The recent developments of artificial intelligence (AI), such as Google AlphaGo and IBM’s Watson, defeating human experts in public game venues, have instigated much surprise and awe among us. We are now genuinely curious about the true growth potential of AI into the future. Some of us are already imagining a darkening future where all human managerial positions can be replaced by machines leaving humans in a marginalized place after the point of singularity where machine intelligence achieves intellectual superiority over us and becomes a truly autonomous being. Likewise, the potential of AI has been overestimated or underestimated; rarely has it been addressed in the open context where marketing academics serve the role of an architect of future marketing AI, to provide valuable insights. We are enlightened about a possibility that the future of and marketing can greatly benefit from advanced forms of artificial intelligence. But how and where can this new technology be integrated in the every-day lives of consumers, to optimize business functions and create much higher levels of collective value for consumers, companies, and machines altogether? In this talk, we will discuss the following three points related to the AI and its potential future in the field of marketing. First, for consumers, we will discuss how marketing AI can help consumers to make better decisions about their eating, health, and consumption to enjoy better life, do more, and be happy. Second, for business, we will discuss the roles of AI and design a collaborative work process that can employ both human ingenuity and machine accuracy. Third, we suggest ethical issues related to marketing AI, delineating its boundaries and suggest governing policies to prevent potential danger spots. The purpose of talk is not to present a definitive answer, but to instigate an open discussion among the marketing academics, about the future of marketing, where AI will be an indispensable partner in the value creation process.

In science and engineering programs in the U.S. in 2000 China, South Korea and India were top countries of origin sending students. More than half of the students intend to stay in the U.S. Immigration, education and occupational choices all have human ca

Brain MRI 검사에서는 영상을 얻기 위해 RF Pulse를 인체에 조사하게 되는데 이때 조사된 RF Pulse 에너 지의 상당 부분은 우리 몸에 그대로 흡수되게 되고 이로 인해 인체 온도가 상승하게 되는데 노출 정도에 따라 인체에 영향을 주게 된다. 이러한 RF Pulse 에너지는 MRI 장비의 발전으로 인해 자기장의 세기가 1.5 Tesla에서 3 Tesla, 3 Tesla에서 7 Tesla로 높아지는 시점에서 자기장의 세기 변화에 따른 두부 전체의 SAR 와 온도의 변화를 알아보고 위의 결과가 치아 임플란트 사용 여부에 따른 결과의 차이를 알아보기 위해 연 구를 시작하게 되었다. 실험은 인체 두부 모델에 1.5 Tesla MRI 장비에서 발생되는 64 MHz RF Pulse 주파수, 3.0 Tesla MRI 장비 에서 발생되는 128 MHz RF Pulse 주파수, 7 Tesla MRI 장비에서 발생되는 298 MHz RF Pulse 주파수를 조 사하고 위의 실험을 치아 임플란트를 사용하였을 때와 사용하지 않았을 때로 나누어 XFDTD 프로그램을 사용하여 머리 주변의 SAR와 체온의 변화를 각각 실험하였다. 치아 임플란트를 하지 않았을 때보다 치아 임플란트를 하였을 때 SAR값은 7T의 RF Pulse 주파수 256MH z에서 최대 약 5800배의 차이를 나타냈으며 주파수가 증가할수록 치아 임플란트 사용으로 인한 SAR값의 차이는 크게 나타났다. 치아 임플란트를 하지 않았을 때보다 치아 임플란트를 하였을 때 두부전체의 온도 변화는 2배에서 최대 4배 가까운 온도 상승을 나타내었다. 또한 RF Pulse 주파수가 증가할수록 SAR값은 증 가하지만, 두부 전체의 온도는 감소하였는데 이는 주파수가 증가할수록 파장이 작을수록 인체표면에 흡수 되는 양이 많아지기 때문이다. 향후 치아 임플란트 유무와 RF Pulse 주파수의 세기 변화로 인한 이상 반응 요인에 대한 연구를 통해 인 체의 생리적 연구와 생화학적 연구 등 인체에 대한 영향과 관련하여 연구가 필요하다고 하겠다.

At the Brain MRI examination, RF Pulse are irradiated on the human head in order to acquire MR images. At this time, a considerable part of the irradiated RF Pulse energy is absorbed in our body and the temperature of the human head will rise depending on the degree of exposure, so it will affect the human head. Even if the same RF Pulse energy is given, if the metal is inserted in the human head, the conductivity of the human head is greatly increased by the metal, so the SAR value increases and the temperature also rises. Therefore, we started this research with the question as to whether there is difference between the change in SAR value and temperature displayed on the head of the human according to use or not of the dental implant. Experiments were using the XFDTD program on a 128 MHz RF Pulse frequency by a 3.0 tesla MRI. We can see that both are increasing that the average value of SAR and temperature that absorbed by the human head model used the dental implant. In addition, the average maximum SAR value and the maximum temperature rise in the brain part are shown below the international safety standard value but the influence can not be ignored because of the result may change according to the increase in the number of dental implant. And as future tasks. we need to the simulation of temperature rise and SAR due to an increase in the number of implants and volumes of teeth, dental implant material.

본 연구에서는 집속형 초음파를 이용하는 뇌 질환 치료의 연구를 위한 인체 두부 유사 팬텀을 개발하였다. 문헌 연구를 통하여 피부 조직, 두개골, 뇌 조직의 음향학적 및 물리적 특성을 조사하였으며 근사한 값을 가지는 적합한 각 조직 대체 물질을 제시하였다. 피부 조직의 경우 글리세롤 기반 연부 조직 유사 팬텀의 성분비를 조정하여 실제 조직과유사한 음향학적 특성을 가지도록 하였으며 고분자 합성수지의 음향학적 특성을 측정하여 두개골 유사 물질로써의 적합성을 평가하였다. 뇌 조직은 투명한 egg white 팬텀을 이용하여 집속형 초음파의 가열 특성을 확인할 수 있도록 하였다. 또한 뇌 질환 치료 프로토콜 개발을 위한 시험 조사가 가능하도록 대체 물질들을 결합한 두부 유사 팬텀을 제작하였고 제작된 팬텀의 유효성 및 활용성 평가를 위해 초음파 조사 조건에 따른 팬텀의 변성을 관찰하였다.

Mesenchymal stem cells (MSCs) has been reported as multipotent progenitor cells that can be expanded rapidly in vitro and differentiated into multiple mesodermal cell type. Human MSCs have been reported to be associated with neural differentiation especially in the cholinergic phenotype in several neural system. In this study, We investigated the ability of MSCs derived human aipose tissue to differentiation into neural cells expressing Islet-1 and further differentiates into cholinergic neurons in cholinergic differentiation media. Immunocytochemistry was performed to detect the expression of Islet-1 and demonstrate characteristic of neurons and cholinergic neurons. Islet-1 was massively detected in the induction stage. Following cholinergic differentiation from Islet-1-expressing MSCs, Cholinergic neuron marker ChAT was higly expressed. Also we examined the neuroprotective effects and neural differentiation of transplanted human adipose tissue-derived mesenchymal stem cells (AT-MSCs) in ischemic stroke. For transplantation, after 3days after MCAO. animal were divided into 2 group: Group A : injected phosphate buffered saline (PBS;5 ㎕ n=10), Group B: transplanted AT-MSCs (5×105 cells, n=10). Each animal received an injection into the right penumbra region (from bregma : AP;－1.3 ㎜, ML;－4.0 ㎜, DV;－5.9 ㎜). In all animals, behavior test were performed at 1, 3, 6, 9, 12, 15 days after MCAO, that was conducted by investigators who were blined to the experimental groups. mNSS test demonstrated that motor, sensory, and balance behavior were impaired after MCAO ischemic insult. Ischemic rats that received AT-MSCs exhibited significantly improved functional performance compared with PBS injected animals and histological analysis revealed that transplanted AT-MSCs expressed marker for neuron. These results suggest that AT-MSCs can be differentiated into neuron especially in cholinergic neuron and may be a potential source of treatment for neurodegenerative disease such as stroke.