Numerous studies suggested that Generation Z (Gen Z) is an age group that seeks individuality more than other generations. Their aesthetics, identity, and belief must represent their self-value. The consumption of fashion was selected as a focus of this study. Our consumption of fashion represents our value, and we construct and present our identity with physically what we wear when we face society daily. Looking at the fashion styles of Generation Z, this study aims to examine whether Generation Z in Hong Kong practice individuality or conformity in the course of their fashion consumption behaviour by a preliminary study. Generation Z perceives their fashion consumption behaviour to reflect their individualism and values. However, the findings suggest that there is a high degree of conformity among Generation Z's fashion consumption behaviour. This conformity is observed in the creation of a distinctive fashion style, which is influenced by the cultural aesthetics, values, and preferences of Generation Z, resulting in a unifying effect that goes unnoticed by the individuals. This complex formation of Generation Z fashion consumption behaviour has a complex implication to fashion marketing, where both the sense of exclusivity and conformity must both be exhibited to satisfy the consumption needs of Generation Z.

본 논문은 코로나19로 인해 급변하는 사회 속에서 한국 교회는 무엇을 준비해야 할 것인가를 선교적 차원에서 논의한다. 특히 한국 사회에서 코로나 시대에 선교적 교회의 교회론적 변화와 선교적 대응의 중요성을 고찰한다. 교회는 하나님께서 하나님의 선교적 목적을 위해 세상으로 파송한 선교 공동체이다. 교회의 선교적 사명은 깨어진 세계 를 치유하고 인류와 화목하기 위한 하나님의 선교적 목적을 수행하기 위해 보냄 받았다. 한국 교회는 코로나19의 팬데믹 상황 속에서 제도화 된 선교적 관행이 아니라 선교의 본질을 성찰하고 새롭게 정리하는 작업이 필요함을 강조한다. 변화하는 세상에서 살아 숨 쉬는 소망을 간직한 공동체로서 교회 스스로 회심과 갱신, 변혁의 주체가 되어야 하고, 타자와 함께 하는 교회로 나아가야 함을 주장한다. 코로나 시대에 상생을 위한 교회론적 ‘뉴 노멀’ 패러다임을 모색하고, 연대와 책임을 통해 생명을 나누고, 시대적 변화를 읽고 적용하며, 선교 사명을 감당하 는 하나님의 선교 주체가 되어야 함을 강조할 것이다.

본 연구는 중국 혹은 중국인 대상 제주의 우호적 이미지 확립을 위해 한반도 사드(THAAD)배치 전후, 중국 주요 언론매체와 인터넷 게시판에 대한 제주 이미지 분석을 실시하였으며, 온라인 공간에 게시된 텍스트를 대상으로 사회관계망분석(Social Network Analysis)을 통해 이를 구체화하였다. 결과적으로 본 연구의 주요목적은 객관적 수치에 근거한 연구방법을 활용하여 중국 내 제주지역 인지도 제고 방안을 모색하고, 제주의 지역경제를 활성화하는데 도움이 되고자 함에 있다.

This study aims to explore the motivations and effects of country of ingredient authenticity on product judgement and willingness to buy or/and recommend. Country of ingredient authenticity can be defined as set of consumers’ generic characteristics or traits of seeking/pursuing/consuming raw materials/goods and/or artisan skills that are deemed to be superior and synonymous to a specific location in the pursuits of one’s self image and social standing (Cheah, Zainol and Phau, 2017). The jewellery brands used in this study are Swarovski, Pandora and Monora. The 4X1 exploratory research design looks at four different conditions applied to the three jewellery brands. AMOS and SPSS were used to analyse the data and determine model fit. Managerial implications include the positive recognition of the ingredient authenticity of Swarovski crystals incorporated with other products/brands. Theoretical Development Country-of-origin acts as a quality indicator (Bilkey & Nes, 1982). Consumers rely on their perceptions of product quality from a specific country to evaluate other products from the same country. The home country of a brand and its image can serve as a source of competitive advantage or disadvantage (Cuervo-Cazurra & Un, 2015). In more recent times, product collaborations and ingredient branding techniques have been adopted in the marketplace. As a first for its brand, Louis Vuitton partnered with Supreme to launch a streetwear line in 2017. In 2011, Prada launched a ‘made in’ campaign to highlight the authenticity of the raw materials and artisan skills used to create the products. Country-of-ingredient-authenticity aimed at exploring how countries can capitalize on their expertise to improve product and country image perceptions. The incorporation of materials and skills from the country-of-ingredientauthenticity can be a strategic decision that allows brands to alleviate the product judgement and willingness to buy or recommend (Suter et al., 2017). This decision can prove to be advantageous for the firm (Suter et al., 2018). This study aims to uncover whether Swarovski crystals, as both a raw material and artisan skill, can affect consumers’ perception of the product judgement and willingness to buy and recommend. The study also profiled the motivations of consumers’ seeking these ingredient-authentic products. In this research, statusseeking consumption and fashion knowledge act as the underpinning background variable to the model (Flynn et al, 2000; Eastman et al 1999). Luxury consumption is driven by the need for status in conspicuous luxury consumers whereas fashion knowledge in inconspicuous luxury consumers (Jaikumar, Singh and Sarin, 2018; Koo and Im, 2017). The study aims to discover whether status-seeking consumption and fashion knowledge has a significant impact on consumers’ need for seeking authentic ingredients in jewellery. --------Insert Figure 1 and Figure 2 here -------- Research Design In order to test our hypotheses, an online Qualtrics survey was created and administered to an Indonesian sample aged between 18 to 55 years old. Four sets of surveys were created to reflect the 4 different stimulus (Table 1). The study aims to look at whether the different brands paired with different ingredient authentic materials would result in a different perception of product judgement and willingness to buy/recommend (Maxham and Netemeyer, 2003; Bower and Landreth, 2001; Wood and Darling, 1993). The researchers were also interested to uncover the motivations behind the need for ingredient authenticity in consumers’ decision making to buy jewellery. The brands chosen were Swarovski, Pandora and Monora. Swarovski serves as the control to measure consumers’ response to the actual brand with the incorporated Swarovski crystals. Pandora was used as it is a well-known jewellery brand with a potential collaboration with Swarovski and Monora is a lesserknown jewellery brand whose brand and product quality could improve with the incorporation of Swarovski crystals. Respondents chosen had to be interested in or aware of luxury branded goods as it is important to possess some knowledge to seek for authenticity in luxury branded products. 600 completed surveys were collected in a span of 2 months. AMOS 21 software was used to run SEM model and test for model fit. SPSS 22 was used to run a median split and independent sample T-test to ascertain the motivations of ingredient-authenticity behaviour between low and high status seeking and fashion knowledge consumers. --------Insert Table 1-------- Results Four models were tested on AMOS to determine the model fit and its significant interactions. Study One – Swarovski jewellery with Swarovski crystals The conceptual model has achieved a good model fit with indices of χ2(94) = 128.937, p = .01. The other indices suggest adequate fit, SRMR = .0303, GFI = .910, IFI = .988, TLI = .985, CFI = .988, RMSEA = .049, PCLOSE= .510. Study Two – Pandora jewellery with Swarovski crystals The conceptual model has achieved a good model fit with indices, of χ2(34) = 63.490, p = .002. The other indices suggest adequate fit, SRMR = .0415, GFI = .933, IFI = .980, TLI = .968, CFI = .980, RMSEA = .076, PCLOSE= .071. Study Three – Pandora jewellery with real crystals The conceptual model has achieved a good model fit with indices, of χ2(54) = 56.332, p = .388. The other indices suggest adequate fit, SRMR = .0233, GFI = .945, IFI = .999, TLI = .998, CFI = .999, RMSEA = .017, PCLOSE= .900. Study Four – Monora jewellery with Swarovski crystals The conceptual model has achieved a good model fit with indices, of χ2(109) = 182.549, p = .000. The other indices suggest adequate fit, SRMR = .0464, GFI = .893, IFI = .975, TLI = .968, CFI = .974, RMSEA = .066, PCLOSE= .06. A median split and independent sample T-test were carried out on low and high status-seeking and fashion knowledge consumers and their means compared to the ingredient-authentic seeking behaviours. Status-seeking behaviour is the main driver of consumers acting on the need for authenticity of raw materials and artisan skills on all 4 stimulus. This behaviour could be attributed by consumers’ hedonic need to own jewellery that signal good quality and design. Fashion knowledge consumers seek authenticity of raw materials and artisan skills in both Pandora stimulus and looked for authenticity of artisan skills in Monora stimulus. This indicates that owning a Pandora jewellery can be attributed to being a trendy fashionista following the current trend of collecting charms. As for the lesser known brand, Monora, the incorporation of the ingredient authentic Swarovski crystal helped consumers to identify the authentic artisan skill that goes into making the jewellery. -------- Insert Table 2 and 3 here -------- Conclusion Swarovski jewellery commands high interest in consumers seeking for ingredient authentic products as authenticity of artisan skills positively influences product judgement and authenticity of raw materials positively influences willingness to recommend. There was no ingredient-authenticity effect in consumers when exposed to Pandora jewellery with Swarovski crystals. Pandora has always been associated and known for the novelty of collecting the charm trinkets. Consumers are more likely to buy Pandora for their charms rather than the fact it is embedded with a Swarovski crystal. Pandora jewellery with real crystals was perceived positively by consumers to increase product judgement and willingness to recommend and buy. Again, the collectors’ mindset plays a role in this behaviour. The strong brand effect also plays well into Pandora’s popularity in the marketplace. Monora jewellery with Swarovski crystals piqued consumers’ interest in the ingredient authentic product with authenticity of artisan skills positively influencing product judgment and authenticity of raw materials positively influencing willingness to recommend. The results support the idea that when Swarovski crystal is incorporated into a lesser known brand’s product, it increases the quality perception and word of mouth value. On all four studies, consumers’ product judgment positively influences willingness to recommend indicating consumers are more willing to spread word-of-mouth when they believe the product is of good quality. This willingness to recommend then positively leads to willingness to buy the product. Status-seeking behaviour was seen as a main factor for consumers when searching for the ingredient-authenticity of the jewellery. For Swarovski and Monora, the ingredient played a part in inducing the ingredient-authenticity behaviour whereas owning a Pandora jewellery signifies some sort of in-class group reference and trend. The Pandora results are supported when consumers who have fashion knowledge also sought the ingredient-authenticity of the Pandora product.

Cryptic color patterns in prey are classical examples of adaptations to avoid predation, but we still know little about behaviors that reinforce the match between animal body and the background. For example, moths avoid predators by matching their color patterns with the background, but the contribution of their behavior to their crypticity have not been well understood. Here, we report the previously underappreciated ability of moths to find the locally most cryptic spot and body orientation by using two species Hypomecis roboraria and Jankowskia fuscaria. We show that body positioning behavior, performed frequently by moths after landing on bark, results in a significant increase of the camouflage effect provided by their cryptic color pattern alone. We also found that moths recognize multiple background cues, such as furrow structure, visual patterns, and roundness to position and orient themselves. Our study demonstrate morphological adaptations, such as color pattern of moths, cannot be fully understood without taking into account a behavioral phenotype that coevolved with the morphology for increasing the adaptive value of the morphological trait.

The ancient and modern scholars have differentinterpretations to traditional word creation regulation of echoismin thesix categories of Chinese characters. The article seeks the regulationsintention closely the word on the basis of carefully studying thedifficult words“ Shi”( “事” )“ Ming” (“名”)“ Bi” (“譬”)accuratemeanings according to the disadvantage that the statements avoid to mention the definition of words, but vaguely explain the structure of name and definitions content. The article proposes a new interpretation of the regulations of echoism in order to make mutual credit and blend into one harmonious whole between the name, definition and the solution of example word, at the same time, the article proves the name motivation of “ imitative ” and “ pictophonetic character ” which are synonym of homogeneous to echoism

목적: 본 연구는 익스트림 스포츠 종목의 특수성을 고려하여 익스트림 스포츠 참여자와 일반 생활체육 참여자와의 감각추구성향 및 자기결정적 동기를 비교하고, 익스트림 스포츠 참여에 대한 자기결정적 동기와 감각추구성향의 상호작용효과를 검증하는데 목적이 있다. 방법: 연구참여자는 익스트림 스포츠(암벽등반, MTB, 웨이크보드, 서핑, 패러글라이딩, 스쿠버다이빙) 참여자 179명, 일반 생활체육 종목(웨이트 트레이닝, 필라테스, 요가, 발레) 참여 자 191명을 대상으로 선정하였다. 본 연구는 SPSS 22.0, AMOS 18.0 프로그램을 활용하여 기술통계분석과 상관 관계분석을 실시하였으며, 질문지의 구성타당도를 검증하기 위해 확인적 요인분석을 실시한 후, 각 요인별 신뢰도 분석을 실시하였다. 다음으로 참여 종목에 따른 감각추구성향과 자기결정적 동기를 비교하기 위해 독립표본 t-test 를 실시하였으며, 익스트림 스포츠 참여에 대한 자기결정적 동기와 감각추구성향의 상호작용 효과를 검증하기 위해 위계적 회귀분석을 실시하였다. 결과: 첫째, 운동 참여종목에 따른 자기결정적 동기와 감각추구성향의의 차이 를 살펴본 결과, 감각추구성향의 하위요인 중 스릴과 모험추구, 경험추구, 권태민감성에서, 그리고 자기결정적 동기 요인 중 확인규제, 내적규제요인에서 익스트림 스포츠 참여자가 일반 생활체육 참여자 보다 통계적 유의수준에서 높게 나타났다. 둘째, 익스트림 스포츠 참여자들의 자기결정적 동기와 참여 빈도와의 관계에서 감각추구성향의 상호작용 효과를 살펴본 결과 스릴과 모험추구, 경험추구, 권태민감성 요인의 상호작용 효과가 있는 것으로 나타났다. 결론: 이에 본 연구에서는 익스트림 스포츠와 일반 생활체육 참여자의 심리적 특성 차이를 확인할 수 있었으며, 높은 자기결정적 동기 수준과 더불어 새로운 감각과 경험을 추구하는 성향이 익스트림 스포츠 참여의 중요한 요소라는 것을 규명하였다.