This project adopts the grounded theory research method. It takes consumers as the research object. It focus on the motivating factors that influence Chinese tourist who concerns health and wellness. The study found that the factors that motivate Chinese consumers to make health and wellness tourism consumption decisions include three main categories: excellent ecological living environment, adequate living security conditions, and compliance with psychological expectations. Based on this, a scientific path for the development of China's health care enterprises is proposed. This topic innovates the research methods and perspectives of health and wellness tourism, which is helpful for health and wellness tourism enterprises to formulate scientific development plans and improve corporate innovation and performance levels.

행복은 개인들이 추구하는 삶의 가장 중요한 목적이라고 할 수 있다. 본 연구에서는 행복 증진을 위해서 개인들이 스스로 자신의 웰니스를 점검하고 관리하는 것이 필요하다고 보고, 셀프 라이프코칭 앱의 웰니스 증진 효과에 대한 예비 연구를 진행하였다. 이를 위해, 총 36명의 참여자를 실험집단(1·2)과 통제집단에 무선배정하고, 실험집단에는 연구용 앱을 활용해 4주간 셀프 라이프코칭을 수행하도록 하였다. 실험처치 중 주간 피드백을 실험집단1에는 제공하 고, 실험집단2에는 제공하지 않았다. 종속변인으로 노동자를 위한 웰니스 지수(WIW)와 한국형 웰니스 척도(KWS) 를 사용하였다. 실험결과, 사전, 사후, 추후의 시점과 집단 간의 상호작용 효과는 통계적으로 유의미하지 않았으나, 효과의 경향성을 확인하였다. 주간 피드백 유무에 따른 실험처치 효과 차이는 확인되지 않았다. 시간에 따른 웰니스 증진 효과가 통계적으로 유의미했으며, 실험처치가 웰니스에 미치는 효과가 선형적임을 확인하였다. 참여의견 조사 결과, 참여자의 84.2%가 이번 활동이 도움이 된다고 하였으며, 78.9%가 상용화된 앱이 있다면 1주 또는 2주에 한번 사용하겠다고 응답하였다. 본 연구는 누구나 스스로 자신의 웰니스 증진에 활용할 수 있는 방법론을 제시하였으며, 그 효과를 일정 부분 확인하였다는 점에서 의의가 있다.

The wellness travel industry faces a curious challenge: it experiences high consumer demand for indigenous experiences while also facing growing accusations of cultural appropriation of authentic practices. According to the Global Wellness Summit (2023), “hyper-indigenous” wellness travel is a global trend for 2023, as travelers seek the source of ancient healing knowledge. However, many of these cultural practices have already spread across national borders like the turmeric latte served in Western retreats or yoga that is practiced globally, leading to an established yoga tourism market (Market Research, 2022). How can these conflicting realities, rooted in the concept of authenticity, be reconciled? This study aims to explore this research question by analyzing two wellness narratives: one that commodifies ingenious practices outside their original borders and another that safeguards them within national and cultural boundaries.

Technologies, such as Artificial Intelligence (AI) and robotics are emerging as a new way to improve services, readjusting and impacting all business industries and relationships among people (Loureiro et al., 2021; Makridakis, 2017; Mingotto et al., 2020). The hospitality industry is no exception to this (Mingotto et al., 2020) since a quick growth in the use of robots and AI in this industry has registered a turnover of 249 million U.S. dollars (International Federation of Robots, 2021). However, very few of the existing studies highlight the customers’ perspective and sentiments on service robots (Luo et al., 2021) or the robot-human interactions/ customer service experience (Choi et al., 2021). Thus, further studies in the enhancement of human well-being through transhumanistic technologies, close relationship marketing capabilities, and the evolution of the engagement process between humans and AI-enabled machines are necessary (Loureiro et al., 2021). This research intends to understand how different types of robots influence customers’ perception of the service provided. Therefore, the following research questions are proposed; Can humans develop feelings of identification with a service robot? Can the identification that customers perceive between themselves, and service robots be strong enough to influence the creation of a close relationship between both parties? What are the features of service robots that heighten customer well-being?

본 연구는 자연치유산업에 종사하는 관리자를 대상으로 하여 직업 전문성과 웰 니스에 대한 직무만족의 매개 효과에 대해 다차원적인 관계를 규명하고자 실시하 였다. 본 연구에서 사용된 측정 도구는 직업 전문성 변인의 하위 요인이 6개 요 인, 직무만족 변인의 하위요인이 5개, 웰니스 변인의 하위 요인이 5개로 구성되었 으며 타당도와 신뢰도 검증을 실시하여 사용하였다. 자연치유산업 종사자가 지각하는 직업 전문성과 직무만족 및 웰리스 변인의 경로적 영향 관계의 타당성 검증 하기 위해 구조방정식모형을 이용한 경로분석을 실시하였다. 연구 결과로 잠재변 수 간의 경로계수 분석에서 직업 전문성 변인과 직무만족 변인은 통계적으로 유 의미한 정적인 영향의 결과로 검증되었고 또한 직무만족 변인과 웰리스 변인도 통계적으로 유의미한 정적인 영향의 결과로 평가되었다. 그러나 직업 전문성은 웰 니스에 영향을 미치는 구조적 관계는 통계적으로 유의하지 않게 나타나 기각되었 다. 따라서 직업 전문성→직무만족→웰니스의 구조적 경로성은 직무만족을 매개효 과로 하는 타당한 영향 관계인 것을 확인할 수 있다. 이러한 연구 결과는 자연치 유산업 종사자가 지각하는 직업 전문성과 직무만족 및 웰니스에 대해 객관적이며 실질적인 자료를 제공할 것이다.

본 연구의 목적은 장애아동 양육자의 물리적·정서적 웰니스 사이에서 지적 웰니스의 매개 효과를 조사하여 효율적인 관리 방안 제시에 필요한 기초자료를 제공하기 위함이다. 연구 대상자는 장애 아동 양육자 177명이며, 자료수집은 2019년 06월부터 2019년 11월까지 하였다. 자료분석은 PROCESS macro를 이용하였다. 일반적인 특성과 변수간 분석은 Independent t-test 및 ANOVA를 통해 통계적으로 유의한 차이가 있는 변수에 대하여는 Scheffé 사후검증을 실시하였다. 변수간 관련성 분석은 Pearson 상관관계 및 위계 다중회귀분석을 하였다. 연구결과, 장애아동 주양육자의 물리적 웰니스와 지적 웰니스는 장애아동 양육자의 정서적 웰니스에 직접적인 영향을 미치며, 또한 물리적 웰니스와 정서적 웰니스 사이에서 지적 웰니스가 매개효과를 제공하고 있다. 이는 장애아동이 가진 물리적 환경의 영향도 중요하 지만, 주양육자에게 적절하고 충분한 지적 교육이 동반되어야 정서적 웰니스 증진이 이루어질 수 있다는 것을 발견하였다. 따라서 다양한 교육 프로그램의 확대는 장애아동 양육자의 웰니스 증진에 기여할 수 있을 것이다.

Background: Researchers have previously commenced examining the degree of concordance between parent proxy and child self-reports on health-related quality of life (HRQOL) of many disease and impairment populations. Objects: To explore the differences between parent proxy and child self-reports on the HRQOL using Korean version of KIDSCREEN-10 questionnaires for applying to elementary school children and their parents who participated for a school-based wellness program. Methods: The focus groups were recruited for a school-based wellness program by implementing the following wellness services: 1) referring to a screening session for detecting potential posture-related musculoskeletal problems and 2) recommending home exercise programs. Before a primary field testing for the program, two focus groups were formed with a group of 9 parents and their 9 elementary school children aged 8–10 years of age. The parent proxy and child self-report versions of KIDSCREEN-10 questionnaires were administered to both groups after completion of the wellness program. Item level Rasch rating scale analysis was applied to compute logit scales of KIDSCREEN-10 questionnaire. Intraclass correlation coefficients (ICCs) and scatterplot of item difficulty between two reports were analyzed. Results: For fit statistics of parent proxy report, all items except 4 items (i.e., psychological well-being, mood/emotions, self-perception, parent relation) were found to be acceptable. For fit statistics of child self-report, all items except 3 items (i.e., psychological well-being, autonomy and home life) were acceptable. The relationship between two reports using ICCs were ranging from weak to very strong at p = 0.05 (i.e, ICCs = 0.011 to 0.905). Scatterplot analysis between two reports showed a major disparity on self-perception item at 95% confidence intervals. Conclusion: Both item level analyses and ICC comparisons provided a disparity between parent proxy and child self-reports of the HRQOL on self-perception item after competing a school-based wellness program. Therapist should consider the item as part of the HRQOL assessment.

본 연구는 신체기능장애와 발달장애아동 어머니의 장애수용, 스트레스, 대처방식, 웰니스 정도를 비교하여, 유형별 장애아동 어머니를 위한 효율적인 관리 방안을 마련하는데 필요한 기초자료를 제공하기 위한 조사연구이다. 연구대상은 장애아동을 양육하는 어머니이다. 자료수집은 2018년 10월부터 2019 년 4월까지 실시하였고, 두군 간의 차이는 t-test, ANOVA, Pearson 상관관계로 분석하였다. 연구결과, 신체기능장애와 발달장애아동 어머니의 장애수용, 스트레스, 대처방식, 웰니스 정도에 따라 두군 간의 차이가 있는 것으로 나타났다. 신체기능장애아동 어머니의 장애수용과 대처방식(r=0.23, p=.033), 장애수용과 웰니스(r=0.51, p<.001)는 정적 상관관계를 나타냈고, 장애수용과 스트레스(r=0.72, p<.001)는 부적 상관관계를 나타냈다. 발달장애아동 어머니의 장애수용과 웰니스(r=0.40, p<.001)는 유의한 정적 상관관계를 나타냈고, 장애수용과 스트레스(r=-0.71, p<.001)는 유의한 부적상관관계를 나타냈다. 신체기능장애아동 어머니는 장애수용 정도가 높을수록 스트레스는 낮게, 대처방식과 웰니스는 높게 나타났다. 발달장애아동 어머니는 장애수용 정도가 높을수록 스트레스가 낮게, 웰니스 정도가 높게 나타났다. 신체기능장애아동 어머니의 장애수용 증진을 위해서는 스트레스를 낮춰주는 전략 및 대처방식과 웰니스를 모두 증진시켜주는 전략이 필요하고 반면 발달장애아동 어머니에게는 스트레스를 낮춰주는 전략과 웰니스를 증진시켜 주는 전략이 필요함을 알 수 있었다.

To investigate the value co-creation process in wellness tourism, this study constructed a structural equation model of customer interactions with (1) the environment, (2) service employees, and (3) other customers relating to customer-perceived value and customer engagement. Empirical data were collected from 528 survey respondents who were at wellness tourism resorts. The results reveal that all three types of interaction have positive effects on customer-perceived value, and that perceived value positively affects customer engagement. Based on this finding, management recommendations for wellness tourism service enterprises are given.

목적 : 본 연구는 지역사회에 거주하는 뇌졸중 환자의 건강 관련 요인을 Geyh 등(2004)이 개발한 포괄적 ICF(International Classification of Functioning, disability and health) 핵심 지표로 확인하여 웰니스에 영향을 미치는 요인을 파악하고자 하였다. 연구방법 : 지역사회에 거주하는 뇌졸중 환자 157명을 대상으로 총 21주간에 걸쳐 자료를 수집하였다. 대상자의 건강 관련 요인은 포괄적 ICF 핵심 지표(comprehensive ICF core set for stroke)를 사용하여 평가하였고, 웰니스는 한국형 웰니스 생활양식 측정(Korean Wellness Life Style Scale; KWLISS)을 통해 측정하였다. 수집된 자료 중 대상자 선정 기준에 부적합한 21명을 제외한 136명을 최종 분석하였다. 결과 : 웰니스에 영향을 미치는 변인들의 상관관계를 분석한 결과 환경 요인(p<.05)에서 정적인 상관관계가 나타났다. 최종적으로 지역사회 거주하는 뇌졸중 환자의 건강 관련 요인 중 환경(p<.01), 신체 구조(p<.05)가 웰니스를 52% 설명하는 것으로 분석되었다. 결론 : 지역사회에 거주하는 뇌졸중 환자의 건강 관련 요인 중 환경 요인이 웰니스에 영향을 미치는 주요변인으로 분석되었다. 향후 웰니스 지수를 높이기 위한 작업치료 중재 접근 시 환경 요인을 고려해야 할 것이다. 더 나아가 작업 수행을 지지하는 지역사회 자원을 확인하고, 이를 뇌졸중 환자들의 삶에 적용할 수 있는 작업치료 접근이 필요하겠다.

Background: Given the potential benefits of wellness programs promoting physical activity of the community-dwelling frail elderly, it is recommended that comprehensive wellness programs combined with the component of physical activity. This may improve overall health and potentially lower the health care cost of the frail elderly. In general, the frail elderly residing in community or those after being discharged from hospitals are often committed to enhancing the status of participation in physical activity. Objects: The purposes of this study were to identify specific shortcomings of current wellness programs as part of continuum of community rehabilitation services and to propose alternatives for the care of the community-dwelling frail elderly. Through this study, geriatric health care professionals may be able to implement assessments and programs to successfully promote an effective continuum of care for the frail elderly. Methods: Article reviews were summarized and evaluated. Results: A model elaborating the relationship between components of successful wellness program and participation in physical activities for the community-dwelling frail elderly are recommended. First, periodic monitoring the levels of physical activity by the use of online measurement system should be considered. Second, individualized adaptive technologies for selecting optimal physical activities for the elderly may be better fit to individuals’ current status of physical activity. Conclusion: The current status of physical activity in community-dwelling frail elderly can be monitored by online assessment systems. Through the innovative measurement system, elderly may assess his/her physical activity status overtime, select optimal physical activities matching the status, and create the elderly’s own adaptive wellness programs that match to the status while residing in his/her community.

The thesis of this study is that, “Health and Wellness”should be prioritized to enhance the store loyalty in Japanese Supermarkets. In order to prioritize, one must understand where the“Health and Wellness”is in the study of Supermarket marketing. As of current situation in Japan, facing two major critical issues, Aging society in advanced culture, and the 3.11 natural disaster linking with the nuclear issues, following hypothesis is made,“Health and Wellness”plays the sensitive and strong role in“Quality”Factor, which reflects store loyalty directly along with the other three; Service, Assortment, and Price of the Quantitative research to Yaoko supermarket customers (see Figure 1). In conclusion, the research question of this study is that, would“Health and Wellness”eventually become an independent 5th key factors constructed store loyalty in the future? The existing study in this study is summarized into two directions;“CSV, Marketing 3.0, and Co-Created Value”and“Store Loyalty”. First, CSV reported by Porter & Kramer (2011) aims to be compatible, both in social and economic values. On the other note, CSR aims to only create a social value. And Marketing 3.0 reported by Kotler, Kartajaya, & Setiawan (2010) is Value-driven marketing similar to CSV. The key concept is focused on the importance of Cooperate Mission, Vision, Value and Co-Creation with consumers and regional community. Precisely, the Marketing 3.0 is related with the concept of Co-Created value (Prahalad & Ramaswamy, 2000; Vargo & Lusch, 2004). In summary, such question may rise; why does a company focus to the idea of CSV, Marketing3.0 nowadays? It is obvious to state, a company suffers from the pressure created by commodity phenomenon of goods and services. Therefore, in order to face such pressure, a company aims to upgrade from the functional value to the ideated value or social value. And this is the basic idea of Marketing 3.0. Next, consumers are very sensitive to social goods and values when they purchase the goods and services more than ever before. Therefore, a company faces to build up not only the economic value but also the social value; which is the basic idea of CSV. In short, both a company and consumers are focused now to the concept of the sustainability as “Health and Wellness” in Japan, where the basic qualities are already covered and are way below the considerable point. With this, essentially, the sustainability is the CSV and Marketing 3.0. Secondly, the research framework of Store loyalty in this study is based on the existing study of Baker, Parasuraman, Grewel, & Voss (2002). And based on Baker’s Store Loyalty Model, this study reflects quantitative research result to Yaoko supermarket customers. The result is that, Store Loyalty to supermarkets of“Co-Created Value” type in Japan is constituted to both “service” (e.g., Emotional satisfaction from shopping, Comforts created by the store atmosphere, and Proposal ability by the employees) and “Quality” for “fresh”foods (e.g., Freshness, Safety). This existing study indicates that, the retailing needs “Customer Perspective” and “Co-Created Value Perspective” in order to earn the store loyalty image within the category of “Service” and “Quality”. The Research Question of this study as mentioned in prior is , would“Health and Wellness”eventually become an independent 5th key factor constructing store loyalty in near future? As a first step, hypothesis of this study is that,“Health and Wellness”reflects directly to the major factor in “Quality” of the 4 factors (e.g., Service, Quality, Assortment, and Price) reflecting the strength of store loyalty. This study adopted three methods; Result of quantitative research to Yaoko supermarket customers in the store (August 8,9,10, and 17, 2014), the others are in-depth interviews (December 28, 2015, Feburary 13, and March 29, 2016), and Group interviews (Feburary 27, 2016) towards numerous customers in different societal groups (e.g., Young family, Post family, and Seniors) at the Yaoko store (see Figure 1). Additionally, quantitative study using POS and Yaoko customer panel will be conducted in this spring of 2016. Therefore, I will be able to further report the detailed result by GMC2016. Also, I am in part of ongoing study of the Health Marketing about Supermarket in Japan collaborating with the Healthcare Workshop in the Distribution Economics Institute of Japan in 2016. With this, I will add on the collaborating study effort in GMC2016. Due to the space limitation, this submission paper only suggests the summary of empirical study. In this study, the interview for Yaoko Top management (August 4 and 11, 2015) was done in with Yaoko Co Head Quarters in Saitama prefecture, which is the most famous “Co-Created Value” supermarkets in Japan. Yaoko conducted the experiment of“Health and Wellness”in Asakaoka, which is their new store in Saitama prefecture completed in Nov. 2015. Yaoko aims to differentiate not only MD, but also Social Value from the competitors. Yaoko Top management and“Health and Wellness”leader has stated that, we would like to be known as the “Yaoko”. Just like now, “Wholefoods Market ” is known by their supermarket name. Such brand strength shows that the cooperate brand surpassed the type of operation as Supermarkets. One format is“Health and Wellness MD”. This format is linked with CSV, Marketing 3.0. They stated that, there are three key points of success (i.e., Internal marketing for employees, Health and Wellness Management for stakeholders, and Health and Wellness MD for customers). These tactics are asked to maintain the balance. From this, I believe that, Yaoko has a strength in balance by“Kotenkeiei ” based Chain Operation, Customers Perspective, and Co-Created Value. Therefore, they will establish this format step by step. As follows, with reference to my Yaoko quantitative research result. The result is, Store Loyalty to Supermarkets of “Co-Created Value” type in Japan is constituted by both “Service” and “Quality” reflecting “fresh”foods. On the other hand, In-depth interviews from the customers and Group interviews toYaoko supermarket customers indicated that, the consumers does not see “Health and Wellness” image in Yaoko Asakaoka Store. However, they ask “Freshness, Safety, and Quality including quality in tastes” in Fresh foods (e.g., Vegitables, Fruits, Fishes and Meats) for Supermarkets when they hear “Health and Wellness”. Also, they stick to purchasing vegetables, fruits and fish that are in its season. Quantitative research , In-depth interviews, and Group interviews results to Yaoko supermarket customers are linked to the consciousness of the consumers in “Health and Wellness”. However it is quite difficult for the retailers to change the consciousness of the consumers when dealing with the image of “Health and Wellness”. Because the retailers use on Assortment and Price is MD-based. Therefore, the retailer is not used to meal-solution and experienced value event that are key to appeal “Health and Wellness”. It is essential to understand the importance of relationships with regional communities. As of now, with such understanding, Yaoko is collaborating with Asaka City in order to enhance the result, which is precisely the “Co-Created Value”with the consumers and administration in regional community. In summary, Yaoko’s CSV and Marketing 3.0 action must be sustained for some years at least. Reason being that, there is of a complexity in establishing the store image and positioning of“Health and Wellness”for their well-aware conscious customers. This marketing strategy based on CSV, Marketing 3.0, and Co-Created Value is most advanced, original, and unique in Japanese retailing. The result will be linked with the avoidance of commodity phenomenon in the near future. This study indicates that,“Health and Wellness”should be prioritized to enhance the store loyalty in Japanese Supermarkets. This approach is differentiated from the cooperate brand image and positioning for the competitors. Currently speaking with the social situations,“Health and Wellness”reflects directly to the major factor “Quality”, which is one of the 4 factors of Store Loyalty by the result of quantitative research, In-depth interviews, and Group interviews to Yaoko supermarket customers.“Health and Wellness”to become an independent 5th key factor to construct store loyalty is still in the midst of progress. The reason is that the consciousness for“Health and Wellness”varies by the customer’s life-stage, gender, and/or that the consumer has kids or not in Japan. The highly conscious customers for“Health and Wellness”may become an independent 5th key factor to construct store loyalty because of such extremely strong value reflect compared to the others. Yet, most Japanese customers believe that“Health and Wellness” is the major factor of “Quality”, which is one of the 4 factors (e.g., Service, Quality, Assortment, and Price) of Store Loyalty according to the result of these research. This study is still on-going and currently, the store experiment is appealing the value of “Health and Wellness”to Yaoko supermarket customers. Therefore, the additional result of quantitative study shall be included and reflected, as it will be completed in prior to the GMC2016. These findings of quantitative and qualitative study will be useful towards the Health Marketing. Essentially, this is the new theoretical development and contribution as how to construct the store loyalty using the Health Marketing. Also, this study indicates the other perspective. It is very difficult for the retailers-side to notice the importance of “Health and Wellness”, and for the customers to keep the balance in“Health and Wellness”, which includes the basics such as, to eat the healthy food, to play a moderate exercise and to have a good sleep.Finally, the retailer may propose the“Health and Wellness”value in Store through Co-Created Value with the consumers in regional community. In such case, the proposal of“Health and Wellness”should be combined with Assortment , Service, Experienced Value Events. Yaoko’s“Health and Wellness”challenge is very unique and original compared to competitors. Most of the retailers are basing the focus only towards Assortment in Healthy foods. Nowadays, Retailing Innovation of Supermarkets in Japan has evolved from MD to appeal the value of “Health and Wellness”. This is called “the innovation with the leap”, as to reflecting on CSV and Marketing 3.0.

Wellness is usually used to focus on the activities of young or middle aged generation. But, in the extremely aged society like Japan and other developed countries, we must pay much more attention to the wellness of aged person. This study discusses the issue with partnership marketing.

In this study, services for promoting health were provided to kindergarten children. As u-Health services for children, services centered of positioning of children are provided. However, since problems related with obesity and mental health are increasin

This research progresses wellness service for preschool children’s health promotion. The actual preschool children’s health is in progress for a service to consider some special people, and as children’s care service a service for children’s location recognized is inn progress. However, children’s heal custom gives influence upon them till they are adult, and children’s health development state is very important. This research, aiming at this point, provided preschool children with wellness concept youth health service for children’s health promotion, and which as a result of its service performance satisfied their parents, and made a diagnosis in advance for hyperactive children about their mental health.

사회적 여건 및 환경변화에 따라 웰니스 산림 힐링에 대한 현대인들의 관심도가 높아지고 있다. 특히, 대기 및 실내공기 오염증가, 생활환경 악화, 아파트 생활 그리고 각종 스트레스로 인한 질병 경향이 전염병, 급성질환 중심에서 벗어나 만성질환 및 생활습관성 질환으로 변모해 가고 있다. 질병에는 이르지 않지만 항상 피곤함을 느끼는 등 건강하지 않은 상태를 의미하는 미병(未病)상태의 인구가 급속히 증가하고 있다. 본 연구는 이러한 문제들에 대하여 심리적인 효과 중심으로 웰니스 힐링 숲길 참가자를 대상으로 Ulrich의 스트레스 감소이론과 Kaplan과 Kaplan의 주의회복이론, Orians의 사바나 이론에 비추어 심리치유를 탐색하고 이해하는데 목적이 있다. 연구를 통해 얻어진 결과는 첫째, 연구 참여자들은 신속한 긍정정서의 자연환경의 구성체들에 의해 반응하여 스트레스 회복 과정을 거치고 있었다. 둘째, 주의피로 상태에서 소모된 주의력을 회복시켜 주는 회복환경에서 쾌적함을 느끼고 있었다. 셋째, 태초의 환경으로서 가장 선호하는 자연환경 속에서 편안함을 회복하고 스트레스를 해소하는 치유의 영역에서 가족 또는 지인들과 함께 힐링의 시간을 보냈다는 것을 알 수 있었다.