본 연구에서는 초등 3-4학년군 국어․사회 교과의 학습 개념 어를 표집하고 어종별 분포 양상을 분석한 다음 한국어가 제1언어가 아닌 학습자들을 위해 고빈도의 친숙하고 쉬운 밑말 어휘로 환원하여 제시하는 방안에 대해 살펴보았다. 이를 위하여 초등 3-4학년군 국어 과․사회과의 2012 고시, 2017 개정 교육과정에 제시된 학습 개념 어 휘 484개를 목록화하여 그 분포를 분석하고, ‘고빈도의 초급 어휘’와 ‘의미투명도와 조어력이 높은 한자형태소’를 기준으로 하여 이를 쉽게 풀어 설명할 수 있는 유형과 방법을 제시하였다. 초등 3-4학년군의 학 습 개념어는 한자어계가 87.72%로 압도적인 비율을 차지하고 있었으 며, 이를 풀이하는 밑말은 고유어계 풀이만이 아니라 풀이가 필요 없 는 한자어계 고빈도 어휘를 포함한 풀이 방법이 제안되어야 할 필요 가 있음을 확인할 수 있었다. 초등 3-4학년군 비원어민 학습자를 위한 학습 개념어의 밑말의 수효와 특성을 보아 언어 간 일대일 번역을 배제하는 방식으로서 직접 풀이법, 다른 단어 제시법, 한자형태소 추론 법 등의 제시법을 제시하였다.

Batik industry is a business activity oriented towards customer loyalty and is demanded to show an increasing diversity of products with various motives designed to prevent customers from moving to other companies. Therefore, the purpose of this study is to develop a theoretical approach in solving problems in the relationship between service quality and product diversity on satisfaction and word of mouth (WoM) and its impact on customer loyalty. Furthermore, this study also examined the mediating effects of satisfaction and WoM in the relationship between service quality and product diversity on customer loyalty. This research’s object took the customers of Batik Semarangan Craftwork, Indonesia, with the phenomenon of always developing creative and innovative Batik motif designs that can be accepted by the market without leaving Semarang’s uniqueness. The total sample was 98 customers. The results of the study showed that service quality and product diversity positively affected satisfaction and WoM and had a positive effect on customer loyalty. Besides, satisfaction and WoM had a mediating effect on the effect of service quality and product diversity on loyalty. Thus, it is essential for management to create and increase customer loyalty by paying attention to service quality, product diversity, satisfaction, and WoM.

This study’s purpose was to empirically research the effect of brand image and brand love on brand commitment, and positive word of mouth. We analyzed research data from 267 customers at electronics stores in Ho Chi Minh City, Vietnam. The convenient sampling method was used to collect the research sample. The measurement applied a 5-point Likert scale classifying from 1= completely disagree and 5= completely agree. Based on previous studies, the research model was recommended. The Partial Least Squares method was done to examine the measurement model and the structural model. We had estimated the reliability of the scales through Cronbach’s alpha and composite reliability. Besides, we had assessed discriminant validity through the Fornell-Larcker standard. The outcome of the study illustrated that brand image had a significantly positive influence on brand love. Besides, the results of the research declared that brand image was positively related to brand commitment. The results also revealed that brand image was positively linked to positive word of mouth. Likewise, the findings of the study disclosed that brand love had a positive impact on brand commitment and positive word of mouth. Additionally, the results of the research confirmed that brand commitment was positively linked to word of mouth.

The purpose of this study is to investigate the impacts of two different kinds of interactivity, such as user-to-user and user-to-media interaction, on the relationship between SNS motivation and online word of mouth (WOM). An online survey was conducted with SNS users in Korea. Using the convenience-sampling method, 300 surveys were collected and 295 were used in the actual analysis after excluding data with careless responses or missing values. Hypotheses were tested using Structure Equation Model (SEM) and path analysis by using AMOS22. The results indicate that four different SNS motivations (self-expression, relational, fun, and browsing motivation) have a partially significant positive effect on perceived user-to-user and user-to-media interaction in SNS. Although both user-to-user interactivity and user-to-media interactivity were found to have a significant effect on online word of mouth, by comparing the standardized regression coefficients in these relationships, it was found that user-to-user interactivity has a greater effect on online WOM than user-tomedia interactivity. These results show that the motivated SNS users want to express their desire to communicate with other users in contrast than their desire to learn media functions when motivated SNS users reveal their personalities, knowledge, and abilities. Theoretical and managerial implications are discussed.

Purpose: Prior studies rarely investigated the effects of the Word of Mouse (WoM) information on consumers’ motivation and willingness to purchase a product. Furthermore, few scholars have studied how word-of-mouth information works and they fail to find consistent results. Research design, data and methodology: This study uses a multivariate regression model to investigate the influence of WoM on consumer attitudes and consumer decision-making. It categorizes the quality of WoM into source level and acceptance level, to analyze its influence from a new perspective. A total of 400 surveys were completed, resulting in 336 usable questionnaires for analysis. It was collected in 14 cities from all regions in China. This study constructs a theoretical model of WoM influence on consumers' purchase willingness based on a systematic review of the related literature on WoM quality, perceived value, customer trust, and consumers' purchase willingness. Results: Empirical results reveal that the Internet WoM (consumer's source level and acceptance level) indirectly affects consumer behavior by influencing consumer attitudes. Conclusions: This study provides practical significance and value for merchants to develop better WoM marketing and to establish the reliability of WoM websites. Companies should consider online WoM from the perspective of consumers, thereby improving existing marketing strategies.

Purpose: This study sought to investigate the critical features of Word of mouth (WOM) advertising and their impact on sport consumer behavior. Research design, data, and methodology: Target population of the study consisted of all sports consumer of the Federation of Special Patients and Organ Transplantation, Tehran (Iran), who had indirectly watched the World Organ Transplant Competition documentary at least once on others' advice. For this purpose, 360 sports consumers of the federation were purposefully selected and they were asked to complete the standard WOM advertising questionnaire of Asda and Ko. Pearson correlation coefficient test and modeling of structural equations were performed using Spss24 and Smart PLS software at an error level of 0.05 used to analyze the data. Results: The findings show that there is a significant relationship between experience and expertise, trust and validity, content richness, and the power of message transmission through WOM advertising and its predictability. Finally, interpersonal relationships and work involvement also had a moderating role in this regard. Conclusions: The general conclusion is that the components of WOM advertising as well as involvement and homophily with the mediating role directly as one of the presuppositions for persuasion. The sports consumer was promoting WOM.

Studies related to Electronic Word-of-Mouth (eWOM) show that the acceptance of eWOM information is an important factor in customer purchase decisions. When consumers accept eWOM information, they tend to use that information in considering before making purchase decisions. In Viet Nam, there are few studies about eWOM information, especially on the acceptance of eWOM information. Research is conducted to test the influence of consumers on the perception of the senders’ identity to the acceptance of online reviews (a kind of eWOM) in Viet Nam – a case study in Ho Chi Minh City. Using adjustment techniques, inspecting the scales and a theoretical model represent the relationship among the influential factors. The research is based on a sample of 522 consumers who use the Internet to search for product reviews before buying and used Structural Equation Modeling (SEM) to test the relationships among the variables. The research results show that the scales of the variables: Message Quality, Source Credibility, Perceived Message Usefulness, Perceived Senders’ Identity, Perceived Message Credibility, Message Acceptance attain the validity and reliability in the research. The research contributes to the understanding of the determinants that influence the acceptance of eWOM information, which are informational factors, and factors related to consumer skepticism.

본 연구의 목적은 한국어 어휘 교육을 위한 단어의 내용 구성을 체계적인 집합 안에서 어휘를 조직화하고 범주화하는데 있다. 연구 내용 을 정리하면 첫째, 한국어 교육 어휘를 위한 단어 내용을 단어의 어종과 의미관계에 따라 세분화하였다. 국제통용 한국어 교육 표준 모형(2011)의 기준에 따라 조사, 접사는 단어에 포함시키지 않았다. 둘째, 단어의 어종에 따른 어휘 교육은 원활한 구어 사용을 위한 고유어, 포괄적이고 전문적인 어휘 확장을 위한 한자어, 문화 접촉의 다변화로 증가 추세를 보이고 있는 외래어의 내용을 짚어 보았다. 셋째, 단어들의 의미파악을 쉽게 할 수 있도록, 단어의 의미관계에 따라 유의어와 반의관계(대립관계), 다의어와 동음관계, 상․하위어관계 등으로 나뉘어 어휘를 조직화하였다. 따라서 이를 통해 어휘가 가지고 있는 상관관계를 연계하여 한국어 교육에서의 단어 내용구성을 구축하고자 한다.

정확하고 빠른 단어해독은 능숙한 읽기의 척도이자 읽기이해의 주요 예측변인으로서 초기 발달 단계에서 완성되어야 하는 만큼, 초등학교에서의 적절한 단어해독 발달 여부는 중요한 문제이다. 이에 본 연구에서는 초등학생들의 영어 단어해독 능력 발달 정도 및 양상을 분석하고자 하였다. 이를 위해 대도시, 중소도시, 읍면지역의 3개 초등학교 4～6학년 학생 205명을 대상으로 철자유창성, 음소인식, 비단어읽기 검사를 실시하였으며, 학년별 수행의 정도를 비교 분석하였다. 또한, 이들 검사 결과를 항목별, 소리-철자 범주별로 분석하여 학생들의 수행 특성 및 발달 양상을 알아보고자 하였다. 연구의 결과, 4학년은 5～6학년과 다른 집단으로 분류되어 4학년에서 5학년으로 넘어가는 시기의 기초 해득 능력 발달이 중요한 것으로 나타났다. 수행 특성 및 발달 양상 측면에서, 학생들은 모음보다 자음을 더 잘 인식하였으며, 이러한 경향은 4학년에서 더 크게 나타났다. 그리고 소리-철자 관계가 단순한 단음절어는 상대적으로 쉽게 해독한 반면, 소리-철자 관계가 복잡하고 음절의 개수가 많을수록 해독하는 데 많은 어려움을 겪었다. 초등학교 영어 교육이 마무리되는 6학년에서도 해독난이도가 높은 단어들의 해독률은 높지 않아 교육과정의 성취기준 및 파닉스 지도 방법에 대한 재고가 필요하다.

The nature of fronted wh-words in Korean type languages has been a topic of great controversy, with the widely held assumption being that they behave in a uniform fashion (Hoji 1985, Saito 1989, Takahashi 1993, 1994, Choe 1994, Cheng 1997, Bošković 1999). I challenge this common view, following the original proposal by Choi (2007b), claiming that the fronted wh-words in Korean are a heterogeneous set in that indefinite wh-words constitute focus movement, whereas the non-indefinite adjunct wh-word way ‘why’ is wh-movement. The heterogeneous nature of the fronted wh-words nicely deals with the contrast in superiority and wh-island effects along with the contrast in the cleft construction.

최근 중국 화장품 시장의 규모가 증가되고 있으며, 한류의 영향으로 중국에서 K-뷰티가 각광을 받고 있다. 중국내에서 모바일을 통한 쇼핑의 간편 결제 시스템을 갖춘 위챗의 왕홍을 중심으로 소개되고 있는 화장품에 관한 정보는 구전과 구매에 결정적인 영향력을 준다. 이에 본 연구에서는 중국 모바일 마케팅의 정보품질 특성을 중심으로 한국 화장품 구전효과와 구매의도에 미치는 영향에 대해서 살펴보고자 한다. 본 연구는 이론적 연구를 통해 모바일 마케팅 관점에서 정보품질, 구전효과, 구매의도를 이해하고 설문조사를 통해 가설을 검증하였다. 분석은 SPSS 22.0 프로그램을 사용하여 모바일 마케팅 정보 품질에 대한 유용성, 정확성, 형식성, 적시성, 접근성 요인이 구전효과 및 구매의도에 미치는 영향에 대해 중국 20-40대 여성 소비자를 대상으로 온라인 설문을 진행하였다. 본 연구의 결과에서 모바일 마케팅 정보품질의 유용성, 형식성, 적시성은 구전효과에 영향을 미쳤으며, 유용성, 형식성은 구매의도에 영향을 나타냈다.

The present study aims to investigate how well Google Voice Actions, an automatic speech recognition system, recognizes Korean young English learners’ pronunciation of English words. To achieve this aim, the current study arranged for 18 Korean elementary school students to pronounce 219 English words and recorded their pronunciation. Then, the intelligibility of their pronunciation was measured using Google Voice Actions. The current study analyzed the measured intelligibility of Google Voice Actions in terms of the phonemic difficulty and familiarity the learners have with the words. The phonemic difficulty of each word was labelled as Group 1 to 5, depending on the number of difficult phonemic elements it contains. The familiarity of each word was also measured through a questionnaire. The findings revealed that the accuracy in Google Voice Actions’ recognition was closely related to the students’the phonemic difficulties and familiarity of the words. Interestingly, the pronunciation of words in Group 5 gained the highest recognition scores and that of Group 1 the second highest scores. Those of Group 2, 3, and 4 recorded lower recognition scores than the two groups. These results suggest that the more phonemic information the pronunciation of a word provides, the more relevant clues would be available for Google Voice Actions. This increases the possibility of successful search from the speech database.

Purpose - This paper aims to identify factors that influence the users' word-of-mouth intention (WOMI) regarding mobile apps, focussing on the impacts of technology acceptance model (TAM) and social network theory. Research design, data and methodology - Based on TAM, this study integrates social network theory into the research model. The 317 sets of data collected in a survey were tested against the model using SmartPLS. Results - Our findings suggest the following: 1) Personal innovativeness positively influences perceived usefulness (PU), perceived ease of use (PEU) and perceived enjoyment (PE); 2) PEU affects PU and PE; 3) Both PU and Satisfaction are directly correlated with WOMI. Although PEU and PE has no direct impact on WOMI, they may indirectly affect WOMI via Satisfaction, as PU, PEU and PE all positively influence satisfaction; 4) Network density and network centrality both play a mediating role in the relation between PEU and WOMI. Referral Reward Program have a positive moderating effect on the relation between PU and WOMI. Conclusions - The findings of this study illustrate the traits of Apps that can promote users’ WOMI, as well as the characteristics of people who are more likely to participate in the word-of-mouth process. The findings provide a theoretical basis for app developers to make word-of-mouth a marketing strategy.

본 연구는 국악을 통한 말놀이 활동이 다문화가정 유아의 음운인식능력과 어휘력에 미치는 영향을 알아보는데 목적이 있다. 본 연구의 대상은 경기도 안산시에 소재하고 있는 A초등학교병설유치원 만 5세 3명, 만 4세 3명의 다문화가정 유아였다. 국악을 통한 말놀이 활동을 1주일에 2회씩, 16주 동안 총 32회 실시하였고, 매주 생활주제에 맞춰 국악곡을 선정한 후 1차시는 국악 익히기, 2차시는 국악 부르기와 말놀이 활동을 하였다. 연구 결과, 국악을 통한 말놀이 활동은 다문화가정 유아의 음운인식능력과 어휘력 신장에 긍정적인 영향을 미쳤다. 이러한 연구 결과를 통하여 다문화가정 유아의 음운인식능력과 어휘력 증진 측면에서 국악을 통한 말놀이 활동의 가치를 발견하고 유아교육 현장에서 다문화가정 유아의 언어능력 향상에 도움을 줄 수 있는 교육활동을 제시하였다는 점에서 의의가 있다.

이전에 학습한 자료에 대하여 시험을 쳐 보는 것은 강력한 학습 이벤트로 작용할 수 있다. 이를 시험 효과라고 하는데, 본 연구에서는 시험 효과 검정을 위한 중세국어-현대국어 단어쌍을 개발하 여 사용하였다. 본 연구에서는 이를 활용하여 초기 테스트, 단서 회상 테스트, 단기 파지 간격에 따른 집단 간의 차이를 살펴보았다. 그 결과, 초기 테스트 집단이 매우 유의미한 결과를 나타내었 다. 이것은 학습 후 빠른 시간 안에 초기 테스트가 필요함을 강력히 지지한다. 그리고 단서 회상 테스트가 주어질 경우 더욱 그 효과가 뛰어났다. 그러므로 실제 교실 수업에서도 학습 후 테스트나 퀴즈의 형태를 통해 학습자의 학습을 도울 수 있으며, 형성평가 등을 적극 활용한 교수․학습을 설계할 것을 제안한다.

There has been a growing concern on ontology especially in recent knowledge-based industry and defining a field-customized semantic word network is essential for building it. In this paper, a word network for ontology is established with 785 publications of Korean Society of Rural Planning(KSRP), from 1995 to 2017. Semantic relationships between words in the publications were quantitatively measured with the ‘normalized pointwise mutual information’ based on the information theory. Appearance and co-appearance frequencies of nouns and adjectives in phrases are analyzed based on the assumption that a ‘noun phrase’ represents a single ‘concept’. The word network of KSRP was compared with that of WordNetTM, a world-wide thesaurus network, for the verification. It is proved that the KSRP’s word network, established in this paper, provides words’ semantic relationships based on the common concepts of Korean rural planning research field. With the results, it is expecting that the established word network can present more opportunity for preparation of the fourth industrial revolution to the field of the Korean rural planning.

The purpose of this study was to look at the mediating effect of social support and interests on the relationship between characteristics of agricultural education program and word of mouth intentions. As a results of analysis of structural model, first, social support had a mediating effect on the relationship between characteristics of agricultural education program and word of mouth intentions. Second, interests had a mediating effect on the relationship between characteristics of agricultural education program and word of mouth intentions. The results highlight the importance of promoting social support and individuals' interests on the agricultural education program to increase the word of intention for agricultural education program. This eventually leads the revitalization and development of agricultural education.

Purpose - The purpose of this research is to determine the impact of word of mouth on customer perceived value for restaurants in Malaysia. The objectives of this research include determining how word of mouth (WoM) factors - frequency of word of mouth messages, reputation of word of mouth messenger, richness of word of mouth message, dispersion of word of mouth conversations and manner of word of mouth delivery impact customer perceived value in Malaysian restaurant industry. Research Design, Data, and Methodology – The research follows causal / explanatory research method based on quantitative data. A sample of 150 restaurant customers in Kuala Lumpur, Malaysia was selected using convenience sampling technique. Likert scale questionnaire is used to collect data and data is analysed using regression analysis through SPSS 22. Results – The statistical analysis revealed that independent variable ‘manner of delivery’ significantly and positively impacts c ustomer perceived value for restaurants in Malaysia. Conclusions – To build strong positive customer perception, Malaysian restaurants can enhance word of mouth campaigns’ ‘manner of delivery’ by making them passionate, exciting and with high emotional appeal.