This research explores how imported automobile companies can develop their strategies to improve the outcome of their recalls. For this, the researchers analyzed patterns of recall demand, classified recall types based on the demand patterns and examined response strategies, considering plans on how to procure parts and induce customers to visit workshops, recall execution capacity and costs. As a result, recalls are classified into four types: U-type, reverse U-type, L- type and reverse L-type. Also, as determinants of the types, the following factors are further categorized into four types and 12 sub-types of recalls: the height of maximum demand, which indicates the volatility of recall demand; the number of peaks, which are the patterns of demand variations; and the tail length of the demand curve, which indicates the speed of recalls. The classification resulted in the following: L-type, or customer-driven recall, is the most common type of recalls, taking up 25 out of the total 36 cases, followed by five U-type, four reverse L-type, and two reverse U-type cases. Prior studies show that the types of recalls are determined by factors influencing recall execution rates: severity, the number of cars to be recalled, recall execution rate, government policies, time since model launch, and recall costs, etc. As a component demand forecast model for automobile recalls, this study estimated the ARIMA model. ARIMA models were shown in three models: ARIMA (1,0,0), ARIMA (0,0,1) and ARIMA (0,0,0). These all three ARIMA models appear to be significant for all recall patterns, indicating that the ARIMA model is very valid as a predictive model for car recall patterns. Based on the classification of recall types, we drew some strategic implications for recall response according to types of recalls. The conclusion section of this research suggests the implications for several aspects: how to improve the recall outcome (execution rate), customer satisfaction, brand image, recall costs, and response to the regulatory authority.

2016년 8월 2일 삼성전자는 새로운 플래그십 스마트폰 모델 “갤럭시 노트7”을 공개했다. 갤럭시 노트 시리즈의 6번째 제품이었지만 삼성은 넘버링을 7로 정했다. 다른 주력 스마트폰인 갤럭시S 시리즈와 숫자를 맞추기 위한 결정이라지만, 가히 하드웨어와 소프트웨어 모두 한 차원을 뛰어넘었다는 평가에 비추어 과감히 넘버링을 건너 뛴 것으로 보였다. 예약은 폭주했고 구매자들의 호평이 이어져, 판매량도 급증했다. 그런데 출시 한 달도 채 되지 않아, 배터리 폭발 사고가 속출한다. 삼성은 발빠르게 전량 리콜을 공식 발표하고 배터리 교환을 실시했으나, 교환된 배터리도 터졌다는 소식이 전해진다. 삼성은 출시 두 달 만에 폭발물로 취급받는 갤럭시 노트7 전량을 수거한다. 갤럭시 노트7은 리콜결정 당시 100만 대 중 24개 정도가 불량으로 확인되어 불량률이 0.0024%에 불과했고, 이미 판매한 240만 대를 모두 교환하려면 2조 5천억 원에 이르는 막대한 비용을 들여야 했다. 삼성전자가 상대적으로 낮은 불량률에도 거대한 손실이 예상되는 리콜을 재빠르게 실시하자 주요 외신은 삼성의 결정을 높이 평가했다. 전통적인 공산품은 리콜 회수율 자체가 매우 낮은 경향이 있다. 갤럭시 노트7도 쉽게 회수될리 만무해 보였고, 소비자들로부터 강력한 저항이 예상됐다. 그런데 삼성은 리콜 실시 6개월 만에 국내 회수율 97%를 달성한다. 배터리 폭발 전까지 디자인과 성능은 물론, 편의성 등에서도 기존 갤럭시 시리즈에 비해 월등히 높은 평가를 받은 만큼 소비자 만족도가 상당했으며, 불량률은 고작 0.0024%에 불과했는데, 소비자들의 마음은 어떻게 저렇게 쉽게 돌아선 것일까? 사실 소비자들 마음이 돌아선 것이 아니었다. 삼성전자가 강제적인 OTA(Over-the-air update) 소프트웨어 업데이트로 소비자의 휴대폰 배터리 용량을 제한시켰기 때문에, 소비자들은 벽돌이 되어버린 자신의 휴대폰을 다른 휴대폰으로라도 교체하고자 회수에 응할 수밖에 없었던 것이다. 갤럭시 노트7 사용자나 그 밖의 다른 사람들의 안전을 위해 실시한 강제조치로서 일견 정당하다고 느껴지기는 하나, 정말 아무런 문제가 없다고 볼 수 있을까? 이 논문에서는 삼성전자 갤럭시 노트7 리콜 사건을 중심으로 ‘리콜을 위한 강제적 소프트웨어 업데이트’와 ‘그로 인한 소비자 권리의 침해’에 대하여 논하고, 그 해결방법을 살펴본다.

특성 분노는 분노 경험과 관련된 개인의 심리 특성 중 하나로, 특성 분노가 높은 이들은 낮은 이들에 비해 더 자주, 더 강하게, 더 길게 분노를 경험한다. 본 연구의 목적은 분노를 경험하는 동안에 활성화되는 뇌 영역을 관찰하고, 활성화된 뇌 영역 중 특성 분노와 연관이 있는 영역을 확인하는 것이다. 본 연구에서는 실험 참가자 35명을 대상으로 과거에 분노했던 기억을 회상하여 분노를 유발하는 과제를 수행하는 동안의 뇌 기능을 측정하였다. 정서적 중립 사건을 회상하는 조건에 비해 분노 사건을 회상하는 조건에서 더 활성화된 뇌 영역은 우측 superior temporal gyrus (BA38), 좌측 inferior frontal gyrus (BA45), 우측 thalamus, 우측 insula (BA13), 양측 cuneus (BA17), 그리고 우측 cerebellum anterior lobe으로 나타났다. 분노 회상 시 뇌 활성화 정도와 특성 분노 점수 간 상관 분석 결과, 특성 분노 점수가 높을수록 분노 회상시 우측 insula의 활성화가 높았다. Insula가 정서 경험과 신체 내부감각수용기에서 오는 정보를 통합하여 자극에 대한 주관적인 느낌을 표상하는 영역으로 알려져 있으므로, 특성 분노가 높은 사람일수록 분노 자극에 대한 주관적인 느낌을 더 강하게 표상한다고 해석할 수 있다. 이 연구 결과는 분노의 개인차에 대한 뇌 기제를 규명한 것으로, 분노 및 분노 조절 관련 문제들에 대한 신경과학적 이해를 향상시키는데 기여할 것으로 기대된다.

Definitions of customer experience typically relate to memories of an event which stand out amidst noise present in a consumer’s environment. In this study we investigate the effects on memorability when consumers seek to commit their experience to electronic media, either for their own subsequent consumption, or shared consumption with others. We specifically investigate whether the intervention of electronically recorded experience influences subsequent recall of a service experience, and subsequentrecommendation of it to others, compared with a baseline situation of no external recording of an experience. The research is underpinned by models of memory structure and recall (Ericsson & Kintsch, 1995). A longitudinal study is undertaken in the context of an art gallery. Participants recorded behavioural and affective components of their visit over a period of six months. Intensity of use of social media during the experience mediated outcomes of satisfaction and likelihood of recommendation to others. Initial findings indicate differences in participants’ recalled satisfaction, partially mediated by level of social media engagement during their visit.

Introduction Advertisers use substantial resources to design effective multimedia ads, hoping to leave lasting remnants of brand information in the long-term memory of consumers (Wedel & Pieters, 2000). Brands use music as a way of expressing their personality and image with the public, and the sound must combine in a positive way and be in synergy with the other elements of the advertisement.(Sá, 2010). In the same way as priming concepts, there is an academic controversy on this theme in the academic literature. The explanation relies on the argument that ad music or background music is perceived initially when the stimulus happens, in a commercial for example, slowing or even inhibiting the consequent processing of branded message elements and reducing the recall to the background. The degree of this recall reduction depends on the music structural features as well as the advertised brand. (Hampshire et. al, 2010). So in this context we get to the research question: The stimulated music priming can be the induction item to brand recall advertised in a TV commercials. The purpose of this research is to analyse whether musical priming induces a greater recall of brands, with the utilization of Neuromarketing tools. Gap Gerald Gorn (1982) published "The Effects of Music on Advertising on Behaviour of Choice: A Classical Conditioning Approach" that proliferated dramatically in academic literature (as evidenced by 881 citations in Google Scholar, 266 in the Web of Knowledge in 2015. Gorns´ hypotheses have until now, been widely accepted by academia, which can be summarized as "cross modal" conditioning (in this case, a musical stimulus that influences affective responses to a visual stimulus) can effectively change consumer behaviour through a single exposure. The Gorn´s hypotheses still have relevance to the practice of traditional advertising and the current one, but they are subject to much controversy. Several authors (Allen & Madden 1985; Kellaris & Cox 1989) have argued that these effects may have been due to demand artefacts, rather than conditioned by Gorn's (1982) postulates. They cite as possible failure causes in the conclusions, for example, that demand artefacts may be the result of the presence of a non-blind experimenter, and that the research design may have explicitly related to music with the product, later corroborated by Vermeulen et al. (2014). Methodology The experiment was done in Pacífico Business School Neuroscience Lab in Lima, Peru in December 2017 with the presence of the researcher and two assistants. Research design For this research, was recruited a population of 80 millennials students (aged from 25 to 35 years old of both sex). – First, was edited six TV commercial unknown with music/jingles spots with the duration 20-30 seconds. Research equipment: In the Lab was used iMotions system through the implementation of the FACET module. Such module analyses the face images, in order to detect the movement by tension or relaxation of the muscles, identifying the Action Units (AU) after the detection of such units the correlation of the AU by the use of the Facial Action Coding System (FACS) deploys a value related with the probability of the emotion being displayed by the subject. For the registration of eye movements of the students a Tobii X2-30 device was used, with a Tobii pro3.4.8 software, manufactured by Tobii Technology (Tobii, 2014). This device works at a sampling frequency of 60 Hz and has a spatial resolution of less than 0.5º. The eye tracker was attached to a 24-inch TFT computer monitor with a maximum resolution of 1920 x 1200 pixels. Pre-test: All 80 members of the initial group in the Lab were initially stimulated the six videos, and at the same time they assures that they not recognized the spots. If positive, we asked to what TV commercial was related. From the group that did not recognize the spot we selected 40 individuals for the experiment. Another not stimulated group of 40 individuals was used as the control group in order to have external validity and reliability . Stimulus: To verify musical priming the experiment group repeated the test two other times (after 10 days after initial stimulation, to avoid short-term memories). After the experiment was asked to the participants to answered a questionnaire based on Well’s Brand Awareness scale (1993) that sought to verify the priming effect and attitude in relation to the brand. Findings Monitoring of eye tracking in real time and watching video of each participant’s session clearly revealed that in this pilot study the control group participants had a difficult time to recognize the TV commercials. The target group shown priming effect in both two spots. Average rated target group (M = 4.07, SD = 0.78) was significantly higher than control group [M = 3.57, SD = 0.94, t(135.7) = 3.47, p < 0.001].The results also suggest that music’s temporal differences provoked important priming effects. In the TD group, fixations were classified for 81.69 % (SD = 10.50) of the experiment. The overall looking duration (after filtering) did not differ between the groups (mean/SD for ASD = 10.41/1.91 s; mean/SD for TD = 11.02/1.45; t(80) = 1.437, ns). The total number of fixations (per TV commercial) was not significantly different between the groups (mean/SD for ASD = 36.05/12.10; mean/SD for TD = 45.00/22.36; ns, Mann–Whitney U Test). Similarly, the fixation rate (fixations per second) was equal across groups (mean/SD for ASD = 3.95/3.48 fixations/second; mean/SD for TD = 4.44/3.34; ns, Mann–Whitney U Test). The results inferred the power of music in priming effect. Originality/value and practical implications The utilization of neuroscience tools brought a new perspective, as stimuli reactions were observed in real time without self-related marketing and behavioural test exhaustive replicated before. Music is still an unexplained paradigm in human behaviour, but there is no discussion about its importance and business potentiality

This study explores the effect of ad variation effectiveness as a function of cultural differences, drawing from visual attention and encoding variability theory. Findings on HK and UK participants suggest that varying ad features may be most effective by changing those features that correspond to the intended consumer’s cognitive styles. Introduction Previous research suggests that showing varied ads can enhance brand recall, and result in more positive attitudes towards the brand (Unnava & Burnkrant, 1991). Following the encoding variability theory (Lee & Lee, 2016; Yaveroglu & Donthu, 2008), variations in encoded information improve recall because these variations provide additional memory representations for the target information, hence leading to more retrieval cues for the information to be recalled (Anderson & Bower, 1973). Transposed to an advertising context, each element of an ad (e.g., graphics, layout, backgrounds, products, brand logo, etc.) can serve as a retrieval cue for information recall. For instance, if a target product is embedded in two different backgrounds (e.g., a beer in a social event vs beach background), these two different contexts can serve as two different retrieval cues for the target product, compared to only one possible retrieval cue provided in same ad repetition. Since encoding variability theory relies on contextual changes and multiple memory paths to explain the ad variation effect, it may be affected by cultural difference (specifically, selective attention), which can act as a moderator of ad variation effectiveness. Western and East-Asian people have been found to have different visual attentional biases (e.g., Nisbett & Masuda, 2003), with Westerners being more attentive on focal objects (analytic perception) and Easterners focusing more on the whole picture (holistic perception). As such, the selective attention they paid towards the ad may enable them more susceptible to specific changes of an ad, thus increasing the available memory pathway towards brand information, i.e., brand recall. Brand attitudes are suggested to be formed through learning (e.g., Van Osselaer & Alba, 2000), i.e., consumers learn and process the information conveyed in an ad, which eventually affects their attitude towards a brand. This study therefore also tested the role of visual attention in moderating the effect of ad variation on brand attitude, since Eastern and Western customers learn differently due to their visual attentional styles. To examine the possible moderation of ad-variation effectiveness by visual attention in a cross-cultural context, this study exposed HK (Eastern) and UK (Western) participants with two different varied-ad executions, foreground-varied ads (ads that vary in focal object) and background-varied ads (ads that change in background features). Identical-ad execution was also included as a baseline. We hypothesized that, due to the difference in attentional bias in Eastern participants (holistic) and Western participants (analytic), different types of ad variations might results in different extents of effectiveness of the ad variation. Method A 2 (Culture: UK vs. HK) x3 (Ad type: identical vs. background-varied vs. foregroundvaried) between-subject factorial design experiment was used in this study. We used a fictitious Beer brand - Helga Brugge - for this study. In the identical-ad condition, the same target ad was repeated three times. We designed a target beer and two beer pints as foreground features and background features included a camping scene (in identical-ad condition), and a football stadium, camping scene and a social event scene (in background-varied condition). In foreground-varied condition, while keeping the background image constant (camping background), the foreground features differed, i.e., a bottle beer, a canned beer, and a bottle beer with two beer pins. See Figure 1 for the target ad stimuli. Participants were randomly assigned to one of the three ad type conditions and watched the 20 advertisement slides (3 target ads with 17 filler ads), each of which was presented singularly for 3 seconds. Filler ads were chosen from real ads that were not used anymore at the time of the study. They included various product categories other than beer such as toy, beverage, and cosmetics. After being exposed to the advertisement, participants were asked to answer a series of questions measuring a number of variables in the following order: ad recall and brand recall (Lee & Lee, 2016), brand attitude (MacKenzie, Lutz & Belch, 1986) and demographic information. Data was collecting online using Qualtrics. Both Chinese and English versions of instructions were back translated (Miracle and Bang, 2002). Results After excluding incomplete datasets and participants whose nationality was not British or Hong Kong, the final sample comprised 117 UK (78 female) and 108 HK (63 female) participants. Cross-cultural Cognitive Differences in Perception To confirm the underlying assumption that HK participants tend to have holistic visual perception and UK participants tend to have analytical visual perception, participants’ responses were coded to identify the type of foreground information (e.g., beers, pints, foams) and background information (e.g., sunset, camping). The coding processes were independently performed by two coders; Cohen’s κ analyses showed a moderate agreement (Sim & Wright, 2005) between the two coders' judgments on both foreground information (κ = .781, p < .001, 95% CI, .716 to .846) and background information (κ = .775, p < .001, 95% CI, .706 to .843). Two 2(Culture: UK vs. HK) x 3(Ad type: identical, background-varied and foregroundvaried) analysis of variance (ANOVA) were conducted. Results support our assumption: UK participants elicited more comments on foreground information (M= 1.56, SD= 1.20) than HK participants did (M= 1.05, SD= 1.03; F(1, 219)= 11.80, p= .001, =.051), and HK participants elicited more comments on background information (M= 1.69, SD= 1.19) than UK participants did (M= 1.09, SD= 1.03; F(1, 219)=16.22, p<.001, =.069). There was no statistically significant main effect on ad type or any statistically significant interaction effect. Brand Recall For UK participants, we hypothesized that their selective attention towards focal objects would enable them more susceptible to changes in the foreground-varied ad conditions, but not in the background-varied ad conditions. Chi-squared analyses revealed that UK participants’ brand recall scores in foreground-varied condition (M=89.2%) was significantly higher than those in both background-varied (M=53.7%): X^2 (1, N=78) = 11.80, p<.001, ϕ =.39, and identical conditions (M=43.6%): X^2 (1, N=76) = 17.5, p<.001, ϕ =.48. There was no difference in brand recall between identical and background-varied conditions. Conversely, we hypothesized that both background- and foreground-varied ads would be equally effective for HK participants due to their holistic attention towards both foreground and background objects. Multiple chi-squared tests revealed that, HK participants’ brand recall scores in both foreground-varied condition (M=59.5.%) and background-varied condition (M=58.3%) were significantly higher than that in the identical condition (M=34.3.%; foreground-varied vs. identical,X^2 (1, N=72) = 4.57, p=.032, ϕ =.25; background-varied vs. identical, X^2 (1, N=71) = 4.13, p= .042, ϕ =.24). The difference between the two varied ad conditions was not significant. Brand Attitudes We hypothesized that HK and UK participants’ brand attitudes also differ to different extents in the three conditions, following a similar pattern found in measuring brand recall. Consistent with this, independent-sample t-tests on UK participants revealed that the mean scores for brand attitude in both foreground-varied ads condition (M= 4.64) was higher than that in both identical ads condition (M= 3.71; t=-4.09, p<.001, d=0.94) and background-varied ads condition (M=3.98; t=3.49, p=.001, d=0.80). No significant difference was found between the identical-ad condition and background-varied condition. For HK participants, results of t-tests revealed that the mean scores for brand attitude in both foreground-varied condition (M= 4.18) and background-varied condition (M=4.33) were both significantly higher than that in identical ads condition (M= 3.53; foreground vs identical: t=-3.19, p=.002, d=0.51; background vs identical: t=4.87, p<.001, d=0.80). No significant difference was found between the two varied ads conditions. Discussion This research provides supporting evidence that visual attentional biases initiated by cultural differences can moderate the effectiveness of ad variation. Specifically, for UK participants, ad variation appeared to be effective only in foreground-varied ads. Conversely, both foreground-varied and background-varied ads were effective for HK participants. These findings have both theoretical and managerial implications. To the best of our knowledge, it is the first cross-cultural research in the domain of ad variation. It addresses a gap in the ad variation literature, by identifying the moderating effect that cultural differences can have on the ad variation effect. This opens up new research directions including considering other forms of cultural variations (e.g., language) and cognitive differences (e.g., reasoning styles) to better understand individual differences in the domain of ad-variation. This study also offers insights for international marketers looking at tailoring their advertising strategies for different target audiences to maximize ad- and cost-effectiveness. Besides varying features that correspond to the intended consumer’s cognitive styles, marketers could also consider priming consumers’ cognitive styles when determining advertising strategies, as previous research has shown that consumers’ cognitive styles are relatively malleabile (Lin & Han, 2009). For example, when executing foreground-varied ads, inserting them into an article that could induce an analytic cognition (e.g., bibliography programs about a successful life story of a person) would be an effective strategy. This study has two main limitations. First, it only included data from nationals of the United Kingdom and Hong Kong. Non-cognitive cultural differences such as language and geographical mobility can affect cognitive styles (e.g., Rhode & Voyer, 2015). Future research should replicate and expand findings by looking at more countries (e.g., US, South Korea), with increased level of control on relevant non-cognitive crosscultural factors. Second, this study only looked at one hedonic product category: beer. Future research can replicate and expand findings, by looking at different product categories (e.g., utilitarian products, such as toothbrushes).

This study investigated the efficacy of retrieving EFL vocabulary from memory as a long-term retention strategy. Three learning treatments, rereading, recognizing and recalling target words, were compared with the assistance of 74 university students who underwent the treatments to learn academic American English during a 15- week semester. In addition to investigating the efficacy of the learning treatments, the study explored the effects of recognition and recall testing in relation to the treatments for possible interactions between learning treatment and test format. The study found that while rereading was the preferred student study strategy, recalling words was a more efficacious learning practice. Recognition learning was also less effective than recalling words, which suggests that the use of recall tests will promote long-term retention more than recognition tests such as multiple-choice tests. Learning treatment and test format comparisons suggested that the retrieval of words as a learning strategy was likely to be the most effective study practice regardless of test type despite transfer-appropriate processing inconsistencies.

In the last years a lot of research focused on functional food (FF) whose first definition was set in Japan, in the 1980s, for “food products fortified with special constituents that possess advantageous physiological effects” (Siro et al., 2008). The main research interest was on the reasons and motives of FF consumption (Annunziata, 2013; Bhaskaran & Hardley, 2002; Bonanno, 2012; Siro et al., 2008; Verbeke, 2005; Verbeke et al., 2009), and the price and affordability resulted among the main criteria at the basis of the consumers’ decisions. Notwithstanding the increasing importance of the FF market and of the price within the basket of FF products attributes, surprisingly, no studies has so far analyzed the capacity of consumers to correctly recall FF prices. The objective of this research is to examine the determinants of shoppers’ in-store price recall for functional yoghurt and fermented milk products (FY). The determinants are grouped as follows: - Products’ characteristics: Price promotion, Brand, Claim type - Shoppers’ socio-economic characteristics: Gender, Age, Level of education, Perceived Family income - Shoppers’ purchasing behavior: Functional yoghurt purchase frequency, Yoghurt category purchase frequency, Share-of-requirement, Reason of consumption Research interviews were carried out inside three large supermarket buildings in an average size Italian city. Shoppers were selected among the ones who chose a FY. Face-to-face questioning at the point of sale after the selection or purchase if something from the corresponding product category was bought is a widely adopted and tested method (Dickson & Sawyer, 1990; Evanschitzky et al., 2004; Le Boutillier et al., 1994; Monroe & Lee, 1999; Olavarrieta et al., 2012; Vanhuele & Dreze, 2002) and ensures shoppers’ interest, knowledge, familiarity with the products under investigation. The research applies the Dickson ad Sawyer’s (1990) methodology which was integrated with a filter question so to select only the already functional yoghurt customers, that is excluding first-purchase functional yoghurt shopper, which could create a bias due to the more intense purchasing and selection process that a first-purchase determines. The survey covered 207 shoppers, with a high representation of females (80.2%), with all ages equally represented, with good level of education (61% with Senior High School Diploma and above), and half employed and half unemployed. Price recall accuracy dependent variable was calculated adopting two indicators, commonly adopted in research on price accuracy and knowledge: the percentage absolute deviation or price recall accuracy indicator (PAD) and the price knowledge score (PKS). 24.6% of shoppers responded correctly, 38.2% responded within a 5% error from the correct price, and 20.3% declare not to know the correct price and did not attempt any answer. The research tests 11 hypotheses through a logistic regressions on a binary dependent variable measuring price recall by correct responses regarding a price (including incorrect responses ± 1% - 25.6%), or not correct responses (74.4%). Antecedent variables were included in the equation as independent variables. The model demonstrates a high prediction accuracy (74.4%), and the overall fit statistic (p-value for the Chi-square test=0.000) indicates a good level of fit between the hypothesized model and the data. Results show that shoppers’ price recall is more likely to be good when FY is on promotion, if there is high purchase frequency, if the FY is bought mainly for ‘hedonistic’ motivation, if the FY claim is the reduction of risks of disease. As far as socio-demographic information are concerned, results show that men (vs. women), younger shoppers (vs. older), high educated people (vs. low educated), and shoppers with perceived adequate family income (vs. inadequate income) have a higher propensity to a correct price recall. The present research expands knowledge on price recall determinants and on functional food purchasing experience. As other studies on price knowledge, this research suggests that shoppers do not follow rational criteria in assigning their resources and that the information available are variably processed and intertwined with personal motives of consumption. Functional food purchasing experience does not differ from the conventional food, as far as yoghurt is concerned. Similarly to conventional food, promotion and higher purchase frequency increases price recall accuracy. Limitations of the present research are that only one functional food, even though the category with the highest turnover worldwide, was investigated. Moreover, even though the sample includes a number of shoppers similar to past studies, the sample is only partially representative of the Italian consumers. Finally, a better balance in the sample between male and female shoppers would bolster the basis for the results. To conclude, these findings provide important insights for managers who make pricing strategies for a product with worldwide growing sales, but whose main selling obstacle is the high market price.

This article reports on a study that compared EFL freshman university students’receptive and productive recall vocabulary knowledge and their ability to use that knowledge, as it remains unclear in the literature to what extent knowledge of vocabulary, especially productive knowledge, is indicative of learners’ ability to use vocabulary to communicate. The study first measured the vocabulary size of 169students from 24 majors. Next, deeper meaning word knowledge and vocabulary userelated knowledge were assessed by administering depth tests to 51 of the students who completed the size tests. The study found that the participants were able to use only 60.3% of the words that were known receptively and productively on the size tests, and that receptive deeper meaning vocabulary knowledge was 43.0% greater than productive knowledge. Finally, the study results support the concept of a vocabulary knowledge continuum, but highlight the importance of including both receptive and productive knowledge, as they were found to develop in a dissimilar manner.

Empirical research on the effects of semantic relatedness on EFL new vocabulary presentation has far y ielded inconsistent results. Thus, this study aims to examine to what extent semantic relatedness influences EFL vocabulaIy recall and retention for primary school students in Korea. The current study was conducted with 107 primary school students over 4 weeks. To compare the effects of presenting semantically related words (SR) and unrelated words (SU), participants were di vided into two groups, the semantically related words group (Group R) and the unrelated group (Group U). All the participants learned the same 40 English words paired with their Korean translation through one of two di ffe rent methods. The results revealed that both presentation methods have positive effects on EFL vocabu lary reca ll and retenti on. Between these two methods, SU was found to y ield better results on recall and retention. This difference between groups could be explained from the perspective of interference theory, the distinctive hypothesis, or cross-association. Lastly, significant perceptual change concerning the effecti veness of related words presentation was found in Group R.

본 연구의 목적은 초등학교 학생들을 대상으로 뇌파 자기-조절 뉴로피드백 훈련이 회상기억과 재인기억에 미치는 효과를 검토하는 것이다. 이를 위해 36명의 초등학교 학생들을 자기-조절 4 회기의 뉴로피드백 훈련을 받는 훈련집단과 이러한 처치가 제공되지 않은 통제집단으로 각각 18명씩 무선할당한 후에, 각 회기에 따라 회상기억과 재인기억 수행의 변화를 관찰하여 분석하였다. 그 결과 회상기억과 재인기억 모두 자기-조절 뉴로피드백 훈련집단이 통제집단에 비해 더 우수한 수행을 보였을 뿐만 아니라 훈련회기가 증가함에 따라 두 가지 수행치 모두 향상되는 것이 관찰되었다. 특히 기억해야 하는 표적단어의 수로 조작한 과제의 난이도가 증가 할수록 훈련 효과도 더 증가하였다. 본 연구의 결과는 자기-조절 뉴로피드백 훈련이 피훈련자의 주의력을 향상시켜 주요 인지과정 중 하나인 단어 기억 수행을 향상시키는데 도움이 될 수 있다는 것을 시사한다.

본 연구에서는 3개의 실험연구를 통하여 사용자들이 동일 조건의 제품(미디어플레이어)의 경우사용하기 편한 제품보다 심미적인 제품에 대하여 더 오랜 시간 동안 사용하고, 정보를 기억하며, 집중을 한다는 것을 밝히고자 하였다. 먼저, 실험1(N=18)에서는, 세 가지의 제품을 자유롭게 사용해본 뒤, 각 제품의 심미성과 사용성을 측정하기 위해, 각각 8개와 6개의 요인적 재량이 높은 감성어휘를 선택하여 주관적 평가스케일을 작성하였다. 실험 2(N=18)에서는, 심미성에 차이가 나는 동일조건의 제품에 대해 각 제품을 사용한 시간을 측정하였고, 정보의 기억도 측정을 위해 기억한 메뉴를 묻는 설문지법을 사용하였으며, 각 제품에 얼마나 몰입하였는가를 보기 위하여 사용자가 추정하는 제품 사용시간을 물어보고 실제 사용시간과의 격차를 산출하였다. 또한 실험 3(N=18)에서는, 각각 심미성요인과 사용성요인의 값이 높은 두 개의 상반된 제품을 선별하여 제품 사용시간과 정보의 기억도, 몰입도의 차이를 상호 비교하였다. 사용성이 동일한 조건에서 심미적인 제품은, 실험에 적용된 3가지 요인 (사용시간, 몰입도, 정보의 기억도) 중 몰입도와 정보의 기억도와 양의 상관관계를 갖는 것으로 나타났다. 또한, 상반된 두 개의 제품비교의 경우, 심미적인 제품의 경우 몰입도, 정보의 기억도 요인에서 사용성이 좋은 제품보다 높은 양의 상관관계가 도출되었다.

The purpose of the present study is to investigate what the memory representation of L2 text is like based on the Causal Network Model. In order to do that, 8 stories were read in English by Korean students and recalled in Korean. Their recall was analysed in terms of the number of causal connections each sentence has as specified in the model. And then it was compared with the results of Kim (2001) where Korean students read and recalled the same stories in Korean. The overall amount of recall was not different between L1 and L2 texts, but the pattern of recall showed differences in terms of the causal structure proposed by Causal Network Model. While the recall of L1 text was nicely accounted for by the number of causal connections specified in the model, the recall of individual goal statements in L2 text did not reflect the causal structure. Interesting was the finding that the more important goal among the two goal statements was recalled better for L2 than for L1 text.

Recall aims to remove the products hazardous to consumers or users from the commerce. However, a recall with a poor decision making procedure could results in disaster to corporations. Therefore, recall managers should establish a proper recall plan in ad

The purpose of this paper is to investigate text comprehension from a sociocultural perspective and then, to find out more about the ways in which L2 readers comprehend and recall L2 texts. While many analyses of written recall protocols focus on propositional contents or an analysis of syntactic error, Sociocultural Theory provides us with an additional analytic tool: the linguistic properties of the recall protocols. This follows from Vygotsky's fundamental argument that speech, in addition to its communicative function, bears a cognitive, self-oriented function and thus, is used to plan and carry out mental activity. In this paper, we undertake an analysis of the written recall protocals produced by high-school learners of English as a foreign language. We argue that when faced with cognitively difficult situations, L2 readers often externalize their inner order as private writing in order to attain and maintain control of their mental activity in the task of reading and recall. In fact, the linguistic features of the written recall protocols reflect the underlying mental processes which L2 readers deploy in problem-solving situations.

이전에 학습한 자료에 대하여 시험을 쳐 보는 것은 강력한 학습 이벤트로 작용할 수 있다. 이를 시험 효과라고 하는데, 본 연구에서는 시험 효과 검정을 위한 중세국어-현대국어 단어쌍을 개발하 여 사용하였다. 본 연구에서는 이를 활용하여 초기 테스트, 단서 회상 테스트, 단기 파지 간격에 따른 집단 간의 차이를 살펴보았다. 그 결과, 초기 테스트 집단이 매우 유의미한 결과를 나타내었 다. 이것은 학습 후 빠른 시간 안에 초기 테스트가 필요함을 강력히 지지한다. 그리고 단서 회상 테스트가 주어질 경우 더욱 그 효과가 뛰어났다. 그러므로 실제 교실 수업에서도 학습 후 테스트나 퀴즈의 형태를 통해 학습자의 학습을 도울 수 있으며, 형성평가 등을 적극 활용한 교수․학습을 설계할 것을 제안한다.