정보통신기술(Information and Communication Technology)과 기존 교통수단의 융복합으로 수소자동차, 자율주행자동차 등과 같은 새로운 교통수단 등장으로 광역 이동과 같은 이동성이 향상될 것으로 기대되고 있다. 또한, 보다 빠른 광역 이동성 확보를 위해 BRT 전용차로 도입에 대한 논의가 계속되고 있으므로 본 연구는 BRT 전용차로 구간에서 자율주행자동차의 혼입률 및 대중교통 전환율에 따른 시나리오를 설정해 서비스수준 분석을 기반으로 잉여차로 발생 가능성을 확인하였다. 더불어, 미래교통량 증가와 자율주행 기술 의 발전이 BRT 전용차로 운영 구간에 미치는 변화를 분석해 도로의 자산가치 산정을 목적으로 하고 있다. 설정한 시나리오에서 도로 가 기능을 발휘할 수 있는 일정한 서비스수준(Level of Service, LOS)를 유지하는 자율주행자동차 혼입률 수준을 파악하였으며, A~F 의 6단계로 구분하여 결과를 도출하였다. 도로의 자산가치 산정방법은 국가회계기준에서 제시하고 있는 토지의 대체적 평가방법 4가 지 방법과 보다 객관성을 확보한 새로운 자산가치 평가방법을 준용하여 도로의 자산가치를 산정하였다. 분석 결과, 간선도로 서비스수 준을 통해 BRT 전용차로를 시행하면서 연속류 구간에서는 자율주행자동차 혼입률이 75%되는 경우 편도 3차로에서 편도 2차로로 1차 로 감소가 이루어져도 현재의 서비스수준을 유지할 수 있으며, 단속류에서는 자율주행자동차의 혼입률이 50%되는 시점에 편도 4차로 에서 편도3차로 1차로 감소 시 동일한 효과를 발휘할 수 있음을 확인하였다. 즉, 연속류 구간에서 자율주행자동차 비율이 75% 및 단 속류 구간에서는 자율주행자동차의 비율이 50%되는 시점에서 1차로에 대한 도로 자산가치가 발생할 수 있음을 알 수 있었다. 이와 같은 잉여차로는 보행약자를 위한 보행 공간 및 자전거도로, 개인형이동장치((Personal Mobility, PM)전용도로, 완충녹지 등의 완전도 로로 활용될 수 있음을 시사하고 있다.

Despite being one of the world's largest coffee exporters, Indonesia's coffee output for the international market has recently been dropping. Smallholder coffee growers and their cooperatives faced production challenges due to a lack of market demand knowledge, financial assistance, cultivation and processing equipment, and business practice expertise, according to a case study investigation of these groups. The research then conducted a quantitative survey of 84 international customers from 29 countries and enhanced it by speaking with ambassadors of the Indonesia Trade Promotion Centre in nine different nations. These global players' insights produce helpful information, such as product details, pricing ranges, and quality standards. The results show that for smallholder farmers and cooperatives to fulfil the demands of the global market, relevant commercial actors must assist them. As a result, this study creates a model of the coffee value chain that demonstrates how market demand data motivates cooperatives and smallholder coffee farmers to increase coffee output in a diverse business environment. Marketing might contribute to smallholder farmers' and cooperatives' economic prosperity and well-being by using varied insights from foreign consumers.

While protecting its lives and property from natural disasters such as floods and droughts, North Korea needs to develop into an informationized industrial society by securing renewable energy power in the era of energy transition. In addition, existing research has considered that a policy of continuous and consistent expansion of renewable energy based on the safety of the lives of ordinary people could be the solution. South Korea needs to recognize that the supply of energy for a minimum of living is more important to the North Korean people than the economic benefits of securing North Korea's renewable energy market. Therefore, in this paper, from that point of view, we have calculated the amount of electricity that North Korea lacks necessary for the lives of its inhabitants that can be replaced by renewable energy, and considered ways to estimate the market value.

미술 작품의 가치에 대한 무수한 담론은 시대를 아우르며 형성되어왔다. 현대 미술계는 20 세기 이후로 급진적으로 변화하여 다양한 유통 체제가 발전하였고 시장은 미술품의 생산과 소비 뿐 아니라 작품의 본질에까지 영향을 미치는 현상을 초래했다. 이에 따라 미술작품의 상품화 경향이 심화되며 현대미술과 자본과의 관계에 대한 쟁점이 대두되었다. 본 연구는 현대미술계에서 미술품의 상업적 가치가 작품을 평가하는 기준이 되는 현상에 대하여 부정적 결론을 도출하기 이 전에 미술 작품의 가치 평가가 어떠한 이론 과정을 통해서 정의되어 왔는지, 작품의 본질적, 상업적, 사회적 가치를 살펴보고 관계적 가치에 대해 모색한다. 또한 예술제도론을 토대로 미술 작품의 가치를 결정하는 예술계의 체계를 탐구한다. 본 연구에서는 미술 시장의 흐름에 따라 변화된 가치 형성 체계의 주체를 후원자, 화상/비평가, 경매로 정의하고 현대 미술계에서 자본과 상호작용하며 시대에 맞게 진화해나가는 미술계를 고찰한다.

Markets are complex ecosystems consisting of various interconnected actors, in which resources are integrated to co-create value. Said value co-creation within markets can be enhanced by creating higher resource density, hence shaping the market. However, market shaping research predominantly focuses on the activities of market shapers, rather than the equally important roles of other market actors within the ecosystem. While market shapers are instrumental in the process of shaping, this narrow focus fails to consider how all market actors inevitably are influenced or influence the market ecosystem. All market actors exert effort in the value co-creation process, including the process of market shaping. This study therefore explores effort in a market shaping context and examines the effects of effort reduction as a mechanism to facilitate market shaping as it leads to enhanced value creation. This is a conceptual study that uses theory adaptation approach to link the concept of value co-creation, market shaping, and effort. This study offers a conceptual framework and five propositions outlining the role of effort reduction in the value co-creation process with flow on effects to market shaping. The developed conceptual framework indicates how market shapers can enhance resource density and increase value creation by reducing the effort required of other market actors in the value co-creation process. This research offers effort reduction in the value co-creation process as a viable market shaping tactic and extends the focus beyond the focal market shaper to consider the broader context with numerous market actors within it.

The small tea growers (STGs) constitute a significant part of the tea industries in several tea producing countries in the world. STGs constitute 70 percent of the tea cultivation by area and 60 percent of the total tea production by volume. However, low profitability, limited marketing options, inefficient supply chain, and dependency on the large tea estates for processing has emerged as a serious threat to the sustainability of the STGs. Mostly, the STG’s role in the tea supply chain is confined merely to the cultivation of the tea leaves. In India too, the STGs are confronted with similar challenges. India is the second-largest tea producer in the world with about 50 percent of the total tea production coming from the STGs. Notably, considering the economic and environmental benefits, some of the STGs have taken to organic cultivation of tea. Further, some of them who adopted organic cultivation also took to processing and marketing of made tea like hand-made green tea, black tea, and other specialty products by themselves. This study seeks to understand and analyze the role of organic cultivation in providing market linkages and the development of value chain(s) for the STGs. The study was conducted in the state of Assam, which is recognized worldwide for the presence of one of the oldest and the largest tea industries. It used a qualitative value chain approach to analyze the current situation of the STGs involved in the production of organic tea. The study mostly relied on primary data collected from the various actors of the emerging tea value chain through a semi-structured interview schedule, in-depth interviews, and focused group discussions. The processing and marketing of tea by the organic STGs in Assam has indeed led to the development of tea value chain(s) for the STGs. Adoption of sustainable agriculture systems like organic cultivation has opened up new opportunities for the STGs to earn from tea processing and marketing by themselves. Although such developments are in a very initial stage, understandings from the present scenario add to the literature on the development of value chain and market linkages for the smallholders in the tea sector with implications for other agricultural sectors as well. Encouraging the STGs to produce orthodox tea products, especially green and black tea varieties, in larger quantity by mobilizing them for collective actions is likely to locate them in the global tea value chain. The study suggests such suitable policy measures to bring about transformations in the tea sub-sector. Appropriate institutional changes to develop sustainable tea value chain(s) controlled by the STGs would be the key to impart overall sustainability to the industry. Such developments are likely to help the tea industry in Assam and other tea producing regions to meet the changing consumer aspirations and sustain global competition.

The Korean government has been carrying out the marine ranch development project since 1998 with the purpose of responding to the decrease in coastal fishery resources and fishery income, preparing a systematic management system for the sustainable use of fishery resources and realizing advanced fisheries power by expanding and upgrading fisheries resource development projects. In addition, the government established the Korea Fisheries Resources Agency and promoted projects for the protection and management of fishery resources by increasing basic productivity by artificially creating marine forests in areas where whitening events occur. Since the project of building marine ranches and marine forests requires immense government financial support, it is important to estimate the economic value and thoroughly evaluate the feasibility of the project. In this paper, the project of non-market economic value of the development of marine ranches and the development of marine forests was estimated. CVM (Contingent Valuation Method) was applied as a methodology for benefits estimation. Prior to the analysis, a one-on-one interview survey was conducted with participation of 512 residents and 514 residents respectively for the project of creating a marine ranch and developing a marine forest. A DBDC (Double-Bounded Dichotumous Choice) model was applied in the WTP (Willingness To Pay) analysis model and the socioeconomic variables of the surveyor, such as sex, age, education and income, were reflected in the model. The economic benefits from the two projects, namely, building of marine ranches and developing marine forests were estimated to be equal to 4,608 won and 7,772 won per household per year, respectively. According to the results of the survey, it seems that respondents think that marine forests are more valuable than marine ranches. This is as a result of ordinary citizens’ thought that the marine ranches are more cost-effective than the marine forests. The benefits estimated through this study can be used for analysis of economic feasibility prior to carrying out the project of building marine ranches and developing marine forests, and are considered to be the valuable for policy-making purposes and finding social and economic consensus.

Despite a growing interest of value capture in the phenomenon of open innovation (OI), empirical evidence documenting the link between new product development (NPD), OI practices, and market performance is scarce. Drawing on organizational learning, NPD, and OI literature stream, this paper conceptualizes a framework in which open product innovation (OPI) practices are disentangled into two types: pre-launch OPI (which occurs before a new product is launched) and post-launch OPI (which occurs after a new product is launched). Specific types of OPI practices – technology in-licensing (i.e., pre-launch OPI) and product upgrades (i.e., post-launch OPI) – during the NPD process are expected to influence market performance of new products independently and interactively. This paper empirically analyzes the secondary data related to product innovation and market performance of 536 mobile games that were developed and launched by 265 local and global firms in South Korea. The results support hypotheses and indicate that NPD projects that engage in technology in-licensing by both local and global firms lead to better market performance than NPD projects that do not engage in. Furthermore, the more product upgrades that NPD projects employ during product life cycle, the better market performance. Finally, the involvement of active product upgrades strengthens market performance of global NPD projects that develop new products internally. The results regarding the role of pre-launch and post-launch OPI mechanisms contribute to research on OI and NPD, and also inform managers as to what product innovation practices are recommended to improve market performance of NPD projects.

인천연안은 인천광역시, 경기도 김포시·시흥시·안산시 일대로, 양식장에서 발생하는 쓰레기, 어업활동 후 버려진 어구·어망, 육상에서부터 한강을 타고 흘러오는 쓰레기 때문에 인천연안의 해양생태계의 변화가 우려되고 있다. 인천연안이 심각하게 오염되자 해양수 산부는 인천연안을 특별관리해역으로 지정하여 해양환경 자산인 해역수질을 보존하고 있다. 이러한 배경 하에서 본 연구는 인천연안 해역수질의 비시장 가치를 선택실험법(choice experiment)을 이용하여 평가한다. 이를 위해, 전국 1,000 가구를 대상으로 면대면 설문조사를 실시하였고, 속성 각각의 한계지불의사액(MWTP, marginal willingness to pay)을 추정한다. 인천연안 해역수질의 속성별 가치(가구당 연간 한 계지불의사액)를 추정한 결과, 가구당 연간 해역수질 1%p 개선의 MWTP는 75원, 동물종의 다양성 증가의 MWTP는 135원, 식물종 다양성 증가의 MWTP는 309원, 해양쓰레기 1%p 저감의 MWTP는 72원으로 나타났다. 모든 추정결과는 유의수준 1 %에서 유의한 것으로 나타났다. 본 논문의 주요 결과는 정책당국에 해양환경 관리정책 수립과 평가에 유용하게 활용될 수 있다.

본 연구는 연구개발스톡과 6개의 지식스톡(특허의 질적 가치)이 기업의 시장가치에 미치는 영향을 포함하는 연구모형을 설정하여 기업의 시장가치와의 상관관계를 분석하였다. 구체적으로 토빈Q 모형을 사용하여 우리나라 402개 기업의 미국특허등록 108,851건(연 도관측치 2,795건)의 특허를 분석하였다. Hall모형의 확장 모형 분석결과, 연구개발스톡/자산, 청구항스톡/특허스톡, 인용스톡/특허스톡 등이 기업의 시장가치에 긍정적인 영향을 미치는 것으로 나타났으며, 유의수준이 높진 않지만 피인용스톡/특허스톡, 발명자스톡/특허스톡 등 도 기업의 시장가치에 긍정적인 영향을 미칠 수 있는 것으로 분석되었다. 이러한 결과에 따라 특허경영시대에 특허의 질적 수준 고도화와 특허의 가치 제고를 위한 정책 방안이 마련되어야 할 것으로 보인다.

We integrate institutional theory and the resource-based view of capability to examine the interplay of institutional environments and firm-specific capabilities on value-creating synergy by emerging market firms (EMFs). We argue that EMFs expand into countries with better-developed institutions as a means to overcome poor institutions at home. EMFs that develop strong absorptive capacity and knowledge transfer capability are better able to benefit from a portfolio of complementary sources of knowledge across multiple markets. We analyze data on a sample of manufacturing firms’ international expansion to demonstrate that expansion into a host country with a better-developed institutional environment promotes innovation success. This effect was found to be stronger for firms with strong absorptive capacity and well-developed knowledge transfer capability.

Corporate reputation is one of the most important assets for a firm. Literature has widely investigated on how corporate reputation affects competitive advantages and marketing strategies, thus improving customer loyalty and brand’s image. Specifically, scholars have focused on reputational loss event’s linkage with both financial performance and cushion effect on stock price fall during economic crises. Corporate reputation can be divided into three interrelated elements: managerial, financial, and product reputation. Main critical drivers that characterize corporate reputation are, firstly, the quality of product, management, and employees; then, organizational attractiveness, social responsibility and financial performance. Reputation loss may have different nature, resulting both from critical events that deeply affect customers’ perception, and from organizational drivers that are not significantly considered by customers although important for corporate social responsibility. To our best knowledge, while much effort has been given to positive effects of reputation, scarce attention has been given to the typology of reputational loss event impacting on firm’s financial situation. Thanks to multiple case studies in global fashion industry, the authors assess market reactivity after corporate loss of reputation. The focus is on critical drivers that may damage a brand’s image, consequently causing a financial loss. In addition to this, the paper highlights the nature of main reputational risks that mostly impact on stakeholders’ perception of firm’s reputation in fashion industry.

The luxury market is surely one of the most affected areas by the counterfeiting phenomenon. The presence of fake goods means very often a financial loss for companies, both in terms of reduced turnover, but also in terms of intangible losses (i.e. brand value reduction). This phenomenon has led companies, in the last years, to ask their New Product Development (NPD) division if and how it was possible to develop unique products, difficult or even impossible to replicate, and how to help customers in the identification of authentic goods versus fake ones. The authors propose a model to support fashion companies for developing anti-counterfeiting solutions since the NPD phases in order to deal with the effect of black and grey market and preserve their brand and products values.