a practice of backhauling local produce on emptied wholesale trucks for redistribution through wholesale markets while employing the existing network of rural stores and wholesale suppliers. Building on the cue utilization theory, this study investigated the effect of product information about bidirectional distribution on consumers’ perceived environmental value, personal well-being value, quality beliefs, and community social and economic value.

This study examines the general assumption that serious games can bring about positive effects for purported social changes. The interactive nature of the serious game was thought to be one of the distinctive aspects of the medium as compared with other traditional non- interactive media. To explore whether the interactivity of serious games yields different psychological influences, we conducted an experimental study with a serious game whose narrative concerns the environmental issue, EcoFriendz (N=40). The results illustrate that those who played the video game perceived themselves to be more aware of the environmental problem than those who read the same narrative in a non-interactive text format. Also the game players were more willing to carry out measures to deal with the environmental problem.

This study examines the changes in environmental resource perception and residential areas on Jeju Island. This study focuses on Jeju Island, which has prepared a legal framework for the total amount of environmental resources. The study identifies Jeju residents and non-provincial citizens, analyzes the differences between them, and suggests the future direction of the total amount system for environmental resources. This study aims to provide essential data necessary for successfully implementing the assigned environmental resources. This will contribute to sustainable growth and preserving valuable environmental resources in an era where environmental importance is increasing. The findings indicate that both Jeju residents and non-provincial citizens are satisfied with the current environmental resources on the island. However, when comparing past and current environmental resources, Jeju residents generally indicated lower satisfaction over time, whereas non-provincial citizens perceived an improvement over time. While overall satisfaction with the natural and local environment remains high, there is a notable increase in perception regarding the ecological value of plants, wildlife, wetlands, and Gotjawal areas compared to the past. These findings emphasize the importance of incorporating these high-priority components into the total environmental resource system for future consideration.

This study aims to investigate the factors which impact the possibility of Environmental Management Accounting (EMA) implementation in automobile companies in Vietnam. A survey was carried out with automobile enterprises’ managers, getting 198 usable respondents, with data and theoretical model analyzed by using SPSS with EFA method. Results indicated that in Vietnamese automobile enterprises, the possibility of EMA implementation was driven by elements including motivation to reduce production costs, reactions to environmental issues, compliance to legislation, procedures and processes in the working environment which they are in business. The government and professional institutions should play a vital role in promoting EMA practices by issuing specific guidelines and continuous training. Besides, tax authorities should apply the favor policies such as tax incentives to stimulate interest enterprises to implement EMA. However, this study’s results only reflect about 63.7% of the impact to the implementation of EMA in Vietnamese automotive enterprises, so there are still some other factors that should be found out in the future researches. This is the first attempt to systematically analyze enterprises’ perception and willingness to apply EMA in Vietnamese automobile industry. This study contributes to not only the existing empirical literature of EMA but also enterprises’ managers in Vietnam and other transitional economies.

The purpose of this study is to examine the differences of use behavior and environmental perception of a park and to analyze the influence of environmental perception factors on park satisfaction among 7 parks in Suseong-gu, Daegu. The data from the 255 questionnaires of young adults (30-59) and old adults (more than 60) who use the park more than once a week were used for the analysis. In terms of park use behavior, young adults used the park for walking and jogging mainly on weekday evenings, while old adults used the park for walking and rest mainly during weekday daytimes. In addition, old adults used the park more times a week than young adults, and spent more time in the park. In the analysis of the environmental perception of the park, similar results were found in both age groups but overall, old adults were more satisfied with the park environment than the young adults. As a result of analyzing the influence of environmental perception factors, it was determined that park satisfaction in young adults has a significant influence on 'use amenity', 'use convenience', 'facility suitability', and 'landscape diversity' in this order. On the other hand, park satisfaction for old adults has an influence on 'use amenity', 'facility suitability', and 'use convenience' in this order. The findings of this study can be used as an effective basic data for future park planning considering age groups.

The purpose of this study is to analyze the effect of perceived walking environment around neighborhood on satisfaction for old adults in Daegu. The study was conducted using 407 questionnaires were collected through the survey. The walking environment was categorized into accessibility to neighborhood walking facilities and walking environment around path. Regarding perception of walking accessibility, access to ‘public transit stops’ and to ‘medical facilities’ was relatively high. For walking environment, ‘pavement condition’, ‘continuity of sidewalk’, and ‘slope of sidewalk’ were rated relatively high. Multiple regression analysis after factor analysis of walking environment variables showed that religious and convenient facilities, park and leisure facilities, and medical and welfare facilities had a significant effect on satisfaction in walking accessibility. For walking environment the convenience for walking, safety for walking, and amenities for walking had a significant effect on satisfaction. The findings from this study can be used for improving the walking environment for old adults.

This study conducted to investigate the role of the horticultural activities to create and manage the outdoor space of the school, are as follows: Most of the students have had experiences of horticultural activities cultivating vegetables, fruits, flowers, trees, etc., and took part in activities such as planting plants, growing plants, and harvesting plants. These activities were done through the house veranda, garden, or school classes. We found that much of the horticultural activities are done at school, home, and communities, as the students have quite a few experiences in external experiential events or allotment farms. Students had more than average amount of interest in horticultural activities. In particular, the more gardening activity the student experienced, the higher interest they had. About half of the students observe the plants at least once a month and know the names of 3.42 plants among the plants at school. The students in the school that had done the school forest project are aware of relatively many plants and show high observation frequency. Although the schools done horticultural activities in accordance with the curriculum, they usually consist of one-off activities such as planting and seeding in schools without gardens as the activities are done with pots inside the classrooms. The satisfaction with the external school environment was relatively high at schools that done the school forest project, and this was affected by flowers, trees, and resting area. In other words, students must have plenty of flowers and trees to be satisfied with the external school environment and should also have an appropriate outdoor resting area. It is important to provide opportunities to allow students to continue experiencing gardening activities at school and home, because they have a high abundance of experience and interest in horticultural activities. Therefore, the space for horticultural activities considering the school curriculum and preferences of students should be secured and a variety of flowers and trees should be planted in order to create the external environment of school.

How would environmental education be implemented for effectiveness today? Deep reflection on the way of teaching environment in classes to achieve effectiveness is required. If there exist differences in students' environmental perception depending on environment class pattern, its most effective way should be looked for. In environmental education, inducing the students to have advisable attitude voluntary about environment is more important than teaching them environmental knowledge. From such view, students' active participation is necessary for successful environmental classes. Students need to be set to share their principle, values, attitude about environment problems at environmental class through presentation which is important factor to make them have advisable environmental attitude. Therefore, environmental class need to be carried out student-led way. For that, a class model need to be designed which will be helpful for the students to arrange and elaborate their emitting thought about environment problems through disclosing their thoughts to share them with fellow students which will end up in their advisable environmental attitude. This study aimed to find out the effectiveness of environmental collage making class contributive to offering various environmental perception to students and grasping others' thinking about environment. Fifty-eight 10th graders at U Science High School in Ulsan metropolitan city were selected for the study that carried out from 2010 April to June by choosing total 10 environmental themes divided into environmental collage making class applied to the 30 test group students, and general environmental class applied to 28 control group students. Following are the study results. First, in students' environmental sensitivity, the students in the environmental collage making class appeared to be higher compared with them in general environmental class. Second, in students' intentional environment action, the students in the environmental collage making class appeared to be higher compared with them in general environmental class. Third, in students' satisfaction with environmental class, the students in the environmental collage making class appeared to be higher compared with them in general environmental class.

Since the effect of environmental education at class using textbooks or materials related to environment is limited, the importance of activities for field experience is getting increased day by day. Thereby, the education tends to change into the type of education providing students with direct environmental experience. Students attending the science high school have excellent aptitude and ability for science and will lead the development of science in the future. Now it is urgent to develop various experiential programs which are helpful for them to establish desirable values on environment. However, the field of environmental education that allows science high school students equipped with ample environmental knowledge to improve environment sensitivity and have proper environment awareness is quite restricted as of now. Natural exploration activities are the programs which provide science high school students having lack of chance for environmental education with good opportunities to contact nature and also play significant roles in arousing their interest in issues related with environment. Therefore, it is thought that they will let science high school students explore the natural features of Korea, understand the importance of preserving environment and ecosystem profoundly, and encourage environmental awareness and will of environmental practice. Thereupon, with the study subjects of 121 first and second graders at U Science High School, this article analyzed their recognition of the necessity for environmental education and environmental pollution problems before and after the natural exploration activities, and conducted a survey on their satisfaction after the natural exploration activities and analyzed it. The result of this research is as follows. First, it was shown that the natural exploration activities were effective to raise the science high school students’ awareness of issues related with environmental pollution. Second, the natural exploration activities had effect upon enhancing the students’ willingness of environmental practice. Third, there was statistically significant correlation between the science high school students’ satisfaction with the natural exploration activities and their achievement in the science subject. Fourth, there also was a statistically non or weakness significant correlation between their satisfaction with the natural exploration activities and preference for the science subject. In particular, it was found that students preferring biology indicated higher satisfaction.

A survey of middle school students and teachers in Mokpo city has been done to understand the perception of environment of students and the present situation of environmental education in middle school. Only 2 of the 14 middle schools have chosen the environmental education course as a required subject. The majority of middle-school students in Mokpo city have learned the environmental education as a subordinate course included in the other subjects such as science, social science or technology. The environmental education in school has been done mostly through non-subject activities such as club activity, group work etc. The survey shows that almost all students think the environmental pollution is serious problem(83% of respondents) and they are especially interested in separate garbage collection(72%) and environmental conservation activity(63.9%) to protect the environment. The concerns about the environmental problems of students(57.7%) has increased after environmental education regardless educational methods or subjects. The students and teachers think that environmental education in school has not been carried out enough and almost all of them(68.4% of students, 97.5% of teachers) agree that the environmental education should be done as an independent subject. In order to more practical and effective environmental education, many opportunities to experience environmental conservation activities should be given during the environmental education course and the environmental education should be separated from other subjects to be taught independently. Moreover, it might be necessary to increase proportion of teachers in environmental disciplines and to develop various teaching methods.

This paper is aimed at investigating environmental indicators and needs based on residents' perception at Seosan city, Chungnam province. The results can be summarized as follows ; 1) On the average, the environmental level perceived by residents at Seosan city lies somewhat above the middle one, three points. 2) The perceived environmental level in rural areas is hither than that in urban and suburban ones, 3) There is a difference in residents'environmental needs between rural and urban areas. 4) It is proposed that a long-term and systematic environmental planning for Seosan city should be established to improve the environmental level.