Introduction Service quality is becoming an important business factor even in the business-to-business markets. Actually, the various service factors such as technical level, lead time and after-sales service play the role as the important factors regarding decision making on purchasing other than price in the trade of B2B market. Most researches that measure the service quality in service field have focused on B2C consumer goods and the limited number of researches are only being carried out regarding the service quality in B2B area. Initial studies in B2B borrowed the service quality scale that was made mainly based on consumer goods (Gounaris 2005) by partially using the measure of SERVQUAL that was developed and collected by Parasuraman et al. (1988). In this study, we tried to investigate two main objectives: (1) develop the measurement scale to facilitate assessments of B-to-B service quality and (2) investigate the structural model which deals with the relation between the service quality and B2B relationship performance. Considering that most previous researches about service quality were conducted in the business-to-consumer area, this study conceptualizes the various quality aspects of service that are considered in B2B market and proposes our research model which is the detailed quality measurement scale of B2B service. We developed a measurement scale called B-SERVQUAL for B2B service quality and tested research hypotheses and structural model. Conceptual background This study carried out the comparative analysis against the measured items of previous researches and the contents acquired from the qualitative research. Various different measuring items and aspects related with service quality evaluation can be drawn out through the in-depth interview with companies’ purchasing staffs. To develop items for B2B service quality scale, we followed the procedure proposed by Churchill(1979), and Gerbing and Anderson(1988). First, in-depth interview with purchasing staffs was performed regarding transaction experience with B2B service providers. As proposed by Homburg and Garbe(1999), B2B service was classified into professional service that is provided by service expert company and industrial service that is provided by manufacturer of machine equipment. The responders were instructed to answer some important factors required to evaluate service providing company and items for current service provider to improve. After performing the pre-test with the filtered measuring items, the scale of service quality specialized for B2B service was developed after checking reliability and validity of measurement items. Based on such results of pre-test, we finally carried out the survey of respondents of B2B companies. Our final scales to measure the service quality were composed of 5 factors with 19 items such as economic quality, technical quality, process quality, empathy quality and convenience quality. We determined to call this scale ‘B-SERVQUAL’. Research design We developed research hypotheses and proposed our research model to analyze the effects of service quality on relationship performance in B-to-B market. To verify the sets of hypotheses and study model, we conducted questionnaire survey, targeting the personnel in purchase departments of public corporation and in the field of distribution/logistics, financial services, construction, manufacturing (electricity / machine, textile leather, food). A total of 250 questionnaires were distributed directly or through mail and 230 responses were used for the final analysis. Result and conclusion Through the confirmatory factor analysis, reliability and validity of the study constructs were verified. By using the structural equation model, research hypotheses were tested and most research hypotheses were statistically significant and accepted. The final research model also showed the statistical significance with the goodness-of-fit indices. We found that service quality has a positive effect on relationship bonding, indicating that the superior service quality of service providers leads relationship bonding with buyers. Five dimensions considered in this study bring not only structural bond but also the social bond that refers to the emotional bonding. Relationship bonding has a positive effect on commitment. Relationship commitment appeared to be an important factor that has a positive effect on relationship performance, which demonstrates the reduction of management cost through commitment. This study reflected the economic and convenience aspects of services that haven’t been highlighted in the previous studies in the business marketing area. This study has academic implications in that it reflected the economic aspects of services, which have been dealt with conceptually by some scholars such as profitability, productivity, and cost. From the viewpoint of B2B service providers, the B-SERVQUAL proposed in this study will be helpful guide for B2B marketers to specifically identify the customers’ needs and manage their service quality in the business market.

This paper aimed to identify the units of measuring scale in Hwangnyongsa temple planning with the published excavation survey reports. Hwangyongsa temple site was planned under Silla Capital’s urban planning in 6～7C, its full size was 800×800, and main temple was 400×515 of Goguryeo’s system of measurement. Main hall was located in the center of Hwangnyongsa temple site, and its location could be seen that there was the arrangement of main temple divided into 3 : 2. Building plan measuring units proved to be 351～356㎜ and 294～ 296㎜ by analyzing measured data of remains. Lecture hall and Wooden pagoda were rebuilt by using the ancestors’ units of measuring scale again and Bell hall was not planned by Tang’s system of measurement in middle of 8C. In this respect, it would be important to have a deliberate attitude and lay down stereotypes on research of the units of measuring scale in ancient architecture.

사용자의 감성을 측정하기 위한 심리적 측정방법 중에서 사용자가 느끼는 감성을 형용사와 같은 어휘를 통해 간접적으로 측정하는 방법, 즉 감성어휘를 추출하여 사용자의 감성을 측정하는 방법이 가장 보편화되어 있는 방법이다. 본 연구의 선행연구에서는 사용자가 제품을 사용하는 도중에 유발되는 인간의 감성 변화를 나타낼 수 있는 감성어휘들과 대표감성들을 추출하여 제품을 사용하는 도중에 표출되는 사용자의 감성을 측정하기에 적합한 주관적 평가스케일을 도출하였다. 사용자의 감성을 측정하기 위한 심리적 측정방법에는 감성어휘를 이용한 체크리스트 외에도 자기-보고 질문지형 스케일도 널리 사용되고 있다. 따라서 본 연구에서는 선행연구를 통해 도출한 주관적 평가스케일을 보다 더 효과적으로 활용하기 위하여 자기-보고 질문지형 스케일을 제안하였다. 또한 개발한 자기-보고 질문지형 척도의 Cronbach's α 계수 분석을 통해 신뢰도를 확인할 수 있었다. 따라서 본 연구에서 제시한 자기-보고 질문지형 척도는 제품을 사용하면서 자연스럽게 표출되는 사용자의 감성을 효과적으로 측정하기 위한 척도로 활용할 수 있을 것이다.

The purpose of this study is to examine the standard scale of measuring a block of Kyongju(慶州), the Capital of the Silla Dynasty(B.C.57~A.D.935). Through the study, it is clarified that 1). the block of Kyongju city is planned and divided by using the eight-Zhou-foot(周尺) as a standard scale, which is equivalent to the length of one-bo(보(步); 2). the distance between the center of the streets is around 100 bo and the width of the block is around 90 bo; 3). the distance between the streets is very near to the distance 167.054m of Jing-tian-zhi(井田制), which supports the use of Zhou-foot as a standard scale. As a result, it can be maintained that the city planning of Kyongju is related to that the Jing-tian-zhi of the Zhou Dynasty and the standard scale of measuring a block of Kyongju us executed by using the eight-Zhou-foot standard scale.

In this study, a new idea for developing a space scale for measuring mass in a microgravity environment was proposed by using the inertial force properties of an object to measure its mass. The space scale detected the momentum change of the specimen and reference masses by using a load-cell sensor as the force transducer based on Newton’s laws of motion. In addition, the space scale calculated the specimen mass by comparing the inertial forces of the specimen and reference masses in the same acceleration field. By using this concept, a space scale with a capacity of 3 kg based on the law of momentum conservation was implemented and demonstrated under microgravity conditions onboard International Space Station (ISS) with an accuracy of ±1 g. By the performance analysis on the space scale, it was verified that an instrument with a compact size could be implemented and be quickly measured with a reasonable accuracy under microgravity conditions.

The purpose of this paper was to measure technical efficiencies and scale efficiencies of Korean seed industry by DEA method, and to identify the factors affecting the efficiencies by Tobit regression model. Survey data of 50 seed companies nationwide were applied for the analysis. The average score of overall technical efficiency for the surveyed companies in 2012 was 0.44, which is decomposed into pure technical efficiency 0.68 and scale efficiency 0.63. A majority of the seed companies exhibited at least one form of inefficiency except a few companies in optimal scale. It was also shown the most companies were operating in the stage of increasing returns to scale, which implies Korean seed companies are mainly in smaller scale than optimal. Additional results suggest that the Center for Private Seed Companies, which will be established at Gimje in 2015, plays an important role to make domestic seed companies improve their scale efficiency as well as pure technical efficiency by way of enlarging their size and co-using the high technology in the Center.

Analyzing results of exhaust gas of solid fuel burning are investigated with measuring position in a pilot scale MILD(Moderate and Intense Low oxygen Dilution) combustor using high temperature exhaust gas recirculation. Flue gas hasbeen measured at exit of combustion chamber and stack, especially. Oxygen concentration measured at stack is higherand carbon dioxide concentration is lower than that measured at exit of combustion chamber, because air flows into theflue gas from the post-treatment facilities, such as gas cooler and bag filter, due to negative pressure caused by inducedblower. Low carbon dioxide concentration can cause an error which estimates higher air ratio than actual air flow rateneeded for complete combustion. Average calculated concentration of measured nitric oxide and carbon monoxide forreference concentration of 6% oxygen have no notable difference with measuring position. But, time resolution of thedata measured at exit of combustion chamber is better than that measured at stack. It is confirmed that MILD combustionof solid fuel of pulverized coal using high temperature exhaust gas recirculation can reduce dramatically nitric oxideemission.

한국연구재단은 2010년도부터 예비교사의 다문화에 대한 이해를 높일 목적으로 교육대학과 사범대학에 다문화교육 강좌를 지원하는 사업을 수행해오고 있다. 4년째 접어드는 이 사업의 성과를 측정할 필요가 있으나 아직 표준화된 방법으로 측정된 바가 없다. 다문화교육 강좌 지원 사업의 성과를 측정하기 위한 방법으로 강좌의 수강생들이 다문화에 대해 얼마나 이해하고 받아들이는지를 파악해 볼 수 있고, 이는 수강생들의 다문화 감수성을 측정해 봄으로써 가능하다. 이 연구는 다문화교육강좌를 수강하는 예비교사들을 대상으로 하는 다문화감수성 측정 도구를 개발하는 것을 목적으로 하였다. 연구의 결과는 다음과 같다. 첫째, 여러 학자들에 의해 개발된 다문화감수성 측정 도구는 각자 특장점을 갖고 있으나 다문화교육 강좌의 특성을 반영하는 다문화적 감수성을 측정하기에는 적합하지 않아 다문화감수성 측정 도구를 새롭게 개발할 필요성이 발견되었다. 둘째, 선행 연구를 기초로 예비 문항을 추출하여 구성한 예비 검사도구를 이용하여 예비 검사를 한 결과 6개 영역, 34개 문항으로 구성된 1차 본 검사 도구를 개발하였다. 셋째, 1차 본검사 도구를 이용하여 교대와 사범대에 재학중인 523명의 학생을 대상으로 조사를 수행하여 그 결과를 기초로 6개 영역, 24개 문항으로 구성된 다문화감수성 척도 초안을 완성하였다. 넷째, 다문화감수성 척도 초안에 대해 다문화교육 전문가 3인이 2차례 검토를 하였고, 이들이 제시한 검토 의견에 따라 척도 초안을 수정 및 보완하여 6개 영역, 25개 문항으로 구성된 다문화감수성 척도를 완성하였다.