This paper is a follow up to the previous study which reveals that smartphone users are divided into three subcategories according to their usage characteristics. In this paper, these groups are called as ‘general’, ‘entertainment’, and ‘work-assistant’, taking into account their respective characteristics. The ‘general’ is a group whose smartphone usage characteristics are not focused on a specific purpose, the ‘entertainment’ is focused on music, internet, SNS, picture, and e-banking, and the ‘work-assistant’ is on work, GPS, diary. Inter-relation between the importance and satisfaction for the purchase determinants to the groups is investigated. In addition, Kano analysis of quality attributes is also performed, which includes quality type, satisfaction/dissatisfaction index, and PCSI (Potential Customer Satisfaction Improvement) index. The analysis result are as follows. Firstly, inter-relation between importance and satisfaction differs by user group. ‘Internet’, ‘Ease of use’, and ‘Performance’ purchase determinants are evaluated as competitive determinants in ‘work-assistant’ user group. Secondly Kano quality types of quality characteristics also differs by user group. ‘Application’ was classified as an attractive (A) types to ‘entertainment’ group and so on. ‘Internet’ ‘Failure/Bug’, ‘Touch response rate’ and ‘Charging’ are located in ‘Nice’ Region of S-PCSI Diagram and have to be considered as strategic quality characteristics. The results of this study is expected to give some helps in establishing a customer tailored quality strategy.

The environmental changes in the Korean cosmetic medical service industry in the 21st century are forming intense competition among medical institutions due to the quantitative expansion of its market. For stable growth of the cosmetic medical service industry, continuous quality improvement is necessary based on empirical research on the quality of cosmetic medical services rather than external expansion. The purpose of this study is to classify the quality attributes of cosmetic medical service using Kano model and to derive the degree of satisfaction and dissatisfaction of each quality attributes through Customer Satisfaction Coefficient (CSC). Through this, the study identified strategic priorities and suggested specific step-by-step approaches and quality improvement priorities that can increase customer satisfaction using the Potential Customer Satisfaction Improvement Index (PCSI Index). Based on SERVPERF, this study used measurement tools consisting of five dimensions : tangibles, reliability, responsiveness, assurance, and empathy. In addition, it was used of measurement items reconstructed into positive, negative, and satisfaction questions for Kano model analysis, CSC analysis, and PCSI Index analysis. A total of 300 medical consumers who experienced cosmetic medical services for the past one year in medical institutions such as plastic surgery and dermatology were collected with convenient sampling. As a result, urgent items for improving the quality of service using the PCSI Index, ‘Consideration for customer benefits’ in empathy category was followed by ‘Immediate help’ and ‘Sincere response’ in responsiveness category, and ‘Understanding customer needs’ in empathy category, respectively. That is, it is required to improve human service quality attributes such as empathy and responsiveness rather than physical service quality attributes. This study contributes practically in that it provides specific and discriminatory approaches to improve customer satisfaction on cosmetic medical service quality and suggests improvement priorities.

Among service industries of knowledge based economic era, the roles of educational service field are becoming more important and standard of educational service makes a direct effect on economic development and social growth. Therefore, accurate measurement of service quality is the most important assignment and the measurement of the service quality remains difficult assignment. So, this researcher classified quality attributes applying weighted value and found potential satisfaction level(PSL) and potential customer demand improvement index(PCDI) for trainees participating in national manpower business so as to suggest measurement of service quality and easiness of use and then, calculated satisfaction position and opportunity cost by quality factor with Taguchi’s loss fraction. And, improvable satisfaction level was measured, opportunity cost by degree of customer dissatisfaction was quantitatively measured, and a model that can indicate with economic factors was suggested. In addition, methodology of measuring quality cost that can be reduced by quality improvement and direction of strategic decision-making for deciding items to be improved preferentially were suggested with qualitative index that can indicate the degree of customers’ dissatisfaction by loss.

Logistics companies are worrying about securing of differential competitiveness so as to be competitive companies in keen logistics market. The ground is how users are satisfied by sell-established service system to respond not only economic feasibility of logistics costs but also diversity and advancement of logistics needs. The competitiveness of logistics companies is also caused by customer satisfaction of service and only companies finding and satisfying customer needs continuously may be more competitive. For the competitiveness, it’s the most important to analyze demands of current and potential customers and their pursuing value properly. Therefore, this researcher grasped PSL for online logistics service users with 5-point Likert-scale and quality-level decision method that consider the weighted value based on Kano model, measured customer’s potential Demand for service through PCDI, and suggested methodology for deciding the priority of the improvement with loss function of Taguchi.

This study examines whether or not the national technical qualification provides value to the examinee despite the environmental change through the KANO's dual questionnaire method for applicants who apply for the national technical qualification. So, We analyze the three functions of qualification and the incentive function, which is the characteristic of customer value, and evaluate what is the shortest part of the value of the qualification that the current customer feels and present the improvement plan. In general, the survey method has structural analysis and probabilistic analysis on the process and the result, but it does not exclude the convenience of the questionnaire itself. This study aims to demonstrate the difference between the results of the survey and the results of general surveys based on the potential weight of the subjects. Eventually, Many examinee speak to the national technical qualification non-value but Why they takes the national technical qualification? How change the Methods or theory of the national Qualification?. We would find to way for an accurate method and direction for the development of national qualification

Recently, service quality must reflect several demands of customers who show rapid and various changes so as to be compared with the past. So, objective and rapid measuring methods for service quality are necessary. For them, first of all, service company must calculate their standard of service quality accurately by measuring service quality exactly. Kano classified the degree of influence that is the degree of correspondence of the quality attributes of products and services to the subjective satisfaction of customers. As a result, the types of qualities are classified as attractive, must be, one dimensional, and indifference attributes. They have been widely used quality attributes in various industrial fields up to now. However, Kano model has a limit that it ignores the characters of the next frequent numbers even though there are not much gap comparing to the most frequent number in the questionnaire answers. The limit is attributed to the character of Kano model that the most frequent number is accepted as the only quality character. Timko calculated the customer satisfaction coefficient by using Kano’s method and studied the differences in quality character by classifying the quality characteristics in a graphical way through the relationship between the satisfaction and the dissatisfaction coefficient. In this study, we used the quality level determination method of the 7-point Likert scale, which takes the weight into account, to complement the deficiencies of the existing Kano model. We also developed and applied a Potential Satisfaction Level (P) and Potential Customer Demand Improvement (PCDI) Index to present a new approach to the determination of service quality attributes. To measure the level of potential service satisfaction and to understand the degree of improvement, we collected specimens of 51 participants who has been trained in the National Strategy Business Training Program, which has been managed by government agent, and analyzed the results.1)

Recently, service quality must reflect several demands of customers who show rapid and various changes so as to be compared with the past. So, objective and rapid methods for them are necessary more. For them, first of all, service company must calculate their standard of service quality accurately by measuring service quality exactly. To measure service quality accurately, this researcher collected and analyzed data by survey for customers who are customers of logistics services, grasped potential satisfaction standard(P) by 5 point Likert scale and one survey for accurate classification of quality attributes through weighted customer satisfaction coefficient changing quality attributes by developing the study on Kano model and Timko's customer satisfaction coefficient, and suggested Potential Customer Satisfaction Improvement index(PCSI) for examining the improvement of customer satisfaction so as to utilize them as an index of differentiated and concrete measurement of service quality.

Makgeolli is rich in nutrients such as beneficial microbial species, essential amino acids, oligosaccharides, and organic acids. The lactic acid bacteria contained in Makgeolli provides a healthy function as probiotics for customers. The purpose of this study was to enhance the nutritional properties, lactic acid bacteria propagation and alcohol contents of makgeolli by controlling redox potential balance. An automatic control system was created using ORP sensor, Labview control kit, and air supplier, in which air concentration was controlled by on & off mode. Makgeolli was fermented at three different redox potentials -50 mV, -100 mV, -150 mV. Regulating of aeration according to the redox potentials could give prominence to nutritional benefits of Makgeolli. The profiles of redox potential appeared bathtub curves, and related to lactic acid bacteria growth curve and byproducts. We could find the optimum redox potential balance that affects the factors such as LAB’s, alcohol contents and byproducts. In conclusion it was essential to control redox potential balance in order to produce nutrients rich Makgeolli.

본 연구에서는 SC-PDSI를 이용하여 잠재증발산량 산정 방법이 가뭄지수 산정 결과에 미치는 영향을 평가하였다. 잠재증발산량 산정 방법으로 월열지수법, Penman-Monteith 방법, Hargreaves 공식 등 세 가지 방법을 이용하였으며, 기상청 56개 지점을 대상으로 세 가지 잠재증발산량 산정 방법에 따른 SC-PDSI를 산정하고 그 결과를 비교하였다. 분석 결과, Penman-Monteith 방법에 의한 결과와 Hargreaves 공식에 의한 결과는 월별로 큰 차이 없이 유사한 가뭄지수 산정 결과를 나타내고 있음을 확인하였으며, 월열지수법에 의한 결과는 상대적으로 큰 차이를 보이고 있음을 알 수 있었다. 월별로는 봄철과 겨울철 기간에 대해 산정된 가뭄지수와 가뭄상황 판단 결과가 차이를 보이고 있음을 확인하였다. 결론적으로 우리 나라에서 PDSI를 산정하고자 할 경우에는 Penman-Monteith 방법이나 Hargreaves 공식을 이용하는 것이 바람직할 것으로 판단된다.

In U.S.A. maize breeding, exotic germplasm is considered as high-risk and usually introduced by backcrossing specific traits into elite lines. The U.S.A. maize germplasm base is narrow. Only a few open-pollinated varieties are well represented in current programs. Currently, the barrier in using of exotic germplasm in the U.S.A is less formidable than in the 1980s. The major reason is that U.S.A materials are now used in tropical breeding to accelerate earlier maturity and lodging resistance. These exotic materials, developed with U.S.A germplasm, are being introduced back into the U.S.A.Since1994, the ARS-led Germplasm Enhancement of Maize (GEM) project has sought to help broaden the genetic base of America’s corn crop by promising exotic germplasm and crossing it with domestic lines. New hybrids derived from such crosses have provided corn researchers and the producers. These may include improved or alternative native source of resistance to insect pests such as corn rootworms and diseases like northern leaf blight. GEM’s aim is to provide source of useful genetic maize diversity to help the producers to reduce risks from new or evolving insect and disease threats or changes in the environment or respond to new marketing opportunities and demand. During the 2009 growing season, the Ames (Iowa) and Raleigh (North Carolina) locations managed or coordinated evaluations on 17,200 nursery plots as well as 14,000 yield trial plots in Ames and 12,000 in Raleigh. A new “allelicdiversity” study is devoted to exploring and capturing the genetic variation represented by over 300 exotic corn races. Since 2001, GEM has released 221 new corn lines to cooperators for further development into elite commercial new hybrids. GEM has already identified about 50%-tropical, 50%-temperate families tracing primarily to tropical hybrids that are competitive with commercial checks. In North Carolina State University program, they have examined the potential of tropical inbredand hybrids for U.S.A. breeding by crossing temperate-adapted, 100%-tropical lines to U.S.A hybrids. There should be favorably unique alleles or genomic regions in temperate germplasm that can be helpful in tropical maize improvement as well as utilization of tropical lines in temperate areas.