For the many companies that operate internationally, the challenge of translating brand typography into different writing systems is a crucial and complex one. To address this issue, specialized type designers developed "bilingual typography": localized brand typography meant to preserve the original visual identity. They assume that by mimicking the appearance of the original typography, the newly created non-Latin typography will maintain brand consistency. However, no research investigated whether such approach is efficient.

본 연구는 구리화합물계 목재방부제로 가압방부처리된 난주입수종이 국내 지상부 목재사용환경에서 방부성능을 유지할 수 있는 조건을 파악하기 위하여 수행되었다. 장기간(12년)의 지상부 야외노출시험을 통하여 방부성능이 입증된 방부처리 목재를 대상으로 목재 내부에 존재하는 주요 방부성 분인 구리의 분포 상태를 조사하였다. 구리 정색반응 결과를 살펴보면 변재는 대부분 균일하게 처리되었지만, 심재에서 구리의 침투는 목재 표면에 국한되어 있는 것으로 나타났다. 심재에서 구리의 침투는 국내 방부목 표준규격에서 요구하는 심재의 최소 침윤깊이(8 mm)를 만족하지 못하였다. 그러나 기준을 만족하지 못한 방부처리 시편들도 우수한 방부효능을 가지고 있다는 것을 알 수 있는데 이러한 결과는 난주입수종의 적절한 활용을 위해 국내 규격의 보완이 필요하다는 것을 의미한다.

The restraints are used in the intensive care unit as a way to restrict the movement of the whole body or part of the body for the safety of the patient, such as maintaining medical equipment, preventing falls and patient self tube removal through regulating the patient's behavior. However, the physical restraints are used for the physical safety of the patient, but that is cause a variety of physical and psychological complications. Thus, nurses in intensive care units who apply restraint on face an ethical dilemma in the confrontation between the nurse's duty to improve the patient's health and protect the patient's safety and the value of the patient's autonomy and dignity. We have two examples are proposed to identify the ethical dilemma situation faced by nurses, to induce an active attitude towards elimination by establishing exactly restraint - removal criteria. In addition, it is proposed to seek a balance of individual values through active communication between the patient and the medical staff regarding the application of the restraint.

In order to find out the management and sanitation status of protective gear provided at the construction site, a case study and survey were conducted by visiting the site. As a result of the case study, inspection and management, disinfection, and storage of protective equipment were insufficient in both workplaces with less than 50 employees and workplaces with more than 100 employees. As a result of the survey, workers(66.2%), said they did not know how to identify hard hats(67.6.%), how to identify bad hard hats(60.8%), and how to identify bad safety belts (73.0%), even though workers(66.2%) were educated on protective gear, and those in charge of protective gear Non-specified(56.8%), regular inspection of the provided protective equipment was not performed(82.4%), and disinfection was not performed(90.5%). Therefore, as a management plan to maintain the performance of personal protective equipment, educational aspects, regular training on protective equipment, training on how to identify defective protective equipment, management of recording papers, technical aspects, strengthening of standards for placement of dedicated safety managers in small workplaces, participation of workers’ representatives when selecting protective equipment, and selection of protective equipment for workers Providing opportunities, administrative aspects of protective equipment regulation and management, introduction of sanitary and cleanliness system, and selection of personnel in charge of protective equipment management were suggested.

본 연구는 지속적인 곡예 운동이 여자 체조, 프리스타일 스키어 및 피겨 스케이터 선수의 동적 자세 유지 능력에 미치는 영향을 분석하고자 하였다. 이 연구에 참여한 피험자는 운동경력이 4-6년 된 운동선수로서 체조선수 7명, 프리스타일 스키어 선수8명, 피겨 스케이터 7명과 일반 여학생 10명을 통제집단으로 분류하였다. 동적자세의 운동능력을 비교하고자 뉴로컴사의 동적자세측정기를 이용하여 6가지 각 조건에 맞는 이른바, 시각계, 전정계 및 체성감각계가 동원되는 상황을 연출하면서 실험에 임하였다. 자료처리는 일원변량분석을 실시하였고, 사후검증으로는 집단 간의 차이를 보고자 Scheffe로 하였고, 통계학적 유의수준은 .05로 하였다. 연구결과 운동집단 간에는 조건 5에서 프리스타일 선수와 체조선수 간의 유의한 차이가 있었으며, 운동선수 집단과 일반인 여학생 간에는 조건 2, 3, 4, 5, 6에서 유의한 차이가 나타났다. 결론적으로 지속적인 곡예 운동은 평형기관계를 자극하여 동적자세 조절의 향상에 효과가 있는 것으로 사료된다.

Introduction In the context of online interactions, social media has becoming a crucial part of people‟s everyday lives, where they converge to exchange, debate, communicate and participate in any form of social interaction (Ryan & Jones, 2009). They post and share new content but also review and rate products/services and/or brands, share experiences and expertise and exchange opinions (Ryan & Jones, 2009). As a result, the growing popularity of social media, the competitors‟ presence on social networking sites and the cost reduction pressure derived from the financial crisis and consequent necessity to find cheaper solutions for brand promotion, motivated companies to use social media as part of their marketing and brand building activities (Tsimonis & Dimitriadis, 2014) and to create brand fan pages in different social networks such as Facebook, Instagram, Twitter, and YouTube, among others. Due to this attractiveness, social media is becoming the media channel of choice across the world (Dong-Hun, 2010). However, traditional media still plays an important role for both consumers and marketers, being a central component of brands‟ communication strategies. Yet, several questions still remain unanswered regarding social media effectiveness and influence on consumer engagement. In the current study we intend that we intend to contribute to fulfil the second. Thus, the objective of the current study is to explore how brands create and maintain online relationships with consumers through their Websites, Facebook and Instagram brand pages . Theoretical development The concept of engagement was originally employed in different fields of study including psychology, sociology and organizational behaviour. Now is attracting marketers‟ attention especially in the field of relationship marketing (e.g., Brodie et al., 2011; Hollebeek, 2011). Accordingly, two central concepts consumer engagement and online brand engagement need to be defined. First, consumer engagement, refers to the intensity of a person‟s participation and connection with company‟s offerings and activities that can be initiated by the consumer or the organization (Vivek, Beatty, & Morgan, 2012). Online brand engagement, on the other hand, can be defined as a consumer‟s cognitive and affective commitment to partake in an active relationship with a brand on a website or other computer-mediated platform designed to communicate brand value (Mollen & Wilson, 2010). Online brand engagement measures how much and how frequently users interact with a firm‟s page and its social media content. When consumers make the effort to like, favourite or comment a brand‟s post, they are vigorously engaging with that content. Engagement metrics display audience action, an important feature for social media health and growth (Dunham, 2014). As social media provides numerous ways for users to get involved with organizations (Waters, Burnett, Lamm, & Lucas, 2009), marketers must find rightful strategies to nurture relationships with the public. Dialogue has been one of the topics under research by several scholars. Including this two-way form of communication is crucial to “understand how organizations can build relationships that serve both organizational and public interests” (Kent & Taylor, 2002: 21), thus several studies use dialogic communication to investigate the influence of online strategies for relationship building (Loureiro & Gomes, 2016). Three crucial strategies have been used in numerous studies (Waters et al., 2009; Loureiro & Gomes, 2016; Men & Tsai, 2012) to build and maintain relationships online: disclosure or openness, information dissemination, and interactivity and involvement. First, disclosure or openness refers to the companies‟ willingness to be transparent in their online communication activities. Waters et al. (2009) suggest that companies must provide information such as company‟s full description, its history and mission. Organizations should use hyperlinks connected to their websites and use logos and visual cues to enhance brand recognition. Information dissemination concerns posting photos and videos, announcements about products, as well as answering questions to address stakeholders‟ needs, concerns and interests (Men & Tsai, 2012; Loureiro & Gomes, 2016). Posting links to external news content related to the company and its business and including press releases and campaign summaries can maximize the impact of a company‟s online presence (Waters et al., 2009). Finally, interactivity and involvement can be seen as the most important strategy, out of the three, since it is essential to foster relationships with the public and represents one of the main advantages of using different social media platforms (Haigh, 2014). This strategy is often analysed as a whole, with no distinction between the two terms (Men & Tsai, 2012; Loureiro & Gomes, 2016) however, interactivity can be analysed separately from involvement according to research done by Haigh (2014). Involvement regards connecting with consumers. Providing information such as organizational contacts, giving users the ability to stay in touch with the company is one way to involve them. Interactivity, on the other hand, is often defined as “the extent to which users can participate in modifying the form and content of the mediated environment in real time.” (Steuer, 1992: 84). When considering computer-mediated environments, Liu (2003) also studied interactivity, developing a scale to measure interactivity on websites. According to the study, interactivity should be defined as "the degree to which two or more communication parties can act on each other, on the communication medium, and on the messages and the degree to which such influences are synchronized” (Liu & Shrum, 2002: 54) and three dimensions should be included when discussing this topic: active control, two-way communication and synchronicity. Active control regards users‟ capacity to voluntarily participate and usefully influence communications. Two-way communication concerns the bifacial flow of information. Synchronicity evaluates the speed of the interaction. This led to the definition of interactive communication: “communication that offers individuals active control and allows them to communicate both reciprocally and synchronously” (Liu, 2003: 208). Finally, human-to-content interactivity refers to the ability to contribute to the organizational online content by commenting on organizational posts and to reply to other users‟ posts. (Loureiro & Gomes, 2016; Men & Tsai, 2012). Thus, considering the above-mentioned, the following research question is proposed: RQ1: What strategies are Portuguese companies incorporating to create and maintain relationships with publics on their Websites, Facebook and Instagram pages? Research design We conducted an exploratory content analysis to investigate online relationship cultivation strategies by Portuguese brands (RQ1). Following Loureiro and Gomes (2016), first we retrieve a list of the 50 most valuable Portuguese brands of 2016 provided by Brand Finance, “…the world’s leading independent branded business valuation…” (The Brand Finance Group, 2016). This list is made with regards to the brand value (USD $ millions) and the brand rating in the year under analysis, therefore raking the top 50 Portuguese brands. Afterwards, from this initial sample of 50 companies, brands are analysed in terms of their presence in social media by verifying if they have an official website and brand fan Pages on Facebook Instagram. After examining their social media presence, the sample included 47 companies with a website, 28 companies with a Facebook page and 19 with an Instagram account. Pages without information or not maintained by the organisation were not considered. Coding categories used in this analysis are adapted from previous research (Waters et al., 2009; Men & Tsai, 2012; Haigh, 2014; Loureiro & Gomes, 2016). The categories coded are the same for Website, Facebook and Instagram pages. Based on Waters et al.‟s (2009) method for coding online relationship cultivation strategies, the website and social media pages are examined to identify the presence of items representing organizations‟ strategies of disclosure, information dissemination and involvement. The units of analysis are the website corporate profile page on Facebook and Instagram page. We evaluate whether each strategy and item occurred, hence categories are coded with „yes‟ or „no‟ depending if the information was present (Haigh, 2014). On websites, the first step is to go to the homepage and see if the website provided a site map to easily find the items belonging to each strategy. When site maps are not available, each tab inside the website would be inspected to look for the information needed for each strategy. Since websites are more complex, with information spread across them instead of reunited in one single page as in Facebook and Instagram the following analyses were simpler. On Facebook the first page of each corporate profile is studied. This is the page that users see after signing in and where they have access to all the main elements, including the photo album and the message board. The details examined on each page are items that are readily observable (Men & Tsai, 2012). On Instagram, the analysis is similar to Facebook. Here, most of the page is visually-based (photos and videos) with the exception of to the brief description below the profile picture or logo (where usually companies also insert the URL to the Website). Thus, we look to photos‟ descriptions to get more insights about the content shared and the cultivation strategies implemented. Users‟ comments are also considered to evaluate, whether or not companies reply to them and initiate conversations with consumers. Intercoder reliability was tested using Perreault & Leigh‟s (1989) formula. Main results and conclusions Websites perform better in the first two strategies (disclosure and information dissemination) by frequently displaying a brief description about the business as well as brand history, logo and visual cues, news links and information about achievements and awards. However, in what concerns the last strategy, interactivity and involvement, websites lack interactive features that allow firms to engage with consumers such as commenting and sharing opportunity. Generally, actions to foment online participation are not implemented. This could be explained by the fact that Websites‟ main purpose is, according to Keller (2009), to express ambitions, history, products as well as the firms‟ vision therefore they act more as sources of information than as sources of interaction. However they still have to be attractive enough to encourage repeated visits (Keller, 2009). By contract, brand fan pages on Facebook and Instagram disclose and disseminate less information about firms and their activities (more evident on Instagram) and perform better in the interactivity and involvement strategy. In accordance with (Jahn & Kunz, 2012), brand fan pages main goal is to promote a communicative and interactive channel that creates a bond between the user and the brand, therefore it is expected that the main strategy used to nurture relationships on these social networks is the one that enables interaction and encourages involvement. Finally, comparing the three SNS‟s, Facebook seems to be the more consistent channel to combine and implement the three strategies altogether, since it displays a better overall performance. However, each social networking site has its own role, therefore companies should consider which network works best for each strategy and for each type of consumer and build an overall plan that maximizes the potential to connect with consumers, remembering that the image they build online should present an accurate representation of the brand and should align with other marketing efforts to present consistent messages to customers. Regarding consumer engagement, brands should focus on creating interesting and captivating content instead of posting too regularly just to have an active online presence. Posting more often does not necessarily lead to online brand engagement. Moreover, having more followers is not necessarily good on its own. Fans need to feel connected to the brand and its content and usually, smaller audiences are more engaged with brands. Therefore, brands should work on strategies that allow them to grow their audience while keeping the perks of interacting with smaller audiences. Also, audience growth rate is a helpful measure to evaluate performance on each network, identify which one is generating the highest rates and investigate how to gain more followers on all networks. Additionally, it may be useful in tracking specific campaigns‟ success.

The purpose of this study was to investigate the effects of the secondary tasks such as sending text message (STM) and searching navigation (SN) on skin conductance level (SCL) and driving performance of relatively aged and high-experienced drivers. The s

교정시설은 자유형의 집행기관으로서 수형자에게 집단생활을 영위하게 하는 장소이므로 질서가 엄정히 유지되지 않으면 아니 된다. 따라서 교정시설에 있어서 질서를 유지하는 수단으로서는 수형자에게 일정사항의 준수를 강제하고, 위 반자에게는 징벌을 과할 수 있는 제도를 채용하지 않을 수 없다. 2007.12.21.「형의 집행 및 수용자의 처우에 관한 법률」(2007.12.21 법률 8728호 제정)이 제정 되었다. 신법의 내용으로서는「근대화」「국제화」「법률화」라는 3가지 목표 아래, 구(舊)법 상에 일부 자리 잡았던「관리법」적인 것을「처우법」으로 성격의 전환을 이루려고 한 것은 높이 평가 할만하다. 그러나 교정시설에 있어서 질서를 유지하기 위한 다양한 규정을 두었다. 물론 이러한 규정은 수형자로 하 여금 사회생활상의 법규범을 준수하는 시민으로 만들기 위한 교정 상 중요한 의미를 갖는다. 이런 의미에서 시설에서의 질서를 유지하여서는 강제권행사가 불가피하다. 그리고 신법이 특히 강제권행사(사전적․예방적 강제권행사이든, 사후적 제재이든)에서 수형자의 개선․재사회화에 유익한 것인 동시에 교정시설 내에 있어서 집단생활의 질서유지상 필요한 한도에 머물러야 한다는 원칙에 입각하였음은 높이 평가할 만하다. 그러나 아직 미흡한 점이 있다. 따라서 현행법의 문제점(소지금지 물품 규정의 불확정성, 전자장비이용 계호규정의 명확성 요망 및 징벌규정의 구체화의 필요성 등 )을 보다 구체적이고 동시에 현실적인 입법의 필요성(소지금지 물품 규정 신설, 전자장비이용 계호규정 신설 및 징벌의 개선 등)을 심층적으로 검토하였다.

This study was aimed to understand the effects of perturbed floor surface on human postural stability while standing. Ten subjects were asked to stand quietly on the surface with two angles of inclination (0° and 5°), two contamination conditions(dry and

This paper analyzes delta-Vs to maintain an extremely low altitude on the Moon and investigates the possibilities of performing a CubeSat mission. To formulate the station-keeping (SK) problem at an extremely low altitude, current work has utilized real-flight performance proven software, the Systems Tool Kit Astrogator by Analytical Graphics Inc. With a high-fidelity force model, properties of SK maneuver delta-Vs to maintain an extremely low altitude are successfully derived with respect to different sets of reference orbits; of different altitudes as well as deadband limits. The effect of the degree and order selection of lunar gravitational harmonics on the overall SK maneuver strategy is also analyzed. Based on the derived SK maneuver delta-V costs, the possibilities of performing a CubeSat mission are analyzed with the expected mission lifetime by applying the current flight-proven miniaturized propulsion system performances. Moreover, the lunar surface coverage as well as the orbital characteristics of a candidate reference orbit are discussed. As a result, it is concluded that an approximately 15-kg class CubeSat could maintain an orbit (30–50 km reference altitude having ±10 km deadband limits) around the Moon for 1–6 months and provide almost full coverage of the lunar surface.

참외과피추출물의 천연갈변저해제로서의 가능성을 확인하기 위하여 참외과피추출물 및 ascorbic acid를 적용한 양송이의 저장 중 품질변화를 확인하였다. 양송이를 각 처리구별 PP film으로 포장하여 4 및 15℃에서 저장하면서 포장 내 기체조성, 경도, 표면 색 및 관능평가를 관찰하였다. 그 결과 기체조성 또는 경도의 변화에 있어서는 처리구별 큰 차이 없이 저장온도 또는 포장재에 따른 영향을 받았으나, 갈변저해효과에 있어서는 참외과피추출물을 처리하였을 때 양성대조군으로 사용한 ascorbic acid 보다 표면 색 유지에 효과적이었다. 또한 관능평가에서도 참외과피추출물을 적용한 처리구(OMP, OMP+AA)에서 저장기간 동안 높은 점수를 유지하였다. 참외과피에 함유되어있는 총 페놀과 플라보노이드의 함량을 조사한 결과, 참외과피추출물의 총 페놀함량은 플라보노이드 함량보다 4배 정도 높게 나타났다. 참외과피추출물의 항산화 및 항갈변 활성은 DPPH 라디칼 소거활성과 PPO 저해활성이 낮은 농도에서도 높은 활성을 나타냈으나 ABTS 라디칼 소거활성과 구리 킬레이트 활성에서는 비교적 높은 농도에서 활성을 보였다. 이에 따라 참외과피추출물을 천연갈변저해제로서 양송이에 적용하였을 때 효과적으로 양송이의 갈변을 저해할 수 있음을 확인하였다.

In oocytes from different species, MPF, a complex of Cdk1 and cyclin B, is the master regulator of cell cycle. The activity of MPF is regulated by the phosphorylations mediated by Wee1B kinase and Cdc25B phosphatase. Although a regulation of MPF activity by these inhibitory phosphorylations are well established, a dogma in the cell cycle is that MPF activity is regulated by the dynamics of cyclin B during the metaphase II (MII) arrest (also known as CSF arrest). However, growing evidences suggest that Wee1B-mediated Cdk1 phosphorylation is also critical to trigger the progression of cell cycle during the onset of anaphase. Therefore, in the present study, we investigated the role of Cdc25B phosphatase during MII arrest. Cdc25B is present in MII arrested oocytes as a hyperphosphorylated form and disruption of its function either by antibody or siRNA injection induces the progression of cell cycle to interphase. Moreover, the hyperphosphorylated form, which has been known as an active form of Cdc25B, is dephosphorylated during the anaphase onset. Interestingly, this dephosphrylation occurred ahead of cyclin B degradation. Conversely, overexpression of Cdc25B prevents metaphase to anaphase transition induced by calcium stimulation. Therefore, our findings provide novel paradigm in cell cycle that MPF activity during metaphase arrest is regulated by the balance between Cdk1 inhibitory kinases, Wee1, and the counteracting phosphatases, Cdc25. When cells exit from metaphase, Cdc25 is inactivated and Wee1 is reactivated and thereby Cdk1 kinase activity is rapidly and transiently decreased. This initial decrease of Cdk1 activity is further promoted by the proteolytic degradation of cyclin B, which ensures irreversible progression of cell cycle to interphase. Thus, the concerted effort of phosphorylation/dephosphorylation of Cdk1 and synthesis/degradation of cyclin B play roles in fine-tuning the activity of Cdk1 during metaphase to anaphase transition.