본 연구는 골프참여자들의 골프 디바이스 데이터의 신뢰, 만족 및 인지된 경기력에 대한 관계를 규명하는데 목적이 있다. 연구대상은 일반 골프참여자들을 대상으로 서울, 경기도, 강원도, 경상도, 충청도, 전라도, 제주도 등 7개 시, 도 지역에 온라인 설문을 통해 수집하였으며, 온라인 설문은 총 328부를 수집하여 사용되었다. 수집된 자료는 SPSSWIN 프로그램과 AMOS 를 이용하여 자료를 분석하였으며, 빈도분석, 확인적 요인분석, 신뢰도 분석, 상관관계분석, 구조방정식모형분석 및 경로분석을 실시하였다. 변인 간 관계를 검증한 결과는 다음과 같다. 첫째, 골프참여자들의 골프 디바이스 데이터의 신뢰는 만족에 정( + )에 유의한 영향을 미쳤다. 둘째, 골프참여자들의 골프 디바이스 데이터의 신뢰는 인지된 경기력에 영향을 미치지 않았다. 셋째, 골프참여자들의 골프 디바이스 데이터 만족은 인지된 경기력에 영향을 미치지 않았다. 결론적으로 골프참여자들이 골프 디바이스를 통해 제시된 데이터를 신뢰하고 만족한 결과를 얻고 있다는 것을 알 수 있었다. 하지만 인지된 경기력에는 영향을 미치지 못했다는 점에서 골프참여자들은 골프 디바이스를 경기력을 높여준다는 생각보다는 골프를 하기 위해서 당연히 사용해야 되는 것으로 생각할 수 있다.

This paper discusses the influence of QR codes on consumers’ purchase decision in green advertising. We found that QR codes can improve advertisement value, perceived green value, and green trust. This relation eventually leads to a positive influence on consumers’ purchase intention.

Reports indicate that in 2017, social commerce had become a 20 billion dollar industry. Given the developing world’s fatigue with social media, social commerce growth will likely be fueled by consumers from developing economies. While literature has investigated social commerce in the context of established brands in developed economies (e.g. Kim and Ko, 2012), it cannot yet explain consumers’ engagement with the uniqueness of social media commerce in developing economies. Social commerce in Southeast Asian economies are largely conducted amongst individuals or micro businesses. Since social media platforms largely do not provide commerce security nor support, consumers are more vulnerable to fraudulent practices. What factors motivate these purchases despite such risks? This study offers insights into how consumers’ motivated reasoning influences their willingness to purchase over social media. We focus on the social media store’s ease of use and perceived security as antecedents of trust. Specifically, we argue that perceiving a lack of ability to purchase from other channels would induce higher trust towards a social media store, despite low perceptions of ease and security of transaction. Data was collected from 224 Indonesian social media users who have been exposed to social media stores on Instagram. The findings suggest that when consumers perceive high control of how they could obtain desired goods, trust becomes a logical function of the perceived safety and ease of use of the shops. However, under low perceived control, consumers display high trust in social media shops despite not being convinced that they are safe nor easy to use. The findings extend our understanding about the antecedents of value creation in social commerce (Stephen and Toubia, 2010). Our results enrich prior literature by showing how motivated reasoning leads to biases in judgment to be in favor of desired goals (Blanton and Gerrard, 1997), and extends it in the novel context of social media commerce. Furthermore, by incorporating the literature on perceived behavioral control and motivated reasoning, the current study provides important empirical evidence for the presence of perceived control over alternate channels as a significant driver for trust towards social media shops. The current research also has a number of implications for social commerce providers in developing economies. This study shows that it is advantageous for managers to cultivate trust using interactivity and reliability to elicit a sense of security and ease of use. However, our findings also offers a caution for firms to not be lulled into a false sense of comfort by taking consumers’ trust at face value.

The present research examines how a CEO exposed to the public through social media (e.g., Facebook) influences the trustworthiness of the CEO and his/her firm. In particular, we focus on and measure the consistency of a CEO’s fashion style across different occasions, and test the impact of the ‘fashion’ consistency on respondents’ perception on the CEO’s trustworthiness. Based on the previous literature on impression management, we define the consistency of a CEO’s fashion style as how similar (rather than different) the style of his/her clothes across multiple media exposures. We then manipulate the similarity of a CEO’s fashion style, which is the focal independent variable, and measure the subjects’ trust toward the CEO, which is the focal dependent variable. Study 1 is a scenario-based study in which participants read the description of either a fashion-consistent or -inconsistent CEO, and indicated the CEO’s perceived trustworthiness. We find that perceived trust is higher for the fashion-consistent CEO. Study 2 is an experiment in which participants read four news articles of a CEO featured on a social media (i.e., Facebook). Unbeknown to participants, fashion consistency was manipulated such that half of participants saw the news on a fashion-consistent CEO whereas the other half saw the news on a fashion-inconsistent CEO. Interestingly, the interaction between CEO gender and fashion consistency becomes significant, suggesting that for a male CEO, fashion consistency increased trust whereas for a female CEO, fashion inconsistency increased trust. The present research complements to the literature on the roles of fashion of employees including top managers on impression management. We also discuss other interesting and important implications of the results on the mechanism of the ‘fashion consistency’ effects.

This study aimed to examine the effects of transformational leadership on employees’ trust, perceived support from superiors, organizational citizenship behavior, and moderating effects of locus of control. Using the Amos program, this study tested reliability and fitness of the research model and verified five hypotheses based on empirical data from 233 employee samples in coffee shops. The result of this study shows that positive consideration and charisma of transformational leadership positively influenced employees’ level of trust toward superiors and perceived support from superiors. Trust had positive effects on promotion of organizational citizenship behavior of employees. Lastly, analysis of the moderating effect of locus of control showed that a lower level of extrinsic control and higher level of intrinsic control were both positively correlated with greater receptiveness to transformational leadership. The findings in this study identified several significant factors of employee effectiveness influenced by transformational leadership in the coffee shop industry. Limitations and future research directions are also discussed.

본 연구는 현대 조직에서 조직구성원의 직무태도와 행동에 영향을 미치는 가장 중요한 요인 중 하나인 상사신뢰가 조직구성원의 직무만족과 이직의도에 미치는 영향과 그 메커니즘을 확인하였다. 먼저, 상사신 뢰와 직무태도에 대한 선행연구를 바탕으로 상사신뢰가 직무만족 및 이직의도에 미치는 영향을 상대적으 로 직업적 안정성이 보장된 지방자치단체 공무원을 대상으로 검증함으로써 상사신뢰의 효과에 대한 외적 타당도를 확대하고자 하였다. 보다 중요하게도, 상사신뢰가 조직구성원의 직무만족과 이직의도에 미치는 영향력 관계의 메커니즘에 대한 이해를 확대하기 위하여 일가치감의 매개효과와 조직정치지각의 조절효 과를 검증하였다. 지방자치단체 공무원 총 260명을 대상으로 2회에 걸쳐 수집된 설문자료를 분석한 결과, 상사신뢰는 직무만족과 정(+)의 관계를, 이직의도와는 부(-)의 관계를 보였다. 또한 일가치감은 상사신뢰와 정(+)의 관계가 있고, 직무만족과는 정(+)의 관계, 이직의도와는 부(-)의 관계가 있었으며, 상사신뢰와 직무태도와의 관계를 매개함이 확인되었다. 조직정치지각은 상사신뢰와 일가치감의 관계를 조절하였는 데, 조직정치지각의 수준이 높을 때보다 낮을 때 상사신뢰가 일가치감에 미치는 영향이 더 강하게 나타남 이 확인되었다. 뿐만 아니라, 상사신뢰가 일가치감을 매개로 조직구성원의 직무태도에 미치는 간접효과에 대해서도 조직정치지각의 조절효과가 확인되었다. 이러한 연구 결과를 토대로 본 연구의 시사점, 제한점 및 추후 연구과제에 대해 논의하였다.

본 연구는 자원봉사자가 인식하는 노인복지시설의 사회적 책임이 자원봉사 지속성에 미치는 영향에 대하여 조직신뢰 조절효과를 검증하였다. 연구 자료는 2013년 9월부터 12 월까지 서울, 경기권 노인복지시설의 20대 이상 성인 남녀 자원봉사자의 설문지 237부의 설문자료를 분석하였으며, 통계프로그램 SPSS 18로 조절회귀분석을 통계분석방법으로 사용하였다. 측정도구는 독립변수로 자원봉사자가 인식하는 노인복지시설의 사회적 책임, 조절변수로는 조직신뢰, 종속변수로는 자원봉사 지속성을 측정하였다. 연구결과 노인 복지시설의 사회적 책임 중 윤리적 책임과 조직신뢰의 상호작용이 조절효과가 나타나는 것으로 나타났다. 이에 따라 노인복지시설의 사회적 책임이 자원봉사 지속성을 검증한 점에서 연구의 의의가 있으며, 이상과 같은 결과를 통하여 노인복지시설에서 자원봉사자들의 지속성을 높이기 위하여 사회적 책임을 실천해야 하는 함의를 제시하였다.

The purpose of this paper is to explain and identify how factors that related in consumer trust in food safety such as trust in agricultural food institutions, monitering responsibility of agricultural food institutions and truth-telling of agricultural food scandle have influence on agricultural food trust and consumer's perceived risk, and agricultural food trust have an effect on perceived risk and repurchase intention, and then the perceived risk has influences on repurchase intention in agricultural food product setting. A survey study was conducted to collect the data with women as consumers who have experience of purchase at several types of retailing grocery stores. Structural equation modeling with SPSS 19.0 and Amos 16 were performed to test the research hypothesis. The results of the study are as follows: First, trust in agricultural food institutions, monitering responsibility of agricultural food institutions and truth-telling of agricultural food scandle are positively associated on agricultural food trust, and truth-telling of agricultural food scandle are positively associated on consumer's perceived risk, but not in trust in agricultural food institutions and monitering responsibility of agricultural food institutions. Second, agricultural food trust are positively associated on purchase intention, but is negatively associated on consumer's perceived risk. Finally, perceived risk has not influences on purchase intention.

This study investigates the role of green perceived value, green trust and perceived quality on the adoption behavior of green consumers. A survey was conducted using a sample of 188 respondents and a partial least squares approach was used to validate the research model. The research results show that both green perceived value and perceived quality have a direct influence on green purchase intention. Green trust also mediates the relationship between green perceived value and green purchase intention, which in turn predicts the purchase behavior of green products. The research results indicate that the drivers of green product adoption are represented by green perceived value, green trust, and perceived quality. Marketers should be putting more emphasis in this relatively new approach of green marketing strategies to induce purchase and adoption of green products by creating competitive advantages for the company.

This paper reviewed the relationship between perceived organizational justice(distributive justice, procedural justice, interactional justice) and job stress, and the moderating effect of trust(organizational trust and superior trust). Based on the responses from 176 employees, the results of multiple regression analysis appeared as follow; 1) Distributive justice and interactional justice effect negatively on job stress, but procedural justice does not effect on job stress. 2) While organizational trust and superior trust are stronger, interactional justice effect less negatively on job stress. When interactional justice is higher, job stress is lower in high trust level than in low trust level.

본 연구는 조직구성원들의 조직비전 인식이 조직변화에 대한 태도에 미치는 영향력과 이들 변수들의 관계에 있어서 조직신뢰의 역할을 실증적으로 규명하는데 목적이 있다. 조직비전 인식은 명료성, 공유성으로 구분하였으며, 조직변화에 대한 태도는 인지적 요소와 행동적 요소로 구분하였다. 조직비전이 명료하다고 인식하고 조직비전이 조직구성원들에게 공유되어 있다고 인식하는 조직구성원들은 조직에 대해 신뢰하고 이를 통해 조직변화에 대해 긍정적인 태도를 형성한다는 것이다.

This research tested how the perceived risk and the trust affect the usage intention of the cloud computing. To this end, this research setups a research model and tests it with the statistic tools. In order to build the model, TAM (Technology Acceptance

The aim of this research was to empirical examine the influence of brand trust, perceived value on brand preference, and purchase intention for branded phones. The samples were gathered by a convenient sampling method. We collected data from 285 consumers who were visiting electronic supermarkets in Ho Chi Minh City, Vietnam. The measurement used a 5-point Likert scale ranging from 1=completely disagree, and 5=completely agree. PLS - Partial Least Squares method was performed to analyze the measurement model and the structural model. The study model was proposed from prior research. We had assessed the reliability of the scales through Cronbach’s alpha and composite reliability. As well, we also had evaluated discriminant validity through the Fornell-Larcker criterion. The findings of the study demonstrated that brand trust had a significantly positive influence on brand preference. Likewise, the findings of the research also stated that brand trust had a positive impact on purchase intention. The results revealed that perceived value had a positive effect on brand preference. Furthermore, the outcomes show that perceived value had a positive influence on purchase intention as well. Furthermore, the findings of the research showed that brand preference had a positive effect on purchase intention.

The study examines the relationship between perceived mental benefits, online trust, and personal information disclosure when shopping online in Vietnam. The e-commerce market has been booming in Vietnam since 2015. The number of online transactions and e-commerce sites has increased steadily in recent years. However, the number of online sales in Vietnam is still not high, and consumers are still limited in buying from websites when they have to provide too much information during and after the shopping process. The mix-method is used to ensure the scientific nature of the study. Qualitative research method (phenomenological research) along with the quantitative research method (survey) are applied to meet the research objectives. The data in the study was collected through the group discussion with eight experts and the survey with 917 respondents. Data processing result via SmartPLS software indicate the positive relationships between the factors in the research. The perceived mental benefits have the most potent influence on the online trust of Vietnamese customers; at the same time, both the perceived mental benefits and online trust affect customers personal information disclosure in electronic commerce. Some managerial implications relating increasing the perceived mental benefits, and customers' online trust are proposed for online businesses.